The B2B Roundtable Podcast

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Get actionable B2B marketing and sales tips and advice to help you drive growth. Host Brian Carroll interviews the marketing and sales thought leaders on topics from B2B marketing, account based marketing (ABM), B2B sales, sales development, content marketing, storytelling, leadership, research, and more.

The Power of Brand Activism: How Businesses Can Use It for Good
Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.
Mean people suck in marketing and what to do about it with Michael Brenner
We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.
How to stop the hustle and establish work-life boundaries
Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo
How to Get Sales and Marketing Operating as One Team with Heidi Melin, CMO of Workfront
Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.
Bring more innovation to your demand generation now
Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com
Why Conversational Marketing and New Book with Dave Gerhardt, VP of Marketing at Drift.com
Learn how Conversational Marketing drives better demand generation and account based marketing results with real-time conversations not marketing campaigns.
How to improve your account based marketing results an interview with Jon Miller, CEO of Engagio
Find out how to get better account-based marketing results now and get a checklist for building a strong account based marketing (ABM) foundation today
Growing B2B Sales with Trust and Empathy interview with Steve Woods, Founder & CTO at Nudge
Learn how to apply empathy in sales and account based marketing to get better results, build trust, and get more closed more deals
Transform Your Customer Journey and Accelerate Growth with Kia Puhm, CEO of DesiredPath
Learn how the best companies are growing revenue through customer success so you can transform your sales and accelerate revenue growth today.
Customer Empathy and How to Solve Buying Problems with Brent Adamson, VP at Gartner
Learn how to help empathy drive sales [and marketing] success by helping customers on their buying journey by being more empathetic via Challenger Sale.
Gartner Research: Boost Your Growth From Existing Customers with Brent Adamson, VP of Gartner
Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale
Getting Sales Enablement Right to Increase Results with Dave Brock, CEO of Partners in Excellence
Find out how to get sales enablement and inside sales right and what can be done to raise sales team performance with actionable advice
Why Customer Advocacy Should Be at The Heart of Your Marketing with Mark Organ, CEO of Influitive
Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads)
How Customer-Hero Stories Help You Connect Better with Mike Bosworth, CEO Story Seekers
Get better results and how to use the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey
New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com
Learn how to improve the quality and accuracy of your B2B persona and contact data in to get better lead generation results and drive demand
Why purpose matters to marketing: growth, revenue, and profit with Mack Fogelson, CEO of Genuinely
Learn how marketing purpose drives growth, increases revenue, and improves profit and get 4 steps to articulate your purpose quickly
Empathetic Marketing: How To Connect With Your Customers with Michael Brenner, CEO
Learn how to use empathy as part of your strategy because empathetic marketing is essential to connecting with your customers.
Better Social Selling, an Interview with Jill Rowley, Adobe Marketo
Learn how to get better at social selling for better demand generation, prospecting, and business development with expert Jill Rowley
Fast Growth B2B Marketing: From 0 to 500,000 Users with Jim Fowler, CEO Owler
How can you drive fast growth with marketing? Learn how in this in-depth interview with Jim Fowler, CEO of Owler on what he’s learned to drive fast growth

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