Sophisticated Marketers Podcast by LinkedIn
LinkedIn
The Sophisticated Marketer’s Podcast is hosted by Jason Miller, Sr. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. Every two weeks Jason interviews marketing powerhouses from around the globe to bring you bleeding edge insights. He tackles the latest trends and topics that matter most to marketers and ties it all together with his unique rock ’n' roll flare. No fluff or frills, just real marketers talking about what matters most.
LinkedIn’s own in house content, Claire Austin, expert joins the podcast to discuss the biggest challenges and opportunities on for brands both big and small on the platform.

Award winning teacher, (former) broadcaster, an education consultant, teacher trainer, public speaker, author and musician Phil Beadle joins the podcast in one of the most remarkable conversations around what it means to be a maverick and the lessons for marketers.

Rock *** and alleged hand model Jason Bieler (Saigon Kick, Owl Stretching) talks storytelling and social media’s changing rules of engagement.

Bestselling author and internationally acclaimed keynote speaker, Andrew Davis joins the podcast to discuss the surprising origins of the marketing funnel, creating remarkable video that connects, and swearing on stage. All along the way Drew shares many fun anecdotes from his remarkable career. Don’t miss this one folks!

She’s one of the most exciting singer-songwriters on the scene – and a superb live performer – Anna Pancaldi shares songs, stories and insights on creativity and entrepreneurship kicking off the seventh season of The Sophisticated Marketer’s Podcast

My favorite keynote speaker of all time, Scott Stratten, joins the podcast to discuss heavy metal camaraderie, why automated social sucks, the importance of building brand loyalty, and the best branding stories of all time. Listen in and get inspired by one of the best marketers on the planet.

VP of International Sales at Bing Axel Steinman joins the podcast live from Advertising Week Europe 2018 to discuss the future of search and the rise of Artificial Intelligence and what it means for marketers.

Ball Street Co-Founder and LinkedIn Daily video creator joins the podcast to discuss how to build a successful video strategy, effectively engage an audience, and create remarkable long form content that drives results. Don't miss this conversation which is taking part LIVE in the heart of Advertising Week Europe.

MediaCom's Chief Transformation Officer and author of The Glass Wall joins the podcast to discuss success strategies for women, the state of diversity and inclusion and the business case for leveling playing field for gender equality once and for all.

Digital Prophet David Shing (Shingy) joins the podcast LIVE from Advertising Week Europe to discuss the diversity in marketing, how to stand out with video marketing, and what the future of branding looks like in an incredibly crowded space.

Best-selling author, celebrated keynote speaker, and one of my favorite writers on the planet Mark Schaeffer joins the podcast to discuss hard truths for digital marketers, why authenticity is the most over used and abused word on the social web, the importance of personal branding and the current state of content shock and what marketers can do to beat it moving forward.


Creative Agency CEO Jack Kosakowski joins the podcast to discuss the biggest opportunities for marketing and sales to partner in 2018. Jack also dives into how to the importance of personal branding to grow your career, social selling, and why marketers should do a job swap with their sales counterparts. This is probably the most important conversation you can have as a marketer right now, so tune in and listen to the brilliant advice from Jack.

Listen in as Bryan discusses the core principles around what makes Amazon so successful and the lessons that you can put into play with your own business or marketing strategy for taking a page out of their incredibly innovative playbook.

Maria hired me at Marketo back in 2013 and taught me everything I know about inbound marketing and marketing automation. Listen in as Maria and I chat about the golden days of marketing automation before she lays down the law with a refreshing look at account based marketing strategy, sales and Marketing alignment, and what it takes to be a leader.

There’s never been more potential for leveraging video as a content marketing asset –and there’s nobody who knows more about using video to build a following than Jared Polin.

Author, keynote speaker, and filmmaker extraordinaire Minter Dial joins the podcast to discuss storytelling across different mediums, how to future proof your business, what marketers need to know about Artificial Intelligence and Blockchain, and how to ultimately find your purpose.

Is great marketing Art? Keynote speaker, author and comedian Ron Tite joins the podcast to build the case for marketers to both think and work like an artist with specific, prescriptive advice to make an impact right away. Ron delivers stellar advice for marketers in his unique way and shares the secrets of using comedy as a competitive advantage. Along the way Ron shares a story or two that is sure to have you laughing so hard that you'd be embarrassed to be sitting next to yourself if you had to.

Brad Gillis is the iconic guitarist of Night Ranger and someone whose riffs everyone has hummed to themselves at one point or another. He’s also a living lesson in believing in yourself, and communicating your passion on LinkedIn. Tune in as Brad shares his secrets for connecting not only with his devoted fans on the professional network, but also to how he drives business opportunities. Along the way Brad shares a legendary rock n roll tale or two regarding your favorite classic songs.

LinkedIn’s CMO Shannon Brayton joins the podcast to discuss the evolving role of the CMO. Listen in for insights on the convergence of marketing and PR, the importance of leveraging social media for the C-Suites, and what the future of marketing looks like and how marketers can prepare. Plus, Shannon plays a spirited round of "Marketer vs. Rockstar."

SVP Global Brand Strategy Guinness World Records Sam Fay joins the Podcast live from the LinkedIn Lab at Festival of Marketing in London to chat about the incredible story of the original of the best-selling book of all time and how brands are breaking records and leveraging Guiness in a fun and unique way to drive their content marketing strategies.

Founder of Marketoonist and Author of "Your Ad Ignored Here" joins the Podcast live from the LinkedIn Lab at Festival of Marketing in London to discuss cartoons, content, and his brand new book.

In Part 2 of our interview with Entrepreneur Lori Joyce, she lays it all on the line as she describes how to sell an idea and disrupt an industry. Lori also discusses her experience as being a female entrepreneur working in a traditionally male-dominated industry. Her journey is both inspirational and eye-opening while giving way to powerful lessons and insights for business leaders and marketers.

Entrepreneur and reality TV star Lori Joyce joins the Podcast to tell the story of how she and her partner built a company and started a revolution by breaking the three most important rules of business. Lori shares how cultivating relationships opened the door for opportunity, how far people are prepared to travel for her cupcakes (you’d be surprised) – and a fun story about the many celebrities she’s encountered along the way including Lucy Liu and The Rock.

It’s Season 6 of The Sophisticated Marketer’s Podcast – and we’re kicking off with a true marketing visionary. Here are Seth Godin’s seven life-changing ideas for marketers (and everyone else)

Rob Orchard, co-founder of the slow journalism magazine Delayed Gratification (the most brilliant print magazine you will ever find) joins the podcast to discuss the current state of journalism, how to break through with remarkable stories, the power of infographics, artificially intelligent reporters, and what it all means for marketers in a world of branded content.  

It's a special bonus edition of the podcast recorded live during Advertising Week Europe. I sat down in the LinkedIn LIVE activation area in the hear of the festival with three very different artists to discuss how they think about creativity and storytelling and the lessons for marketers. Listen in, get inspired, and have some fun as we get up close and personal with some incredibly talented artists that are poised to breakthrough the incredibly competitive musical landscape. 

Microsoft's Bing European Marketing Director Cedric Chambaz joins the podcast live from Advertising Week Europe to take a deep dive into the evolution of Artificial Intelligence, Chatbots and what it means for marketers and how they can utilize the technology now and prepare for the future.

Adweek UK brings about some of the best minds in Marketing and we grabbed one of them, Ravleen Beeston, the Head of Sales BING UK at Microsoft. We talked about Voice Searches and how the next generation is really taking the lead on why this will put the final nail in the coffin of Keywords. 

Dr. Jody Foster joins the podcast to discuss how to effectively deal with workplace conflict caused by what her new book refers to as The Schmuck in my Office. Listen in as Dr. Foster nails down the various types of personality traits that play heavily into office politics and how these dysfunctional interactions among coworkers can lead to workplace fiascos. Not only does she identify the problems, but she provides actionable tips for understanding schmucks as people, defines how to work with them, and ultimately solve workplace problems.   

Messaging strategist, speaker coach, and TEDx Cambridge Executive Producer Tamsen Webster joins the podcast to discuss how to be a better presenter, storyteller, and all around sophisticated marketer. From the secrets of a great TED talk to finding the best way to tell your brand's story, Tamsen breaks down her unique approach with a few fun stories along the way. 

Top LinkedIn Influencer, entrepreneur, chess master, Wall Street Journal best selling author James Altucher joins the podcast to discuss his latest groundbreaking book (and Jason Miller’s favorite book since Ignore Everybody) “Reinvent Yourself”.  This episode will change the way you look at life both personally and professionally and challenge you to become a better human being . 

Vice President of Marketing Integration at Schneider Electric Giuseppe Caltabiano joins the podcast to discuss how he uses the Big Rock content and turkey slices approach to content for driving real ROI, and how to master a cross-regional global content marketing strategy.  

This is the second half of the interview with Twisted Sister founding member Jay Jay French. He talks about best and worst bands, and discusses how the Twisted Sister brand has stayed relevant for 40+ years.  

Twisted Sister founding member Jay Jay French joins the podcast to discuss his remarkable career and how the Twisted Sister brand has stayed relevant for 40 plus years.  

SEO and Content Marketing expert Stacey MacNaught joins the podcast to discuss all things content marketing and search engine optimization. Stacey shares her formula for generating remarkable ideas for content along with creative ways to launch them for success.

Time management expert Clare Evans joins the podcast to discuss how to find the perfect work life balance, optimize your time, and get more done.

Deep space engineer and tech innovator Mary Spio joins the podcast to discuss all things Virtual Reality and how this revolutionary technology is changing the way we interact with the world around us and the potential it holds for marketers moving forward.

F-bombs in the workplace, wacky interview questions, reaching the C-suites via social media and the return of Marketer or Rockstar. Jon Watkins, Head of Content at Seven joins the podcast for our best episode yet. 

Tune in to this episode as Dennis and Logan from Blitz Metrics and I discuss the marketing robot apocalypse, effective presentation styles, the right way to do personal branding, account based marketing vs. micro-targeting, and of course proving the ROI of social media once and for all.

Best selling author Bernadette Jiwa joins the podcast to breakdown the essential elements of great storytelling for brands. She then shares some of her favorite examples of B2B marketers finding success using this strategy in their marketing and the lessons learned. 

Marketing consultant extraordinaire and funny man Brian Carter joins the podcast to discuss setting boundaries, the value in live video, and why marketers need to take an improv comedy class. 

Jay Acunzo joins the podcast to discuss his dislike of data and his love for creativity.

Mitch Joel,  President of Mirum – a WPP owned digital marketing agency, joins the podcast to discuss all the rage around PokemonGo, how his background as a music journalist plays into his role as a marketer, the power of LinkedIn, and the importance of personal branding. 

Scott Donaton, Chief Content Officer at Digitas joins the podcast to discuss the evolution of Cannes Lions, the future of branded content, and B2B marketing's place at the International festival of creativity.

She’s landed a Silver Lion for helping lovers touch over the web, she wants to give football fans the feeling of scoring – and she loves the movie Tank Girl. An interview with the Wearable Experiments co-founder isn’t your run-of-the-mill tech chat.

Razorfish Global Chief Creative Officer Daniel Bonner cracks the code on creativity, literally. Bonner joins the podcast live from Cannes Lions to break down the data behind the makings of an award winning Cannes Lions campaign. The results of this groundbreaking research will change the way you think of creativity.

David Shing (Shingy) AOL's Digital Prophet discusses the future of marketing: AI, Virtual Reality, Drones, how to be creative, talent brand, and the best things he's seen at the 2106 Cannes Lions. 

Cisco's Creative Director and the funniest man in B2B marketing Tim Washer joins the podcast. Listen in as we distill the elements of comedy and improv and how they can be applied to modern B2B marketing for success. Along the way Tim shares some anecdotes from his time studying under Amy Poehler and writing for SNL, Conan, The Onion and more. 

Dave Thomas, Senior Director of Inbound Marketing at Leadspace, joins the podcast to discuss predictive analytics, why marketing technology fails and how to fix it, and B2B marketing lessons from Radiohead.

New York Times Best Selling Author Sally Hogshead joins the podcast to discuss her book Fascinate: How to Make Your Brand Impossible to Resist. Listen in as Sally shares her groundbreaking research in which she measured almost a million people to find what makes a brand, or idea, or a message fascinating. 

Chief Content Officer at Rainmaker Digital and founding memberofCopyblogger Sonia Simone joins the podcast. Listen in as wediscussthe current state of publishing, personal branding, and the"60'sband name" technique for finding a good domain.

Newscred Head of Global Marketing Solutions Alex Cheeseman joins the podcast to discuss always on content marketing strategies and the subtle and not so subtle differences in marketing around the world. 

David Spark, trade show engagement expert, author, comedian, content marketer,  and founder of Spark Media Solutions joins the podcast. 

Megan Golden, Senior Content Marketing Manager at LinkedIn joins the podcast to discuss her and Jason's recent trip to Sydney and Singapore where they delivered seven presentations in only four days. Join them as they discuss the different nuances of content from the other side of the world.

Talking with Brian frequently feels like spending time in the future, and this chat was no exception. Join us as we discuss experiential marketing, personal branding, and the contentious Guns ‘n’ Roses reunion (no Izzy? Are we okay with that?).

Chris Brogan, CEO of Owner Media Group, keynote speaker and the New York Times bestselling author of eight books joins the podcast to discuss time management, content strategy, and the transcendence of Metallica’s black album.

Marketing Profs Chief Content Officer Ann Handley joins the podcast where we discuss a few points from the latest LinkedIn research, how to build a personal brand, unusual yet remarkable content pieces, and how to become a better writer. Along the way Ann shares some fun stories on her path to becoming one of the biggest thought leaders in B2B marketing.

Content Marketing Institute founder Joe Pulizzi joins the podcast this week to discuss content trends, personal branding, and the most important channel for your content marketing efforts. Along the way Joe tells some fun stories about his path to becoming a world renowned content leader, or as many of us refer to him; the man in orange. Don't miss this one folks.

SEMRush Director of Marketing Michael Stricker joins the podcast where we take a deep dive into all things SEO around social and content marketing. Michael is one of the smartest hybrid marketers on the planet so don't miss this chat as Michael and I chat in detail about the most important things a marketer needs to know about SEO moving forward. 

It’s marketing vs sales! Craig Rosenberg (aka The Funnelholic), co-founder of Topo and Justin Gray, CEO of LeadMD join the podcast for a spirited discussion around Groupon’s viral hit the clip on man bun, sales and marketing alignment, reaching the C-suites with content, and account based marketing.

Former Disney-ABC Television executive and current Marriott Global content leader David Beebe joins the Sophisticated Marketer's Podcast this week. Beebe leads Global Creative and Content Marketing for Marriott International and their portfolio of 19 brands with 4,200 hotels in 82 countries. Enjoy an inside look at Marriott's creative process and listen in as Beebe shares how Marriott is leading the way by creating their own media empire and dominating the travel entertainment space.

We’re kicking off Season 2 of the podcast with Likeable Media Founder & CEO Dave Kerpen. Dave is the personification of the most interesting man in the world; from his early days as the Crunch and Munch guy, to the time he pretty much won a reality TV show, and finally his incredible success helping businesses and brands become more Likeable. In addition he’s a best selling author, one of the most celebrated LinkedIn Influencers, and has more remarkable stories than KISS has gold and platinum records.  So join us as we properly kick of Season 2 of the Sophisticated Marketer’s Podcast with inspirational stories, actionable takeaways, and deep thought on all things content and social.

For this episode of the Sophisticated Marketer’s Podcast, I thought it would be interesting to step away from straight marketing talk and go more to the creative side of things. The topic is story-telling lessons for marketers from a singer songwriter, and my guest is New York piano man Julian Velard. Julian built his music career through engaging storytelling, knowing and interacting directly with his audience, and projecting authenticity—all of which are also building blocks of great marketing. His latest record If You Don’t Like it, You Can Leave is one of my favorite records of the year and the track “No One’s Getting Married Tonight” might be the best pop song I’ve ever heard in my life. Download the podcast to learn how to find the balance between playing it safe and experimenting, how authenticity helps build a loyal fan base, and why Billy Joel and Neil Diamond are good role models for both marketers and musicians.

This episode, I’m joined by Amanda Maksymiw, the Senior Content Marketing Manager for Lattice Engines. They’re doing some fascinating work with predictive marketing at Lattice Engines, so it was great to get a chance to pick Amanda’s brain. Amanda is the mastermind behind Lattice Engines’ incredibly successful “Marketing Nerd” campaign. And because she is essentially the entire content marketing department, Amanda has a great perspective on what it takes to put a campaign together. So make sure your media listening device is fully charged, throw on the headphones, and download the podcast below.

Tune into episode 8 for a cornucopia of marketing insights and inspiration featuring one of my favorite B2B marketers Doug Kessler, the co-founder and Creative Director at Velocity Group. Listen in as Doug and I discuss the importance of personality, charm, and risk-taking in content marketing along with a personal story of how one particular piece of content produced by Doug pulled me out a marketing rut. We also have a fun debate on whether or not a clean and tidy desk makes for a productive marketer.

Episode 7 of The Sophisticated Marketer’s Podcast is our final installment around the theme of creative effectiveness in marketing. This episode was recorded live at the Cannes Lions International Festival of Creativity and our featured guest Ian Haworth, the Global Chief Creative Officer at RAPP and one of the most forward thinking creative minds in the world. Listen in as Ian shares his thoughts on the intersection of data and creativity, what the future holds for CRM, how he fosters creativity throughout the RAPP organization, and how he became a participant in the groundbreaking Pulse of Cannes live data experiment.

Episode 6 of The Sophisticated Marketer’s Podcast continues the theme of creative effectiveness in marketing with featured guest Daniel Bonner. Bonner is the Global Chief Creative Officer at Razorfish and one of the most awarded and respected creatives in the world. Listen in as Daniel lets lifts the veil around his own personal creative process for big ideas, along with his take on real time marketing. He also tells the remarkable stories behind two award winning campaigns and his most unusual request from a client over the years. Both inspiring and entertaining, you don’t want to miss this one folks.

This week’s episode comes to you from Cannes Lions International Festival of Creativity 2015! Episode 5 features one of the most awarded creative minds on the planet with more 50 Cannes Lions under his belt. John Mescall is the Global Creative Executive Director at McCann Worldgroup and the talent behind such groundbreaking campaigns as “Guilt Trips” and “Dumb Ways to Die”. Tune in as John defines creative effectiveness, desert island marketing metrics, and gives us a glimpse into his process for thinking brilliantly.


This week’s episode is all about content marketing: How to target an audience, how to measure your effectiveness, the importance of thought leadership, and more. My guest this week is marketing automation wizard Jon Miller, co-founder of Marketo and co-founder and current CEO of Engagio. Tune in to learn where the term “Big Rock” came from, what content marketers can learn from Almost Famous and Betty Crocker, and the benefits of fishing with a spear versus a net (in a marketing context, that is).

In this week’s episode, Jason is joined by two marketing comedians: David Nihill, founder of Funny Biz and Kathy Klotz-Guest from Keeping it Human. This highly entertaining episode explores the benefits and risks of injecting humor into your B2B marketing strategy. Marketers will learn what “jargonstipating” means, why Cookie Monster can help you better engage your audience, what B2B brands are winning with humor, and whether or not comedians are sexier than musicians.