Martin sits down with singer-songwriter Sarah Whatmore for a warm, wide-ranging conversation that moves through Manchester childhood memories, stadium atmospheres and the intimate joys of vinyl and live performance. Sarah recounts her rise in the industry, why she declined touring as a backup singer for a major pop star, and how motherhood and time away reshaped her creative choices. They discuss changes in the music business—streaming economics, songwriting revenue, and the potential of Podcasting 2.0—while celebrating physical records, acoustic sets, and the nostalgia that keeps ’80s and ’90s music alive. Show notes with links to articles, blog posts, products and services:Time to Think (Sarah Whatmore album) - WikipediaSarah WhatmoreSacha SkarbekEGO Search on Rozalla - EGO NetCast (May 24, 2020)Artifacts podcastSarah Whatmore - The Top of the Pops ArchiveThe Whiskey Jar in ManchesterCastle Hotel in ManchesterOld-time music - Wikipedia EGO Search on James Knights of Knight$ - EGO NetCast (August 30, 2019)Hate (single) - ShazamChris CameronPeter-John Vettese - WikipediaSarah on InstagramEpisode 27 (50 minutes) was recorded at 1300 Central European Time, on September 19, 2026, with Alitu. Martin did the editing and post-production with the podcast maker, Alitu. The chapters are generated by PodChapters.