AI didn't just speed up the development of Basecamp 5, it changed how it was built. This week, Jason Fried and David Heinemeier Hansson break down how much of a role AI played in building their latest product, where it shines, and how 37signals had to adjust its process to keep their code base clean.Key Takeaways00:11 – How much of a role AI played in building Basecamp 509:55 – Where the intelligence technology truly excels14:42 – The new challenge of saying no when features become easier to build16:19 – Why a leaner product roadmap still matters18:32 – Staying "easy to use" while competitors focus on AI features20:44 – Why AI deserves both the hype and the skepticism25:12 – Token spend, productivity, and staying profitableLinks and ResourcesAI Agents welcome in BasecampRecord a video question for the podcastWatch The REWORK podcast on YouTubeBasecamp is the no-nonsense project management system. Sign up for free at Basecamp.comHEY is a fresh take on email. Sign up for a 30-day free trial at HEY.comFizzy is a modern spin on kanban. Sign up for free at fizzy.doBooks by 37signalsJason Fried on XDavid Heinemeier Hansson on X