Sarah Grear has personally written copy for over 200 businesses from start-ups to earning 7 figures in a single launch. As a copy conversion expert, speaker and published author her focus is on helping entrepreneurs turn online browsers into buyers with persuasive writing. Along the way Sarah has been a speaker at Social Media Week Los Angeles and featured as one of "50 Must-Follow Women Entrepreneurs in 2017" by the Huffington Post. When she’s not writing copy, Sarah is teaching entrepreneurs with her DIY online writing classes that have been taken by over 1,000 people in more than 30 countries. She supports entrepreneurs who want to amplify their voice and their sales. 0:00 Sarah Grear Introduction In an episode all about copy, copy conversation and figuring out exactly what kind of people to hire in what kind of role, Kamila had a really enjoyable and valuable chat with Sarah Grear. Sarah has personally written for over 200 business’ from start up’s to to seven figures in a single launch. As a copy conversion expert, speaker and published author, her focus is on helping entrepreneurs turning online browsers into buyers with persuasive writing. She’s been named one of the 15 must follow women entrepreneurs in 2015 by Huffington Post. 1:50 Sarah Grear’s Story Started travel blogging as her first experience of writing online and fell in love with telling stories and engaging with people. She believes at on some level, we are copywriters at some point. In her 20’s where she went all over the world to Thailand, Mexico and Europe, she was telling engaging stories about her experiences. Working in the Art World, by day she was installing Art for difference Museums, she was on leave at the time from the California Science Centre during a really iconic moment in Los Angeles’ history where the Endeavour Shuttle did three loops over the city. After reading “The Well Fed Writer” by Peter Bowman – on online writing and marketing which become her intro to writing. This was her gateway book. She started out doing this for local business owners whilst going to networking events trying out being a copywriter. 4:47 Being an Entrepreneur and a Business Owner Sarah explains that after she quit the Museum Industry and dove in head first to be a entrepreneur thinking it would be easy, as she was so in love with the creative aspect of it and the people that she was meeting. What she didn’t grasp was being a business owner on top of an entrepreneur. In hindsight, going into an entrepreneurial endeavour blindly, however she had no other option than to make it work. Over time, when reality kicked in that indicated she had to do other things to continue to grow the business. It’s easy to be an entrepreneur as you have an idea, a vision and you put it out there. it’s a whole different thing to be a business owner – it’s the no so pretty part. A business owner sits down and looks at their PNL, invoices their clients and following up on their leads. Sarah shared that she had to fall in love with that part as much as she loved sharing stories. Kamila shares a story about a dating experience she had where she found out that there’s a difference between entrepreneur and business owner. When Kamila started online dating, she put in her bio that she was an entrepreneur as it’s a big part of her life. All these people would talk to her and ask her what business she would want to start, and she realised she had to tell them that she had a business already. She also shared some advice on using copy correctly to market the right audience – for example, if you want to attract six figures plus, you have to market to a business owner. 10:35 How much should you outsource when it comes to copy? Sarah believes in the crash and burn test when it comes to copy – she believes the best way to decide is while you’re still starting your business to try it and see if the market responds and your copy is working for you, keep writing. If your copy crash and burns and there are no sales, hire a copywriter. The business’ she’s seen grow the fastest have teams that are aware of what they are skilled at and what they are not. 12:40 Elements That Should Be Outsourced Faster versus others When you map out a launch and you’re looking at all the different pieces that have to happen for this launch, start with the sales page if you’re going to outsource copy. A lot of the language that you establish in the sales page and the clarity of your offer, that’s what people are going to buy as that’s where the yes or the no happens. You can take a lot of that language and put it into the promotional emails and training pages. A copywriter’s job is take the ideas that you have and make them better and make them appealing and attractive to the consumer. When you go to hire a copywriter, there’s a wide spectrum of clients. You want to find a copywriter who definitely has an intake process that will save you time when you meet. Once you have gone through that intake part with them, find out what their process is. The other place that is really important to hire a copywriter is the opt in page to your free training – if you’re doing a challenge or summit. These two examples maximise opportunity for leads and sales. 16:05 Biggest Things You Have Learned Around Copywriting for Coaches, Consultants and Leaders Often people don’t give enough time to copy due to time constraints and deadlines and other activities taking precedence. All the sections that are there in copy need to serve a purpose and really create opportunity for conversions. Conversion Hack #1: Anytime that you have a photo next to a button, it converts better. For example, if you have a section of your sales page where it’s a call to action and you want people to buy what you’re selling, have a picture above or below it and it helps with conversations. It creates a level of trust with people who land on your sales page. If you’re looking at a launch, give yourself 6 weeks to get your copy together. The first thing you look at sales copy because that’s the groundwork, then opt in, then the email blast. Conversion Hack #2: In terms of the page itself, one thing to keep in mind is the pyshcology of people who land on your page. People who look at an online page are grouped into Four Different Colours: Reds: Very much about take action and will not read your sales page. They have already made their decision and will likely look for your buy button. For them, put in an anchor link at the top of your page so they can directly click through to the buy. Blues: More of the huggy, feely and visual times of people. They will be drawn in by your photos and your bright colours which will excite them to look through your sales page. For them, have really strong photos. Yellows: These are the fun, party people. They like humour in your copy. Use plenty of wit. Greens: These are the people who you are writing an entire sales pitch for – they will read the sales pitch from top to bottom. They are very detailed oriented people. These are important groups to consider for your type of audience. Once you know the colour code, you can use this for team building. For examples – Reds and Greens really work together. Yellows are great at socialising so they would be great at customer service. The Blues are great because they are great at project managing and ensuring that people are taken care of. The best way to figure this out is to do a survey of some type with your team so you can give examples in context to your business. You will be able to decipher what colour they are. 25:20 Advice to get better at Copywriting to create sales Coach yourself through books when getting started or finding a course with somebody who teaches copy than you know what kind of
Today’s episode is AMAZING, I am getting actual coaching around a failed launch that happened earlier this year and what came up for me and why it ended up the way it did - I’m getting super real and personal here, so I know you’re gonna love it. The coaching was done by a total rockstar. Rachel Luna is a best selling author, international speaker and Sales Confidence Strategist. A former US Marine, this 4 foot 11 inch firecracker has a reputation for inspiring confident action and helping her clients double, triple and quadruple their income. She's the host of the podcast, Real Talk with Rachel Luna where she dishes on how to gain more clarity and confidence in life and business. Rachel has created numerous courses, The Feel Good Sales Society, Profit without Products, and the Confident Entrepreneur Academy to name a few. She hosts live events throughout the year and is working on her upcoming book, Girl, Confident, launching this fall. An international speaker, Rachel has been invited to share her powerful talks all across the globe from the US to Europe to Japan and has been featured in The Huffington Post, Success Magazine and Latina Magazine among many others. If you're looking for sales confidence, mindset mastery and marketing strategies that will boost your revenue while building your legacy, Rachel Luna is the girl you call. 1:30 Rachel Luna’s Story Rachel grew up with not much confidence with what she called “false confidence” and lived in that cycle. She looked the part but deep down she was struggling with alcoholism and two eating disorders. She remembers being the shortest in her class and having to always really yell to be seen and be heard. Her insecurities took her down a path that was just no meant for her. After lots of meaningless sex with the same people which was caused from a where she didn’t value herself, she experienced low Self Esteem, struggled with anxiety and severe depression. She woke up one day and realised that this was not the kind of woman she wanted to nor was raised to be and something had to change. In an attempt to try and figure out the patterns of her destructive behaviour, she hired a life coach. At this time she was in a lot of debt, at her highest possible weight. One thing that is very important to Rachel is integrity –she wanted to be a woman of her word even though she didn’t always necessarily live up to that. Her Life Coach during her sessions told Rachel that she would make a great life coach.It made sense as in the fourth and fifth grade, some of her classmates referred to her as “Oprah,” for the way she gave advice. It was that life coach that planted the seed that maybe this life was a possibility for her. She lost the weight from changing her mindset, self worth and value perspective. She became a certified Life Coach at a time where people were not even talking about Life Coaching. Even though people thought she was crazy, she just knew she had to help people. Rachel found that she liked Life Coaching for Entrepreneurs in particular as they were driven more than the average individual. A lot of the feedback from her clients was that the result they received from her was confidence. She worked on her own confidence and mindset. One thing that’s common amongst entrepreneurs is what she calls a “Paralysis moment,” And the first thing to do is to recognize that you’re in paralysis 11:49 Working through your Paralysis moment To take you through the steps of working through a paralysis, Rachel uses Kamila’s recent launch experience where things didn’t go as planned. Feeling Like A Fraud. Whether we are Oprah or Tony Robbins, it is natural human instinct to feel like a fraud when results don’t happen the way that we expected them to. Everyone struggles with that no matter what level they are at – even at the mastery level. We exercise this behaviour because we want people to know that we are the expert and to not lose faith in us. Dispel the myth, It will attack us at some point or another no matter what we have accomplished. 14:10 Before The Paralysis Kamila tried to analyse what happened – and why things didn’t go the way she planned. Analysing helps to identify patterns of what worked and what didn’t to ensure for the next time, these can be improved upon or avoided. What happens from here is, because Kamila is a strategist, her mind clicks over to the, “how can I make the money that I thought I could,” and her mind occupies with a thousand ideas and how to execute them. Rather than going out an executing them, she falls into a paralysis. Rachel explains that this happened because Kamila didn’t go back to examine the facts around the deep rooted thought and fear that she had was “I’m a fraud, I’m not good enough.: I am not good enough is the number one limiting belief that every single human being has on the planet. It manifests in it’s different ways. You can call it whatever you want but at the core, the belief is, I am not good enough. 16:43 Facts Around The Launch The Fact Is she had over 1,000 people sign up for the launch. The Fact is she had over 300 people live per day. 17:40 Meaning & Story Rachel asks Kamila what story and meaning she gave to the facts. “I didn’t hit my goal,” was the thought and the story. The feelings and emotions that came up with that were disappointment and anxiety driven hopefulness. Because she didn’t reach her goal, even though 1,000 people signed up, she told herself that “There’s not enough.” This attaches the energy of lack of abundance into the entire launch sequence. So everything she was going to do going forward, there would be this underlying lack that it wasn’t enough. The next fact “300 People Showed Up Live,” Kamila told herself the story More subconscious stories deployed from “I thought it wasn’t going to be terrible,” The story she told herself was that “I know based on the numbers, we’re not going to make it.” 21:16 A fact during Kamila’s paralysis that she missed “We changed the time. My audience is an evening attendance type person.” “When I do what I want, when I do what’s best for me – people don’t show up.” “I have to change what I want to do to accommodate other people.” To break apart these stories - The facts actually were: Kamila had things to do so she could only do it at that time She only wanted to do it at that time She wanted to build a business the way she wanted it to be and the fact is, they just didn’t show up. All brand new facts where you can tell brand new stories. When you have this recognition in the paralysis cycle, the fact is: I am worthy I have launched many times Attendance was low because I changed the time It’s not a reflection of my worth It’s not a refleiciton of my contribution, service or program. The only thing this mean, based on the facts, people couldn’t show up at that time. 24:36 Belief in Entrepreneurs Humans don’t believe people enough. And we also don’t believe ourselves at all. This is why consistency is such a big problem for entrepreneurs as this lack of belief is letting you down. Deep down, if we can’t trust ourselves, we can’t trust other people. Take what people say to you at face value. At Truth. If you start to operate in your truth, then you’ll start to see and attract more truthful people that you can count on. 25:58 Rachel Luna’s Book A book that challenges to make massive shifts in your self awareness,
Dr. Lindsay Padilla is a teaching + learning consultant for trailblazing entrepreneurs who want to create value-packed, student-centered digital content that get their clients (students) A+ results, while making a lasting impact on the world! Using her years of teaching adults online at a community college and the ridiculous amount of learning she has done in all things education, she specializes in translating 1:1 client work experiences into signature courses, group programs + membership sites, as well as mapping out instructional content into a conversion machine that she lovingly calls the "Teach First Funnel." 2:20 The journey for Lindsay so far Lindsay shares her story as to how the path to teaching started. She knew intrinsically that she also wanted to be a teacher and so began to take actions towards that with little pivots along the way. She enjoyed high school and wanted to teach high school. When she began teaching, she didn’t like the subject that was in her curriculum being history however what she was quick to discover was that she enjoyed the essence of the subject which was learning about people and the past. Growing up in suburbia, once she finished her first degree, she moved in with a friend from college and her in in Huntington Beach to pursuit her master in sociology. This is where she fell in love with the subject and wanted to teach it all day every day or to anyone who wanted to listen. It was clear that teaching was not only her gift, but her passion also. After her masters, Lindsay pursued her doctorate at the University Of San Francisco. 7:35 How Fitness ignited the Coaching path Having such a long academic spurt meant that when she had received her doctorate, Lindsay was out of the continuous writing routine that academia demanded of her. She filled the gaping hole of time with nothing other than working out. Committing to a workout routine for over a year, she then began coaching in areas of health. Being inspired by Amy Porterfield and other entrepreneurs who continuously talked about business’ and the lives they were creating around health, Lindsay bought 90 day year –and began to dissect exactly why she was on the path she was on. One day she found herself sitting with coach Melissa Griffin at lunch whom she helped her think through some things for her course. Lindsay explained things to her in a way that aligned exactly where Melissa wanted to take her course in the value that it provided her students. This was when she turned to Lindsay and said, “Why aren’t you teaching this?” That was just the “aha” moment Lindsay needed and everything else was lining up. She was inspired, ran home and she knew that her business would involve helping others to create courses. 11:56 How Her Business Looks Like Now When Lindsay started her business, she was on lots of calls and began co creating courses with her clients. During this time, she went back to teaching that August which effectively meant she was running a business full time and classes full time. She eventually left in the middle of the school year, even though financially, that decision didn’t make sense, she knew that the money would find her after she made this choice. Diving into her business, she had five clients that hired her that she serviced which eventuated in her running an “MBA,” course which was “Misfit Business Academy,” as a contest on Facebook. From there, Lindsay went into high level course co creation whilst working with established people in the industry and was working to make sure that her client’s courses would sell to expectations. At the same time, she began talking to Emily Hersh who’s business seemed to have services that would complement Lindsay’s. It made sense for the two to form a partnership. A year later, as Lindsay intuitively felt all along, some money came through! She received this from her house and used this to invest in things like team building and hiring people full time. The scaling allowed her to move away from the VIP course style creation and focus on smaller business’. She wanted to serve that population and by putting a team under allowed her to manage and grow her services. She was able to be more productive and less overwhelmed. 17:05 Biggest struggles when it comes to creating Courses Being an industry leader in course writing and course creation, Lindsay explains the top three struggles she hears from clients when it comes to creating courses: 1. How do I make sure it’s good and that the students are learning? 2. How long should lessons be? What kind of content? What’s the best LMS? 3. How do I motivate and encourage my students Lindsay found that people seek validation from someone who has designed courses before, especially given how she had positioned herself in the market. When it comes to teaching, she dives into the deeper stuff with her clients and tries to understand the thought processes going on inside their minds. 19:50 How to Start a Course Sharing some tips on the best way to actually get started to writing a course, Lindsay recommends: Market Research – Know your market and assess any problems or gaps in that market. Make sure you find a problem and that you are actually solving that problem. Avoid the burning desire to have it sold instantly; You can’t start with what you want to teach or what you think what your following needs. Make time to Brain Dump. Whatever thoughts you have in your head, make time to actually dump those thoughts onto a page. The course may not be perfect however the brain dump process can be developed over time. 24:01 Mindset & Courses There are common feelings that teachers have and the core thing that was observed is that teaching can be very vulnerable. You are sharing what you know through knowledge, experience and story – that’s very revealing. You have to adapt to students and how they are feeling and responding. We get scared that other pioneers that do similar courses to our expertise may teach different aspects that we don’t. The way you get around that is knowing that you are a different teacher. Who you are as a person is what teaching is. It is the connection of your inner self to lots of people. If you’re really teaching, your soul is bared to your students and you’re going through the subject together. You have to be ok with the fact that you put out course material exactly as it is in the way you express it best. Students tend to mirror what you are putting out there. Rather than being worried about being challenged, let go of the pressure that you actually put on yourself to hold all the answers. The subject you’re teaching is actually in the centre, not the teacher. Both the teacher and the student are looking at it together and you look at things through totally different experiences through a live subject. The students will see you as the authority when you support them and guide them, not necessarily when you have all the answers. 34:42 Structural Side of Making Your Course Great The results that you are promising your students –think about what is the student going to be able to do after this course. This can be broken down into certain milestones to which the student can achieve without your assistance. This will ensure your course is actually streamlined. With adult learners, you find that they need to feel very autonomous and have constant motivation and reminders. Generally, these adults are busy so you need to make sure you don’t add any fluff to their schedules. You can also catch the students who are in different places - those who are more advanced, can be advised to skip the step. However, bear in mind that some entrepreneurs of late aren’t getting basic enough. People don’t realize they don’t know the things they don’t know. 45:06 Connect with Lindsay Connect with Lindsay on her soon to be revamped Facebook Group – The Teachers Lounge http://www.lindsaympadilla.com/fb-group/ Tweetables: “If you’re really teaching, your soul is bared to your students and you’re going through the subject together:
If you want to show up in a captivating way online and off, you have to incorporate STORIES into your marketing, and today’s guest knows all about that. Jamie Jensen is a screenwriter, director, online business strategist, and the founder and CEO of Your Hot Copy. To date, Jamie has helped over 500 clients and customers increase their sales by as much as 900% with the power of story. And, while formulas are great, she’s all about doing business, life, and creativity YOUR way. After doing time in Hollywood, working at United Talent Agency, Miramax, Mandate, and a major network television show, she bounced to make her own indie romantic comedy film Hannah Has a Ho-Phase. This project won her the Best Feature Writer award at the La Femme Film Fest in 2013. Since then, Jamie’s been combining the sizzle of Hollywood-grade story with the power of effective internet marketing to help YHC’s clients entertain and inspire their audiences to rave results. Jamie holds a Bachelor’s degree in Storytelling from New York University, and a Master’s in Producing from the University of Southern California. When she’s not teaching, speaking, or writing, you can find Jamie at the yoga studio (hot, naturally), twerking up a storm at Vixen Workout, or cuddling on the couch with her partner in Queens, New York. 1:15 Jamie Jensen’s Story Owner of a Copywriting agency called Hot Copy, Jamie always knew that she was always going to own a business and be an entrepreneur. She was born a writer and meant to be a writer. Her vision has always been working from home in a project based environment. With a background consisting of visual writing and storytelling with multiple journals growing up, going to the Fame High School and won the student award for Mixed Media Art in Visual Art and Theatre. She came to the realisation that story telling in a visual or textual capacity was what she was talented at and meant to do. She visited a psychic when she was 18 years’ old who told her that she would go to Los Angeles and work in television. When she started college, she created her own major by negotiating her course and designed her education with reading and learning everything on storytelling to screenwriting, narrative structure to hero’s journey. This was a vehicle to how she was going to find out how she fit in the world as someone who was artistic and hyper sensitive. Going to Peter Star Producing Program at USC – one of the only film producing programs period which focuses a lot on business and the entertainment industry. She ended up working in Hollywood (as predicted by her psychic). Her love affair with Hollywood didn’t last very long – primarily because she was working 70 hours’ week, not being paid very much and she wasn’t doing what she truly loved – writing. 10:25 How Did Hollywood Does Business What Jamie learned at Grad School and during her time in Hollywood – she applies everything to business. There’s always test screenings of movies. The concept has to be sexy and have a level of pre awareness with your audience. This can be something that they’ve heard of already or have a movie star to bring a sense of familiarity and a trust factor. Therefore, you’re looking at things from two factors – marketability and playability which means there has to be elements of the movie that make it easy to sell – for example, the Harry Potter books which later turned into movies. It has a wide audience already existing so there is already that pre awareness. Playability is more important – especially in the digital age because audiences can communicate their feelings on the movie at scale on social media. The opening weekend of a film indicates how successful the movie will be. To apply this to your business, you have to know what your audience wants and cater to that and playability wise, deliver a quality product. 14:51 How to Apply “Sexiness,” in Online Business Jamie explains that in online business, what makes it sexy is the actual person who is teaching. There is a lot of repeat information in the info product work - different spins and similar teachings, but you chose who you chose to learn from. How to make it interesting for your target market as an entrepreneur is to gamify it and do a different spin on how to interact with your audience as a contrast to what would normally happen. We ebb and flow through different models – the market will get tired of one model and then go back to another. 16:53 How Story Relates to Business Your Story People are going to get to know you and your story. You story can be told in one sentence, a paragraph or a book, but that story is your calling card and how people know you. It’s your selling points and how you help/what you offer people. It’s also what makes you human and what makes you emotionally resonant with people. When you’re telling a truly authentic story that connects with you audience, you’re letting them in to who you really are in a very vulnerable way which is how they feel they know you. It gives your audience a trust factor and something to remember you. This is a huge piece of personal branding. The reverse of this is, you need to be familiar with your customer’s journey – what challenges, obstacles and things are they going to face along the way? Your ability to see every piece of that story and almost predict their needs at any point in their journey. 19:52 Essential Elements For A Story To Be A Story A story is essentially is a character achieving a goal in spite of obstacles. A story has three elements: a beginning, middle and end or set up, conflict and resolution. There is a character, a goal and obstacles. When you’re talking about sales copy – the obstacles are what’s getting in the way of what your customer wants. You’re helping them overcome obstacles and essentially positioning yourself as a mentor. A good book/audiobook that guides on how to write a good story is “Sell Of A Story,” By Paul Smith. 23:45 Ways To Make Your Story Good For Your Audience There are three ways to make your story Good For An Audience. Relevancy Why does your audience care? This relates back to what do they care about and how this shows up in your story. This can be through values that you use to dictate your actions that they align with, a goal that they deeply desire themselves or feel strongly about that elicits an emotional response. Tension/Suspense How do you create tension in the story and how you create suspense. You want to be creating some level of up and down. There are different ways to use story in different mediums – a book, a talk, a story from a stage to a page – the level of dramatization you can get away with changes depending on the platform you use. Use the pieces that matter the most in each platform. 3 .Contrast You have to be able to put two contrasting elements together. Is this going to work out? Create opposing factors. Jamie uses a great example of the movie Legally Blonde – the girly, fun, blonde playgirl up against the serious world of Harvard Law. Putting these things together creates an interesting experience for the audience. 27:58 Hypersensitive Entrepreneurs Jamie feels that being hypersensitive is one of the things that make her good at her job, but is also one of the challenges. She feels a support system and asking for help through self-expression or reaching out to her circle is the way to manage that. There are other ways are spirituality and meditation which is practical to her. She feels a lot of success is attributed to other people in your life who have supported you in your journey. She approaches things with gratitude in addition to her own effort and work. Things don’t get easier, you get better. 34:37 Learn More About Story & Copy
Nicole Jackson Miller, is the Founder of The Project Designer, a company that helps entrepreneurs manage their projects and their people. From her 10 years of management experience negotiating deals for major TV networks, overseeing 6- and 7-figure projects online and even orchestrating some of the behind-the-scenes magic of the Beijing Olympics, Nicole basically knows her stuff. Today she runs a successful Project Management agency, mentors and trains Project Managers, and supports entrepreneurs with Human Resources (or their "people" management!) 1:18 Definition of Project Management Project Management is managing projects that you have in your business. A project can really be anything. A project can be of any size, from anything from starting your business, bringing in a new team member to launching an online program or membership site. Project Management is essentially making sure that the ideas you have and want to execute actually get done. 2.15 How Nicole Came into the Project Management Field She’s worked in television before she had her own business. It taught her a lot about managing her own time. The television environment was fast paced and operationally lean, so that meant there were a lot of projects happening and a few people to execute them. This forced Nicole to learn how to be the master of her own schedule – to learn how to priorities and communicate with people and keep up the quality of the project. It was natural to break into the project management space, we were able to explain what we did and manage the different pieces of projects. 5:02 Defining Moment to Project Manage on own There were several moments in my corporate job where I asked myself whether I want to do this job. I was such a perfectionist and wanted to do everything well. I was the epitome of wanting to climb the corporate ladder. I battled eating disorders, relationship problems and alcohol – I wasn’t an alcoholic, but was using different coping mechanisms. That was when I realized I needed to figure it out. I dived into myself and got the help that I needed which opened up a whole new world for me spiritually. I realized that I could make an impact on the people I was around, so, with the advice of my spiritual teacher, I started where I was. I had an urge within me to start my own thing .There were many restrictions in terms of what I could do in my job setting, so I started to explore the online space. 9:48 Being in a position to empower people and your team Move away from typical responses – how to manage your team, during the difficult times or challenging times where they need you the most – if you can be with them throughout that experience, that’s what keeps great people around you. It ties into starting where you are, in every moment you have the ability to impact the situation which takes a lot of self awareness and presence. I remember being on teams and when something messed up, the memory was around being told off or scolded and my work effort was not acknowledged. I try and bring those experiences in when I manage my own teams or my clients – as long as you’ve done a great job hiring and you trust the people around you, you have to trust that they are working just as hard as you are. I believe that as a CEO, you have to be there for your team. They are the ones who will help you grow. 12:48 The other elements of People Management People can be anyone in your business – from a team member, partner to a coach, who is helping you in your business. It really comes down to relationships. The things that go into People Management boils down to developing relationships including knowing how to communicate; when things are going well and when things are not going well and to also work out a way to ensure things are getting done – that the teams able to execute as smoothly as possible. 14:28 The element of hiring and firing and building better communication If you’ve hired well and managed well, you don’t have to fire as much, or hopefully at all. It’s going to happen if you’re in business for longer than a year or two. I think of building a team as dating – sometimes you’re great with someone to a certain level and then you realize it’s time to part ways. Then there are others whom you grow and develop with together and you’re able to keep going. It’s the same principle with relationships. Hiring is a big one – make sure you are making the best decision for you and your team, and the first step to that is knowing yourself. The second step is being able to communicate that. When it comes to hiring people think they have to change who they are in order to be able to have a team, and although there are certain tweaks you can make to improve yourself and develop professionally, you’re just going to be who you are. The most important part of that is to find a team that works with that. I think good people are everywhere and I also think it’s really tough to find a great match. It’s the same thing with people on your team – just because they don’t work with you, doesn’t mean they’re not good at what they do – they’re just not the right match for you. I find that the best clients to work with when I help them with hiring and team management are the ones that know themselves and know how to communicate it. Firing is one of those thing that sucks to have to do it. Make sure you understand what happened and what needs to be done different next time. A lot of people go to fire and don’t realize that this could be avoided by simply having an open conversation with someone. I only fire quickly on two occasions – if someone has done something illegal or they have a poor attitude. If there’s an issue, address it fast, but it doesn’t mean you have to fire fast. An open conversation with your team can reveal exactly what’s going on so you can be in a position to be there for your employees or co create a solution before you just jump to re-hiring. 20:37 Conscious Conversation: Catch The Fire before the Explosion Nicole connects with her team weekly, or twice a week to talk through things, clarify things and adjust it. It’s a great way also to give feedback to my team and I’ve learnt every time something keeps coming up, it’s because I haven’t addressed it. If I’m on the phone to a client with a team member and something occurred that I would have preferred to have been done differently, I will bring it up with them. Otherwise that behavior will simply not change. It’s my job to communicate that. When I don’t say anything, it almost always happens again. It’s a practice that I believe in and it’s worked. It may be a difficult or uncomfortable conversation to have, but if I procrastinate, it will keep happening. Miscommunication is no communication. As a leader of your business, you have to manage. People often want to delegate management, which you can do a degree. You can have a whole director level, however you still have to know how to manage your people. Managing is like a muscle, you have to practice it. 25:47 Balance between Planning and Planning Way Too Much I have a Project Management company and I launched something without a plan. Obviously I knew it wouldn’t do too well and I was talking to my team member about it and she was making suggestions on how this process could be improved for next time. Planning is an important stage, you need to ensure that everything works rather than just throwing ideas on a wall and hoping it sticks. Everything works together. It was a great lesson to me because I preach project planning all over the place. It was one of those instances I had to get out there and do it. I did get other clients from it , just not in the way I thought I would. 28:54 Mistakes Entrepreneurs Make in Planning or Managing When you hire, to really understand yourself and be able to communication what you need and go through a process. What can sometimes happen is that they decide they need customer support immediately. If you rush the hiring process and you’re not very clear on what you need and how you need your clients or customers to be supported - you may bring on someone who is not a great match. Part of that is not finding a great fit, but even if it’s a great fit, they’re not able to communicate what you need efficiently. Have people read a job post, fill out an application and interview them. Ask all of your questions. Make sure you get along with them, because you’re probably looking to grow your team and your business. Kamila talked about her hiring process. In college, you’re not really told how to apply for jobs and to be noticed. Have that application and be clear about what you’re looking for. Some people are filli
Are you operating as the CEO of your business and your life, or are you only staying in the role of the service that you’re providing? If you are like most people, it’s very likely that you are not operating as a CEO. I am not here to make you feel bad, but I want to bring it to your attention that you might be digging yourself into a hole. One of the most common reasons we go into business is to have more freedom. Whether it’s to travel more, have more money, support your family in a bigger way, or maybe move to another place, sometimes having your own business makes those opportunities possible. Regarding having my own business, moving somewhere new was a big factor for me. I wanted to move to New York City, and then I wanted to move to San Diego. I craved the ability to do that; I wanted to travel, speak at events, and live in a way that I desired in the places that I wanted. I often hear people saying very similar things, but many of them are building their business in a way that forms a breeding ground for frustration, discouragement, and overwhelm. What I mean by that is, they are creating a business that is entirely reliant on them being present at all times to function. That is not a good recipe for success. For example, one of my clients was getting married, and she wanted to go away on a honeymoon for two weeks. She was freaking out because how would her business function without her there? What would happen to her clients and her marketing? She was concerned because she was not operating as a CEO - she did not have that CEO mindset. She was growing her coaching business, and this company was reliant on her. It’s hard for people to let go of this mentality of needing to be there and present at all times. It’s easy for anyone with a service-based business to feel like their clients are going to fail if they’re not there for them 24/7, supporting them in a high touch way. Many people believe that they’re directly responsible for their client’s success, but that’s not how it works. They need to go out, actually show up, and do their part of the job. Whether they succeed or not is not up to you. You can be there to support them in making it happen by creating that environment, but it doesn’t mean that you need to forgo your life or not go on a honeymoon to make this possible. Your clients should still thrive, whether you’re present 100% of the time or present in a more boundary driven way. Sometimes there are situations in life that require you to step away. Occasionally things happen that aren’t very happy - maybe there’s an accident that happens, or you’re sick or hurt and need to be away from your business. What’s going to happen then? Is your business going to crumble and fall to pieces, or will it keep going? Is it still moving forward, or does everything stop because you can’t tend to your clients? If it’s the former, it means that you’re not operating at the CEO mindset. I want to empower you to think bigger, past just being a coach, designer, copywriter, virtual assistant, or any other service provider. How can you start to think bigger and brainstorm how to create a legacy and a company that is going to serve you, regardless of what happens? Of course, this isn't something that will happen immediately. It’s not something that will occur in a week or a month, or even a year unless you’re very fortunate. But, the sooner you can start thinking about it and becoming aware of how you want to structure your business, the better off you will be. This game plan will bring you closer to the opportunity of having the freedom that you want, and more space for innovation and creativity. That goes beyond just serving yourself and your family; how can you make a bigger impact when it comes to your work? If you are always exclusively working with clients, then it’s really hard for you to have that space for freedom, innovation, a greater impact, and global thinking. Take a look at your calendar right now. How much of your week do you spend on client calls or sales calls, and what space do you have left for business development, creating potential partnerships, or focusing on long term vision goals? There may be a balance issue if you are building a business that is extremely reliant on you being there at all times. Even if you have a team that supports you with some of these tasks, you’re still delivering on all of them. If all of your time is spent on your calendar and working with clients nonstop, that’s not giving you any space for doing the bigger things you want to do in your life. If you don’t care about any of that and this is fine with you, then you’re obviously in good shape. But if you know deep down in your heart that you are meant to be doing more, then you need to start thinking about things a little differently. If you keep spending your time on these things that are not serving you, there’s going to be a bit of a problem in terms of growth. There are two things that you can start doing that can help you significantly. The first one is outsourcing. Look at how you can outsource some of the things that you're doing right now that are taking you a lot of time and that you don’t personally need to do. The second one is leverage. Make sure you aren't spending all of your time on delivering one on one services and that you’re not the only one delivering them. Have a team in place for outsourcing, where you can leverage them to support your clients in getting the results that they’re asking to receive. If you’re a coach or a mentor, you should be creating leverage based offers as well, so that it’s not only one on one services all of the time. This is how you will be able to invent other ways of bringing in income outside of just one specific offering. Think about business development and growth in a bigger way that supports you personally. Don’t be afraid to take on that CEO role and start structuring your business so that it won’t crash and burn if you’re not around.
Amanda Goldman-Petri, founder of Market Like A Nerd, is an internationally renowned “Work Smarter, Not Harder” Online Marketing Coach for entrepreneurs who want to maximize their profits while minimizing the amount of time and effort they put into their business. After overcoming poverty, child abuse, rape, teen pregnancy, and near death, Amanda was able to persevere, build her business in 19 different countries, and generate over half a million dollars in sales in under 4 months by the age of 26. Her quick cash injection strategies also allowed her clients to generate nearly a million dollars in sales in less than 60 days. Amanda has featured on major media outlets such as Fast Company, Forbes, The Huffington Post, Small Business Trendsetters, ABC, CBS, NBC, FOX, Worth Magazine, International Business Times (and more) for her unique and nerdy approach to marketing. She was also named one of the Top 30 Entrepreneurs Under 30 by Influencive. If you want to discover how to make more money while working less so you can screw hustle, screw sacrifice, and create a financially-free life full of impact and freedom, Amanda is the expert you need to talk to. 1:10 Amanda’s Inspiring Story She grew up in Baltimore, Maryland in a blue light district to a parents who were both drug addicts and an abusive stepfather. Her family home life was poor which triggered for Amanda to become an overachieving “nerd.” This is what she felt was the gateway to turn her life around. She became Valedictorian of her school, received a scholarship to one of the Top 15 Universities in the world – John Thompkins University. In 2008, she had an accident where she was hit by a car and her body was thrown into an intersection of traffic and she was a foot away from having her head crushed by an 18 wheeler. She spent a week in shock trauma, months learning to walk again and years of coping with PTSD. This experienced forced her to look at her life to look at what her life in a different way and define what success really meant to her. Even though she may have been successful by society standards, she felt it didn’t give her purpose or happiness. In trying to figure out her path of happiness, neuroscience, Russian to writing to when she finally found Marketing. She fell in love with marketing and quit grad school and her job and started her online publishing company business at 21. Even though it didn’t generate the revenue she hoped, she learnt lots of lessons. Three business’ and lots more money later, she became better at building business’ that lead her to Market Like A Nerd where she made half a million dollars. The way that you make money is to create an offer and then send traffic to it. 7:00 Congruent Sales : Think about Your Customers She always starts her launches by building up traffic and a list to put the offer in front of and in this particular instance, she interviewed 37 different millionaires and high profile influencers to generate this traffic. In the process of sales, she talks about upsells, repeat business and the services she offers that is based on great customer service to increase lifetime customer value. She also discusses upsells, down sells and offer stacking’s where she would work with them closely to maximise profit for the client. She believes that when people say “No” to you, it’s not because it’s “not now,” its because for them, it’s “not this.” It’s important to figure out congruency and selling people something that they really need or is of value to them. 11:05 The Journey Behind Her Brand: Market Like A Nerd Amanda wanted her brand to be stand out in the point where people had never seen anything like it. She had been mapping this idea of marketing like a nerd for a year, until she approached a Copywriter who didn’t share the same enthusiasm because they felt people wouldn’t want to be called nerds. She also offers a speciality course called “Mastermind” with a business partner which is an invite only program for people who are earning at the 7 figure level. She’s looking into more options of how she can work with more people in the future. After asking other people and an unshakeable intuitive feeling, she hired a stylist so her style would match her brand. She used to wear all black as her inner style was not uncovered yet. Her stylist has incorporated comic book leggings and other “nerd” attire in her branding. Every piece of her website made her look like an authority on the content on the site. When the site was launched, generating sales was easier with the clearer messaging. It completely changed her business. 15:02 Focus on Scaling Up and How Amanda wanted to come to the ranks of the seven figure business owners do. She started studying them relentlessly in how they dressed, how they spoke and what their business models way. She noticed that a lot of them behaved and were considered influencers and therefore made more income. Therefore, she created a brand that would really stand out and become memorable to allow her to be an influencer. It was important for the business not to be tied directly to her name so that other people could be hired to execute the vision. 17:05 Working Smarter, Not Harder Being an overachieving nerd, she diverted to hustle because a lot of coaches said that success came with sacrifice and hustling was the only way to achieve this. For Amanda, this lead to burn out and bitterness. She realised it wasn’t about profits, but the process of generating the profits and came to an agreement with herself to be really stubborn about what she would accept and what she wouldn’t in the process. She would only allow money to enter her life if only it was effortless. The way to do this – is to simplify your business model so that you’re laser focusing on things that are in alignment for the lifestyle you want to live and your personality. An example she used is that by nature, she is an introvert and her previous business which she hated being apart of and experienced burnout and bitterness in, entailed a lot of the sales phone calls. By shifting her business model to a less “phone centric,” sales focus, she was able to nurture her relationships with her clients and this shift resulted in $10-$40,000 worth of sales through email and Facebook messenger alone with no phone conversations. Make decisions about your business that are congruent with your life. 20:41 How To Simplify A Business Model Amanda breaks down how to simplify a business model into five categories: 1.Attract: How you attract traffic and people into your community 2.Nurture: How you nurture your traffic, following and lists so they know that they can trust you. 3.Covert: How you can convert that traffic in how you get them to buy from you 4.Deliver: How you deliver those offers and services – is it a one on one format, a group format or automated? 5.Operate: What is your internal structure? What are the resources you need to make this work seeminglessly? 23:40 The Four Stages of Business Operation Debt Control – you’re at below $0; personally or in business Operation Cash Flow – When you’re not generating cash flow very easily to grow your business. Putting your focus of building you Operation Automation – When you have consistent cash flow and you want to generate more money without working hard for it. Scalable, Sustainable forms of business. Operation Vacation – Self-explanatory When you know that, you can make decisions about how you want to do each of those things. Once you know that, you can make choices about how you want to execute your business prospects that is in alignment with what you want. 29:20 Advice to get into multiple six figure mark This is essentially how to go from Operation Automation to Operation Vacation. There are three primarily shifts to allow you to do that: Leverage: What you sell - shift int
Applying hustle in your business is important, but so are the things you’re doing when you’re doing the hustling. If you want to move forward efficiently and achieve the results you desire, it’s essential to make the work you're doing flow better, easier, and smarter. This brings us to something that a lot of people face every Monday morning - the To-Do list. Is your To-Do list a massive, never ending collection of tasks that you completely dread doing? Maybe it’s a short, sweet, and to the point goal sheet of what you want to accomplish this week. It’s also possible that you don’t even have a To-Do list because you’ve been feeling quite overwhelmed and frustrated regarding what you’re supposed to be getting done. There’s no right or wrong answer here; this is about becoming aware of your objectives and creating a better flow for accomplishing them. Often, we feel overwhelmed when trying to hustle and manage our tasks. It’s important to take a look at what we have going on for ourselves, and try to simplify it. Yes, it’s necessary to hustle and work hard, but it’s also just as crucial to be smart and strategic about what you’re doing and why. Giving yourself endless amounts of busy work all of the time won’t necessarily bring you closer to achieving your goals. You need to create flow, not only in your life but also your business. Create an easier, more creative space to do what you want to do and fuel yourself from that feel good vibe and energy. If you feel like you are tackling too many things at once and they don’t seem to support you in reaching your goals, then it’s time to start trimming some of it away. Let’s say that it’s Monday and you’re looking over your To-Do list. You’re scanning over all of the things you need to do, whether today or this week and all it’s doing is making you want to go back under the covers. At this point, you might be ready to completely give up on the whole thing and start crying into a wine bottle. You know that you have so much to do, but you’re deciding to avoid it all. If you’re feeling exhausted, bored, or avoidant when it comes to the things that you need to do, then you are probably putting crazy expectations on yourself. You may have been excited about a particular task at one point, but somewhere along the line, it became overwhelming. Then a couple of days go by and it hits you all at once just how much you have to get done. Everybody has gotten to the point of procrastination, but it’s better to simplify things before they get to that point. None of this means that you’re lazy, a failure, or a bad entrepreneur - it means that you’re stacking too much onto your plate without being specific enough about what you’re choosing to take on. You have to tap into yourself. Do you need to do this task? Do you need to do this to hit your overall monetary goals and is this supporting you? The answer may be no, and if so, you need to be focusing on other ways to reach those goals. But, maybe the answer to these questions is yes. Then the next thing you have to ask yourself is, do you want to do this? I don’t necessarily mean questioning your fears or doubts of something being new to you or feeling uncomfortable and uncertain. If you're sure that it’s the right thing for you to do, then you should do it regardless of feeling afraid. If a particular task feels off and doesn’t align with your current goals, give yourself permission to let go of that project for now. You don’t have to let go of it forever necessarily but create the opportunity to put it to the side for now. If it’s not firing you up and making you excited, and you’re confident that it’s not just fear holding you back, then it’s ok to come back to it later if you choose to. You may never actually get back to these things, and that’s ok. Be clear and honest with yourself about why you’re doing something. It’s important that you create these habits and behaviors so that you’re fired up about moving forward in every single step of the way. If you don’t understand why you’re doing something, then it’s going to be really hard for you to actually do the work to accomplish it. Make sure that you’re using yourself as a guide. It’s ok to use what someone else says as a framework, but remember that you’re in charge and that’s the most important thing to keep in mind. Secondly, you may want to do something but are procrastinating because you haven’t broken that task down yet. For example, building a funnel or launching a program is not a task - these are big projects. Something that you need to do is break these projects down into phases and then break each phase down into smaller steps and stages. Each stage can then get divided into smaller tasks and steps, and so on. Then you’re able to project manage. This will help to keep you on point and really plan out the timing of when you’re supposed to be doing what. You will be able to organize what week you need to focus on a certain task as it relates to that bigger picture. Understand that you don’t have to do an entire project in one week, or even in one month. There are very specific tasks that you should be doing that will support that bigger project as a whole. Become aware of how to break something down and know that it’s ok if some things take longer than planned. If this needs to happen for you to maintain your sanity and avoid burn out, then it’s well worth it. Be kind to yourself and give yourself permission to let go of the things that aren’t serving you. For the things that excite you, break them down in a way that helps them feel more achievable when it comes to your daily or weekly To-Do list.
We all, at one point or another, become so focused on reaching a specific outcome that we try hard to control how it happens. Let’s say that some unforeseen expenses come up and you need to enroll two new clients into your business to make sure things stay running smoothly. You drill the idea into your head that you need to get these clients and it has to happen this month. Otherwise, you might not be in a good place. There’s nothing wrong with being laser focused on a goal, but when you start to attach a particular potential outcome and what it means if you achieve it or not, things can get a little messy. Since you’re so focused on getting these new clients, you start to freak out. Maybe you had two sales calls, and neither one of them converted. After taking a look at your calendar, you realize that you have no new sales calls lined up. Do you keep going over your projected income for the month and thinking, what am I going to do? Where am I going to get these clients? If you have been in business for any period of time, you know exactly what this freakout moment feels like - you’re on this downward spiral. You’re focused on achieving your goal, but you’re in a panic. Let’s say that you book two new sales calls. I want you to stop for a second and ask yourself how you’re going to behave when you get on these calls. Are you going to be uplifting and bright, listening to your potential client and being there to serve them? Or is it possible that you might come with expectations of how you hope this call will go? Here’s what happens when you initially get on the sales call. Your energy is heavy, and the vibe is not high because you’re only focusing on one thing - conversion. It’s not about them, why they’re talking to you, or even if they’re a good fit for you; it’s about reaching that goal because you’re focused on that particular outcome over anything else. Your preference of who you like to work with or how you like to work with them will go right out the window. The person you’re talking to will start to feel that weird, desperate energy coming from you, and even if they’re a good fit, that feeling will most likely push them away. When you are so focused on a situation rolling out in a way that is in your favor, you’re putting a lot of pressure on yourself to perform. There’s a problem with this because your expectation changes your energy, and a lot of self-worth issues tend to come up when that’s happening. It’s very likely that at this moment you’ll think if this person doesn’t convert that you’re a failure. The key here is that you are so attached to a specific outcome that it’s starting to become blinding and affecting everything around you. When you try to control how you are going to achieve a goal, you may be creating a toxic environment that will hold you back. There’s a time where you have to surrender and let the universe do its work. Increase your vibe, make sure your energy is high, and stay in a state of abundance. When you are so laser focused on controlling the outcome of a situation, you are putting yourself in a lack mentality. First, you’re addressing the fact that your self-worth is going to drop, and it’s probably already low at this point. Second, you’re telling yourself that no one else is ever going to come to you and that everything weighs on whether you succeed with one or two particular people. That’s a lot of pressure to put on yourself. You’re telling the universe that it is scarce, not abundant. This person has to convert; otherwise, no one else is going to convert again. You are openly saying that you don't trust the universe to do its job in providing for you and supporting you in creating the life you desire. On the other hand, your potential client is going to feel that as well. Even if they were to say yes potentially, they might say no because of how desperate you come off to them from that inherent lack of energy. When you start stepping into detachment from the outcome, you can allow the universe to do its job. Detachment happens when you put your trust into everything working out, and you tell yourself that you will be fine regardless. Whether this person converts or not, more people are going to come to you. You are going to convert those two individuals, whether it’s today, next week, or next month. You’re going to make something happen because you’re saying that you won’t stop until you do. If you still aren’t at the goal that you want to be at, keep going until you reach that level. Keep going and going until you’re there, and don’t put all of your expectations into one action. You can’t control whether someone signs up or buys something from you, but you can support it. You can get the message out there in front of people more frequently, but you can’t control how that person behaves. Sometimes it’s just not the right fit, and you need to trust the universe if this person isn’t a good fit to work with you. Even if they are, but they say no, you have to trust that the next person might be. The universe will bring you more people if you stay in that vibe. Just show up and be yourself, be confident in your goal, and keep doing what you can to reach it. Don’t set yourself up for failure or a let down by attaching yourself to only one outcome. Often we tend to take things personally and assume that if we don’t succeed in a specific way that it’s somehow a reflection of our self-worth. This is completely incorrect. The more you practice this concept of detachment, the more successful and better off you’ll be. Trust the process, trust the universe, let go of the attachment to any particular outcome, and remember to believe in yourself.
Today's episode is all about going GLOBAL with your brand. This is especially for you if you've been limiting yourself to staying just local or nationwide, and when is it time to start thinking GLOBALLY so you can make a massive impact with your business, faster than you think. ----- I am finally doing an episode for my LOCAL entrepreneurs. There are amazing entrepreneurs and businesses out there that are mostly operating on the local scale, like in your state or even in your town. A lot of times I tend to forget that, so I wanted to dedicate this specific episode to you! Whether you have an online-based business or even if it’s an offline business, it’s possible that you have gotten most of your clients on that local scale. You might be currently thinking in a local way versus thinking bigger and thinking globally. I want to touch on the subject today of thinking globally and beyond just your current community and network. When is it the right time for you to start thinking in this way? If you've been following me for a little while, you may know that I’m a huge believer in thinking globally. I think that’s essentially the next step regarding impacting and serving more people as well as showing up in a bigger way. You're able to step up as a leader and as an authority in this way. It’s quite hard to make the huge impact that you desire when you're limiting your reach. When you only focus on the local market, i.e. your town, state, or even just your country, you are limiting your impact. If you have a huge message that you need to share and that you know deep inside of you, don’t limit yourself. Maybe you've already been sharing this message for a while, and you most likely have. You may have done some webinars or workshops in your local market, and that's incredible. If so, then you are probably noticing some excellent results that people are seeing from being impacted by you. It’s very likely that if you can relate to some of this, you haven't been thinking much about going beyond. You may not have considered going international, going global, and making that huge impact everywhere in the world. I’ve noticed something that happens quite often from what I’ve heard my clients say when it comes to thinking globally. There is a common false belief that people don’t have the same problems in other areas of the world. “I don’t think that people in other regions also struggle with the things my clients struggle with; I’m going to keep it to my local area because I know I can help them since I know what they struggle with.” One of the biggest misconceptions is this way of thinking. I had an incredible client that is a coach who lives in Australia. Most of her clients are Australian, so when I asked her, “Okay, so do you want to target people in the US, Canada, and the UK?” she was very hesitant. We were setting up Facebook Ads, and she wanted to keep her reach based solely in Australia. I couldn't understand why she was limiting herself in this way when her business was 100% online. She did some local workshops here and there, and she got a lot of clients through referrals and partnerships that she was making in person in her local area. But, everything that she was creating was delivered to her clients online. She had programs doing online coaching, and she wanted to grow in a bigger way with selling more courses. This client was very hesitant about getting out there into any other markets other than Australia. Her perception was that people outside of her local region didn't struggle with the same things. And let me just preface this by saying, she was not working with people that needed her help with something region specific. Her expertise was based more around business, being a leader, having a career, etc. But, she wasn’t sure that what she was saying would resonate with people outside of her particular country because she wasn’t familiar with them. It's completely understandable to feel this way because we’re so used to exclusively interacting with the people that we currently support. Doubt sets in when these people start thinking that they don’t have anything to say, or that they might say something in a way that doesn’t resonate with this new audience. I’m going to get out there and just say it. All of that is a bunch of BS. This mentality is holding you back from promoting yourself in a bigger way and making a powerful impact. If you think that people outside of your local market don't struggle with the things that you already support others with, then you’re being selfish, or you’re afraid. You’re being selfish because you don’t want to help more people when you want to keep your brilliance to yourself and your current target market. You’re not letting other people experience your awesomeness, and that’s not cool! Or, it could be that you’re afraid. You might have a fear of being rejected. But guess what? You’re going to get rejected regardless of what you do, whether it’s in your local area or elsewhere. This is a part of business, sales, and getting yourself out there. So, I want to invite you to start thinking globally. What will it take for you to become a global thinker and how can you start bringing more opportunities to your door? If you have a local business working mainly with people in person, you might envision creating an online way to earn money in the future. This could potentially mean creating a membership site, courses, or delivering you coaching or consulting in an online fashion. Maybe you have even considered the idea of moving your business from the local market to being completely online. One of my clients is a chiropractor, and he transitioned his business to be 100% online. It was incredibly cool to see because he's been wanting to do this for a very long time and he was able to make it happen. Now, he's traveling and has a lot of courses out there as well as a membership site. It’s remarkable that you can honestly take anything you want into the online market. So, if that’s something that you desire to create, why are you limiting yourself? What are you doing on a day to day basis that is keeping you playing small, keeping you limited, and keeping you hiding from the world? I want you to ask yourself, do you want to make a huge difference? Do you want to impact and change the world, and do you want to partake in making that huge fricken' difference? If the answer is yes, then it means you need to start thinking bigger. You need to start thinking about people outside of just you. How can you create a movement? How can you get out there and how would your business look? What would your marketing look like if you let go of the preconceived notions that other people aren't going to be resonating with what you have to say? Stop telling yourself that people don't want to hear what you have to say or that you need to have a network outside of your country to actually make an impact somewhere else. What if you didn't have these limiting beliefs holding you back? How would you operate at that point? Is there something that you've wanted to do but you have been holding back because you're afraid of being visible in a huge way? What would it take for you to start cutting away from these limiting beliefs this week? It’s Hustle Monday, so how can you hustle to start making a bigger impact in the world? Don’t keep your brilliance to yourself. You’re doing your amazing potential clients a disservice by playing small. I believe in you, and I know you can do this. I know you can step outside of yourself and think in a bigger way; you can think globally. Let’s get you out there and changing some lives! (Thanks so much for listening to this Hustle Monday episode. I hope that you have been a bit fired up from listening to this, and I’m excited to hear about your perspective. I want to know how you're going to change the world and start doing things differently this week to start thinking globally. I’m looking forward to your response, and I’ll talk to you again soon!)
I have a story to share with you today, and it’s something that has been kind of hard for me to discuss. I wrote a blog post about this topic about a year ago, and I really wanted to talk about this again. I see a lot of entrepreneurs who are not taking ownership of their business and success. They’re not claiming the fact that they’re the person that’s dictating and determining their success and creating that legacy. To illustrate this, I wanted to share my own experience. I’ve dealt with insecurity about this for a while. My marketing coaching company is my business that I have right now, and it’s my third business. My first business was a photography business that I started when I was 19. I also started a health blog when I was about 20 or 21, which was profitable for me as well. To be honest, though, I didn’t call these businesses. They were making me money, but I just called them side gigs or ventures - it was a mindset thing for me. When I started my coaching business, I was not taking it as seriously as I probably could. It’s funny because I didn't even realize that I was doing this. I thought I was taking it seriously and was super dedicated to growing my business - which I was, but something was missing. Of course, I was committed to it, but the piece that was lacking for me was the proper mindset. Let me explain. So, in the first year or so of my business, I was struggling a lot with getting over specific income thresholds. I was still working my 9-5 and continued to do so for about a year and a half before I actually quit. I was making money from my business, but something I kept coming up against was, how could I possibly support myself with this? I felt that people weren’t taking me seriously and this was reflected to me almost every time I went to a conference or networking event. I just didn't feel like I was good enough. I was surrounded by older men and women who did not want to talk to me, and I would think to myself, what am I doing here? All of these insecurities of not feeling like I was enough would come up. I didn’t want to be this buttoned up person, and I was trying so hard to fit in. I was striving to be this person that could feel like I belonged and to be taken seriously. This was such a profound insecurity for me when I started my business, and it was really hard for me to take ownership. I was blind to the fact that I have control over whether I blow up or choose to retreat and stay in my 9-5 forever. I needed to overcome the preconceived notions that I had about what success and being taken seriously looks like. For some reason, I had it in my head that to be respected and have the level of success I wanted, I had to be this buttoned up person. I thought that in order to fit in I had to be very professional, never curse, not have fun hair, and be super conservative. I felt that I needed to say all the right things and continue to impress people with my knowledge - it was just ridiculous. All of these things as a whole were giving me a lot of insecurity and anxiety; even about meeting people and getting out there in a bigger way. I didn’t realize that this was an issue for me until I was working with a particular coach back in 2015, and was trying to get to my first 10k month. Every single month I would be at 6, 7, 8, 9, but I would not be able to break past that 10k; I thought, what is happening here? What we realized was the fact that I didn’t feel worthy of reaching that 10k mark. In my mind, when I reached that mark, it meant I could quit my 9-5 and take myself seriously. This would mean that I could focus on my business and not waiver or stab myself in the back by believing all of these things that I was already struggling with. It was me against me, and that’s usually what it is when it comes to mindset blocks. You’re typically the only person that’s standing in your own way of breaking through and having the success that you desire. I know this because I was running a hat selling summer, which is a program all about making as many sales as possible. Some of my clients were struggling with thoughts like, “Well, my clients aren’t going to want this,” or “I don’t think I can do this.” Realistically, 95% of this doubtful thinking was just them getting in their own way. They weren’t getting out there and doing the work by putting their all into these campaigns and making money. Instead, they were making excuses for why it would fail. It is a process of being able to break through barriers and understand that you are the only person that’s going to determine what will and will not work in your business. As soon as you’re able to break through these things and pull yourself out of the equation, you’re going to be shocked at what you can achieve. A lot of times people are surprised that there’s someone new in the market place that within six months is at six figures. How are they able to do this? Well, they most likely already had a solid mindset game in place. It wasn’t even an option for them to come against things that were not real. Your mindset blocks, fears, and doubts are not real; these are things you make up to stay inside your comfort zone. I am not free of this, and to be honest, I don’t think we will ever be free of this altogether. We consistently have to break through and stay aware of the blocks that we are faced with. For me, I needed to make sure that I surrounded myself with people that are successful, and not just in the traditional sense. I needed to find examples of young entrepreneurs - millennial entrepreneurs - that were rocking it and making bank. I wanted to find people that looked different, that had fun hair, that said whatever they wanted, cursed and weren’t the most popular opinion. I needed to find examples of this to prove to myself that my belief was bullshit since there was evidence showing me just that. I wanted to point to the contrary of what I already believed so that I could shift my mindset. The second part of this process for me was surrounding myself with people that would tell me I was on the right path. I love feedback and really like that reassurance that I’m on the right track. I don’t need this as much as I used to, thankfully, since I now rely on my own guidance a lot more. But, when I was at the beginning of breaking through, I needed my coach to tell me that I could do it consistently. I needed her to remind me that I was an amazing, badass entrepreneur. I had to become that mirror, in a way, that I wanted to see myself in and I wouldn't have been able to do that without a coach. Eventually, I was able to face my fears and go to these events and just rock it. It does start with pretending a little bit; stepping into being that person you desire to become. I needed to replace those prior beliefs with new, positive ones instead. I had to inject them purposely into my brain and consistently tell myself these things over and over again until they became true. Once you do this for a while, things are actually going to start shifting, and you will begin to reap the rewards. No one can help you take ownership - you are the only person that can take that control over your own success and business. You are the only person that can start taking yourself seriously and seeing your business as a company. This is such a huge thing because then you are not just in a business, you are not just a freelancer, you’re not just a coach - you actually have a company and are here to leave a legacy. You are here to make an impact and a difference in the world, and you can only do that when you get out of your own way and continue to move forward powerfully. No matter what comes up, you're going to move forward because this is bigger than you. It’s not just about you wanting to make a few extra bucks. When you’re clear about why you’re doing something in the first place, you’re able to continue in a strong, powerful, rock star kind of way. It’s possible for you to break through, too, if you’re also struggling with this.
Today we are talking about how to shift yourself out of the space of lack and into the space of abundance. This concept was huge for me over the past year, and I’m so excited to share this with you. I have an interesting question for you. Are you a giver or are you a taker? Now before you answer this question, since you're probably already like,” Oh, of course, I’m a giver!” I want to bring something to your attention. You might not even realize which one you are leading with because we’re often stuck in our ego and don't see that. I realized that about myself in the last six months. I went through this transformational training, if you will, and realized a lot of things about myself. These were things I didn’t want to know necessarily, and I didn’t want them to come to the surface. But, I'm glad that they did because they made me see myself and how I was. I was able to change. Awareness is essential to change, creating a better life, and becoming a better human being in general. So, are you a giver or are you a taker? Often you might think that you are a giver, right? But, you might be taking more than you realize. What is taking and what does taking mean? It means more than just physically taking things from people, and it doesn’t have to be extremely malicious. I’m talking more about the energy here. The power of giving, which is more of the abundance energy. You’re giving selflessly, and you want to support the other person and help them. You are pouring out love and acceptance towards them. Now, on the other hand, taking is more fear-based. You might be in a self-righteous area when it comes to taking, and you want things to happen your way. You want to feel like you’re in control. Very often you might be taking more than you realize. I’m not trying to call you out here; I’m just saying this to bring some things to your attention. For example, was there ever a situation where you asked someone a question and wanted them to answer in a specific way, but they didn’t? Then you most likely got disappointed since what happened didn’t meet your expectations. This scenario happened to me a lot when I was in a relationship. I’ll be super up front when I admit; I have not been a very good girlfriend. I had to go through a lot of transformation to heal properly. When I was in relationships, I was not the best girlfriend because I was very closed off. I was also controlling and judgmental, mostly of myself. But, if you're judgmental of yourself that’s going to seep into the judgment of others, too. I would have conversations with my at-the-time boyfriend and would say things to test him. This is going to make me sound so stupid, but I would say something just to see how he would react. I wanted to provoke him, and he would respond in one of two ways. The way that I wanted, or the way that I didn't necessarily want him to. Now, I’ll be honest; there was no winning in this situation. If he did the thing that I expected him to do, that meant he responded in a way that wasn't favorable to me. This unfavorable response would prove some fear that I had about myself; some insecurity that I had. If he responded in a way that wasn't in line with what I was expecting to hear, then I was disappointed and would doubt if he meant it. There was no winning. I was so insecure and in my head. I was not ready for relationships and had a lot of work to do on myself. But, in that situation, I was taking. It might not even seem like taking at first, but I was taking because I was expecting a situation to turn out in a specific way. I wanted to achieve a particular result as it relates to another person, but we can’t control other people. We can only control what we do ourselves. I was taking from him so that my situation would be either approved or disapproved in some way. I wanted to control the situation, so I was taking. I was taking from him the ability to connect with me, and I put up a wall. This was a recurring theme when I was in my teens and early twenties, and it wasn't until my mid-twenties that I started to change that. There are a lot of situations where you're taking, and you don’t even realize it. Are you trying to control situations and are you expecting a particular thing to occur that isn't in your control? Are you trying to control people and do you want them to respond to you in a certain way? If that’s happening, then you're taking because you want things to occur in a way that's going to suit you and not them. I’m a big fan of self-care and self-love. But, there’s a big difference between caring about yourself and doing it because you are insecure and want to take from another person. I have been that insecure person, and insecurity is probably going to always be a part of my life. With insecurity, there is pure fear-driven taking and so much negativity that creeps into every area of your life. Because of my insecurities, I was accepting situations and taking things from people but not allowing them to connect with me. I was, therefore, unable to give to them. It wasn’t until recently that I was finally starting to open my heart up and be able to give truly. FINALLY. The amazing thing is that I do believe in karma and always have. Karma is not just when you do harm to someone, and it comes back to bite you in the ass. It works the other way around, too. The more you give, the more you’re going to receive because of that positive, open energy. When you’re giving, you’re supporting people and helping them without any agenda. You can create more acceptance for yourself, you’re able to deal with your problems in an easier way, and you’re able to receive. Incredible things that you want to appear in life tend to appear because you’re in the space of giving. I learned something valuable when I was going through a leadership training program, and it created such a big shift for me. When things aren’t going great, and you’re focusing on everything that’s going wrong, get out of your head and go help someone. Go and seek someone out and give them love, acceptance, and support just for the sake of helping. Do this with no expectation of something in return. Be in the space of giving without asking for anything in exchange. When you do this, you will automatically put yourself back into the space of receiving goodness and abundance. You're not going to be focusing on your own stuff because you can’t be in the space of fear when you're supporting other people. It’s not possible to be in both places at the same time since they’re two different energies. You are either in the space of lack or the space of abundance. Choose to go and do the giving so you can physically put yourself into the place of abundance. It’s all about the energy and how you perceive what you're doing. Hopefully, this has given you something to think about. If you ever feel like you don’t know how to deal with something, stop yourself for a second. Step outside of yourself and help someone in whatever way you can just for the sake of giving. You will be in such a better place, and that’s something that no one talks about when it comes to entrepreneurship. (I’ll talk to you in the next episode, thanks for listening!)
Today, I wanted to answer a question that I hear very often from current clients, and that is namely, “Kamila, how can I grow my list and get in front of people if I don’t want to run Facebook ads?” That is a totally fair question and probably one that you have asked yourself at one point or another. It’s a smart question to ask! You want to be growing your email list and your customer list. So you need to be getting in front of new audiences. I do recommend using Facebook ads. I do them often, and I do them for clients too. I did that as part of my company for a year and a half. It’s been great. We love it, and our clients love it too. But maybe you’re a little bit newer in business, and you don’t want to spend thousands of dollars on Facebook ads quite yet. Or maybe you have been using Facebook ads, and you want to supplement that with other ways of getting in front of new audiences. And I think that’s awesome too. Bottom line: you need to get yourself in front of a new audience to grow your list. There are three main ways for you to do that. Well, there’s actually many ways for you to do that, but I want to mention three right now. First, there’s organic traffic. Organic traffic is from searching, people mentioning you here and there, and people finding you in some way. SEO is kind of a part of that. Then, there’s paid traffic. Facebook ads, Twitter ads, Instagram, or whatever. Anything that you’re paying money for, specifically and directly, is paid traffic. Last, there’s referral traffic. Referral traffic is what I want to talk about today. Namely, I want to talk about partnerships because that’s basically what that is. If you do not have a big list right now, this is the best and fastest way to get in front of a new audience. This is actually what I did when I was twelve years old. I don’t know if you know this story, but when I was twelve, I started a Manga Scanlation website. This was when I was still living in Poland. I had dial-up internet, and I really loved Manga, which is Japanese comics and anime. I was one of two people in this small town who was really into Manga. My Manga mentor was a couple years older than me, and she would go into another town an hour away and would meet up with some other people who were also into Manga. She would bring me back CDs filled with scalations of comics, and I was able to read them on my computer translated into Polish. And it was the best thing ever. Then, I got dial-up internet and found all of these websites with manga translated into Polish, and I was over the moon about it. And I’m the kind of person that if I see something that I’m excited about, I want do it too, but want to do it better. So, whether or not it was better, I definitely did it, and I was one of the top websites that did provide free scanlations in Polish, and I actually had five volunteer people on my virtual team back in 2002 that were also supporting me and creating these translations and graphics. We were able to get to 40,000 views on that site within four or five months, and we did that through organic and referral traffic. We didn’t have social media back then. There was no Facebook or Twitter. There was none of that. So I did all of this by utilizing referral traffic. And namely that was partnerships. So, it worked back in 2002, and it still works today. It’s something that I use to grow my health blog as well. Referrals were one of the biggest things that I did to grow my traffic for that and get more leads for this. It’s something that I love using, even to this day. It’s what I recommend for my clients, especially if they don’t want to spend a lot of money on a launch, project, campaign. So think of Maria Forleo’s B-school launch. If you have been around the online entrepreneur community, then you know exactly what I’m talking about. Every year, Marie does this huge launch, and she enrolls the biggest names of online entrepreneurship, including everybody who’s been through the school, and they all promote B-school. It’s amazing that she’s been able to enroll partners in this way to support her launch, and she’s able to get herself in front of thousands (maybe even millions) of people, mostly brand new people who have never heard of her before. She gets tons of sales this way. She has a multi-seven figure business because she has really learned how to utilize partnerships. Several months ago, Russell Brunson did the Expert Secrets book launch, and everybody and their mother was promoting that book launch because he did a really amazing partnership launch with affiliates and giving away a Lamborghini and all that good stuff. (Okay I really don’t know everything exactly) But that was really incredible too because he was able to get himself in front of tons people. Everybody was talking about it during that short time frame. He must have sold a ton. I can’t even imagine how many books he sold. If you don’t know these two people, then there’s probably someone else that you’ve heard about or someone that you already follow. That’s a partnership. There are a lot of different ways for you to approach partnerships. You can either do an affiliate promotion, a joint collaboration, or even something else entirely. But the point here is that you are partnering with somebody or you’re allowing somebody to share your stuff in front of a new audience. And you can do it whether or you’re a seasoned entrepreneur and you just want to get in front of a new audience in addition to running paid traffic sources, or you want to partner with someone and just have a joint effort on promoting each others stuff (or just promoting your stuff and giving them money). There are a lot of different ways of approaching this. Partnerships are an incredible way for you to grow your lists and your sales. They’re awesome because, first of all, they get you exposed in front of a brand new audience that had no idea who you were before. And number two, it creates a win-win situation for you and that other person that’s promoting you. Very often, they’re getting paid commission off of any sales that you’re making or you can also make it a favor. So if they promote you now, when they’re launching you’re going to promote them too. Another point that’s really incredible about partnerships is that it provides social proof. So not only are you getting exposed in front of a brand new audience, but you’re also able to use a huge amount of trust by piggy-backing off of the influence of that person. That person that’s promoting you to their audience, people that trust them, they’re telling them, “Hey, here’s this person. You really need to check them out because of x, y, and z.” Well, of course they’re going to listen, because they already trust this person. This is so much more powerful than just showing up on Facebook and spending a thousand dollars. It’s gonna be harder to convert those people than a thousand people coming from Frank Kern, for example. His audience trusts him so much. They love him. If he were to promote you, then of course, many of those people would sign up and want to work with you. Because Frank Kern said that you’re awesome. So, I do want to mention a few things before you do create a partnership online: Make sure you’ve tested your funnel campaign elements. Make sure that everything is working properly and everything is connected. Secondly, make sure that you have tested your funnel. Is it actually working with organic traffic? That’s really important. And lastly, are you tracking your success? And how are you doing that? Are you doing it through sales or are you doing it with leads or both? Or traffic? What are you using in order to track your success? Just be really clear about that, and then you’re going to be off to the races, and you’re going to be able to get out there in a new way. Hopefully this helpful. I’m super excited to hear what you think about this episode of Hustle Monday. I hope that you enjoyed this strategy, and if you enjoyed it, let me know. I always like hearing from you, and definitely want to hear more in terms of what resonates for you and how you’re able to grow your business using these strategies and tips that I’m sharing with you.