When AI content becomes abundant, what becomes scarce? In Episode #682 of the New Media Show, Host, Rob Greenlee talks with growth and brand strategist Jaymi Bauer. Jaymi is CEO and co-founder of Vaquera Group, creator of Resonance Design, and founder of a new women’s vitality venture called Reign.Care. She and Rob previously worked together at Microsoft during the Zune and Xbox eras, giving both a long view of how technology continually reshapes media and human behavior. The conversation is not anti-AI. It is about understanding where AI is powerful and where human creators may still have the advantage. The Human Signal Jaymi states that humans feel trust before they intellectually recognize it. We respond to tone, presence, energy, emotion, authenticity, and whether something feels genuine. AI can increasingly reproduce human language, imagery, voices, and creative patterns, but Jaymi believes audiences will continue seeking something deeper: content rooted in real human experience. Her advice to creators is simple: Become better at AI while becoming even more human. AI as Amplifier, Not the Source Rob and Jaymi explore AI as a creative and production layer rather than the original source of meaning. AI can: Research faster Organize ideas Improve production Expand visual possibilities Help creators distribute content Personalize discovery Build new interactive experiences But the strongest output still begins with a strong human seed: an idea, experience, perspective, story, or creative intention. Jaymi shares her experience of heavily using AI on a book proposal. The result was polished, but she felt it had become hollow and disconnected from her own creative voice. That became a reminder that efficiency does not automatically create resonance. Why Human Content May Become Premium As synthetic media becomes harder to distinguish from human-created media, Rob raises the possibility that creators may eventually label content as human-hosted or human-created, rather than simply labeling AI content. Jaymi believes genuine human interaction may eventually feel more valuable precisely because it becomes less common. That could increase the value of: Live conversations Human-created storytelling Live music and events Real relationships Distinctive personal perspectives