Podcasting 2.0 June 5th 2026 Episode 262 - "Podcleanse" Dave and Adam are joined by John Spurlock and throw a big idea into the boardroom: The Podcast Data Collective Shownotes ----------------------------------------------------------------------------------------------------------------------------------------- John Spurlock - Guest The man behind op3.dev and Livewire.io - From the Great State of New Jersey! ----------------------------------------------------------------------------------------------------------------------------------------- 01 - THE IMPRESSION HEIST — AMP TASK FORCE RATIFIES 4 EXPOSURE DEFINITIONS, NO DISSENTING VOTES Podnews press release Jun 4: <b>AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download"</b> — "unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency." <b>Four exposure definitions ratified</b>. JS Jun 4 quote: "the AMP Task Force ratified a new framework with four exposure definitions, with no dissenting votes." Podcast Play: 30 seconds of content played, audio or video, once per user per session. Podcast Audience: The number of unique users who had a Podcast Play. Ad Impression: A commercial begins playing for the user. Ad Audience: The number of users exposed to an Ad Impression. <b>They wanted to 'hasten the demand'</b> Backstory: AMP first emerged May 29 (Podnews) — same day PC20-261 aired — "to confront podcasting's measurement dilemma." <b>@dave reaction</b> Jun 4 16:12: "RE: [Podnews AMP story] More secretive, back room podcast 'industry' nonsense." <b>PNWR Jun 5 confirms the cabal-composition critique</b> — James and Sam open the show debating AMP. James: "they also want to define what an impression is" + "we don't have a definition of podcast." Sam: "I don't think podcasting is [defined], we can measure consumption." <b>PNWR catches the gaps</b> [0:09:00-0:09:30]: "Spotify yes, Acast no, Art19 missing… Apple is already doing that. Apple is already being cut [out]." Same observation @dave made — who's in the room and who isn't. <b>@js replies @dave on AMP</b> Jun 4: "@dave Dave there were no dissenting votes" — Mastodon-thread confirmation that JS + Dave are on the same page about the consensus-by-cabal red flag. Discussion: V4V counter-thesis — No Agenda is value-for-value (no impressions, no exposures). Open standards vs industry cabals. PNWR is independent-podcaster-aligned; AMP is platform-aligned. Podnews AMP Jun 4 press release Podnews AMP origin May 29 @dave Jun 4 reaction post JS Jun 4 quote post PNWR this week (Pod News Weekly Review) ----------------------------------------------------------------------------------------------------------------------------------------- 02 - THE OPEN COUNTERPART — PODCAST INDEX ISSUE #775 (PNWR + @DAVE BOTH ON IT) ----------------------------------------------------------------------------------------------------------------------------------------- 03 - THE WHY BEHIND IMPRESSIONS — "THE FIRST FOUR AND A HALF MINUTES" ----------------------------------------------------------