The Communicate Influence Podcast
Sheelagh Caygill
We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence. Host Sheelagh Caygill welcomes episode suggestions! Listen in and join the conversation at Communicateinfluence.com
Self-care during Covid-19There's no doubt that we're living in times stranger than strange. Self-care is more important than ever. So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on...

The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19.In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand...

This week's episode of The Communicate Influence Podcast explores some of the of the pressing questions in public relations today. We connect with one of the UK's leading PR practitioner's, Sarah Waddington. Sarah is founder of Astute.Work, a management...

Artificial intelligence (AI) is impacting the work of public relations practitioners and marketing pros in many ways - and that impact is set to increase. But only for those people who embrace the technology. People who are at the forefront of using AI...

Starting a podcast, with guest Marc GubertiStarting a podcast isn't difficult, but it does take some preparation. Marc Guberti shares his knowledge with listeners. He hosts three podcast shows and has been a guest on plenty, so he has lots of...

Marc Guberti is in his early 20s, but this young entrepreneur is already a business consultant and the author of more than two dozen books on publishing, marketing, and investing. Marc began writing at the age of 11, when, as a New Yorker, he created a...

Hi! This is a special edition of The Communicate Influence Podcast! We have new show music from Herne Ford-Elliott, who's based in the U.K. But what makes it really special is the wide range of recommended podcasts from fans and listeners. Check them out! And get in touch if you'd like to be a part of another recommend episode in the summer!If you like the show, please consider buying us a coffee at Buy Me A Coffee. It's an inexpensive and fun way of showing us your support! Thank you so much!These are the people who've made recommendations, and their current favourite shows. Let us know on social media what you think of these recommendations, and what you're listening to, as well!Ceyhun Yakup Özkardes-Cheung, Content Manager at fisherAppelt in Hamburg, Germany.Yakup recommends: The GaryVee Audio Experience https://www.garyvaynerchuk.com/podcast/Frank Kern, Your Next Million https://frankkern.com/podcast/Jeff Walker, Launch Life https://jeffwalker.com/podcast/ Josh Steimle, creator of The 7 Systems of Influence, Boston, U.S.The Tom Woods Show https://tomwoods.com/podcasts/ChinesePod https://www.chinesepod.com/Amy Porterfield Podcast https://www.amyporterfield.com/amy-porterfield-podcast/ Liza Baker, integrated nutritian health coach, Michigan, U.S.The Good Life Project https://www.goodlifeproject.com/podcast/Christine Hassler Over it & On With It https://christinehassler.com/podcast/Jennifer Harrington Menopause Natural Solutions https://www.menopausenaturalsolutions.com/podcast Dena Jackson, comedian, speaker, and podcaster, CanadaAwakening with JP Sears https://awakenwithjp.com/podcastUnder the Skin with Russell Brand https://www.russellbrand.com/podcasts/You Made It Wierd with Pete Holmes https://youmadeitweird.libsyn.com/Spooked https://spookedpodcast.org/ Sidwyn Koh, founder, Kyrie.fmHow I Built This, with Guy Raz https://www.npr.org/podcasts/510313/how-i-built-thisRobin Hood Snacks https://snacks.robinhood.com/https://www.faithdrivenentrepreneur.org/podcast-inventory-1 Paul Padmore, My Perfect Failure podcast, UKDavid Rubenstein Show https://www.bloomberg.com/peer-to-peer Amanda Cupido, podcst producer and author, Let’s Talk Podcasting: The Essential Guide to Doing It Right, Toronto, CanadaGrammer Girl Podcast https://www.quickanddirtytips.com/education/grammar/top-10-grammar-girl-podcast-episodesWithout Fail - https://gimletmedia.com/shows/without-failKobo In Conversation - Kobo in Conversation Podcast | Rakuten Kobo Marc Guberti, marketer, podcaster, and author, New York, U.S.Casting The Pod - https://www.transformationcoach.me/casting-the-pod Lachlan Kirkwood, digital marketing specialist, Brisbane, AustraliaThe Indie Hackers Podcast - https://www.indiehackers.com/podcastThe Product Hunt Podcast - https://www.producthunt.com/radio Sheelagh Caygill, host, The Communicate Influence PodcastThe Writer Files - https://writerfiles.libsyn.com/The PRovoke Podcast - https://www.provokemedia.com/latest/podcast 

This episode is one for writers! We connect with Josh Steimle, a writer, author, a TEDx speaker, and the founder of a digital marketing agency. Read his full bio below.⭐️ Josh is giving listeners an opportunity to take his 60 Days To LinkedIn Mastery...

The secrets behind brand ambassadorshipThis week's episode of The Communicate Influence Podcast focuses on Peter Barron, a journalist and author based in the North of England. Pete was Editor of The Northern Echo, a regional newspaper with an impressive history, for 17 years. He then set up his own media relations firm four years ago.[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]More recently, Pete has become a brand ambassador for a local financial institution called the Darlington Building Society. Pete discusses his role as editor of the prestigious newspaper, how he focuses on connected with the community while an editor, and his work as an ambassador. He explains how he performs his role as ambassador, how to set up an ambassador program, and what to look for in an ambassador.Pete is also a children's author and has written The Dad At Large books, based on his column, and, more recently, The Monstrous Morals series, available on Amazon. His work as a writer has played a role in his ambassador role, as you'll hear in this episode.Who makes a good brand ambassador?This episode is a bit longer than average, and that's because we wanted to explore the kind of career, qualities, and reputation a brand ambassador needs to be successful.And, an admission from the host, Sheelagh: "It was great to catch up with Pete because I reported to him for about six years in the early days of the internet. Back then, my title was New Media Editor - and it was that job that got me switched on to the excitement and potential of all things online."You can find Peter Barron at Peter Barron Media, or on LinkedIn.

In this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life.[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]In this episode of The Communicate Influence Podcast, reputation management expert Fiona Fenwick discusses exactly what it takes to become an influential player at the table. Her book Stand Out and Step Up: A Reputation Toolkit For Life focuses on how essential it is to be trustworthy, and to behave in an authentic way so that people draw positive conclusions about you and your reputation. Today, it doesn't work if you say you're good at this or can do that. People want to draw their own conclusions and they do this by watching your behaviour.Stand Out and Step Up also emphasizes that a large part of authenticity grows from discovering your authentic self instead of following someone else’s path, which may not align with your values. For young people, some of this can be learned, but a lot can come from being mentored and watching others. A big part of authenticity is self-responsibility owning your behaviour.By understanding these essentials and setting them in place, individuals are positioned to use their influence to be successful in their careers and in life. You can find Fiona's book at Amazon.ca.Connect with Fiona on LinkedIn and go to her website fifteenminutes.co.nz

Managing your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised at the lack of attention most people pay to their reputation.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!Author of the reputation management book Stand Out and Step Up: A Reputation Toolkit for Life, Fiona defines some of the fundamentals of reputation management. She explains how individuals and brands can manage their reputations and how to communicate a good reputation to all who matter.Fiona also explores the importance of being proactive with reputation management, the need to understand how others see us, developing self-awareness, and reputation management and mental health.You can find Fiona at fifteenminutes.co.nz and LinkedIn.Like this episode and want to give feedback or discuss it with the host? Join our exclusive community at Kyrie.fm:https://kyrie.fm/p/communicateinfluence

Episode 13 of The Communicate Influence Podcast sees host Sheelagh Caygill and guest James Cridland continue their conversation about podcasting. (Listen to episode 12 on podcasting trends for 2020). This time, we look at James' work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!James also touches on the fact that podcasting is filling a space that media hasn't grasped (but let go of decades ago) - spoken radio. When it comes to radio, spoken radio is listened to by an older audience. Podcasting is listened to by younger audiences.We discuss the fact that many people don't know why they should listen to podcasts, or how they are different from other media. It was actually Dr Phil with his podcast show Phil In The Blanks who helped created a new segment of older podcast listeners. These new listeners are loyal to Dr Phil and and want to hear what he has to say, so they dove in to podcasting for the first time. James notes that this is an example of how good content is driving new listeners, and how it's different from the content existing on radio or TV.Podcasts are also leading a renaissance in scripted audio (audio dramas in the U.K.) which radio gave up on years ago, and which many younger people haven't listened to ever before.James stresses that word of mouth is one of the best ways of discovering new podcasts, and how important it is for producers and host to encourage word of mouth.Finally we touch on what makes a good podcast show and a podcast episode. James believes that this is one that is well-edited and well-crafted, and also one that features audience participation.Resources:Find James on LinkedIn and Twitter.Mentioned in this episode: Dr Phil's podcast Phil In The Blanks, James' newsletter Podnews.net, BBC's The Missing Cryptoqueen

Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!James also produces the daily news briefing Podnews.net. All this makes James the perfect guest to talk about podcast trends in 2020.We cover the growth of podcasting, in terms of technology and content production. James also focuses on podcasts are being listened to on more platforms, Apple losing ground to Spotify in some countries, and the renewed focus on analytics and alignment with the IAB standards. We also discuss advertising in podcasting, ad skipping, methods of earning money with podcasting, and more.Finally James answers two important questions: Will independent podcasters be overshadowed by large media production companies, and what makes a great podcast episode.Find James on Twitter and LinkedIn.

In episode 10 of the Communicate Influence podcast we talked to Gaetano DiNardi about his fascinating journey as a marketer, from the accidental discovery of the keys SEO, through tough grind of agency work, all the way to Director of Demand Generation with Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!This time we explore remote working, how Gaetano manages his team and stays on top of issues, and the benefit of remote life when it comes to productivity. In the second part of this episode we explore content writing, why writers won't be displaced by video, and what Gaetano looks for when he hires writers. The thoughts Gaetano shares will help all writers when they apply for a position as a creative or content writer.Like the show so far? Please let your friends know and add a review to Apple Podcasts! Thank you.You can find Gatano on LinkedIn and Twitter.

For a podcast host, there is nothing more exciting and fulfilling that interviewing someone who is accomplished and truly interesting. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!In this episode, Gaetano explains how he studied marketing, but left college feeling lost, not knowing what to do. A passionate musician, he entered the music industry and with his writing accidentally taught himself SEO. From there, he got his first job in marketing, eventually making his way to Nextiva. We also discuss demand generation and its best practices.In my next episode, Gaetano and I continue the conversation, discussing remote working - he's based in Florida - and the skills and talents he looks for when hiring content writers.Like the show so far? Please let your friends know and add a review to Apple Podcasts! Thank you.You can find Gaetano DiNardi on LinkedIn and Twitter.

Linda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development.[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]Linda knows that it's a big step for junior staff member to lead even an internal meeting. But jumping into the role of being wing-man on a client pitch, or even leading that meeting, is a whole new level.In this episode of The Communicate Influence Podcast Linda and host Sheelagh Caygill discuss how to identify when a junior is ready to lead a meeting or pitch, and the skills required for that position.Resources:Linda Andross on LinkedinTwitterAPEX PRRuckus Digital

Do you want to know how PR and marketing agencies achieve success? A lot of it is in the preparation ahead of internal and client meetings. In this episode, Linda Andross, managing partner of the successful Toronto PR agency APEX Public Relations, shares her meticulous approach to meetings. She talks to host Sheelagh Caygill about:How to prepare for client meetings, including researchThinking ahead about what information you want from the meetingWhat kinds of questions to ask during meetingsPinpointing a client's needsHow to rescue a meeting if it goes off-track or if the client appears to be unhappy with a presentation or update.[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]Linda is also managing partner of Ruckus Digital, an Integrated content marketing agency in Toronto, Canada. Ruckus specializes in design, content development, influencer marketing, and social media buying.Linda is a long-time board member of IABC and in 2018 was awarded the prestigious Master Communicator award.Resources:Linda Andross on LinkedinTwitterAPEX PRRuckus Digital

Prince Andrew and the Epstein scandalThe damage Prince Andrew has inflicted on his own reputation with his Newsnight interview is a story that will play out for some time. Reputation management expert Fiona Fenwick discusses the fall-out from the prince's interview with journalist Emily Maitlis, and what could have been done to produce very different results.[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]This short episode is from a long interview Fiona had with host Sheelagh Caygill about reputation management, crisis communications, and her book, Stand Out and Step Up, A Reputation Toolkit For Life. The full episode will be released in coming weeks.Resources:Fiona's website: Fifteenminutes.co.nzFiona's LinkedIn profilePrince Andrew's Newsnight Interview

Focus on content and quality to become a better podcasterAward-winning podcaster and author Amanda Cupido believes almost everyone can podcast! And she thinks that everyone who wants to should get into podcasting. [Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]In this info-packed interview, Amanda breaks down the self-imposed barriers people set in place to stop themselves from podcasting. She talks about:How new podcasters can use smartphone mics to experimentPodcast formatsWhat makes a good podcastHow experienced podcasters can revamp their showsPlanning and sustaining your podcast - scheduling and podcast seasonsBranded podcastingThe beauty of podcasting, storytelling, and dataThe future of podcasting in the coming yearAmanda is author of Let's Talk Podcasting: The Essential Guide to Doing it Right. She is a producer and audio storytelling instructor at Seneca College's School of Media in Ontario, Canada. Previously, she worked as a major market radio producer, reporter, and news anchor.Resources:Letstalkpodcasting.comhttp://www.amandacupido.com/https://twitter.com/acupidohttps://rememberthispodcast.com/https://www.linkedin.com/in/amandacupido/

Sharing the climate change message with employeesJames Murphy is a Climate Reality Leader who studied under Al Gore in 2019. Based in London, England, James now delivers the climate reality message to businesses and organizations that are committed to sustainability or implementing sustainability programs. He meets with communicators, marketers, sustainability teams, or risk management teams to discuss ideas, messaging, channels, follow-up, and evaluation.{Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]James moved into the climate reality field after being in rehab in 2017. That was a difficult time in James' life, but he realized he was being given a second change and, while in rehab, he discovered his love for nature and became determined to work in sustainability.If your organization wants to implement a sustainability program or refocus an existing program, this podcast will give you lots of information and resources about where to start. And for marketers and communications, James provides suggestions for strategies and winning employee buy-in. He also sounds a note of caution regarding people with lower incomes. He also discusses actions that really make a change and those that don't.[Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!]Offer: Free membership in (b) sustainableJames is offering listeners free membership to his climate reality project (b) sustainable. This lifetime membership includes: Become part of a network; Free (b) sustainable events; Globally recognized qualification; Use of (b) sustainable logo; Weekly updates and access to exclusive (b) sustainable information; 50% discount to the (b) sustainable conference. Go here to apply for your free membership: https://www.bsustainable.org/membership-account/membership-checkout/?level=5In this podcast episode:02:20 - James Murphy on transitioning his business from employee engagement to becoming a climate reality leader04:05 - Studying with Al Gore05:09 - Using storytelling to deliver the climate reality message05:35 - How James' deeply personal experience of going into rehab led him to realize he'd been given a second change; he developed a love of nature and decided to refocus his business on climate reality and sustainability07:45 - How to deliver a message that some people don't believe or can be viewed as controversial09:40 - Using simple, easy-to-implement examples to deliver the sustainability message09:58 - How to handle a disinterested or uncaring audience12:00 - Start-ups with a vibrant, young culture and generally more receptive to climate reality and sustainability messages12:30 - More established organizations may require a slower start, with smaller steps forward as ideas15:35 - James' first points of contact in an organization ahead of delivering a message16:05 - Tools, strategies, and tools17:30 - Project Drawdown: the science behind climate change and transitioning being carbon neutral by 2050. Drawdown refers to making earth a carbon sink, rather than a carbon emitter18:35 - Using carbon offsetting as a communications tool19:05 - Finding different causes to spark employee engagement in the climate message20:45 - Recognizing that not everyone has the means or resources to live a sustainable life22:35 - Using caution when delivering climate reality messages; some employees are not paid enough to be active in sustainability causes23:20 - Focusing on authenticity and being genuine25:30 - Encouraging employees to own the climate change message26:36 - The sustainability movement will create jobs29:05 - Transitioning economies: The shift to carbon neutrality is a transition from fossil fuels to sustainability - people, planet, and profit30:15 - Actions that make a difference - the right way to approach sustainability33:28 - What you can do today to make a difference33:40 - Using reward and recognition36:40 - The immediate crises the planet is facing39:12 - Communicating hopeResources:James' email address: James @ bsustainable.org; James' sustainability organization: bsustainable.org; On Twitter: @MurphyFRSA; LinkedIn: https://www.linkedin.com/in/james-murphy-frsa-24571545/Al Gore's Climate Reality Project: https://www.climaterealityproject.org/Project Drawdown: a global research organization that identifies, reviews, and analyzes the most viable solutions to climate change, and shares these findings with the world.