Heart Behind Hustle® Podcast: Entrepreneurship | Marketing | Lifestyle for Impact-Driven Coaches and Experts
Scale Up" Marketing Strategist for Leaders with Heart Behind Hustle®, Kamila Gornia, The "Blow Up
Heart Behind Hustle® Show is the new unscripted, seasonal podcast where Kamila Gornia, online marketing strategist and business coach, along with her seasonal co-hosts, bring you the freshest and most relevant marketing, business, and lifestyle tips and strategies to support you in your entrepreneur hustle, in a way that is connected to your heart, mind, and soul. Each season has a bigger theme and is either hosted by Kamila solo, or with a theme-specific co-host. The co-host is then around for the entire 8 episode season. Our seasons have to do with entrepreneurship but each episode may touch on lifestyle, business strategy, marketing advice, and more - specifically for coaches and experts who want to get seen, known, and paid as authorities in their space. Kamila jams with her seasonal co-hosts about business and marketing, PLUS interview some of the top millionaires and six-figure entrepreneurs that have created incredible success for themselves in their businesses. We go DEEP, real, and raw and unscripted. Getting to 7 figures isn't easy, but doing it with heart makes it better.
Discover this powerful marketing strategy that grows your authority, traffic, and leads quickly - creating Ultimate Guides. Primoz Bozic helps experts, coaches and online business owners share their expertise through 10-25,000 word Ultimate Guides. This helps them build an online following of thousands of raving fans and get an endless stream of new clients for their business. The Ultimate Guide Checklist: https://www.primozbozic.com/ultimate-guide-checklist ABOUT THE PODCAST: Take the FREE quiz to discover your Authority Brand Style: http://www.heartbehindhustle.com/quiz Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2  ABOUT YOUR HOSTS: Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others. Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of “The Visible Entrepreneur” podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

Struggling with consistency? Here's how to make it easier for you to create content in a consistent way - whether it's on your social media, blog, or something else. Take the FREE quiz to discover your Authority Brand Style: www.heartbehindhustle.com/quiz Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2  ABOUT YOUR HOSTS: Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others. Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of “The Visible Entrepreneur” podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

OUR GUEST: Callie Sitek is the owner of The Smart Keep, where they focus on helping female business owners with bookkeeping, taxes, and money coaching. Her passion is helping women understand their finances in a simple way with a side of comic relief in an otherwise boring and confusing industry. ABOUT THE PODCAST: Take the FREE quiz to discover your Authority Brand Style: www.heartbehindhustle.com/quiz Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2  ABOUT YOUR HOSTS: Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others. Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of “The Visible Entrepreneur” podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

In an online world, what about real life connections? Today we talk to offline dating expert, Camille Virginia, and talk about dating AND creating real-life connections in business... in person! Cause we're all gonna be awkward if we stay only behind the computer all the time, right? ;-)   ABOUT OUR GUEST: Camille Virginia is the founder of Master Offline Dating. She has a unique talent and incredible passion for creating instant, in­-person connections and building authentic relationships. Through coaching, courses, and her global membership community she helps single women who are burned out with online dating get the skills and confidence to attract the right man in the real world. Grab your free resource: www.masterofflinedating.com/hustle ABOUT THE PODCAST: Take the FREE quiz to discover your Authority Brand Style: www.heartbehindhustle.com/quiz Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2  ABOUT YOUR HOSTS: Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others. Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of “The Visible Entrepreneur” podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

In this episode, we dig into Facebook groups for business! Lots of strategies, insider tips, and more in this episode around how to start, grow and manage your effective Facebook groups including the mindset necessary to see them thrive.    ABOUT OUR GUEST: Arne Giske is the leader of a 56,000 member community on facebook who specializes in helping entrepreneurs start, grow, and monetize groups. He's a digital nomad who travels all over and works from anywhere - and he's to hit 7 figures and 7 continents this year! He's always pushing his limits and helping others do the same so they can level up! ABOUT THE PODCAST: Take the FREE quiz to discover your Authority Brand Style: www.heartbehindhustle.com/quiz Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2  ABOUT YOUR HOSTS: Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others. Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of “The Visible Entrepreneur” podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.  

If you're aspiring to be a standout industry leader, this interview is full of gems and practical takeaways to help you get there. Come listen in as we chat about: The secret weapon to thriving in your business that the entrepreneurial world isn’t doing a good job of teaching you (and it has nothing to do with having a kickass sales funnel or 50k followers) Understanding the layers of personal psychology that are wrapped up in your business & influencing your success How to get over your fear of putting yourself out there in your business (hint: it might involve improv) Why connection & relatability to your audience are EVERYTHING in your business How your past is influencing your present business - and how to say a Good Goodbye to it so you can break through the stuck-ness. ABOUT OUR GUEST: Dr. Gladys Ato is a clinical psychologist, leadership & personal growth expert, speaker and author of The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work. She mentors talented entrepreneurs, service providers, and rising stars to take BIG next steps to become the Next Big Leader. Recognized as a Latina leader by Hispanic Executive magazine and winner of the Women Worth Watching in Education award, Dr. Ato has appeared in top publications and podcasts including TEDx Lincoln Square, NPR, NBC News, The Unmistakable Creative, Thought Catalog and more. In 2017, her blog, Bridging Consciousness, was named one of the top 50 consciousness websites in the world. Dr. Ato has educated & mentored hundreds of individuals and several organizations in various medical, mental health, education, and nonprofit settings. Today, she works with clients through private mentoring, organizational consultation, courses, and speaking engagements. You can find her strolling the streets of San Francisco with her pup, Lovebug, hunting for stylish estate sale treasures and satisfying her foodie palate. Learn more about Gladys here: www.drgladysato.com ABOUT THE PODCAST: Take the FREE quiz to discover your Authority Brand Style: www.heartbehindhustle.com/quiz Subscribe (and give us a 5-star review) on iTunes! You can do it here:  https://itunes.apple.com/us/podcast/heart-behind-hustle-podcast-entrepreneurship-marketing/id1252140049?mt=2  ABOUT YOUR HOSTS: Kamila Gornia, founder of the Heart Behind Hustle® movement, is the powerhouse business + marketing strategist for coaches and experts who want to amplify their income and impact online with leverage-based offers and authority marketing, while staying in integrity with their purpose and unique personality. She has been featured on Forbes, Inc., Entrepreneur.com, Huffington Post, and others. Michelle Lewis, founder of Visibility Vixen® is a Visibility Expert who specializes in helping established entrepreneurs skyrocket their visibility, launch their unique show strategy and start landing press for their brand through her programs Visibility Vault and Visible Press. She is also the host of “The Visible Entrepreneur” podcast and has been featured on Entrepreneur On Fire, The Huffington Post, LadyBossBlogger and JustLuxe.

I'M BACK! Say hello to the Heart Behind Hustle Podcast and we're doing things differently this time around. A bit more contained in terms of publishing the content but a heck of a lot more UNSCRIPTED and UNTAMED when it comes to the content! You can take a listen to the previous episode where I share WHY I've decided to rebrand the podcast and what to expect on this one moving forward. I've got an amazing co-host with me for season 1 and her name is Michelle Lewis. She is the founder of Visibility Vixen and in the entire season one for the podcast, we will be talking about things under the umbrella of VISIBILITY. In this first episode, Michelle and I got together to talk about visibility as a whole. We talked about why many coaches and experts struggle with getting visible and getting out there, plus our experience with the process to make it easier and generate better results. To learn more about Michelle, visit her website: www.visibilityvixen.com Join the FREE video training series about how to SHOW UP as an authority and grow your business online: www.heartbehindhustle.com/alivideoseries  To join the Heart Behind Hustle free facebook group, go to: www.facebook.com/groups/hbhleaders  

I am so excited to be back and I'm coming to you with an important announcement -- The Podcast is BACK and it's rebranded! We're now called The Heart Behind Hustle Podcast and it's going to be better than ever before. In this quick mini episode, I wanted to share with you WHY I've decided to rebrand and what you can expect from the show coming up :-)

You might mistake my guest today for Superwoman and if you do, you won't be alone. But Alissa believes YOU have Superpowers too! Alissa Daire Nelson is regularly featured on television news segments, inside major blogs and publications, and on podcasts from all over the globe. She's an accomplished Success Coach, Speaker, host of the Maximize Your Strengths podcast, as well as published Author of the hot new book; From Frustrated to Frickin' Awesome: 4 Steps to Achieve the Success You're Wired For. But more than anything else she's an exceedingly proud wife and mother of two, who loves helping others discover how to make their businesses and relationships thrive in harmony.   1:43 Strength Finder Alissa explains what Strength Finder is; that it’s essentially a psycho metric tool. It’s scientifically based and comprised of studies that span over 40 years which measures your aptitude for how you might go about doing things. It highlights how you can make your aptitude most enjoyable and play to your strengths. The magic and transformation of the strength finder profile is in the application and learning how to actually apply it to your day to day life. 3:45 Why Alissa started Strength Finder She was in a networking organization called BNI – a place for business owners to get together and share their business. Apart of their training was Strength Finder. Handing her a book, Alissa took the test and was impressed by the accurate profiling of her strengths. Thinking that these things were negative about her, the test actually depicted that these were Alissa’s strengths. That’s when the shift happened for Alissa where she stopped focusing on her weaknesses. Taking a 30 week long certification course, she begun to understand the ins and out and the application of Strength Finder. Kamila shared her experience with taking the test about how her perceptions of the findings were changed when Alissa explained what they meant. 6:47 Applying your Aptitude and Strengths Look at your strength themes: Eliminate any pre disposed connotations to the findings is the first thing you have to do so you can understand that each of these strength themes have needs. When we do not meet the needs of our strength themes, they start to come out sideways and start to look ugly. Removing the connotations or beliefs around these strengths is what will aid it to be successful. Find the Contributions of these themes: The strengths naturally bring something to the table – for example, a competitive strength brings influence which can inspire people. When it serves you and your goals as well as other people, that’s when these aptitudes become strengths. 10:25 Evolution of Strength Themes You always have access to your strengths, however in different stages in your life, you may turn to use one more than the other. Typically, we don’t see strength themes shift out of the 15 of the 34 themes. Alissa then talks about her “consistency” was ranked 34 on her list. She explains how she can use her top five strengths as a vehicle to achieve consistency. 16:22 Setting Yourself Apart How do you set yourself apart when there are lots of people with their own strengths and skill sets? You look directly at your contributions of your strength themes and use it to bring value to someone else. These are relators which is a vehicle to connect with your audience and prospective clients.   19:37 Strength Finder Link www.daire2succeed.com/profile 20:10 Alissa Daire Nel’s new book: From Frustrated to Freakin Awesome A book about self awareness and being completely comfortable and ok in your strengths and in turn accepting and identifying the strengths in others. Rather than being frustrated or envious of not having certain traits of strengths, you’re appreciate these contributions in others and seek a way to collaborate.   Tweetables: “It’s ok to do your business the way you’re wired.” “Imagine just how much brighter our world would be, if we all let our candles burn.”    

Holly Diederich is a Business Success Stylist and Sparklepreneur™ who helps women build 6 figure online businesses that they are obsessed with that allow them to leave their trail of glitter all over the world. She built her six-figure coaching business from the ground up in less than a year without a website, without a big email list, no “real” sales funnel, no big team and without huge business expenses. She loves to work with online CEO's who are ready for 5 figure months and help them do the same in a fun and authentic way.   1:35 Holly Diederich’s Story Holly’s background is truly unique in that she has been able to create huge success without having gone down the path that entrepreneurs usually do. With a background in business, she thought the secret sauce to life was to make six figures in the corporate world. She was in charge of Human Resources and Recruitment at a large corporate company and felt that making six figures before the age of 30 was the life. However, once Holly started to have children, her priorities changed and she craved more from life. She started an online boutique store, researched, shipped, ordered – literally did everything for this business with no help or support. Finding herself up until 4am in the morning even though she was doing very well in a short amount of time wasn’t what she wanted. She created a facebook group as a plea for help in 2015 and people, primarily mothers began to engage with her and over time, she naturally became the leader of that group and subsequently played a business mentor to this community. Teaching visibility and DIY Public Relations, her business took off very quickly and whilst that was happening; selling over $200k in coaching services this year alone – all without a website or sales funnels. Now, Holly works 3-4 days a week from 11-2:30pm which she balances with being a mother.   6:41 Omitting Traditional Methods for a Coaching Service Business As an entrepreneur and business owner, Holly alone shatters a lot of myths about what it takes to be successful – she did this all without a website while fostering and nurturing the relationships she had. She put her head down and focused on money making activities only through staying off Facebook unless it was to support her clients or connect with her friends. She came up with the name “Sparkleprenuer” because as a kid, she remembered loving sparkles. The first step she did when she began her business was that she created an opt in and got an email list. She became confident on how she showed up and told her story which lead her to grow her Facebook and email list. She also only emails when she is inspired to do so. Her tip is to put her blinders on, don’t pay attention to anyone else and how they did things and just do what you need to do to focus on the money making activities.   10:26 Time Wasting Eliminators Holly has noticed that a lot of people feel they need certain things before they start the actual work. She is so the opposite. She believes that it’s whatever marketing tool your using that you’re going to send people to is what you need to create – and this doesn’t necessarily have to be a website.  People get caught up on having to do sales pages and this in turn becomes the excuse created in order to stop from actually doing. She is a big advocate for doing.     12:21 How to connect with your community without a Sales Page Holly’s first tip is to look at your community and asses the kind of community you have. How can they pay you without a sales page? Those are the people you need to talk to and give them a payment link whether it be through a post or email with a payment link. It’s only if you make it hard is that it becomes hard. Sometimes sales pages work if you believe you want them too, however Holly has sold thousands of programs without one. If you’re really inspired to do something, your momentum comes to a halt when you think about sales pages and having to invest the time and resources into creating something.   15:37 Favourite Platform To Use to Grow The Business In terms of picking a platform for growth, Holly explains that this depends on the mood she is in. She’s work through Facebook, Instagram to her email list. When she goes to post, she will start it on her Facebook group, then recycle everywhere. She’s learnt to be in her business on an inspire basis. If she’s not feeling it for two weeks, she won’t show up and post anything which has proved that this forced feeling, or forcing yourself to do something or be somewhere is so counterproductive. She learnt to trust herself and knew it was just going to work out.     17:37 Tips for Hiring and Knowing When To Hire As a former HR specialist and now entrepreneur, one of the most solid tips Holly gives in terms of hiring people is that you make a list of things you don’t like to do and to pick the things that you aren’t excited about and outsource them first.  It’s just whatever you’re really feeling. If you need to hire somebody before you start your business – do it. The first person she hired was after she booked her first client when she was able to get support. Her first VA only did 3 or 4 hours a month. It wasn’t a huge thing then. She started where she needed to and made it work.    19::57 Vision for Business Expansion Holly’s hard goal is to be a millionaire by 35. In her business, she has courses, one on one programs and she is now moving towards a business model that takes less one on one clients to being able to help and serve more people through courses and programs.     22:15 Connect with Holly: Facebook Group: https://www.facebook.com/groups/sparklepreneurtribe/     Tweetables: “People need to hear that there’s no right way to do something. The moment you get that out of your head, the moment you try to stop being somebody else.” “Do things how you want to do them.”

Shanda Sumpter is the founder and Queen Visionary of HeartCore Business. If you have ever dreamed of having a life of no worries—being able to pay your bills, buying a nice home, sending your kids to college, taking a great vacation, or having the freedom and money to make a difference for others . . . Shanda Sumpter is the business coach to show you how to make those dreams come true (and how it may be less complicated than you think).   1:42 Shanda Sumpter’s Story Growing up, there was this always an inherent feeling within Shanda that there was more that she could give to the world to be of service. Originally, she had thought this to mean that she would need to make a lot of money. Shanda goes into her background and her childhood where she was raised for the first part of her life by her mother who worked from 9am to 9pm. On the nights her mother went out with her friends to play pool, one of her mother’s boyfriends would wake Shanda up and beat her. This part of the story was included not to elicit pity or by any means as a way of being ok with that behavior, but it was an example of where Shanda first started to develop her sense of drive. When she moved in with her father and stepmother, Shanda experienced a totally different life. From living in a tiny apartment with her mother, she learned what it was like to have cooks, drivers and a staff of people. A vivid memory she recalled was waking up to many presents at Christmas where her stepmother – whom Shanda considers to be her mother, has remembered things Shanda had liked at shops and had wrapped these up for her. She was deeply touched by this gesture and cried at the thought that somebody cared enough about her to make such a thoughtful effort. From that moment, Shanda associated money with freedom and love which inspired her drive to go to university as “smart girls do.” She started failing out of university and landed in a school in America, believing it to be the land of the free. Quickly learning that if you work hard in Corporate America, you can make a lot of money, Shanda made over 170 million dollars in real estate over a year, even though she felt she had no idea what she was doing. 6:05 Giving Up and Stopping After making 170 million dollars in real estate, Shanda passes on some advice about people who have ideas, execute and give up because it fails or doesn’t work. This creates a pattern of a series of stopping. For Shanda, she firmly believes that there will be never anything in her life that she will leave uncompleted. This inspired her to leave real estate and start her current company HeartCore Business. The reason she wanted to work in real estate was to use it as an avenue to help people be financially sound – this was something she realized a lot later with new found wisdom. HeartCore Business has the same intention of helping people.   8:04 Manage Your Mind Shanda describes how she has witness people who push back on things they set out to complete, instead of seeing it through. In order to be a leader in service, you have to be able to lead the masses by example – through completing what you said you would. There’s nothing wrong with quitting, however you must be congruent in integrity. We quit a lot of things a lot of the time – whether it be friendships, relationships or courses and then we try to logically come up with an excuse as to why.   11:30 It’s Important In Today’s Economy To Build Your Influence You have got to become a massive influencer – and not necessarily on social media. You have to be able to lead people who pay you, long term to work through their challenges because you work through yours. Otherwise you don’t have a business. It is predicted that 30-45% of the American population will be unemployed due to the middle class being wiped out. It’s important to follow and be connected to a network of people who are really rocking it. When Shanda was a successful 30 year old and making lots of money, her attitude lead her to having seven years of bad credit when the market crashed. Even though she was able to recover with her new business, it was a huge lesson she learnt about leveraging opportunities and relationships. Predicting a market crash, Shanda explains how people are being replaced by technology which will be the catalyst.   15:30 Tips for staying successful Have a strong network of people who are successful Befriend those who are wiser than you and can bring business value and advice Position yourself so you can higher people Pay attention and listen   17:10 HeartCore Business: Creating Audiences If you want to stay relevant, you’ve always got to be changing. If you stay on the cutting edge of what your clients want, they will stay with you because you serve them best. Shanda advises business to build their audience first before asking them what product they want. You have to build a community that trusts you. 21:52 Audience Building To get her clients out of the way, Shanda gave her clients 90 days to compete for her Porsche. Streaming this live on HeartCore’s facebook business page was a way that Shanda demonstrates that documenting is the new way of selling. Actually taking parts of your day and using the platforms to distribute it. Think of it like being in a documentary all the time, similar to a reality show. This can create Lead Generations. She goes through the journey mindset and the challenges she has faced personally in her own business and with her clients.   33:28 Learn More about Shanda Visit Shanda’s social media: Instagram: @shandasumpter Facebook: www.facebook.com/heartcorebusiness     Tweetables Every hardship in our lives gives us a stepping stone into our next stage or development. There’s a series of stopping that prevents us from getting the things we want in life. If you are the smartest person in your business, you are not going to scale fast.

Sarah Grear has personally written copy for over 200 businesses from start-ups to earning 7 figures in a single launch. As a copy conversion expert, speaker and published author her focus is on helping entrepreneurs turn online browsers into buyers with persuasive writing.    Along the way Sarah has been a speaker at Social Media Week Los Angeles and featured as one of "50 Must-Follow Women Entrepreneurs in 2017" by the Huffington Post.    When she’s not writing copy, Sarah is teaching entrepreneurs with her DIY online writing classes that have been taken by over 1,000 people in more than 30 countries. She supports entrepreneurs who want to amplify their voice and their sales.     0:00 Sarah Grear Introduction In an episode all about copy, copy conversation and figuring out exactly what kind of people to hire in what kind of role, Kamila had a really enjoyable and valuable chat with Sarah Grear. Sarah has personally written for over 200 business’ from start up’s to to seven figures in a single launch. As a copy conversion expert, speaker and published author, her focus is on helping entrepreneurs turning online browsers into buyers with persuasive writing. She’s been named one of the 15 must follow women entrepreneurs in 2015 by Huffington Post.   1:50 Sarah Grear’s Story Started travel blogging as her first experience of writing online and fell in love with telling stories and engaging with people.  She believes at on some level, we are copywriters at some point. In her 20’s where she went all over the world to Thailand, Mexico and Europe, she was telling engaging stories about her experiences. Working in the Art World, by day she was installing Art for difference Museums, she was on leave at the time from the California Science Centre during a really iconic moment in  Los Angeles’ history where the Endeavour Shuttle did three loops over the city. After reading “The Well Fed Writer” by Peter Bowman – on online writing and marketing which become her intro to writing. This was her gateway book. She started out doing this for local business owners whilst going to networking events trying out being a copywriter.     4:47 Being an Entrepreneur and a Business Owner Sarah explains that after she quit the Museum Industry and dove in head first to be a entrepreneur thinking it would be easy, as she was so in love with the creative aspect of it and the people that she was meeting. What she didn’t grasp was being a business owner on top of an entrepreneur. In hindsight, going into an entrepreneurial endeavour blindly, however she had no other option than to make it work. Over time, when reality kicked in that indicated she had to do other things to continue to grow the business.  It’s easy to be an entrepreneur as you have an idea, a vision and you put it out there. it’s a whole different thing to be a business owner – it’s the no so pretty part. A business owner sits down and looks at their PNL, invoices their clients and following up on their leads. Sarah shared that she had to fall in love with that part as much as she loved sharing stories. Kamila shares a story about a dating experience she had where she found out that there’s a difference between entrepreneur and business owner. When Kamila started online dating, she put in her bio that she was an entrepreneur as it’s a big part of her life. All these people would talk to her and ask her what business she would want to start, and she realised she had to tell them that she had a business already. She also shared some advice on using copy correctly to market the right audience – for example, if you want to attract six figures plus, you have to market to a business owner.     10:35 How much should you outsource when it comes to copy? Sarah believes in the crash and burn test when it comes to copy – she believes the best way to decide is while you’re still starting your business to try it and see if the market responds and your copy is working for you, keep writing. If your copy crash and burns and there are no sales, hire a copywriter. The business’ she’s seen grow the fastest have teams that are aware of what they are skilled at and what they are not.   12:40 Elements That Should Be Outsourced Faster versus others When you map out a launch and you’re looking at all the different pieces that have to happen for this launch, start with the sales page if you’re going to outsource copy. A lot of the language that you establish in the sales page and the clarity of your offer, that’s what people are going to buy as that’s where the yes or the no happens. You can take a lot of that language and put it into the promotional emails and training pages. A copywriter’s job is take the ideas that you have and make them better and make them appealing and attractive to the consumer. When you go to hire a copywriter, there’s a wide spectrum of clients. You want to find a copywriter who definitely has an intake process that will save you time when you meet. Once you have gone through that intake part with them, find out what their process is. The other place that is really important to hire a copywriter is the opt in page to your free training – if you’re doing a challenge or summit. These two examples maximise opportunity for leads and sales.   16:05 Biggest Things You Have Learned Around Copywriting for Coaches, Consultants and Leaders Often people don’t give enough time to copy due to time constraints and deadlines and other activities taking precedence. All the sections that are there in copy need to serve a purpose and really create opportunity for conversions. Conversion Hack #1: Anytime that you have a photo next to a button, it converts better. For example, if you have a section of your sales page where it’s a call to action and you want people to buy what you’re selling, have a picture above or below it and it helps with conversations. It creates a level of trust with people who land on your sales page.   If you’re looking at a launch, give yourself 6 weeks to get your copy together. The first thing you look at sales copy because that’s the groundwork, then opt in, then the email blast.   Conversion Hack #2: In terms of the page itself, one thing to keep in mind is the pyshcology of people who land on your page. People who look at an online page are grouped into Four Different Colours: Reds: Very much about take action and will not read your sales page. They have already made their decision and will likely look for your buy button. For them, put in an anchor link at the top of your page so they can directly click through to the buy. Blues: More of the huggy, feely and visual times of people. They will be drawn in by your photos and your bright colours which will excite them to look through your sales page. For them, have really strong photos. Yellows: These are the fun, party people. They like humour in your copy. Use plenty of wit. Greens: These are the people who you are writing an entire sales pitch for – they will read the sales pitch from top to bottom. They are very detailed oriented people. These are important groups to consider for your type of audience. Once you know the colour code, you can use this for team building. For examples – Reds and Greens really work together. Yellows are great at socialising so they would be great at customer service. The Blues are great because they are great at project managing and ensuring that people are taken care of. The best way to figure this out is to do a survey of some type with your team so you can give examples in context to your business. You will be able to decipher what colour they are.   25:20 Advice to get better at Copywriting to create sales Coach yourself through books when getting started or finding a course with somebody who teaches copy than you know what kind of

It’s about time we bust the passive income myths. A lot of people think that passive income is easy because that’s how everyone online makes it seem. We’ve all heard the success stories where someone sets up a sales funnel once and then sits back as the money just flows in. The problem is, it doesn’t really work like that. When it comes to passive income, most people think that it’s the end all be all, but there’s a lot more that goes into it.   A lot of online entrepreneurs set out to start businesses by focusing on passive income versus creating more projected income that they have more control over. Even for the very lucky people, results won’t always be consistent, and there is plenty of tweaking, testing, and changing going on behind the scenes. Be realistic about the idea of making money without lifting a finger; the money may be “easier” in a sense, but it still requires work.     Tweetables:   “What people say to you online in terms of passive income isn't 100% how it really works.”   “When it comes to passive income most people think it’s the end all be all and set out to start their businesses by focusing on passive income versus creating more projected income.”   “A lot of people think that passive income is easy because it’s what everybody online makes it seem to be.”   “While the money is coming you don't have to actively deliver the content that they're buying, but is it really passive for you to keep tweaking and testing?”   “Be really cautious whenever you hear someone giving you huge claims about easy money, fast money, or passive income.”   “When it comes to passive income it really means easier money, something that you don't have to deliver yourself.”  

Today’s episode is AMAZING, I am getting actual coaching around a failed launch that happened earlier this year and what came up for me and why it ended up the way it did - I’m getting super real and personal here, so I know you’re gonna love it. The coaching was done by a total rockstar.   Rachel Luna is a best selling author, international speaker and Sales Confidence Strategist. A former US Marine, this 4 foot 11 inch firecracker has a reputation for inspiring confident action and helping her clients double, triple and quadruple their income.    She's the host of the podcast, Real Talk with Rachel Luna where she dishes on how to gain more clarity and confidence in life and business.   Rachel has created numerous courses, The Feel Good Sales Society, Profit without Products, and the Confident Entrepreneur Academy to name a few. She hosts live events throughout the year and is working on her upcoming book, Girl, Confident, launching this fall.   An international speaker, Rachel has been invited to share her powerful talks all across the globe from the US to Europe to Japan and has been featured in The Huffington Post, Success Magazine and Latina Magazine among many others.   If you're looking for sales confidence, mindset mastery and marketing strategies that will boost your revenue while building your legacy, Rachel Luna is the girl you call.   1:30 Rachel Luna’s Story Rachel grew up with not much confidence with what she called “false confidence” and lived in that cycle. She looked the part but deep down she was struggling with alcoholism and two eating disorders. She remembers being the shortest in her class and having to always really yell to be seen and be heard. Her insecurities took her down a path that was just no meant for her. After lots of meaningless sex with the same people which was caused from a where she didn’t value herself, she experienced low Self Esteem, struggled with anxiety and severe depression. She woke up one day and realised that this was not the kind of woman she wanted to nor was raised to be and something had to change. In an attempt to try and figure out the patterns of her destructive behaviour, she hired a life coach. At this time she was in a lot of debt, at her highest possible weight. One thing that is very important to Rachel is integrity –she wanted to be a woman of her word even though she didn’t always necessarily live up to that. Her Life Coach during her sessions told Rachel that she would make a great life coach.It made sense as in the fourth and fifth grade, some of her classmates referred to her as “Oprah,” for the way she gave advice. It was that life coach that planted the seed that maybe this life was a possibility for her. She lost the weight from changing her mindset, self worth and value perspective. She became a certified Life Coach at a time where people were not even talking about Life Coaching. Even though people thought she was crazy, she just knew she had to help people. Rachel found that she liked Life Coaching for Entrepreneurs in particular as they were driven more than the average individual. A lot of the feedback from her clients was that the result they received from her was confidence. She worked on her own confidence and mindset. One thing that’s common amongst entrepreneurs is what she calls a “Paralysis moment,” And the first thing to do is to recognize that you’re in paralysis   11:49 Working through your Paralysis moment To take you through the steps of working through a paralysis, Rachel uses Kamila’s recent launch experience where things didn’t go as planned.   Feeling Like A Fraud. Whether we are Oprah or Tony Robbins, it is natural human instinct to feel like a fraud when results don’t happen the way that we expected them to. Everyone struggles with that no matter what level they are at – even at the mastery level. We exercise this behaviour because we want people to know that we are the expert and to not lose faith in us. Dispel the myth, It will attack us at some point or another no matter what we have accomplished.   14:10 Before The Paralysis Kamila tried to analyse what happened – and why things didn’t go the way she planned. Analysing helps to identify patterns of what worked and what didn’t to ensure for the next time, these can be improved upon or avoided. What happens from here is, because Kamila is a strategist, her mind clicks over to the, “how can I make the money that I thought I could,” and her mind occupies with a thousand ideas and how to execute them. Rather than going out an executing them, she falls into a paralysis.   Rachel explains that this happened because Kamila didn’t go back to examine the facts around the deep rooted thought and fear that she had was “I’m a fraud, I’m not good enough.:   I am not good enough is the number one limiting belief that every single human being has on the planet. It manifests in it’s different ways. You can call it whatever you want but at the core, the belief is, I am not good enough.   16:43 Facts Around The Launch The Fact Is she had over 1,000 people sign up for the launch. The Fact is she had over 300 people live per day.   17:40 Meaning & Story Rachel asks Kamila what story and meaning she gave to the facts. “I didn’t hit my goal,” was the thought and the story. The feelings and emotions that came up with that were disappointment and anxiety driven hopefulness. Because she didn’t reach her goal, even though 1,000 people signed up, she told herself that “There’s not enough.” This attaches the energy of lack of abundance into the entire launch sequence. So everything she was going to do going forward, there would be this underlying lack that it wasn’t enough. The next fact “300 People Showed Up Live,” Kamila told herself the story More subconscious stories deployed from “I thought it wasn’t going to be terrible,” The story she told herself was that “I know based on the numbers, we’re not going to make it.”   21:16 A fact during Kamila’s paralysis that she missed “We changed the time. My audience is an evening attendance type person.” “When I do what I want, when I do what’s best for me – people don’t show up.” “I have to change what I want to do to accommodate other people.” To break apart these stories - The facts actually were: Kamila had things to do so she could only do it at that time She only wanted to do it at that time She wanted to build a business the way she wanted it to be and the fact is, they just didn’t show up.   All brand new facts where you can tell brand new stories.   When you have this recognition in the paralysis cycle, the fact is: I am worthy I have launched many times Attendance was low because I changed the time   It’s not a reflection of my worth It’s not a refleiciton of my contribution, service or program.   The only thing this mean, based on the facts, people couldn’t show up at that time.   24:36 Belief in Entrepreneurs   Humans don’t believe people enough. And we also don’t believe ourselves at all. This is why consistency is such a big problem for entrepreneurs as this lack of belief is letting you down. Deep down, if we can’t trust ourselves, we can’t trust other people. Take what people say to you at face value. At Truth. If you start to operate in your truth, then you’ll start to see and attract more truthful people that you can count on.   25:58 Rachel Luna’s Book A book that challenges to make massive shifts in your self awareness,

It’s extremely important to set boundaries in your business and create time for what matters to you. So many entrepreneurs are drowning in their endless tasks and to-do lists. Instead of feeling energetic and accomplished, they’re left feeling overwhelmed and obligated to do things that they have no interest in. They’re committing to things that aren’t serving them because they don’t want to miss out on opportunities. The word “no" needs to be in your vocabulary, and saying it should never leave you feeling guilty. It’s less important to show up everywhere and more important to guard your time wisely. Do you really have the time to keep saying yes to all of these things that are draining you? If it’s draining you and you’re dreading it, set boundaries or don’t do it. Your time and energy are priceless - make room on your plate for the things that matter and clear away the rest.   Tweetables:   “Setting really clear boundaries and what you have time for is important because you want to have a social life and time for yourself.”   “You need to care about yourself and put yourself first for a change - that’s so important.”   “Do you really have the time to keep saying yes to all of these things that are draining you?”   “Why are you not setting boundaries and why do you feel like you can’t let go of things?”   “If it’s draining you and you're dreading it, set boundaries or don’t do it.”   “Claim your brilliance and the fact that you are worthy of saying no and having time for yourself.”

  Dr. Lindsay Padilla is a teaching + learning consultant for trailblazing entrepreneurs who want to create value-packed, student-centered digital content that get their clients (students) A+ results, while making a lasting impact on the world! Using her years of teaching adults online at a community college and the ridiculous amount of learning she has done in all things education, she specializes in translating 1:1 client work experiences into signature courses, group programs + membership sites, as well as mapping out instructional content into a conversion machine that she lovingly calls the "Teach First Funnel." 2:20 The journey for Lindsay so far Lindsay shares her story as to how the path to teaching started. She knew intrinsically that she also wanted to be a teacher and so began to take actions towards that with little pivots along the way. She enjoyed high school and wanted to teach high school.  When she began teaching, she didn’t like the subject that was in her curriculum being history however what she was quick to discover was that she enjoyed the essence of the subject which was learning about people and the past. Growing up in suburbia, once she finished her first degree, she moved in with a friend from college and her in in Huntington Beach to pursuit her master in sociology. This is where she fell in love with the subject and wanted to teach it all day every day or to anyone who wanted to listen.  It was clear that teaching was not only her gift, but her passion also. After her masters, Lindsay pursued her doctorate at the University Of San Francisco. 7:35 How Fitness ignited the Coaching path Having such a long academic spurt meant that when she had received her doctorate, Lindsay was out of the continuous writing routine that academia demanded of her. She filled the gaping hole of time with nothing other than working out. Committing to a workout routine for over a year, she then began coaching in areas of health. Being inspired by Amy Porterfield and other entrepreneurs who continuously talked about business’ and the lives they were creating around health, Lindsay bought 90 day year –and began to dissect exactly why she was on the path she was on. One day she found herself sitting with coach Melissa Griffin at lunch whom she helped her think through some things for her course. Lindsay explained things to her in a way that aligned exactly where Melissa wanted to take her course in the value that it provided her students. This was when she turned to Lindsay and said, “Why aren’t you teaching this?” That was just the  “aha” moment Lindsay  needed and everything else was lining up. She was inspired, ran home and she knew that her business would involve helping others to create courses. 11:56 How Her Business Looks Like Now When Lindsay started her business, she was on lots of calls and began co creating courses with her clients. During this time, she went back to teaching that August which effectively meant she was running a business full time and classes full time. She eventually left in the middle of the school year, even though financially, that decision didn’t make sense, she knew that the money would find her after she made this choice. Diving into her business, she had five clients that hired her that she serviced which eventuated in her running an “MBA,” course which was “Misfit Business Academy,” as a contest on Facebook.   From there, Lindsay went into high level course co creation whilst working with established people in the industry and was working to make sure that her client’s courses would sell to expectations. At the same time, she began talking to Emily Hersh who’s business seemed to have services that would complement Lindsay’s. It made sense for the two to form a partnership. A year later, as Lindsay intuitively felt all along, some money came through! She received this from her house and used this to invest in things like team building and hiring people full time. The scaling allowed her to move away from the VIP course style creation and focus on smaller business’. She wanted to serve that population and by putting a team under allowed her to manage and grow her services. She was able to be more productive and less overwhelmed.   17:05 Biggest struggles when it comes to creating Courses Being an industry leader in course writing and course creation, Lindsay explains the top three struggles she hears from clients when it comes to creating courses: 1. How do I make sure it’s good and that the students are learning? 2. How long should lessons be? What kind of content? What’s the best LMS? 3.  How do I motivate and encourage my students Lindsay found that people seek validation from someone who has designed courses before, especially given how she had positioned herself in the market. When it comes to teaching, she dives into the deeper stuff with her clients and tries to understand the thought processes going on inside their minds. 19:50 How to Start a Course Sharing some tips on the best way to actually get started to writing a course, Lindsay recommends: Market Research – Know your market and assess any problems or gaps in that market. Make sure you find a problem and that you are actually solving that problem. Avoid the burning desire to have it sold instantly; You can’t start with what you want to teach or what you think what your following needs. Make time to Brain Dump. Whatever thoughts you have in your head, make time to actually dump those thoughts onto a page. The course may not be perfect however the brain dump process can be developed over time.  24:01 Mindset & Courses There are common feelings that teachers have and the core thing that was observed is that teaching can be very vulnerable. You are sharing what you know through knowledge, experience and story – that’s very revealing. You have to adapt to students and how they are feeling and responding.  We get scared that other pioneers that do similar courses to our expertise may teach different aspects that we don’t. The way you get around that is knowing that you are a different teacher. Who you are as a person is what teaching is. It is the connection of your inner self to lots of people. If you’re really teaching, your soul is bared to your students and you’re going through the subject together. You have to be ok with the fact that you put out course material exactly as it is in the way you express it best. Students tend to mirror what you are putting out there. Rather than being worried about being challenged, let go of the pressure that you actually put on yourself to hold all the answers. The subject you’re teaching is actually in the centre, not the teacher. Both the teacher and the student are looking at it together and you look at things through totally different experiences through a live subject. The students will see you as the authority when you support them and guide them, not necessarily when you have all the answers. 34:42 Structural Side of Making Your Course Great The results that you are promising your students –think about what is the student going to be able to do after this course. This can be broken down into certain milestones to which the student can achieve without your assistance. This will ensure your course is actually streamlined. With adult learners, you find that they need to feel very autonomous and have constant motivation and reminders. Generally, these adults are busy so you need to make sure you don’t add any fluff to their schedules. You can also catch the students who are in different places - those who are more advanced, can be advised to skip the step. However, bear in mind that some entrepreneurs of late aren’t getting basic enough. People don’t realize they don’t know the things they don’t know. 45:06 Connect with Lindsay Connect with Lindsay on her soon to be revamped Facebook Group – The Teachers Lounge http://www.lindsaympadilla.com/fb-group/ Tweetables: “If you’re really teaching, your soul is bared to your students and you’re going through the  subject together:

Influential content marketing is essential when it comes to growing an authentic, message-driven business. If you are a service-based entrepreneur, you want to make a difference in your client’s lives, whether that’s with your own story or with the work that you do for them. Sharing content can support you, not only in always staying fresh, but also by remaining relevant in peoples minds.   If people forget you, then it’s going to make maintaining engagement with them difficult.   Another benefit to sharing content consistently is that you will be showing that you know what you’re talking about. People will see that you have confidence in your topic of expertise. When you establish this credibility, you’ll be seen as a leader and an authority figure in your space.   Content creation is vital when it comes to growing your business. Unfortunately, a lot of people struggle in this area and not everyone is naturally creative. Some people are very analytical, and others worry that they won’t portray themselves accurately. Luckily, the current trends taking place in the online marketing world are proving that it’s not all about perfection.   What’s most important is sharing value through your stories, lessons, and learnings to bring people behind the scenes.   Being transparent is incredibly powerful when it comes to connecting with your audience and making yourself and your brand more desirable. Get raw and be open with people versus just writing how to’s and tutorials that people can find anywhere else. You have an audience, but how much longer are you going to keep sharing these same ideas with them? They may already be familiar with what you’re putting out there, but they want to know more about you.   Hook them into wanting to continue to follow you. What you’re sharing plays a significant role in why your audience started following you, but the reason they keep following is that they feel like you’re someone that’s very relatable. You may be a figure of someone they aspire to become or someone that they want to meet one day. That kind of admiration doesn’t happen by itself.   You create a deep connection with people by being open, genuine, and letting them in behind the scenes to see the real you.   An easy way for you to start sharing the transparent experience behind your brand is simply by talking about what you’re doing. You can discuss lessons that you’ve learned and the challenges you’re facing in your journey. Your audience will be able to see that you’re not a perfect human being - you are just like them, and you have the same struggles that they do.   If you flip the script and share something personal with your audience, you’re going to get even more engagement. You may receive messages from people you’ve impacted by sharing your story. You don’t have to get too personal or vulnerable, especially not right away.   Start thinking about the last 30 days and ask yourself what you have done that relates to your business?   If you’re a health coach, have you recently completed a 5K, attended a health food festival, or maybe tried aerial yoga for the first time? There are a lot of things that we do in our every day lives that we may not even consider using as content. Be aware of what these things are and how they can tie into your business. Is there a lesson or something that you can share with your audience that will allow them to see that you apply your methods in your own life as well?   If you’re not showing people that you live what you’re sharing with them, it’s going to be really hard for them to trust you.   You can talk all day long about being vegan, but if you don’t show people and lead by example, then eventually they’re going to have some questions or maybe even lose interest. I was talking to a client recently who mentioned a live stream I had made when I had moved to New York. Initially, I had thought my life would completely change, and it did - but not necessarily for the better.   Other people, including this particular client, would have never known that I struggled so much with my move. It was embarrassing for me to admit since I was amping it up so much initially, and then once it happened, I ended up disappointed. But, I started to be very real with my audience, and I shared this live stream explaining what I was experiencing behind the scenes. I received feedback from people who had shared similar experiences and reactions and was able to connect with them.   Because I am my brand and business, I want to be real with my audience and make sure that they know what’s going on in my life.   I invite you to do the same. Make a challenge for yourself to think about something you have done over the last 30, 60, or even 90 days, and talk about it. Is there a lesson that you’ve learned or something new that you’ve tried? Why is it important and how is it allowing you to live as the person you desire people to see?   Try creating your content in new ways. Your audience wants to know what’s going on and how they can support you, so let them in. The whole point of the human experience is to connect with other people, and we can do this through the power of our business.

If you want to show up in a captivating way online and off, you have to incorporate STORIES into your marketing, and today’s guest knows all about that.    Jamie Jensen is a screenwriter, director, online business strategist, and the founder and CEO of Your Hot Copy. To date, Jamie has helped over 500 clients and customers increase their sales by as much as 900% with the power of story. And, while formulas are great, she’s all about doing business, life, and creativity YOUR way.   After doing time in Hollywood, working at United Talent Agency, Miramax, Mandate, and a major network television show, she bounced to make her own indie romantic comedy film Hannah Has a Ho-Phase. This project won her the Best Feature Writer award at the La Femme Film Fest in 2013. Since then, Jamie’s been combining the sizzle of Hollywood-grade story with the power of effective internet marketing to help YHC’s clients entertain and inspire their audiences to rave results.   Jamie holds a Bachelor’s degree in Storytelling from New York University, and a Master’s in Producing from the University of Southern California. When she’s not teaching, speaking, or writing, you can find Jamie at the yoga studio (hot, naturally), twerking up a storm at Vixen Workout, or cuddling on the couch with her partner in Queens, New York. 1:15 Jamie Jensen’s Story Owner of a Copywriting agency called Hot Copy, Jamie always knew that she was always going to own a business and be an entrepreneur. She was born a writer and meant to be a writer. Her vision has always been working from home in a project based environment. With a background consisting of visual writing and storytelling with multiple journals growing up, going to the Fame High School and won the student award for Mixed Media Art in Visual Art and Theatre. She came to the realisation that story telling in a visual or textual capacity was what she was talented at and meant to do. She visited a psychic when she was 18 years’ old who told her that she would go to Los Angeles and work in television. When she started college, she created her own major by negotiating her course and designed her education with reading and learning everything on storytelling to screenwriting, narrative structure to hero’s journey. This was a vehicle to how she was going to find out how she fit in the world as someone who was artistic and hyper sensitive. Going to Peter Star Producing Program at USC – one of the only film producing programs period which focuses a lot on business and the entertainment industry. She ended up working in Hollywood (as predicted by her psychic). Her love affair with Hollywood didn’t last very long – primarily because she was working 70 hours’ week, not being paid very much and she wasn’t doing what she truly loved – writing.   10:25 How Did Hollywood Does Business What Jamie learned at Grad School and during her time in Hollywood – she applies everything to business. There’s always test screenings of movies. The concept has to be sexy and have a level of pre awareness with your audience. This can be something that they’ve heard of already or have a movie star to bring a sense of familiarity and a trust factor. Therefore, you’re looking at things from two factors – marketability and playability which means there has to be elements of the movie that make it easy to sell – for example, the Harry Potter books which later turned into movies. It has a wide audience already existing so there is already that pre awareness. Playability is more important – especially in the digital age because audiences can communicate their feelings on the movie at scale on social media. The opening weekend of a film indicates how successful the movie will be. To apply this to your business, you have to know what your audience wants and cater to that and playability wise, deliver a quality product.         14:51 How to Apply “Sexiness,” in Online Business Jamie explains that in online business, what makes it sexy is the actual person who is teaching. There is a lot of repeat information in the info product work -  different spins and similar teachings, but you chose who you chose to learn from. How to make it interesting for your target market as an entrepreneur is to gamify it and do a different spin on how to interact with your audience as a contrast to what would normally happen. We ebb and flow through different models – the market will get tired of one model and then go back to another.   16:53 How Story Relates to Business Your Story People are going to get to know you and your story. You story can be told in one sentence, a paragraph or a book, but that story is your calling card and how people know you. It’s your selling points and how you help/what you offer people. It’s also what makes you human and what makes you emotionally resonant with people. When you’re telling a truly authentic story that connects with you audience, you’re letting them in to who you really are in a very vulnerable way which is how they feel they know you. It gives your audience a trust factor and something to remember you. This is a huge piece of personal branding. The reverse of this is, you need to be familiar with your customer’s journey – what challenges, obstacles and things are they going to face along the way? Your ability to see every piece of that story and almost predict their needs at any point in their journey.     19:52 Essential Elements For A Story To Be A Story A story is essentially is a character achieving a goal in spite of obstacles. A story has three elements: a beginning, middle and end or set up, conflict and resolution. There is a character, a goal and obstacles. When you’re talking about sales copy – the obstacles are what’s getting in the way of what your customer wants. You’re helping them overcome obstacles and essentially positioning yourself as a mentor. A good book/audiobook that guides on how to write a good story is “Sell Of A Story,” By Paul Smith.   23:45 Ways To Make Your Story Good For Your Audience There are three ways to make your story Good For An Audience. Relevancy Why does your audience care? This relates back to what do they care about and how this shows up in your story. This can be through values that you use to dictate your actions that they align with, a goal that they deeply desire themselves or feel strongly about that elicits an emotional response.   Tension/Suspense How do you create tension in the story and how you create suspense. You want to be creating some level of up and down. There are different ways to use story in different mediums – a book, a talk, a story from a stage to a page – the level of dramatization you can get away with changes depending on the platform you use. Use the pieces that matter the most in each platform.   3   .Contrast You have to be able to put two contrasting elements together. Is this going to work out? Create opposing factors. Jamie uses a great example of the movie Legally Blonde – the girly, fun, blonde playgirl up against the serious world of Harvard Law. Putting these things together creates an interesting experience for the audience.   27:58 Hypersensitive Entrepreneurs Jamie feels that being hypersensitive is one of the things that make her good at her job, but is also one of the challenges. She feels a support system and asking for help through self-expression or reaching out to her circle is the way to manage that.  There are other ways are spirituality and meditation which is practical to her. She feels a lot of success is attributed to other people in your life who have supported you in your journey. She approaches things with gratitude in addition to her own effort and work. Things don’t get easier, you get better.   34:37 Learn More About Story & Copy

Kathleen Ventura is a high-performance coach, conscious consultant and TEDx speaker. Making a move that would terrify even the bravest of non-conformists, she quit her high-pressure sales job in 2012, sold everything, and set out to ride her bike across the United States. After 2 years of perpetual travel, she found her calling as a coach and consultant. Kathleen supports influencers—entrepreneurs, professionals and celebrities—who are crushing it professionally and realize they need to be more intentional about creating a lifestyle full of things they desire beyond business for their success to be both sustainable and fulfilling. 1:15 Kathleen was in her mid 20’s working a high pressure sales job in Chicago just prior to the recession.  She had never planned to be in that kind of job and soon realized she was sick of the endless cycle of endless work.  She and her husband decided to sell their posessions, quit their jobs and begin travelling nomadically around the world.  3:52 Kathleen and her husband then lived in various countries over the next two years.  It was while they were spending time in Portugal that Kathleen had what she calls an “independent woman breakdown.”  She had been working non-stop since she was fifteen and now was simply spending money with nothing coming in.  She felt this was irresponsible. So she decided that it was time to re-enter the workforce. 5:30  Kathleen knew that many of her friends and family were unhappy with their working lives and realized that she could play a role in helping people to accomplish their goals.  Since that realization she has spent the last five years building a coaching business. 7:50 Kathleen wanted to help woman live “intentional lives”.  She began life-coaching entrepreneurs but had never incorporated her principals as an environmentalist and feminist.  Slowly over time she realized that keeping her work and personal lives separate was a mistake.  If she wasn’t part of the solution, she was part of the problem. 13:13 Kathleen likes to ask her clients about their personal values..  What are the things they know that they wish others knew?  Does it have to do with malnutrition? Climate change? Gender inequality?  Once that is established she helps her clients to effect positive change.  15:20 In a world where Kim Kardashian sells lipstick on Instagram Kathleen wonders what would happen if similarly high-profile influencers were trying to effect positive change in the world.  Incorporating positive things you are doing in your life into your personal brand is the way to change the world. 18:10 The public is fully on-board with the idea of paying more for responsibly produced products.   Millennials are becoming more and more loyal to products and services produced by progressive companies.  There is always a risk those values will alienate some but those that remaining will be much more passionate about those companies. 22:25 Kathleen hesitated about being more open about her personal values as a vegetarian and environmentalist.  She didn’t want to put her beliefs in peoples face because she was worried about putting people off.  She wanted to be a role model rather than someone waving their finger.  To do that she began to re-educate herself about the basis of her own beliefs to make sure she had all her facts in order. 26:38 Kathleen believes that people need to see themselves in you.  You can’t be an unreachable personality.  You have to start where you can.  You don’t immediately become a perfect vegetarian or a perfect environmentalist overnight.  Be gentle with yourself.  All that’s important is doing something. 29:00 What is the one thing you know that you wish others knew?  It’s the question that Kathleen believes will guide you to the issue you should be focusing on in your personal life and on your social media presence.  “Success is a few small things you focus on every day.” 32:00 Kathleen has a gift for listeners.  It’s a 21-day Earth Day challenge that can provides a guide about how to live a more sustainable life.  You can find that at kathleenventura.com/EarthDay        

I’ve noticed a lot of people talking about anxiety and the struggle of coping with it as a business owner. The spark of this topic inspired me to share my own story along with what has helped me when I struggle myself.   If you’ve ever experienced anxiety you know, it’s really tough, especially as an entrepreneur trying to grow a business.   Anxiety is something I’ve been dealing with for several years, but I didn’t realize how many other people also face this problem. Being a business owner or entrepreneur can be challenging because with anxiety comes a lot of fear. Fear is something that can hold us back if we aren’t able to find ways to overcome it. Anxiety is different for everyone and there are lots of different ways to approach it depending on what works best for the individual.   I was diagnosed with panic disorder when I was 21. After I had my first attack, they continued to happen, and I felt like my mind was in a cloud all of the time. It felt like I had no control over my own body or mind at times which was a terrifying feeling. I tried to change certain things in my life but the anxiety remained, and the panic attacks continued.   I felt like I was outside of my own body and had this debilitating anxiety that I needed to take control over.   I knew that I needed help, but it seemed as though the people that I turned to couldn't really grasp what I was experiencing. I just wanted to feel normal again and was desperate for a solution. I was encouraged to try some breathing exercises for relaxation as well as yoga which helped me significantly. I also started meditating and practicing visualization to help focus on feeling more peace and serenity in my life.   For about a year my routine was: go to work, come home, work on my business, and repeat. I no longer had time available in my schedule to focus on self-care, and this created a lot of stress on my body. I wasn't taking care of myself, and this became an open invitation for my anxiety to increase. At this point, I was working seven days a week between my 9-5 job and my own business.   Staying positive and reminding myself that my situation was only temporary helped me to hustle hard and stay committed.   I knew that if I kept working towards my goal, I would be able to quit my day job sooner versus later. Once I could do this, I would be able to work on my business full-time and have more time in my schedule. A lot of people lack commitment and aren't willing to hustle hard in the beginning of their business because they don't know if they can ever leave their job.   Once I was able to quit my 9-5, I felt a huge relief. My body was very thankful, and things began to look up for me. I did still struggle through other ups and downs, like surrounding myself with the wrong people or living in a setting that didn’t suit me or my needs. But, with some realization and redirection, I was able to remove myself from the things that brought me stress and negativity.   You have to be aware of your environment - who you surround yourself with, what you surround yourself with, and the energy that you’re in.   Devote time to yourself and respect both your body and mind. Test out different healthy solutions for reducing stress in your life and take back your power and control. Be open to experimenting and cutting things out of your current routine that may be a contributing factor towards overwhelming emotions. If you’re dealing with anxiety, just know that you are not alone. We are in this together, and I know that you are going to be just fine because you are a rockstar!

To grow your business in a sustainable way that makes an impact you have to create deep connections with your audience and prospective clients. A great way that you can do this is by opening up and being vulnerable and authentic in your marketing. It’s important to open up as an entrepreneur and as a brand. One of the best ways to make sure that you are fulfilling your mission is to put yourself out there and be willing to be transparent.   Something that is currently very popular and that people are starting to expect from brands is more vulnerability.   Your audience wants you to show up being real, raw, and open with them. Being vulnerable is very important and can make your marketing so much more effective. I don’t want to necessarily talk about using this as a strategy since there are a lot of people out there using it without the best intentions in mind.   I know that you want to change the world, make an impact, and that you have a bigger message and mission in mind. Since I know this about you, I feel more comfortable sharing why vulnerability is so incredible and beneficial in business and marketing. Being vulnerable with others is about sharing stories from your personal life as well as your business experiences. Share things in your life with your audience that are relevant to your industry, and also share things that aren’t always 100% relevant.   On Facebook, we see the highlights of peoples lives, and it’s very easy to start comparing our lows to other peoples highs.   When we start comparing our lives to others based off of only the things they want us to see, we may start to feel unhappy, depressed, and like our lives are somehow lacking. How are they so successful and happy when I’m hustling so much and still where I am right now? Having these thoughts does not feel good for anyone.   Being a leader in your business gives you the space to be real, open, and share the hardships that you face throughout your journey. Share specific stories that may not always be comfortable to share, and might not even necessarily be 100% relevant to your business. There’s always a way to connect a story to what you’re doing or to use it as a metaphor.   If you want to connect with your audience profoundly, and you want to make a huge impact, sharing yourself is going to be extremely instrumental to your growth.   If you think about it, we don’t usually follow people or influencers that are perfect and seem to have no problems in life. Using the Kardashians as an example, we see all of the highlights of their lives through social media, but through their TV show, they show their hardships as well. Showing personal struggles with the world is a pretty vulnerable thing to do. The Kardashians have mastered this act of vulnerability through using story, and that’s their way of marketing.   They’re getting more followers and customers through being themselves and not necessarily filtering what happens to them in their lives. So, how can you use this in your own business? Think from the perspective of serving your current and prospective clients. Is there a particular story that happened in your life that made you into who you are today? The answer is yes - your entire life has made you into who you are today.   The different events that have happened in your life, whether good, bad, seemingly irrelevant, have contributed towards creating the person you are today.   I want to share an exercise with you that I shared with some of my clients when I did my Authority Launcher live event in Chicago. A lot of people had amazing break throughs around how they wanted to show up with their audience. This exercise is about the experience of sharing stories and figuring out what to share. Start thinking about ten events that have happened in your life (feel free to go further and think of more, but start with ten).   I don’t necessarily mean major events like getting married or having a baby. Just think of random situations that have happened, positive or negative, and list them out and write about them. Ideally, five of them would be business or industry related to what you do, and five of them would not be related. When you list these different events, I want you to start thinking about the common threads throughout each situation as it relates to your business.   Is there a theme or a lesson you’ve learned from one of your life experiences that you can share with your audience?   Discover how to tie your stories into conversations about your industry or what you’re trying to teach your clients. Sharing stories in your business marketing strategy is solid gold and can help grow your audience and increase the likelihood that people will buy from you after a pitch. Always ask yourself, how can I tie this into my business? I invite you to start thinking about the different things that have happened in your life and find ways to relate them to your audience - they will love you for it!

Nicole Jackson Miller, is the Founder of The Project Designer, a company that helps entrepreneurs manage their projects and their people.  From her 10 years of management experience negotiating deals for major TV networks, overseeing 6- and 7-figure projects online and even orchestrating some of the behind-the-scenes magic of the Beijing Olympics, Nicole basically knows her stuff. Today she runs a successful Project Management agency, mentors and trains Project Managers, and supports entrepreneurs with Human Resources (or their "people" management!)   1:18 Definition of Project Management Project Management is managing projects that you have in your business. A project can really be anything. A project can be of any size, from anything from starting your business, bringing in a new team member to launching an online program or membership site. Project Management is essentially making sure that the ideas you have and want to execute actually get done.   2.15 How Nicole Came into the Project Management Field She’s worked in television before she had her own business. It taught her a lot about managing her own time. The television environment was fast paced and operationally lean, so that meant there were a lot of projects happening and a few people to execute them. This forced Nicole to learn how to be the master of her own schedule – to learn how to priorities and communicate with people and keep up the quality of the project. It was natural to break into the project management space, we were able to explain what we did and manage the different pieces of projects.   5:02 Defining Moment to Project Manage on own There were several moments in my corporate job where I asked myself whether I want to do this job. I was such a perfectionist and wanted to do everything well. I was the epitome of wanting to climb the corporate ladder. I battled eating disorders, relationship problems and alcohol – I wasn’t an alcoholic, but was using different coping mechanisms. That was when I realized I needed to figure it out. I dived into myself and got the help that I needed which opened up a whole new world for me spiritually. I realized that I could make an impact on the people I was around, so, with the advice of my spiritual teacher, I started where I was. I had an urge within me to start my own thing .There were many restrictions in terms of what I could do in my job setting, so I started to explore the online space.   9:48 Being in a position to empower people and your team Move away from typical responses – how to manage your team, during the difficult times or challenging times where they need you the most – if you can be with them throughout that experience, that’s what keeps great people around you. It ties into starting where you are, in every moment you have the ability to impact the situation which takes a lot of self awareness and presence. I remember being on teams and when something messed up, the memory was around being told off or scolded and my work effort was not acknowledged. I try and bring those experiences in when I manage my own teams or my clients – as long as you’ve done a great job hiring and you trust the people around you, you have to trust that they are working just as hard as you are. I believe that as a CEO, you have to be there for your team. They are the ones who will help you grow. 12:48 The other elements of People Management People can be anyone in your business – from a team member, partner to a coach, who is helping you in your business. It really comes down to relationships. The things that go into People Management boils down to developing relationships including knowing how to communicate; when things are going well and when things are not going well and to also work out a way to ensure things are getting done – that the teams able to execute as smoothly as possible. 14:28 The element of hiring and firing and building better communication If you’ve hired well and managed well, you don’t have to fire as much, or hopefully at all. It’s going to happen if you’re in business for longer than a year or two. I think of building a team as dating – sometimes you’re great with someone to a certain level and then you realize it’s time to part ways. Then there are others whom you grow and develop with together and you’re able to keep going. It’s the same principle with relationships. Hiring is a big one – make sure you are making the best decision for you and your team, and the first step to that is knowing yourself. The second step is being able to communicate that. When it comes to hiring people think they have to change who they are in order to be able to have a team, and although there are certain tweaks you can make to improve yourself and develop professionally, you’re just going to be who you are. The most important part of that is to find a team that works with that. I think good people are everywhere and I also think it’s really tough to find a great match. It’s the same thing with people on your team – just because they don’t work with you, doesn’t mean they’re not good at what they do – they’re just not the right match for you. I find that the best clients to work with when I help them with hiring and team management are the ones that know themselves and know how to communicate it. Firing is one of those thing that sucks to have to do it. Make sure you understand what happened and what needs to be done different next time. A lot of people go to fire and don’t realize that this could be avoided by simply having an open conversation with someone. I only fire quickly on two occasions – if someone has done something illegal or they have a poor attitude. If there’s an issue, address it fast, but it doesn’t mean you have to fire fast. An open conversation with your team can reveal exactly what’s going on so you can be in a position to be there for your employees or co create a solution before you just jump to re-hiring.   20:37 Conscious Conversation: Catch The Fire before the Explosion Nicole connects with her team weekly, or twice a week to talk through things, clarify things and adjust it. It’s a great way also to give feedback to my team and I’ve learnt every time something keeps coming up, it’s because I haven’t addressed it. If I’m on the phone to a client with a team member and something occurred that I would have preferred to have been done differently, I will bring it up with them. Otherwise that behavior will simply not change. It’s my job to communicate that. When I don’t say anything, it almost always happens again. It’s a practice that I believe in and it’s worked. It may be a difficult or uncomfortable conversation to have, but if I procrastinate, it will keep happening. Miscommunication is no communication. As a leader of your business, you have to manage. People often want to delegate management, which you can do a degree. You can have a whole director level, however you still have to know how to manage your people. Managing is like a muscle, you have to practice it.   25:47 Balance between Planning and Planning Way Too Much I have a Project Management company and I launched something without a plan. Obviously I knew it wouldn’t do too well and I was talking to my team member about it and she was making suggestions on how this process could be improved for next time. Planning is an important stage, you need to ensure that everything works rather than just throwing ideas on a wall and hoping it sticks.  Everything works together. It was a great lesson to me because I preach project planning all over the place. It was one of those instances I had to get out there and do it. I did get other clients from it , just not in the way I thought I would.   28:54 Mistakes Entrepreneurs Make in Planning or Managing When you hire, to really understand yourself and be able to communication what you need and go through a process. What can sometimes happen is that they decide they need customer support immediately. If you rush the hiring process and you’re not very clear on what you need and how you need your clients or customers to be supported - you may bring on someone who is not a great match. Part of that is not finding a great fit, but even if it’s a great fit, they’re not able to communicate what you need efficiently. Have people read a job post, fill out an application and interview them. Ask all of your questions. Make sure you get along with them, because you’re probably looking to grow your team and your business. Kamila talked about her hiring process. In college, you’re not really told how to apply for jobs and to be noticed. Have that application and be clear about what you’re looking for. Some people are filli

Are you operating as the CEO of your business and your life, or are you only staying in the role of the service that you’re providing? If you are like most people, it’s very likely that you are not operating as a CEO. I am not here to make you feel bad, but I want to bring it to your attention that you might be digging yourself into a hole.   One of the most common reasons we go into business is to have more freedom. Whether it’s to travel more, have more money, support your family in a bigger way, or maybe move to another place, sometimes having your own business makes those opportunities possible. Regarding having my own business, moving somewhere new was a big factor for me. I wanted to move to New York City, and then I wanted to move to San Diego.   I craved the ability to do that; I wanted to travel, speak at events, and live in a way that I desired in the places that I wanted.   I often hear people saying very similar things, but many of them are building their business in a way that forms a breeding ground for frustration, discouragement, and overwhelm. What I mean by that is, they are creating a business that is entirely reliant on them being present at all times to function. That is not a good recipe for success.   For example, one of my clients was getting married, and she wanted to go away on a honeymoon for two weeks. She was freaking out because how would her business function without her there? What would happen to her clients and her marketing? She was concerned because she was not operating as a CEO - she did not have that CEO mindset.   She was growing her coaching business, and this company was reliant on her. It’s hard for people to let go of this mentality of needing to be there and present at all times. It’s easy for anyone with a service-based business to feel like their clients are going to fail if they’re not there for them 24/7, supporting them in a high touch way. Many people believe that they’re directly responsible for their client’s success, but that’s not how it works.   They need to go out, actually show up, and do their part of the job. Whether they succeed or not is not up to you. You can be there to support them in making it happen by creating that environment, but it doesn’t mean that you need to forgo your life or not go on a honeymoon to make this possible.   Your clients should still thrive, whether you’re present 100% of the time or present in a more boundary driven way.   Sometimes there are situations in life that require you to step away. Occasionally things happen that aren’t very happy - maybe there’s an accident that happens, or you’re sick or hurt and need to be away from your business. What’s going to happen then? Is your business going to crumble and fall to pieces, or will it keep going? Is it still moving forward, or does everything stop because you can’t tend to your clients?   If it’s the former, it means that you’re not operating at the CEO mindset. I want to empower you to think bigger, past just being a coach, designer, copywriter, virtual assistant, or any other service provider. How can you start to think bigger and brainstorm how to create a legacy and a company that is going to serve you, regardless of what happens? Of course, this isn't something that will happen immediately.   It’s not something that will occur in a week or a month, or even a year unless you’re very fortunate. But, the sooner you can start thinking about it and becoming aware of how you want to structure your business, the better off you will be. This game plan will bring you closer to the opportunity of having the freedom that you want, and more space for innovation and creativity. That goes beyond just serving yourself and your family; how can you make a bigger impact when it comes to your work?   If you are always exclusively working with clients, then it’s really hard for you to have that space for freedom, innovation, a greater impact, and global thinking.   Take a look at your calendar right now. How much of your week do you spend on client calls or sales calls, and what space do you have left for business development, creating potential partnerships, or focusing on long term vision goals? There may be a balance issue if you are building a business that is extremely reliant on you being there at all times.   Even if you have a team that supports you with some of these tasks, you’re still delivering on all of them. If all of your time is spent on your calendar and working with clients nonstop, that’s not giving you any space for doing the bigger things you want to do in your life. If you don’t care about any of that and this is fine with you, then you’re obviously in good shape. But if you know deep down in your heart that you are meant to be doing more, then you need to start thinking about things a little differently.   If you keep spending your time on these things that are not serving you, there’s going to be a bit of a problem in terms of growth.   There are two things that you can start doing that can help you significantly. The first one is outsourcing. Look at how you can outsource some of the things that you're doing right now that are taking you a lot of time and that you don’t personally need to do. The second one is leverage. Make sure you aren't spending all of your time on delivering one on one services and that you’re not the only one delivering them.   Have a team in place for outsourcing, where you can leverage them to support your clients in getting the results that they’re asking to receive. If you’re a coach or a mentor, you should be creating leverage based offers as well, so that it’s not only one on one services all of the time. This is how you will be able to invent other ways of bringing in income outside of just one specific offering.   Think about business development and growth in a bigger way that supports you personally. Don’t be afraid to take on that CEO role and start structuring your business so that it won’t crash and burn if you’re not around.

Amanda Goldman-Petri, founder of Market Like A Nerd, is an internationally renowned “Work Smarter, Not Harder” Online Marketing Coach for entrepreneurs who want to maximize their profits while minimizing the amount of time and effort they put into their business. After overcoming poverty, child abuse, rape, teen pregnancy, and near death, Amanda was able to persevere, build her business in 19 different countries, and generate over half a million dollars in sales in under 4 months by the age of 26. Her quick cash injection strategies also allowed her clients to generate nearly a million dollars in sales in less than 60 days. Amanda has featured on major media outlets such as Fast Company, Forbes, The Huffington Post, Small Business Trendsetters, ABC, CBS, NBC, FOX, Worth Magazine, International Business Times (and more) for her unique and nerdy approach to marketing. She was also named one of the Top 30 Entrepreneurs Under 30 by Influencive. If you want to discover how to make more money while working less so you can screw hustle, screw sacrifice, and create a financially-free life full of impact and freedom, Amanda is the expert you need to talk to.   1:10 Amanda’s Inspiring Story She grew up in Baltimore, Maryland in a blue light district to a parents who were both drug addicts and an abusive stepfather. Her family home life was poor which triggered for Amanda to become an overachieving “nerd.” This is what she felt was the gateway to turn her life around. She became Valedictorian of her school, received a scholarship to one of the Top 15 Universities in the world – John Thompkins University. In 2008, she had an accident where she was hit by a car and her body was thrown into an intersection of traffic and she was a foot away from having her head crushed by an 18 wheeler. She spent a week in shock trauma, months learning to walk again and years of coping with PTSD. This experienced forced her to look at her life to look at what her life in a different way and define what success really meant to her. Even though she may have been successful by society standards, she felt it didn’t give her purpose or happiness. In trying to figure out her path of happiness, neuroscience, Russian to writing to when she finally found Marketing. She fell in love with marketing and quit grad school and her job and started her online publishing company business at 21. Even though it didn’t generate the revenue she hoped, she learnt lots of lessons. Three business’ and lots more money later, she became better at building business’ that lead her to Market Like A Nerd where she made half a million dollars. The way that you make money is to create an offer and then send traffic to it.   7:00 Congruent Sales : Think about Your Customers She always starts her launches by building up traffic and a list to put the offer in front of and in this particular instance, she interviewed 37 different millionaires and high profile influencers to generate this traffic. In the process of sales, she talks about upsells, repeat business and the services she offers that is based on great customer service to increase lifetime customer value. She also discusses upsells, down sells and offer stacking’s where she would work with them closely to maximise profit for the client. She believes that when people say “No” to you, it’s not because it’s “not now,” its because for them, it’s “not this.” It’s important to figure out congruency and selling people something that they really need or is of value to them.   11:05 The Journey Behind Her Brand: Market Like A Nerd Amanda wanted her brand to be stand out in the point where people had never seen anything like it. She had been mapping this idea of marketing like a nerd for a year, until she approached a Copywriter who didn’t share the same enthusiasm because they felt people wouldn’t want to be called nerds.       She also offers a speciality course called “Mastermind” with a business partner which is an invite only program for people who are earning at the 7 figure level. She’s looking into more options of how she can work with more people in the future. After asking other people and an unshakeable intuitive feeling, she hired a stylist so her style would match her brand. She used to wear all black as her inner style was not uncovered yet. Her stylist has incorporated comic book leggings and other “nerd” attire in her branding. Every piece of her website made her look like an authority on the content on the site. When the site was launched, generating sales was easier with the clearer messaging. It completely changed her business.   15:02 Focus on Scaling Up and How Amanda wanted to come to the ranks of the seven figure business owners do. She started studying them relentlessly in how they dressed, how they spoke and what their business models way. She noticed that a lot of them behaved and were considered influencers and therefore made more income. Therefore, she created a brand that would really stand out and become memorable to allow her to be an influencer. It was important for the business not to be tied directly to her name so that other people could be hired to execute the vision.   17:05 Working Smarter, Not Harder Being an overachieving nerd, she diverted to hustle because a lot of coaches said that success came with sacrifice and hustling was the only way to achieve this. For Amanda, this lead to burn out and bitterness. She realised it wasn’t about profits, but the process of generating the profits and came to an agreement with herself to be really stubborn about what she would accept and what she wouldn’t in the process. She would only allow money to enter her life if only it was effortless.   The way to do this – is to simplify your business model so that you’re laser focusing on things that are in alignment for the lifestyle you want to live and your personality. An example she used is that by nature, she is an introvert and her previous business which she hated being apart of and experienced burnout and bitterness in, entailed a lot of the sales phone calls. By shifting her business model to a less “phone centric,” sales focus, she was able to nurture her relationships with her clients and this shift resulted in $10-$40,000 worth of sales through email and Facebook messenger alone with no phone conversations. Make decisions about your business that are congruent with your life.   20:41 How To Simplify A Business Model Amanda breaks down how to simplify a business model into five categories: 1.Attract: How you attract traffic and people into your community 2.Nurture: How you nurture your traffic, following and lists so they know that they can trust you. 3.Covert: How you can convert that traffic in how you get them to buy from you 4.Deliver: How you deliver those offers and services – is it a one on one format, a group format or automated? 5.Operate: What is your internal structure? What are the resources you need to make this work seeminglessly?   23:40 The Four Stages of Business Operation Debt Control – you’re at below $0; personally or in business Operation Cash Flow – When you’re not generating cash flow very easily to grow your business. Putting your focus of building you Operation Automation – When you have consistent cash flow and you want to generate more money without working hard for it. Scalable, Sustainable forms of business. Operation Vacation – Self-explanatory   When you know that, you can make decisions about how you want to do each of those things. Once you know that, you can make choices about how you want to execute your business prospects that is in alignment with what you want.   29:20 Advice to get into multiple six figure mark This is essentially how to go from Operation Automation to Operation Vacation. There are three primarily shifts to allow you to do that: Leverage: What you sell - shift int

Consistency plays a key role in achieving success, but so many people struggle in this area. Through conversations with my tribe I’ve learned that maintaining consistency is one of the biggest difficulties for them - whether it’s posting regularly on Facebook, live streaming on social media, writing articles, sending emails to a list, or whatever it is that needs to get accomplished on a consistent basis. I completely understand this struggle because I have certainly felt this way myself more than once.   I want to share something with you that I hope will serve as a shift in mindset and perception when understanding consistency. When you start telling yourself that you can’t be consistent with XY and Z, this is actually hurting you because you're not doing the work. You start subconsciously giving yourself an out and an excuse, and realistically it might even seem like a pretty solid reason.   Don’t declare that you struggle with consistency and only leave it at that because you are assuming that you’re not capable enough.   Overall, we’re all pretty predictable people since we are creatures of habit, which means that we are indeed consistent. The problem is that you’re creating an excuse for yourself so that you can get out of doing the actual work and avoid feeling uncomfortable in a particular situation. The truth is that you’re consistent in other areas that you might not even be aware of or realize.   When you feel like you’re not consistent at posting articles or emailing your list, that means that you want to be doing those things. You have made a promise to yourself that you’re going to set up an ad or you’re going to post to Facebook three times per week, but you haven’t done it. You haven't done the things that you wanted to accomplish or reached those numbers that you told yourself you would.   You don’t struggle with consistency - you struggle with being consistent at the wrong thing.   When you’re not doing the task that you set out to do, you’re doing the opposite and letting yourself down in the process. What this means essentially is that you have no problem with consistency, but that you’re choosing to be consistent in not following through with your word. You're telling yourself that doing the work isn't important enough and that growing your business and applying yourself is not enough of a priority.   Every single moment you have a decision to make, even if you make some of them subconsciously. For example, you want to write an article, and you need to meet your goals, but you feel like watching something on Netflix instead and decide to put your work on the back burner. Stop breaking promises to yourself and neglecting the things that need to be a priority in your life and business. I understand that this stuff can feel uncomfortable at times, but that’s the whole point.   If you don’t feel any discomfort in what you’re doing, then you’re staying inside of your comfort zone, and you’re not growing.   You need to make yourself aware of what’s happening. It’s time for you to start making conscious decisions and stop placing blame on things that are external. No more making excuses or drawing inaccurate conclusions about yourself. Saying that you’re not consistent isn’t accurate because you are. You are consistent with the habits that you have, and it’s the decision for what you choose to be consistent with that is the real problem. Start thinking about what you’ve been neglecting when it comes to what you need to do to grow your business and your life. What is a decision that you’re choosing to make instead of what you would actually like to be consistent with? What are the promises that you’re making to yourself that you have been breaking over the last few months and will you start committing to making the change and doing the work? When it comes to your purpose and your mission you need to focus on doing the things that align with who you want to be, what you want to accomplish, and how you want to show up.

Applying hustle in your business is important, but so are the things you’re doing when you’re doing the hustling. If you want to move forward efficiently and achieve the results you desire, it’s essential to make the work you're doing flow better, easier, and smarter. This brings us to something that a lot of people face every Monday morning - the To-Do list.   Is your To-Do list a massive, never ending collection of tasks that you completely dread doing?   Maybe it’s a short, sweet, and to the point goal sheet of what you want to accomplish this week. It’s also possible that you don’t even have a To-Do list because you’ve been feeling quite overwhelmed and frustrated regarding what you’re supposed to be getting done. There’s no right or wrong answer here; this is about becoming aware of your objectives and creating a better flow for accomplishing them.   Often, we feel overwhelmed when trying to hustle and manage our tasks. It’s important to take a look at what we have going on for ourselves, and try to simplify it. Yes, it’s necessary to hustle and work hard, but it’s also just as crucial to be smart and strategic about what you’re doing and why.   Giving yourself endless amounts of busy work all of the time won’t necessarily bring you closer to achieving your goals.   You need to create flow, not only in your life but also your business. Create an easier, more creative space to do what you want to do and fuel yourself from that feel good vibe and energy. If you feel like you are tackling too many things at once and they don’t seem to support you in reaching your goals, then it’s time to start trimming some of it away.   Let’s say that it’s Monday and you’re looking over your To-Do list. You’re scanning over all of the things you need to do, whether today or this week and all it’s doing is making you want to go back under the covers. At this point, you might be ready to completely give up on the whole thing and start crying into a wine bottle. You know that you have so much to do, but you’re deciding to avoid it all.   If you’re feeling exhausted, bored, or avoidant when it comes to the things that you need to do, then you are probably putting crazy expectations on yourself.   You may have been excited about a particular task at one point, but somewhere along the line, it became overwhelming. Then a couple of days go by and it hits you all at once just how much you have to get done. Everybody has gotten to the point of procrastination, but it’s better to simplify things before they get to that point. None of this means that you’re lazy, a failure, or a bad entrepreneur - it means that you’re stacking too much onto your plate without being specific enough about what you’re choosing to take on.   You have to tap into yourself. Do you need to do this task? Do you need to do this to hit your overall monetary goals and is this supporting you? The answer may be no, and if so, you need to be focusing on other ways to reach those goals. But, maybe the answer to these questions is yes. Then the next thing you have to ask yourself is, do you want to do this?   I don’t necessarily mean questioning your fears or doubts of something being new to you or feeling uncomfortable and uncertain. If you're sure that it’s the right thing for you to do, then you should do it regardless of feeling afraid.   If a particular task feels off and doesn’t align with your current goals, give yourself permission to let go of that project for now.   You don’t have to let go of it forever necessarily but create the opportunity to put it to the side for now. If it’s not firing you up and making you excited, and you’re confident that it’s not just fear holding you back, then it’s ok to come back to it later if you choose to. You may never actually get back to these things, and that’s ok. Be clear and honest with yourself about why you’re doing something.   It’s important that you create these habits and behaviors so that you’re fired up about moving forward in every single step of the way. If you don’t understand why you’re doing something, then it’s going to be really hard for you to actually do the work to accomplish it. Make sure that you’re using yourself as a guide.   It’s ok to use what someone else says as a framework, but remember that you’re in charge and that’s the most important thing to keep in mind.   Secondly, you may want to do something but are procrastinating because you haven’t broken that task down yet. For example, building a funnel or launching a program is not a task - these are big projects. Something that you need to do is break these projects down into phases and then break each phase down into smaller steps and stages. Each stage can then get divided into smaller tasks and steps, and so on. Then you’re able to project manage.   This will help to keep you on point and really plan out the timing of when you’re supposed to be doing what. You will be able to organize what week you need to focus on a certain task as it relates to that bigger picture. Understand that you don’t have to do an entire project in one week, or even in one month. There are very specific tasks that you should be doing that will support that bigger project as a whole.   Become aware of how to break something down and know that it’s ok if some things take longer than planned.   If this needs to happen for you to maintain your sanity and avoid burn out, then it’s well worth it. Be kind to yourself and give yourself permission to let go of the things that aren’t serving you. For the things that excite you, break them down in a way that helps them feel more achievable when it comes to your daily or weekly To-Do list.

Podcaster, Master Coach, and Marketing Strategist all rolled up into one purple-haired powerhouse, Nicole Holland is known as the secret weapon that smart CEOs and successful business owners turn to, to grow their business exponentially through Podcast Guesting. Proud to have been named in the Huffington Post as one of “50 Must-Follow Women Entrepreneurs in 2017” alongside female business leaders like Marie Forleo, Danielle LaPorte, Amy Porterfield, and Dorie Clark, Nicole is all about recognizing and empowering today’s emerging leaders to get known now!  1:30 Nicole began podcasting in 2015 after a friend and mentor suggested to her that the medium was a great way to connect with clients instead of using the more traditional summit model. 3:40 Over those last two years podcasting has become the central part of Nicole’s business.  That came about after she realized the power of podcasting to connect with large numbers of clients at once instead of one-on-one coaching.  The uptake from the audience has been huge and completely organic, requiring little to no promotion. 7:45 The hardest part of the business for Nicole has been keeping up with the explosive growth.  She has had to adjust to the fact that there are some things that she isn’t able to do.  11:10 The Building Business Rockstar Show was born of Nicole’s nonconformist nature.  Her wild, always changing hairstyles are emblematic of her personality and company.  Nicole had previously worked as a correctional officer and later for the government, both jobs left her feeling unsatisfied.  Even when she began building an online business she was still operating in a very conventional way.  She began to succeed when she started building the business around her real personality. 17:15 There are two sides to podcasting – hosting and guesting.  Hosting a podcast is not something that will yield instant results.  People don’t understand how hard it is to build an audience.  If you build it they won’t necessarily come.  You have to find your audience.  It’s a great way to build a platform but it is a big commitment. 21:07 Most people who guest on podcasts take a “cheap date” approach.  You have to be much more judicious in selecting which podcasts to appear on.  You have to have a real relationship with the show you’re appearing on – otherwise it’s not a genuine interaction. 26:23 When hosts are actively seeking guests it likely mean they don’t have much of an audience.  Nicole recommends listening to her Get Guest Ready podcast to learn more about how to get your brand on the right shows. 30:15 Before you start a podcast you have to have a clear idea about who your ideal audience is.  You also can’t worry about pleasing everyone.  You have to please yourself first.  Visit InterviewsThatConvert.com/Kamila you will find her Six Steps to Getting the Gig    

I want to explain in depth what I mean when I talk about Heart Behind Hustle, since some people may not fully understand this movement that I’m leading. Heart Behind Hustle is a very specific motion, but many people are unfamiliar with the concept. There can be an illusion that when you pair the word “heart” with “hustle,” it cancels out the fact that you have to hustle.   Unfortunately, not everything is always going to feel good unless you’re looking at the world through rose colored glasses.   Yes, you have to hustle because this is an essential part of business and growth. You can’t sit back and expect everything to appear in front of you and get done for you - that’s not how it works. The heart is what drives the hustle. If you’re simply grinding, doing the daily activities, and going through the motions, then you’re only focused on the numbers - the money, stats, and more quantitative things.   Understanding hustle-based, short-term goals is important because it’s necessary to know what you’re earning and how you’re growing. But, the heart side of this is just as crucial. This portion of your business isn’t intuitive and great all of the time; that’s not what it means. Having heart means that you have a long term vision in mind and that you’re doing it for more than just the sake of money, engagement numbers, or climbing up the ladder.   Heart means there’s a bigger reason behind what you’re doing, and you’re so committed to creating that vision that it’s impossible not to hustle.   It’s impossible not to go out there and scream from the rooftops that you have the solution to peoples problems. When you have heart behind what you’re doing and what you have to offer, it’s easier to understand your big why. Why are you doing what you’re doing and what is the impact that you want to share with the world? If everyone in the world purchased your products or services, how would the world be a better place?   If you can’t answer these questions, then you need to put some time into figuring this out. If you don’t think that your products and services are making the world a better place, then there’s a problem with that. There’s a huge difference between an individual in business whose only objective is to make a quick dollar, as opposed to someone who has a message and a mission that they want to share.   Keep in mind what you want to create for yourself and how you want to grow as a person; be afraid to step into leadership and who you are, but do it anyway and get outside of your comfort zone.   It’s not easy, it’s not comfortable, and it doesn’t feel pleasant all of the time. I’m tired of hearing people saying that everything has to feel good 100% of the time because it’s just not true. If you’re waiting for amazing results in your business but are wondering why it’s not happening, there could be things holding you back. Avoiding the uncomfortable is not the best route to take.   Sometimes you have to do things that don’t always feel good because they’re going to support you and your bigger vision. Most things are going to feel very uncomfortable, and that’s the whole point - that’s how you grow. Rather than staying stagnant, you need to push past your predefined boundaries.   Having heart behind your hustle doesn't mean everything feels good, but it means that you know why you’re doing the hustling in the first place.   The heart is your obsession with what you’re creating for yourself. It’s important to understand that these two pieces of the big puzzle are crucial for any visionary leader like you. You will have the unfair advantage in creating the goals and success that you desire. Not only are you going to get out there and make money, create a tribe, and share your gifts and talent with the world, but you’ll know why you’re doing it and the impact it will have.   Your passion and obsession are going to increase, and it’s going to be impossible for you not to succeed.   Your success will be inevitable because you have the heart behind it. If you stop showing up and doing the uncomfortable but necessary things, then you’re letting yourself down. On top of that, you’re also letting down the people that you can potentially impact with your amazing gifts and talents. There are people out there suffering, and you can change their lives with your products or programs.   I want you to tap into that heart and lead with heart behind hustle because you are a powerful leader. You have what it takes to show your audience the light and help bring them to what they want to create. It’s time to step out and make it happen - waiting is no longer an option. If you haven’t had a lot of luck in the past, pick yourself back up and get out there.   Every single person has a message to share; you are one of those people, even if you think your message isn’t amazing enough.   Every story has the potential to shift someone’s mindset and perspective, as well as empower them to make better decisions. Make a promise to the world that you’re going to step into your power, even if you’re not quite sure what that power or message is yet. The first step you need to take is to claim that you’re going to be the vehicle to make a change in the world. Start with you.  

There are two different modes that we alternate between - our short term visions and our long term visions. The long term always appears more important because it seems more attractive at a quick glance. But when it comes down to it, both are extremely important to have in your business at any given time.   Let’s start with the long term vision. This is essential when it comes to your business because it keeps you in that mindful space of what you desire to create or achieve. It also makes you clear on what that “why” is, as well as defining the business you want to have and how it will support you in your life. What is your mission and what kind of impact do you want to create? These “big picture” ideas are fundamental.   The reason why a lot of people tend to lose their way or lose their excitement for growth is that they forgot what their long term vision was.   When this happens, it’s easy to start forgetting what it’s like to be passionate about that thing, or what that thing even is anymore. That connectedness that you felt towards a particular idea seems to fade. It’s ok; this happens - especially when we’re so stuck in our short term doings. But, it’s important to keep that long term vision in mind.   It’s about doing some activities now that may not derive immediate results, but they will be extremely beneficial in the long run.   You might have goals to write a book, create blog posts, start a podcast, or maybe do some specific guerrilla marketing tactics. These things might not necessarily produce immediate or massive results for you, but they can support you in your long term vision. All of this, of course, also depends on what your long term vision is, but it is powerful because it keeps you in that proactive space.   You’re moving towards something, and getting pulled in that direction versus chasing or being chased by something that needs to happen.   On the flip side, you do also need to have short term goals, and it is important that you keep this in mind. You can’t succeed exclusively on your scope of the big picture. If you’re only focusing on long term vision activities, it’s going to take you a while before you reach them. Sooner or later you’re going to run out of money, or you’re going to face something that is more urgent that’s happening right now - not somewhere down the road.   For example, one of the most common situations has to do with making money. You need to make sure your business is creating a profit now. Otherwise, you don’t really have a business. If you’re ignoring these critical short term activities right now, like making money, then eventually the money is going to run out and how will you support yourself?   If it was a book you were looking to write, this book might no longer come to fruition since you are going to be in a state of desperation at this point. Being overwhelmed and freaking out is not going to support you or get you where you need to go. It’s important that you keep both short term and long term visions in mind as you’re growing and moving forward with your business.   For most entrepreneurs, the reason they lose track of what’s important and where they’re going is that they focus too much on the short term. Their mindset is centralized around making money now and hustling just for the sake of it. It’s crucial to think further than just what needs to be done right now and also to be aware of how these smaller activities are supporting the end goals.   When you’re stuck in a short term way of thinking, it can often keep you short sighted and always chasing after the next big thing.   Short term visions are very often you reacting to things as they happen, and too much of this consistently can become draining. It is not conducive to creativity or stepping up and doing bigger things in the world.   Your long term vision is where you’re able to get into a proactive space and start thinking forward as well as planning ahead. As a leader of your life and of your business, it’s important to be proactive in making things happen. Focusing on every little thing that comes your way without an understanding of its contribution to the big picture will only delay your progress.   Let’s use weight loss for example. If you are nowhere near your goal right now, then you want to focus on the things that will support that process. This includes the things that don’t seem that great right now but are your short term visions that bring you closer to the main objective. But, if you’re only worried about short term activities, it will be harder to control yourself. For instance, when faced with a buffet or some delicious cupcakes.   Without that long term vision on the forefront of your mind, it’s really hard to give as much value to the short term goals that are meant to get you there.   Being proactive, thinking forward, expecting that things are going to come up, and knowing how you’re going to deal with them is what it’s all about. This is why having both short term and long term visions is so important. When you consider both and are aware that you’re always in one of these two modes, it’s going to support you so much more.   So, as you’re looking at your calendar and going over your to dos, look at how many of them are actually supporting you in the mode of being short term versus long term visions. How many of them are short term? If you’re like most people, about 90% of them or more are in this category. Be aware of where you’re placing your energy, and don’t be afraid to rearrange things in a way that supports you in creating the company and impact that you desire.

Cassie Howard helps entrepreneurs ditch overwhelm and confusion, step into their power and make bank. She's a leading entrepreneur that breaks all of the rules and still comes out on top EVERY. SINGLE. TIME. She loves the hustle, can't get enough of the hustle, will die for the hustle, and has no regrets. She is here to change the world and no one can get in her way! ---- 1:28 Cassie has been online and making money since she was 18 years old when she began working as a cam girl.  It was pretty tame but she later started her own modeling agency for cam girls.  She later started several other businesses including a cupcake store and a coupon business.  Then after years of success online she decided to start teaching other people how to profit online. 4:06 All of Cassie’s previous businesses were online and she realized that it was the online marketing work  that she enjoyed the most.  When she first got into online coaching she was helping people to make money from blogs. 5:08 Cassie later hired a marketing and mindset coach though wasn’t interested in the mindset part.  She later learned the important of mindset work.  She taught herself to switch her mindset about money and to focus on success. 7:00 Cassie was able to switch her mindset by using journaling and visualization.  She likes to journal daily.  Usually she will write a full page on whatever comes to her mind, then a full page on gratitude followed by a full page on her dream life.  She likes to end those sessions by asking questions like: What do I need to do today? Or: How am I sabotaging myself? 10:31 Cassie sometimes offers one on one sessions but she mostly does workshops and occasionally an in-person event.  She likes to have new offers for people on a regular basis. The journaling plays a big part in that by asking the question: What is my next big idea? 12:36  The most popular course Cassie offers is on journaling.  The course is not just about how to write but how to visualize. Her Badass Sales-Shark workshop is also very popular.  14:09  Cassie would love to have a plan for her workshop but she is terrible at preparing them.  She usually has a rough idea about how her programs will work but she works better under pressure and for that reason rarely has a detailed plan prepared. 17:10  Pricing her products was very difficult for Cassie at the beginning.  She was unsure about how much to charge for her various courses and workshops.  Now, she writes out a list of the things people will get from the program and from that determines the price.  She trusts her gut and finds pricing that way always works for her. 19:17  Cassie has a very strong experimental side; meaning she tries things and if they don’t work she just moves on without getting to hung up on it.  She finds posting tons of stuff on her various social media platforms is the best way to connect with people 22:00 For Cassie hustle isn’t about sitting in front of the computer all day – it’s about doing the work that doesn’t feel like work for as long as possible.  A lot of people look at hustle in a negative way but she ends up working about four hours a day. 24:19  Cassie does a minimum of ten sales activities a day.  Those activities might include posting a sales post, a livestream, writing a sales email, personal outreach or reaching out to current clients.  Before she creates anything she will also do some kind of journaling in order to get inspired.  She asks herself: What does my audience need to hear from me today? 29:22 Cassie finds her more controversial posts call forward her true tribe while the others tend to fade into the background.  She does get hurt by the haters but tries to remember that for every hater there is someone that has been helped by her post 30:52  If people are too scared to post content she always encourages them to just go for it. You are going to hurt feelings and you are going to alienate people. 32:50  She realized how well she was doing in her workshop business about a year into it when she was able to achieve $250-thousand per year. 34:05 After a year or so she started to become much more natural and authentic.  During that first year she was in Facebook groups as much as 12 hours a day. 35:37 A lot of people have a lack of self-worth about receiving high amounts of money.  You have to allow yourself to get to that level.  It’s a mindset thing. Cassie has a free gift for listeners - a daily hustle list which you can find at: cassiehoward.com/dailyhustle

We all, at one point or another, become so focused on reaching a specific outcome that we try hard to control how it happens. Let’s say that some unforeseen expenses come up and you need to enroll two new clients into your business to make sure things stay running smoothly. You drill the idea into your head that you need to get these clients and it has to happen this month. Otherwise, you might not be in a good place.   There’s nothing wrong with being laser focused on a goal, but when you start to attach a particular potential outcome and what it means if you achieve it or not, things can get a little messy. Since you’re so focused on getting these new clients, you start to freak out. Maybe you had two sales calls, and neither one of them converted.   After taking a look at your calendar, you realize that you have no new sales calls lined up. Do you keep going over your projected income for the month and thinking, what am I going to do? Where am I going to get these clients?   If you have been in business for any period of time, you know exactly what this freakout moment feels like - you’re on this downward spiral.   You’re focused on achieving your goal, but you’re in a panic. Let’s say that you book two new sales calls. I want you to stop for a second and ask yourself how you’re going to behave when you get on these calls. Are you going to be uplifting and bright, listening to your potential client and being there to serve them? Or is it possible that you might come with expectations of how you hope this call will go?   Here’s what happens when you initially get on the sales call. Your energy is heavy, and the vibe is not high because you’re only focusing on one thing - conversion. It’s not about them, why they’re talking to you, or even if they’re a good fit for you; it’s about reaching that goal because you’re focused on that particular outcome over anything else. Your preference of who you like to work with or how you like to work with them will go right out the window.   The person you’re talking to will start to feel that weird, desperate energy coming from you, and even if they’re a good fit, that feeling will most likely push them away.   When you are so focused on a situation rolling out in a way that is in your favor, you’re putting a lot of pressure on yourself to perform. There’s a problem with this because your expectation changes your energy, and a lot of self-worth issues tend to come up when that’s happening. It’s very likely that at this moment you’ll think if this person doesn’t convert that you’re a failure.   The key here is that you are so attached to a specific outcome that it’s starting to become blinding and affecting everything around you. When you try to control how you are going to achieve a goal, you may be creating a toxic environment that will hold you back. There’s a time where you have to surrender and let the universe do its work.   Increase your vibe, make sure your energy is high, and stay in a state of abundance.   When you are so laser focused on controlling the outcome of a situation, you are putting yourself in a lack mentality. First, you’re addressing the fact that your self-worth is going to drop, and it’s probably already low at this point. Second, you’re telling yourself that no one else is ever going to come to you and that everything weighs on whether you succeed with one or two particular people. That’s a lot of pressure to put on yourself.   You’re telling the universe that it is scarce, not abundant. This person has to convert; otherwise, no one else is going to convert again. You are openly saying that you don't trust the universe to do its job in providing for you and supporting you in creating the life you desire. On the other hand, your potential client is going to feel that as well. Even if they were to say yes potentially, they might say no because of how desperate you come off to them from that inherent lack of energy.   When you start stepping into detachment from the outcome, you can allow the universe to do its job.   Detachment happens when you put your trust into everything working out, and you tell yourself that you will be fine regardless. Whether this person converts or not, more people are going to come to you. You are going to convert those two individuals, whether it’s today, next week, or next month. You’re going to make something happen because you’re saying that you won’t stop until you do.   If you still aren’t at the goal that you want to be at, keep going until you reach that level. Keep going and going until you’re there, and don’t put all of your expectations into one action. You can’t control whether someone signs up or buys something from you, but you can support it. You can get the message out there in front of people more frequently, but you can’t control how that person behaves.   Sometimes it’s just not the right fit, and you need to trust the universe if this person isn’t a good fit to work with you.   Even if they are, but they say no, you have to trust that the next person might be. The universe will bring you more people if you stay in that vibe. Just show up and be yourself, be confident in your goal, and keep doing what you can to reach it. Don’t set yourself up for failure or a let down by attaching yourself to only one outcome.   Often we tend to take things personally and assume that if we don’t succeed in a specific way that it’s somehow a reflection of our self-worth. This is completely incorrect. The more you practice this concept of detachment, the more successful and better off you’ll be. Trust the process, trust the universe, let go of the attachment to any particular outcome, and remember to believe in yourself.

Kelly Ruta, is a seasoned therapist-turned-millionaire-mindset mentor for female entrepreneurs. Her style of coaching and speaking has best been described as “Gary Vaynerchuk meets Brene Brown”; ass-kicking with a heart. Kelly’s 20 year career has been spent helping women rise above serious challenges and take back their businesses and lives. Her clinical and life experiences with diverse people and challenges make her uniquely qualified and an expert at helping women traverse the mindset obstacles that arise in today’s entrepreneurial world. Kelly’s BIG WHY is to positively impact thousands of female entrepreneurs by mentoring them to become empowered leaders of purpose and mission driven businesses that change the world. When Kelly isn’t working, she is hanging with her husband and two sons, often on the baseball field but preferably on the beach with a good book and a journal. 2:05 Kelly didn’t always have it together, in fact she describes herself in her early 20’s as a “professional hot mess”.  She had a series of mental health issues including depression, a panic disorder and an eating disorder.  She eventually completed her education as a therapist.  She had become quite successful over the next twenty years but eventually something changed.  She didn’t wanted to be a therapist anymore.  She wanted to help women to create successful businesses. 6:22 Kelly was incredibly scared to create this new business.  She had little to no experience in the online sector but she was reminded by her husband that she was capable of anything once she set her mind to it.  9:16 Being an entrepreneur means often stretching beyond your comfort zone.  Your comfort zone is a product of your ego which was constructed during your childhood.  You have to learn how to navigate your ego if you are going to get anything done.  13:53 Typically Kelly will hear from her clients that they are “not enough”. Be it looks, wealth or intellect.  This is all fear based and while it’s OK to acknowledge your fear you can’t get into a conversation with your fear.  You will always lose that argument. 17:35 If you treat your mindset work like a diet you are going to see temporary results.  Instead, Kelly encourages her clients to utilize the toolbox she provides for them.  You can only find success with consistent work. 23:38 When you are brand new to business you have to survive the fear of the unknown.  There has to be clarity in what you are trying to achieve.  The idea that you have to sacrifice in a massive way to achieve big results is false.  You have to get a CEO mindset and begin to delegate and create the systems to take the pressure off yourself.  Women are often triggered by admitting to themselves that they want to make hundreds of thousands of dollars a year.  Changing that mindset is the best way to achieve success. 31:40 You have to lean into trusting yourself and others around you.  You have to trust that you can ask for the things that you want and that you’re are worthy of those things.  You can go after what you want and feel good about it. 33:40 Branching out and expanding your business can be incredibly difficult.  Burn out can be a huge problem.  By the time you achieve your goals you can find your relationships have become strained and your body is worn out.  Your life has to be designed around your business not the other way around if you are going to sustain your success. 38:56 Kelly often encounters people who are surprised at how uncomfortable it is to be an entrepreneur.  You have to become comfortable with discomfort if you are going to be successful. Kelly has a gift for listeners. A five step lesson about how to shift your beliefs about anything that is limiting you.  Just join her Facebook group at Millionaire Mind Masters.        

Today's episode is all about going GLOBAL with your brand. This is especially for you if you've been limiting yourself to staying just local or nationwide, and when is it time to start thinking GLOBALLY so you can make a massive impact with your business, faster than you think. ----- I am finally doing an episode for my LOCAL entrepreneurs. There are amazing entrepreneurs and businesses out there that are mostly operating on the local scale, like in your state or even in your town. A lot of times I tend to forget that, so I wanted to dedicate this specific episode to you! Whether you have an online-based business or even if it’s an offline business, it’s possible that you have gotten most of your clients on that local scale. You might be currently thinking in a local way versus thinking bigger and thinking globally. I want to touch on the subject today of thinking globally and beyond just your current community and network. When is it the right time for you to start thinking in this way? If you've been following me for a little while, you may know that I’m a huge believer in thinking globally. I think that’s essentially the next step regarding impacting and serving more people as well as showing up in a bigger way. You're able to step up as a leader and as an authority in this way. It’s quite hard to make the huge impact that you desire when you're limiting your reach. When you only focus on the local market, i.e. your town, state, or even just your country, you are limiting your impact. If you have a huge message that you need to share and that you know deep inside of you, don’t limit yourself. Maybe you've already been sharing this message for a while, and you most likely have. You may have done some webinars or workshops in your local market, and that's incredible. If so, then you are probably noticing some excellent results that people are seeing from being impacted by you. It’s very likely that if you can relate to some of this, you haven't been thinking much about going beyond. You may not have considered going international, going global, and making that huge impact everywhere in the world. I’ve noticed something that happens quite often from what I’ve heard my clients say when it comes to thinking globally. There is a common false belief that people don’t have the same problems in other areas of the world. “I don’t think that people in other regions also struggle with the things my clients struggle with; I’m going to keep it to my local area because I know I can help them since I know what they struggle with.” One of the biggest misconceptions is this way of thinking. I had an incredible client that is a coach who lives in Australia. Most of her clients are Australian, so when I asked her, “Okay, so do you want to target people in the US, Canada, and the UK?” she was very hesitant. We were setting up Facebook Ads, and she wanted to keep her reach based solely in Australia. I couldn't understand why she was limiting herself in this way when her business was 100% online. She did some local workshops here and there, and she got a lot of clients through referrals and partnerships that she was making in person in her local area. But, everything that she was creating was delivered to her clients online. She had programs doing online coaching, and she wanted to grow in a bigger way with selling more courses. This client was very hesitant about getting out there into any other markets other than Australia. Her perception was that people outside of her local region didn't struggle with the same things. And let me just preface this by saying, she was not working with people that needed her help with something region specific. Her expertise was based more around business, being a leader, having a career, etc. But, she wasn’t sure that what she was saying would resonate with people outside of her particular country because she wasn’t familiar with them. It's completely understandable to feel this way because we’re so used to exclusively interacting with the people that we currently support. Doubt sets in when these people start thinking that they don’t have anything to say, or that they might say something in a way that doesn’t resonate with this new audience. I’m going to get out there and just say it. All of that is a bunch of BS. This mentality is holding you back from promoting yourself in a bigger way and making a powerful impact. If you think that people outside of your local market don't struggle with the things that you already support others with, then you’re being selfish, or you’re afraid. You’re being selfish because you don’t want to help more people when you want to keep your brilliance to yourself and your current target market. You’re not letting other people experience your awesomeness, and that’s not cool! Or, it could be that you’re afraid. You might have a fear of being rejected. But guess what? You’re going to get rejected regardless of what you do, whether it’s in your local area or elsewhere. This is a part of business, sales, and getting yourself out there. So, I want to invite you to start thinking globally. What will it take for you to become a global thinker and how can you start bringing more opportunities to your door? If you have a local business working mainly with people in person, you might envision creating an online way to earn money in the future. This could potentially mean creating a membership site, courses, or delivering you coaching or consulting in an online fashion. Maybe you have even considered the idea of moving your business from the local market to being completely online. One of my clients is a chiropractor, and he transitioned his business to be 100% online. It was incredibly cool to see because he's been wanting to do this for a very long time and he was able to make it happen. Now, he's traveling and has a lot of courses out there as well as a membership site. It’s remarkable that you can honestly take anything you want into the online market. So, if that’s something that you desire to create, why are you limiting yourself? What are you doing on a day to day basis that is keeping you playing small, keeping you limited, and keeping you hiding from the world?  I want you to ask yourself, do you want to make a huge difference? Do you want to impact and change the world, and do you want to partake in making that huge fricken' difference? If the answer is yes, then it means you need to start thinking bigger. You need to start thinking about people outside of just you. How can you create a movement? How can you get out there and how would your business look? What would your marketing look like if you let go of the preconceived notions that other people aren't going to be resonating with what you have to say? Stop telling yourself that people don't want to hear what you have to say or that you need to have a network outside of your country to actually make an impact somewhere else. What if you didn't have these limiting beliefs holding you back? How would you operate at that point? Is there something that you've wanted to do but you have been holding back because you're afraid of being visible in a huge way? What would it take for you to start cutting away from these limiting beliefs this week? It’s Hustle Monday, so how can you hustle to start making a bigger impact in the world? Don’t keep your brilliance to yourself. You’re doing your amazing potential clients a disservice by playing small. I believe in you, and I know you can do this. I know you can step outside of yourself and think in a bigger way; you can think globally. Let’s get you out there and changing some lives! (Thanks so much for listening to this Hustle Monday episode. I hope that you have been a bit fired up from listening to this, and I’m excited to hear about your perspective. I want to know how you're going to change the world and start doing things differently this week to start thinking globally. I’m looking forward to your response, and I’ll talk to you again soon!)  

Today we're talking with Jenn Scalia, 7 figure entrepreneur, and CEO of Million Dollar Mommy. I've known Jenn for quite some time and it's been incredible to see the shifts she's created for her clients and in her own business. You'll love this episode where we discuss evergreen business models and more. ------  1:45 Jenn was working as a social media manager for a large casino when she was suddenly laid off.  She began doing some freelance work but soon decided to shift into life-coaching.  After the first year of her new business she decided to hire her first coach and that helped her to get some clarity on her life. 3:42 Mindset was key for Jenn to get ahead.  She had to believe that she could make a high level of income. 5:22 Jenn considers herself an introvert and for that reason one-on-one work was difficult for her.  Carrying the weight others success started to weigh on her so she moved to workshops instead of one-on-ones. 7:19 Jenn’s membership site has been online for two years now.  She decided to switch to a membership site because she was producing so much content she wanted to create a place where people could access it all at once. 9:00 Jenn believes strongly that creating a successful membership site is totally dependent on creating a great experience.  Her site is not just a lot of content.  Instead, she offers an experience that allows people to implement the lessons they have learned. People want to be a member of a community and want to be engaged 11:45  Paid advertising is key to getting people on her email list which she uses multiple times a week.  When it comes to social media she is militant about creating impactful livestreams or blog posts.  Stories are very important when communicating with people - personal stories that have nothing to do with business are much more likely to get shares and likes. 16:15 The support that she has around her is crucial to Jenn’s success.  She has an online business manager handling the tech stuff.  She also has a virtual assistant that handles her calls and appointments. She also has an in-person assistant that helps with the business and with childcare. 18:12 Jenn spends two to three hours a day on her mindset work.  For her it’s less about the doing and more about the being. 19:58. Jenn’s strongest driver at the beginning was to create something for her son.  Now her strongest driver is to help other people to create wealth through business.  Jenn defines freedom as doing the things she wants to do and not doing the things she doesn’t want to do. 22:40 Jenn’s mindset work focusses on journaling which she considers her visualization.  She writes about every aspect of her life from “what her life should be like” to “what her body should look like”.  It’s not just about business.  It’s her entire life.  She writes from the perspective of someone who has already accomplished her goals.  26:06 Jenn believes that entrepreneurs making six figures will not be able to grow their business without a proper framework in place.  What got you to six figures is not going to get you multiple six figures.  You have to build a process and a framework that can be built upon. Jenn has a gift for listeners, a six-figure mindset mini-course that can be found at jennscalia.com/kamilia  

I have a story to share with you today, and it’s something that has been kind of hard for me to discuss. I wrote a blog post about this topic about a year ago, and I really wanted to talk about this again. I see a lot of entrepreneurs who are not taking ownership of their business and success. They’re not claiming the fact that they’re the person that’s dictating and determining their success and creating that legacy.   To illustrate this, I wanted to share my own experience. I’ve dealt with insecurity about this for a while. My marketing coaching company is my business that I have right now, and it’s my third business. My first business was a photography business that I started when I was 19. I also started a health blog when I was about 20 or 21, which was profitable for me as well. To be honest, though, I didn’t call these businesses. They were making me money, but I just called them side gigs or ventures - it was a mindset thing for me. When I started my coaching business, I was not taking it as seriously as I probably could. It’s funny because I didn't even realize that I was doing this. I thought I was taking it seriously and was super dedicated to growing my business - which I was, but something was missing. Of course, I was committed to it, but the piece that was lacking for me was the proper mindset. Let me explain. So, in the first year or so of my business, I was struggling a lot with getting over specific income thresholds. I was still working my 9-5 and continued to do so for about a year and a half before I actually quit. I was making money from my business, but something I kept coming up against was, how could I possibly support myself with this? I felt that people weren’t taking me seriously and this was reflected to me almost every time I went to a conference or networking event. I just didn't feel like I was good enough. I was surrounded by older men and women who did not want to talk to me, and I would think to myself, what am I doing here? All of these insecurities of not feeling like I was enough would come up. I didn’t want to be this buttoned up person, and I was trying so hard to fit in. I was striving to be this person that could feel like I belonged and to be taken seriously. This was such a profound insecurity for me when I started my business, and it was really hard for me to take ownership. I was blind to the fact that I have control over whether I blow up or choose to retreat and stay in my 9-5 forever.  I needed to overcome the preconceived notions that I had about what success and being taken seriously looks like. For some reason, I had it in my head that to be respected and have the level of success I wanted, I had to be this buttoned up person. I thought that in order to fit in I had to be very professional, never curse, not have fun hair, and be super conservative. I felt that I needed to say all the right things and continue to impress people with my knowledge - it was just ridiculous. All of these things as a whole were giving me a lot of insecurity and anxiety; even about meeting people and getting out there in a bigger way. I didn’t realize that this was an issue for me until I was working with a particular coach back in 2015, and was trying to get to my first 10k month. Every single month I would be at 6, 7, 8, 9, but I would not be able to break past that 10k; I thought, what is happening here? What we realized was the fact that I didn’t feel worthy of reaching that 10k mark. In my mind, when I reached that mark, it meant I could quit my 9-5 and take myself seriously. This would mean that I could focus on my business and not waiver or stab myself in the back by believing all of these things that I was already struggling with. It was me against me, and that’s usually what it is when it comes to mindset blocks. You’re typically the only person that’s standing in your own way of breaking through and having the success that you desire. I know this because I was running a hat selling summer, which is a program all about making as many sales as possible. Some of my clients were struggling with thoughts like, “Well, my clients aren’t going to want this,” or “I don’t think I can do this.” Realistically, 95% of this doubtful thinking was just them getting in their own way. They weren’t getting out there and doing the work by putting their all into these campaigns and making money. Instead, they were making excuses for why it would fail. It is a process of being able to break through barriers and understand that you are the only person that’s going to determine what will and will not work in your business. As soon as you’re able to break through these things and pull yourself out of the equation, you’re going to be shocked at what you can achieve. A lot of times people are surprised that there’s someone new in the market place that within six months is at six figures. How are they able to do this? Well, they most likely already had a solid mindset game in place. It wasn’t even an option for them to come against things that were not real. Your mindset blocks, fears, and doubts are not real; these are things you make up to stay inside your comfort zone. I am not free of this, and to be honest, I don’t think we will ever be free of this altogether. We consistently have to break through and stay aware of the blocks that we are faced with. For me, I needed to make sure that I surrounded myself with people that are successful, and not just in the traditional sense. I needed to find examples of young entrepreneurs - millennial entrepreneurs - that were rocking it and making bank. I wanted to find people that looked different, that had fun hair, that said whatever they wanted, cursed and weren’t the most popular opinion. I needed to find examples of this to prove to myself that my belief was bullshit since there was evidence showing me just that. I wanted to point to the contrary of what I already believed so that I could shift my mindset. The second part of this process for me was surrounding myself with people that would tell me I was on the right path. I love feedback and really like that reassurance that I’m on the right track. I don’t need this as much as I used to, thankfully, since I now rely on my own guidance a lot more. But, when I was at the beginning of breaking through, I needed my coach to tell me that I could do it consistently. I needed her to remind me that I was an amazing, badass entrepreneur. I had to become that mirror, in a way, that I wanted to see myself in and I wouldn't have been able to do that without a coach. Eventually, I was able to face my fears and go to these events and just rock it. It does start with pretending a little bit; stepping into being that person you desire to become. I needed to replace those prior beliefs with new, positive ones instead. I had to inject them purposely into my brain and consistently tell myself these things over and over again until they became true. Once you do this for a while, things are actually going to start shifting, and you will begin to reap the rewards. No one can help you take ownership - you are the only person that can take that control over your own success and business. You are the only person that can start taking yourself seriously and seeing your business as a company. This is such a huge thing because then you are not just in a business, you are not just a freelancer, you’re not just a coach - you actually have a company and are here to leave a legacy. You are here to make an impact and a difference in the world, and you can only do that when you get out of your own way and continue to move forward powerfully. No matter what comes up, you're going to move forward because this is bigger than you. It’s not just about you wanting to make a few extra bucks. When you’re clear about why you’re doing something in the first place, you’re able to continue in a strong, powerful, rock star kind of way. It’s possible for you to break through, too, if you’re also struggling with this.

Selena Soo is a business & publicity strategist. She is also the creator of Impacting Millions -- an online program and community for experts, authors, and coaches looking to elevate their brands, reach more people, and change the world. She is a 7-figure business owner, and is passionate about helping mission-driven entrepreneurs grow their revenues and their impact. Her work has been featured on Forbes, Fast Company, Inc, and Business Insider. -------- 0:34 Selena talks about achieving a 5 year milestone of owning and running her own business and reminisces on what she has achieved and overcome in the entrepreneurial game. 1:25 Selena give a rundown on her business and the services she offers for her clients which consist of 3 online programs: 1.Impacting Millions: All About Publicity and reaching the mass with your message 2.Influence: Networking and building 1-on-1 relationships 3.Get Known, Get Clients: How to build your client list. She also offers a speciality Mastermind with a business partner which is an invite only program for people who are earning at the 7 figure level. She’s looking into more options of how she can work with more people in the future. 3:26 Two impactful moments for Selena in her career: When launching her website; testimonials were given earlier on to her by Danielle Laporte and magazine editors which generated some excitement about her when she was new to the market. Her First Group Program: 2014 which lead her to making $150,000  5:15 Selena starts to unpack the 5 key lessons that she has learned from running a business. #1 - Client selection : Who you invite into your community and your space. It’s all good to hustle, niche and brand – if you are a service provider, coach or consultant it’s about your client success. Align yourself with amazing people who inspire you. Be strategic in how you market – you don’t want to market to a point where you’re attracting negative people to you. She talks about an experience she had with a client which lead her to develop a habit to to be very clear on intention to create the kind of community she wants. 8:24 Kamila talks about the red flags she looks for in sales calls when those who make enquires talk about previous courses and consultations  they have engaged in with other coaches claiming that none of it worked. Be cautious and mindful of the copy that you write. 9:03 #2 Courage brings you freedom. It’s a hard one to master, especially for those who are inclined to be people pleasers. She talks about a particular experience and ways to deliver this conversation. Kamila asks whether there have been any negative or unpleasant repercussions as a result of ending a business or working relationship with them? If it’s not working for the coach, it’s not working for the client either.  Intense feelings are likely to come up as people are unhappy when being told they can’t have something however the feeling of relief comes in after the conversation. Being a sensitive person, Selena does at times feel nervous about having these conversations with people but once it’s done and it’s over, she feels better. 14:30 #3 Be careful about what you give Even though she is someone passionate about going above and beyond to help people , she advices to be mindful about giving. The most successful people in the world are givers, however that’s also the case for the most unsuccessful people in the world too. Be strategic and thoughtful about how you’re giving and expending your energy. It’s about working on how to strike the right balance between giving value without giving away too much. When sharing bonuses, make sure that they are complimentary to you’re actual offering, Ideally, they are quick and easy to consume and not too overwhelming to prevent people from actually consuming the actual course content. 21:20 How to manage Visibility while giving away content for free Selena advises that if the content you put out is relevant to your purpose, it’s fine. One of the most important things is to create emotional connection and you don’t necessarily need a lot of content to create that. From a content perspective, it’s really important to share stories, it’s important to show people that you are someone who is relatable and gets what they’re going through. Once you like someone and you have that emotional connection, others want to be a part of whatever they are offering. Selene prides herself in the fact that she does less to achieve more in business. Because she’s giving so much, she has to be careful of where that energy is going. 25:28 Selena’s Favorite Marketing Strategy Easiest marketing strategy because it doesn’t take up much time is photos that are taken at dinner parties with people of influence. These are loaded to Facebook and the attendees are tagged. It’s a great PR exercise to demonstrate to people to see who you’re connected with 27:24 #4 Staying In Your Zone Of Genius Being overstretched can be an obstacle to being successful. A lot people feel the need to be everywhere and do everything and that slows down their business. Selena believes that one of the reasons to her speed is that she chooses to stay in her zone and not fill it with many things. 31;40 #5 Listen to The Market and Be Ready To Do The Opposite To become an industry leader, you can’t be doing the same as everyone else. Coaches, Mentors and existing clients told Selena that no one was going to buy the courses she said she was going to create on networking. She talks about how she anchored self-trust, and started to observe what people wanted, what they connected and cared about and then found the right language to package it Take peoples advice and suggestions to heart but at the same time, be willing to do the opposite thing.  35:20 Times where it wasn’t what she hoped for Overall, Selena’s products have done well, some haven’t gone as well as others. Her program which launched in 2014 doubled in attendees the following year, but halved. 36:55 Networking and Publicity One of the best things she’s done for her business is really choosing Niche, being collaborative and supported by lots of people Niching down has been really powerful 38:40 The shift from 6 figures to 7 Selena’s shift into jumping into 7 figures of revenue was mainly through the Group Programs she holds. – 39:40 Things to Look Forward To She wants to place a greater focus on her personal life, even though she loves working hard, she wants  more balance – going on holidays, rest. 42:00 A Special Gift For Our Listeners Get VIP Access to Media Influencers and Online Stars with Selena’s special gift for you – her online video available here: http://selenasoo.com/vipvideo Hear the stories of how she built her networks over time. 43:00 More on Selena Soo http://www.selenasoo.com/impactingmillions Listen to her podcast interviews to learn more about her

Today we are talking about how to shift yourself out of the space of lack and into the space of abundance. This concept was huge for me over the past year, and I’m so excited to share this with you. I have an interesting question for you. Are you a giver or are you a taker? Now before you answer this question, since you're probably already like,” Oh, of course, I’m a giver!” I want to bring something to your attention. You might not even realize which one you are leading with because we’re often stuck in our ego and don't see that. I realized that about myself in the last six months. I went through this transformational training, if you will, and realized a lot of things about myself. These were things I didn’t want to know necessarily, and I didn’t want them to come to the surface. But, I'm glad that they did because they made me see myself and how I was. I was able to change. Awareness is essential to change, creating a better life, and becoming a better human being in general. So, are you a giver or are you a taker? Often you might think that you are a giver, right? But, you might be taking more than you realize. What is taking and what does taking mean? It means more than just physically taking things from people, and it doesn’t have to be extremely malicious. I’m talking more about the energy here. The power of giving, which is more of the abundance energy. You’re giving selflessly, and you want to support the other person and help them. You are pouring out love and acceptance towards them. Now, on the other hand, taking is more fear-based. You might be in a self-righteous area when it comes to taking, and you want things to happen your way. You want to feel like you’re in control. Very often you might be taking more than you realize. I’m not trying to call you out here; I’m just saying this to bring some things to your attention. For example, was there ever a situation where you asked someone a question and wanted them to answer in a specific way, but they didn’t? Then you most likely got disappointed since what happened didn’t meet your expectations. This scenario happened to me a lot when I was in a relationship. I’ll be super up front when I admit; I have not been a very good girlfriend. I had to go through a lot of transformation to heal properly. When I was in relationships, I was not the best girlfriend because I was very closed off. I was also controlling and judgmental, mostly of myself. But, if you're judgmental of yourself that’s going to seep into the judgment of others, too. I would have conversations with my at-the-time boyfriend and would say things to test him. This is going to make me sound so stupid, but I would say something just to see how he would react. I wanted to provoke him, and he would respond in one of two ways. The way that I wanted, or the way that I didn't necessarily want him to. Now, I’ll be honest; there was no winning in this situation. If he did the thing that I expected him to do, that meant he responded in a way that wasn't favorable to me. This unfavorable response would prove some fear that I had about myself; some insecurity that I had. If he responded in a way that wasn't in line with what I was expecting to hear, then I was disappointed and would doubt if he meant it. There was no winning. I was so insecure and in my head. I was not ready for relationships and had a lot of work to do on myself. But, in that situation, I was taking. It might not even seem like taking at first, but I was taking because I was expecting a situation to turn out in a specific way. I wanted to achieve a particular result as it relates to another person, but we can’t control other people. We can only control what we do ourselves. I was taking from him so that my situation would be either approved or disapproved in some way. I wanted to control the situation, so I was taking. I was taking from him the ability to connect with me, and I put up a wall. This was a recurring theme when I was in my teens and early twenties, and it wasn't until my mid-twenties that I started to change that. There are a lot of situations where you're taking, and you don’t even realize it. Are you trying to control situations and are you expecting a particular thing to occur that isn't in your control? Are you trying to control people and do you want them to respond to you in a certain way? If that’s happening, then you're taking because you want things to occur in a way that's going to suit you and not them. I’m a big fan of self-care and self-love. But, there’s a big difference between caring about yourself and doing it because you are insecure and want to take from another person. I have been that insecure person, and insecurity is probably going to always be a part of my life. With insecurity, there is pure fear-driven taking and so much negativity that creeps into every area of your life. Because of my insecurities, I was accepting situations and taking things from people but not allowing them to connect with me. I was, therefore, unable to give to them. It wasn’t until recently that I was finally starting to open my heart up and be able to give truly. FINALLY. The amazing thing is that I do believe in karma and always have. Karma is not just when you do harm to someone, and it comes back to bite you in the ass. It works the other way around, too. The more you give, the more you’re going to receive because of that positive, open energy. When you’re giving, you’re supporting people and helping them without any agenda. You can create more acceptance for yourself, you’re able to deal with your problems in an easier way, and you’re able to receive. Incredible things that you want to appear in life tend to appear because you’re in the space of giving. I learned something valuable when I was going through a leadership training program, and it created such a big shift for me. When things aren’t going great, and you’re focusing on everything that’s going wrong, get out of your head and go help someone. Go and seek someone out and give them love, acceptance, and support just for the sake of helping. Do this with no expectation of something in return. Be in the space of giving without asking for anything in exchange. When you do this, you will automatically put yourself back into the space of receiving goodness and abundance. You're not going to be focusing on your own stuff because you can’t be in the space of fear when you're supporting other people. It’s not possible to be in both places at the same time since they’re two different energies. You are either in the space of lack or the space of abundance. Choose to go and do the giving so you can physically put yourself into the place of abundance. It’s all about the energy and how you perceive what you're doing. Hopefully, this has given you something to think about. If you ever feel like you don’t know how to deal with something, stop yourself for a second. Step outside of yourself and help someone in whatever way you can just for the sake of giving.   You will be in such a better place, and that’s something that no one talks about when it comes to entrepreneurship.   (I’ll talk to you in the next episode, thanks for listening!)

Today, I wanted to answer a question that I hear very often from current clients, and that is namely, “Kamila, how can I grow my list and get in front of people if I don’t want to run Facebook ads?” That is a totally fair question and probably one that you have asked yourself at one point or another. It’s a smart question to ask! You want to be growing your email list and your customer list. So you need to be getting in front of new audiences. I do recommend using Facebook ads. I do them often, and I do them for clients too. I did that as part of my company for a year and a half. It’s been great. We love it, and our clients love it too. But maybe you’re a little bit newer in business, and you don’t want to spend thousands of dollars on Facebook ads quite yet. Or maybe you have been using Facebook ads, and you want to supplement that with other ways of getting in front of new audiences. And I think that’s awesome too. Bottom line: you need to get yourself in front of a new audience to grow your list. There are three main ways for you to do that. Well, there’s actually many ways for you to do that, but I want to mention three right now. First, there’s organic traffic. Organic traffic is from searching, people mentioning you here and there, and people finding you in some way. SEO is kind of a part of that.   Then, there’s paid traffic. Facebook ads, Twitter ads, Instagram, or whatever. Anything that you’re paying money for, specifically and directly, is paid traffic. Last, there’s referral traffic. Referral traffic is what I want to talk about today. Namely, I want to talk about partnerships because that’s basically what that is. If you do not have a big list right now, this is the best and fastest way to get in front of a new audience. This is actually what I did when I was twelve years old. I don’t know if you know this story, but when I was twelve, I started a Manga Scanlation website. This was when I was still living in Poland. I had dial-up internet, and I really loved Manga, which is Japanese comics and anime. I was one of two people in this small town who was really into Manga. My Manga mentor was a couple years older than me, and she would go into another town an hour away and would meet up with some other people who were also into Manga. She would bring me back CDs filled with scalations of comics, and I was able to read them on my computer translated into Polish. And it was the best thing ever. Then, I got dial-up internet and found all of these websites with manga translated into Polish, and I was over the moon about it. And I’m the kind of person that if I see something that I’m excited about, I want do it too, but want to do it better. So, whether or not it was better, I definitely did it, and I was one of the top websites that did provide free scanlations in Polish, and I actually had five volunteer people on my virtual team back in 2002 that were also supporting me and creating these translations and graphics. We were able to get to 40,000 views on that site within four or five months, and we did that through organic and referral traffic. We didn’t have social media back then. There was no Facebook or Twitter. There was none of that. So I did all of this by utilizing referral traffic. And namely that was partnerships. So, it worked back in 2002, and it still works today. It’s something that I use to grow my health blog as well. Referrals were one of the biggest things that I did to grow my traffic for that and get more leads for this. It’s something that I love using, even to this day. It’s what I recommend for my clients, especially if they don’t want to spend a lot of money on a launch, project, campaign. So think of Maria Forleo’s B-school launch. If you have been around the online entrepreneur community, then you know exactly what I’m talking about. Every year, Marie does this huge launch, and she enrolls the biggest names of online entrepreneurship, including everybody who’s been through the school, and they all promote B-school. It’s amazing that she’s been able to enroll partners in this way to support her launch, and she’s able to get herself in front of thousands (maybe even millions) of people, mostly brand new people who have never heard of her before. She gets tons of sales this way. She has a multi-seven figure business because she has really learned how to utilize partnerships. Several months ago, Russell Brunson did the Expert Secrets book launch, and everybody and their mother was promoting that book launch because he did a really amazing partnership launch with affiliates and giving away a Lamborghini and all that good stuff. (Okay I really don’t know everything exactly) But that was really incredible too because he was able to get himself in front of tons people. Everybody was talking about it during that short time frame. He must have sold a ton. I can’t even imagine how many books he sold. If you don’t know these two people, then there’s probably someone else that you’ve heard about or someone that you already follow. That’s a partnership. There are a lot of different ways for you to approach partnerships. You can either do an affiliate promotion, a joint collaboration, or even something else entirely. But the point here is that you are partnering with somebody or you’re allowing somebody to share your stuff in front of a new audience. And you can do it whether or you’re a seasoned entrepreneur and you just want to get in front of a new audience in addition to running paid traffic sources, or you want to partner with someone and just have a joint effort on promoting each others stuff (or just promoting your stuff and giving them money). There are a lot of different ways of approaching this. Partnerships are an incredible way for you to grow your lists and your sales.  They’re awesome because, first of all, they get you exposed in front of a brand new audience that had no idea who you were before. And number two, it creates a win-win situation for you and that other person that’s promoting you. Very often, they’re getting paid commission off of any sales that you’re making or you can also make it a favor. So if they promote you now, when they’re launching you’re going to promote them too. Another point that’s really incredible about partnerships is that it provides social proof. So not only are you getting exposed in front of a brand new audience, but you’re also able to use a huge amount of trust by piggy-backing off of the influence of that person. That person that’s promoting you to their audience, people that trust them, they’re telling them, “Hey, here’s this person. You really need to check them out because of x, y, and z.”  Well, of course they’re going to listen, because they already trust this person. This is so much more powerful than just showing up on Facebook and spending a thousand dollars. It’s gonna be harder to convert those people than a thousand people coming from Frank Kern, for example. His audience trusts him so much. They love him. If he were to promote you, then of course, many of those people would sign up and want to work with you. Because Frank Kern said that you’re awesome. So, I do want to mention a few things before you do create a partnership online: Make sure you’ve tested your funnel campaign elements. Make sure that everything is working properly and everything is connected. Secondly, make sure that you have tested your funnel. Is it actually working with organic traffic? That’s really important. And lastly, are you tracking your success? And how are you doing that? Are you doing it through sales or are you doing it with leads or both? Or traffic? What are you using in order to track your success? Just be really clear about that, and then you’re going to be off to the races, and you’re going to be able to get out there in a new way. Hopefully this helpful. I’m super excited to hear what you think about this episode of Hustle Monday. I hope that you enjoyed this strategy, and if you enjoyed it, let me know. I always like hearing from you, and definitely want to hear more in terms of what resonates for you and how you’re able to grow your business using these strategies and tips that I’m sharing with you. 

Caitlin Bacher is a rockstar Facebook groups expert, a host of a group called Social Boss, and she shares her brilliance with us in today's episode, around how to create, manage, and grow successful profitable Facebook communities - for both your free audience AND your paid programs. In recent news, Mark Zuckerberg announced that Facebook groups are going to become a bigger focus on the platform - so this is very timely. If you have a Facebook Group, or want to create one, this is a must-listen. ----- 0:43 Caitlin Bacher is a rock star when it comes to Facebook groups but she wasn’t a natural when she first started. In 2015 she transitioned from social media management to consulting and then eventually into course work.  2:15 After years as social media manager Caitlin grew tired of the work and found that her own social media presence was suffering because of the time commitments to her clients.  She just jumped into the course world and slowly learned how to create a product that was useful for her clients 5:00 Caitlin was able to succeed with her course because she took action rather than worrying too much about what other people were doing.  Her first course wasn’t very fancy – mostly text with a few videos.  Despite being rather low-tech people loved the course and it generated great testimonials. 9:45 Before she ever got her first client she started a Facebook group which helped her to develop interest in her product. The group also allowed her to better understand her potential clients and allowed her to tailor the course to those people.  12:48 Caitlin believes empathy means putting yourself in others shoes in order to understand their needs.  Sensitive people are great sales people because it makes it easier to connect with clients.  Caitlin believes she has always had an innate ability to understand what people really want not unlike method acting.  16:07 One of the big problems Caitlin sees again and again is people telling clients what they need instead of anticipating their needs.  You have to listen to what they want.  Listening is important. You have to understand what your community wants.  It’s not about what you feel like teaching.  If you’re spending a ton of time on content that no one wants it can be incredibly dispiriting. 19:23 Caitlin has a community called social boss on Facebook.  It took a while to learn but she eventually realized that she was the leader of the group and had to set the tone.  By creating a positive tone the group is mostly a drama-free zone 21:38 Caitlin has a few admins helping her with the Facebook group.  She mostly spends about 20 minutes a day on the group.  She wants to have her fingers on the pulse of the group.  Her admins are doing the same.  It’s surprisingly unstressful.  She is also pretty ruthless about removing people and deleting posts.  It’s up to you to set the tone. 25:17 In Caitlin’s paid group she is an open book.  People can literally ask her anything about her business and she will tell them.  She won’t do the same in the free group because her brain isn’t free.  She won’t work with you to solve your problem in the free group.  She saves that for her paid students.  27:16 In her free group she has a daily prompt five days a week – the prompts are just easy questions that foster community.  She also occasionally livestreams into her group a couple times a month.  For her paid group it’s a whole other level.  She is much more personally engaged with her members there.  29:27 Real engagement means real connection.  People can tend to go into autopilot by just producing tons of content.  You have to understand that people are looking for real connection because they are lonely.  If you are able to break down the wall and personally connect you are going to create a vibrant community. 35:05 Caitlin has tried to focus on stepping outside of herself and focus on her student’s needs.  She tries to think about how she can help the people in her groups or in her course.  Having financial success can be scary.  During her first year she decided to shut down her course for a while because her level of success was intimidating.  She found a group of online friends she could connect with in order to talk about problems like money blocks. 39:18 What people don’t understand about the online world is that it can be really scary to put yourself out there.  People in your real world won’t understand your problems so you have to turn to others in your situation. 41:09 She has tried different morning routines in order to up-level herself. Kamila talks about her morning routine and the use of meditation. 43:27 Caitlin talks about the use of journaling in stressful times.  44:57 We all have a natural ability to connect with others, if you aren’t connecting it’s because you’re holding yourself back.  45:42 Caitlin has a gift for listeners - a Facebook group roadmap that can be found at caitlinbacher.com/Kamila    

Today I’m coming to you with an important strategy tip about creating authentic connections with your tribe. As a leader in your business, it’s vital that you connect with your audience. It’s essential that you don’t just put out lots of content with no plan. Of course, you hope people are reading what you share or are buying your stuff; the key here is making sure you’re connecting with them. When you show up as an authority, and as a thought leader, that connection is crucial. You want to make sure that you are leading people in a way that is aligned with what your audience needs. If you’re presenting them with information that they don’t care much about, then it isn't serving them. We are in business not only to support ourselves but to support our current and prospective clients. Today's strategy for Hustle Monday is about events. I have been doing a variation of live events since mid to late 2016. My first event was hosting a five-day women's only retreat in Virginia Beach. Ever since that retreat, I was able to see the power of hosting events. Since then I have done meet ups, a workshop here in San Diego, and a live event in Chicago. I even hosted a podcast launch party for starting this particular podcast. I really love the authentic connection in being able to have that in-person feeling with my tribe. It’s easy for us to get lost in that "Facebook world" where all we see from people are the highlights. It doesn’t matter who you're working with, often a part of their marketing strategy or how they’re showing up is talking about their highlights. What they're sharing is their wins, success, and all of the positive things. You’re probably doing the same thing; I know I am. But, our life isn't all unicorns and rainbows ALL of the time. These live events help open a door into understanding what people need, how they interact, and what’s really going on in their business. Even if you are doing sales or connection calls all of the time with prospective clients, it’s still challenging to dig deep into their expectations. In-person interaction makes it so much easier to break down how you can best serve someone's needs. Something that I talk about is the pyramid of connection. On the very top of the pyramid, something that few entrepreneurs apply, is being live and in person with an audience. Hosting live events, whether it's basic networking or luxury retreats, can be extremely helpful for you. When I was living in New York City, on the Upper East Side a friend of mine hosted a meet-up. She invited some of her tribe members from her Facebook group to join. Some people ordered food and drinks, and we all talked and hung out. She didn't have to prepare anything besides telling this audience that she created where and when to meet her. Now, there are a couple of things I want you to consider when hosting an event.   #1  Be clear on the objective Don't host an event just for the sake of doing so. Be really intentional with whatever your reason is. What is the objective? Is it to get sales for a particular program? Is it to show up and see who's in your tribe and connect with them in person? Or, is it something else? That intention is key, so be clear on your objective and the purpose of your event.   #2  Plan how you will show up Are you planning on showing up as someone who's just there to hang out with people, say hi, and maybe party with them? Or, is your intention to show up as someone that is an authority and an expert who’s giving support, advice, and teaching them during this event? Be very clear on your intentions. There is no right or wrong answer. With a clear goal in mind, it’s much easier to determine if your event was a success. There are many variables to look at regarding a successful event. Even if you didn't meet your goal of 100 people attending the event, it could still be a win from different areas when you’re looking at key performance indicators.   #3  In-person connection increases leads Something to keep in mind is that connecting with an audience face to face will increase your chance of sales and enrollments.   #4  Events lead to new opportunities Depending on the objective and how you’re structuring the event, there is also a potential for creating partnerships. Events can create so much opportunity regarding community, deep connection, and fun! I highly encourage you to start thinking about how you can incorporate live events or meet-ups into your business if it’s something you’ve been considering. This might not necessarily be what you want to do in your business right now, and that’s okay. Just keep in mind that it could be really beneficial for you and doesn't have to be a huge elaborate plan. It could simply be a free meet-up that you do at a bar inviting people from your local network to come and join you. Let me know what you think about hosting events and how they could potentially benefit you and your business. If you have done an event in the past, I would love to hear how it went and if you had a specific objective before hosting it. Did you achieve what you planned, and were there any benefits or side effects that came as a result of doing this event? I am super curious to hear how it went for you! (Thanks for listening to this Hustle Monday episode. Please join me for another episode next week!)

Melissa Casser ahas been in the marketing business for eleven years culminating in the development of her extremely popular Obsessed course. Obsessed is a yearlong course that asks a deceptively simple question: How does a brand gain an obsessed audience?  https://www.youtube.com/o9dUViV4fDk Melissa has always been obsessed with obsession.  She has ravenously consumed movies, TV and novels and believes that the best storytelling is in fiction.  One of her pet peeves is when an entrepreneur says they never read fiction.  In Melissa’s opinion the best storytelling can be found in a novel or on TV and the brands that develop an obsessive audience are almost always great storytellers.   There are a wide variety of people who purchase Melissa’s course.  Some may be just starting out in their career while others may be more established.  But the one thing they all share in common is a lack of creativity in their business.   People fail to connect with their target audience is because they are too often editing their personality for public consumption.  They’re too worried about what others may think – especially when they are creating content for the internet.  Getting harsh online feedback is never easy but it is something that you get used to.   Along with her business career, Melissa has also recently become a Hollywood screenwriter.  She began writing seriously three years ago.  Screenwriting is an extremely difficult industry to break into.  You can't get away with shoddy work.  She focussed on producing great writing before she began networking.   Melissa loves Lifetime movies and writing a script for the network was one of her main career goals.  She achieved that by reaching out to every writer, director and producer who has every worked with Lifetime.  She was cautious not to immediately pitch her own work.  Instead, she asked them to talk about their own career journey.  She eventually connected with a long-time Lifetime director who offered her the chance to write a script.   Melissa was able to write that script in just three or four weeks and the project was quickly greenlit.  The whole project from conception to air was just nine months which is incredibly quick in a town where films can sometimes take seven years to develop.  She has since written another Lifetime movie and a television series.   Finding the time to balance all of that work can be tricky.  She tries to batch work together – one big cluster in one sitting.  She goes to her office space three times a week and just writes – no Wi-Fi and no email.  Her screenwriting is very predictable because deadlines are clearly laid out in the contract.  But sometimes the studio might demand last minute changes and that could require staying up all night.  Nevertheless, she makes sure that she never works on the weekend.   Balancing the two competing parts of her career isn’t always easy.  For the marketing business she tries to keep things simple – only taking on the the projects she is able to handle.  When things are going good that’s easy to handle – balance becomes important during the hard times. Melissa has had to care for her severely sick pet Shih Tzu.  She can’t neglect her business and her screenwriting and she tries to stay emotionally balanced so she doesn’t stress the dog out. She also has come to recognize the importance of taking pleasure breaks and focusing on self-care.  When you take care of yourself you are better able to take care of others.                  

In this Heart Behind Hustle episode of The Kamila Gornia Show, we talk with Emily Utter, business coach, about living your brand and creating freedom with your business structure allowing travel and a freedom based lifestyle.   1:09 Who is Emily Utter? Emily has a business that you can run from anywhere in the world that allows you to achieve balance so you’re not hustling 24/7. A core part of Emily’s balance involves organising a business structure that allows her to travel freely and achieve a lifestyle of freedom. We discuss Emily’s yearly travels to Burning Man, Thailand and Bali.   2:37 Developing into Herself as an Entrepreneur and Creative We have a discussion around how there is an innate pressure to present well on social media and online here everything has to be perfect. Emily discusses how she felt that she had to present a certain way – as a calm meditator who wore crystals. Over time, one thing she has learnt that being an entrepreneur has led her to finding out that one of the things that is most important to her is the power of self-expression and that it is ok to have layers and show imperfection. She once did a Facebook live while tired and jetlagged and has cried on there as well. She feels that it’s important to own how you feel, who you are and what you want from your business from a place of confidence and security. Once you give yourself permission to own, it flows easily. Otherwise, when we doubt, people feel it. With so much bullshit in the coaching industry, it’s refreshing to see authenticity. Living her brand is being authentic and effortless.   8:35 When a Bird Flew Into My Room At a time when I was doing a Facebook live, a bird flew into my room and Emily found it to be a moment where I was being real and had the freedom to express myself fully without having to worry about how brand relevant it is.    10:01 Business Structure At the moment, Emily runs Group Programs and steers away from one on one clients. There are a few select clients who invest at a VIP level which then give them access to her on a one on one level. The 2 Group Programs she offers are: Adventurous Entrepreneur Mastermind: For newer coaches and healers to build out the foundation and basics of running a business Freedom Tribe: For those with an existing operating business.   We then go on to discuss how Emily manages these group programs and the calls involved in these whilst she is travelling. Emily has a team currently of two support coaches who step in her place should she be unable to be present for the call as at times, internet connections in Bali may not be as strong. She is pushing her focus to building a team with the new projects she has up and coming.       16:55 Support Team Recruitment For Growth & Scale Sometimes it can be difficult to decide whether hiring a team is the appropriate thing to do for your business. Emily advises to first look at the goals of the business and to hire based on the bigger vision. It’s important not to fall into what she calls the “entrepreneurial trap,” where nothing is done because we are so worried about it being perfect. Just do. Emily prefers to keep her group numbers capped below 100 as she wants to get to know her clients.   20:45 Sales Rockstar Skill Development As Sales generally is the livelihood of any business, Emily thinks of sales as an enrolment to begin to see the value or something. IN the beginning, when she started doing sales calls, Emily struggled because she wanted to be liked. When you have that desire for approval, it becomes increasingly difficult to be honest and call people out on their shit. What changed her behaviour was frustration which was a vehicle that allowed her to realise her goal and mission was to really help people. Sales is an entrée to our personal growth where things come up for us from what we see in others.   25:42 The Hustle Emily has been running her business for four years now and the moment she realised it’s success was broken down into two key moments: When she sold out her first mastermind group class. When she realised she was making a six figure income from group classes.     28:00 Most Effective Marketing and Business Strategy In The Last Year Emily took on live speaking in rooms as conversions are always higher when people have a chance to meet you. She also launched a 6 week Sales Program that creates and drives results. It’s always better to give people something that actually works because it builds that credibility and trust.   32:23 Building Business Around Travel Emily built her business more about lifestyle than about travel. She wanted the freedom to work her own hours and earn a decent living. Some key factors to consider when trying to attain this balance is to build out your schedule and programs in a way that you have that spaciousness and freedom to do what you truly want. Be aligned with what you want to create and your lifestyle, you will attract people who compliment that   40:58  Special Gift for Listeners For all our podcast Listeners, Emily is kindly giving us a word for word script for a sales pitch which everyone will get which literally starts from “hello” to “what’s your credit card.” The words are in order strategically. You can get your copy at” www. emilyutter.com/kamila Download free scales script   42:18 Connect with Emily Utter Visit: www.EmilyUtter.com Or search Emily Utter on Facebook   42:25 Building business around travel Plan your business model around travel Build out your schedule and programs in a way that you have that spaciousness Be aligned with what you want to create and your lifestyle, you will attract people who compliment that

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