Welcome to A Well-Designed Business! Terri Taylor joins LuAnn on today’s show and she’s going to be walking you through how she calculates budgets on the fly. You’re going to learn what a powerful tool it can be for your design business! One of Terri’s passions is helping interior designers get their firms organized and profitable. Make sure you take notes because Terri’s going to detail how she does this in an understandable, doable way! Hopefully, it will inspire you and give you the courage and language to have that tricky conversation about budget with your next client. Terri Taylor is a frequent speaker and guest lecturer at design conferences and showrooms throughout the country. She speaks on a number of topics related to the business of interior design, including: business practices, sales, marketing, motivation, leadership, success, and personal growth. Ms. Taylor is nationally known as an interior design business expert and coach who teaches and mentors interior designers to help them create successful design businesses. Terri has over 32 years in the interior design and construction business. She holds both residential and commercial general remodeling Arizona Contractors Licenses, and qualified for her NCIDQ certification in 1991. Terri is a professional member of ASID, IDS, and NCIDQ. Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability all while undergoing a beautiful personal transformation. Show Highlights: Using an Excel spreadsheet with the items found in a room and broken out by a room during a consult is simple and efficient. If you can get a client to agree with you on the price of furniture pieces three or four times, the client is going to say yes to you when you ask to be hired. You have to do your homework and know how to figure these prices out beforehand. When you get all the prices on your yellow pad, add it up using easy, rounded-up numbers, and write the total. Hand this to your client, and don’t say anything. They might say they didn’t know it was going to be that much, and Okay. Then you’ve just sold the whole job. If they counter with a lower price, agree with them, then ask them which parts they would like to take out? This is not the time to educate your client on quality and value, you’re just determining their thoughts on prices. Once you agree on the total of the furniture, you can pull out a design fee based on 15% - 20% of the furniture budget. This is a small number and easy to sell, but keep your percentage private. Terri offers more details on how to do this. There is a way to create revenue of millions of dollars a year, but it’s about team and organization. When you actually design the room, you don’t pay attention to the individual pieces but are just keeping the overall budget in mind. You have gotten the agreement based on concept and budget. What you can learn by floating good, better, and best prices for individual pieces. Your answers have to make sense and you need to speak with confidence. Tips on collecting your design fee. Although you charge a flat fee, you still have to plan your hours and know how much time each part of the project you have to complete its so that the flat fee you charged is profitable. · As you gain experience (meaning as you have perfected your back end, your process, your efficiencies as well as your budget and sales presentation), in order to make more money you should be striving to earn more money on the furniture items (instead of raising your design fees above 20-25%). · Terri shares information on her various online courses and the services she offers at Interior Design Business Academy. Links : LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Books Here: The Making of A Well - Designed Business: Turn Inspiration into Action A Well-Designed Business - The Power Talk Friday Experts LuAnn’sBlog Power Talk Friday Is Chairman of the Board Right for YOUR Business? LuAnn Nigara: COB Are you a #babydesigner, #risingdesigner, or a #seasoneddesigner? Take the “What Level is Your Design Firm” Quiz and Find Out! Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey! LuAnn's new course taught by Traci Connell: Buy Wholesale For Profit Connect with Terri! Terri’s Website: Go to Interior Design Business Academy and sign up for our bi-weekly newsletter to get FREE business tips and strategies and invitations to my monthly FREE Design Business CEUs. Terri’s Email: Terri@InteriorDesignBusinessAcademy A Big THANK YOU to These Podcast Sponsors: FREE Trial! A One-Stop Shop to Keep Everything Organized! Check Out Their Client Portal and Time Tracking Features! My Doma Studio: A Well Designed Business Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service! Set Up a Virtual Appointment with Your Local Sales Representative: Kravet For More Shows About Fees & Budgets: Sandra Funk #520, #145, #02 Sarah Magness #384 Cheryl Clendenon #482 Laura Michaels #372 Sally Williams #496 Other shows mentioned: Nancy Ganzekaufer:#389, #256, #159, #15 Brad Leavitt #542 Traci Connell #525
Welcome to A Well-Designed Business! Krystle Pickens joins LuAnn in today’s conversation about not just growing a business, but growing a business fast, smart, and intentionally. Listen in for real strategies that can help you set up your own business for success and profit! Krystle Pickens is passionate about working with clients to create spaces that are beautiful and evoke that special feeling of home, while also meeting the individual client’s needs. We apply our four core values: Sustainability, Feeling, Functionality, and Community to every project, big or small. Krystle has a degree in Interior Design and has worked in the design industry since 2012, getting her start in Kitchen and Bath Design. She is based in Jersey City and really feels rooted there, however being raised in Seattle, Krystle feels a responsibility and bond to the environment and incorporates sustainability in all of her projects-she even studied Environmental Science briefly. Show Highlights: Krystle describes how she is in her fourth year of business, and has come a long way since her first year, when she pulled in $13,001. She set a goal for her second year of $26,002, and ended the year with $27,100. It was at this time that Krystle started listening to “A Well-Designed Business” podcasts. She realized that she was serious about what she loved to do and decided to think of it as a business instead of a hobby. For her third year, which was 2019, Krystle set 19 goals and wrote them down. About halfway through her third year, Krystle decided to hire a business coach who pushed her to shoot for more than her $81,300 goal. She ended up exceeding her goal. Krystle learned at LuAnn Live how important it was to run a business autopsy. This is critical, because you must know where you are before you can plan where you are going. For 2020, Krystle assigned a specific goal to each month and is finding this very powerful. One of her goals this year is to get each and every policy and procedure locked down in a handbook before she takes maternity leave. The Process Leads to Profits class is packed with every tool, idea, and process you could imagine, specifically so that you have a road map to get your back-end organized. There will probably be another class late summer or fall, so if you want help with this, get on the email list to be notified. It’s worth every dime! Being coached on the concept of scaling and the concept of hiring were two of Krystle’s biggest lessons. Hiring a business coach is essential for accountability, advice, and helping you to see the bigger picture. Krystle shares some strategies on how she continues to grow her business and some client communication tips. Links: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Books Here: The Making of A Well - Designed Business: Turn Inspiration into Action A Well-Designed Business - The Power Talk Friday Experts LuAnn’s Blog Power Talk Friday Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB Are you a #babydesigner, #risingdesigner, or a #seasoneddesigner? Take the “What Level is Your Design Firm” Quiz and Find Out! Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey! Connect with Krystle! Krystle’s Website Krystle’s Instagram Krystle’s Facebook Krystle’s Pinterest A Big THANK YOU to These Podcast Sponsors: Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company. Open Your Trade Account with ARTICLE.com Here! Be the hero for your clients, and be the solution they need right now with Article. Previous Shows Mentioned: Alinda Morris #429 Do Not Let Us Design For You #346 Nancy Ganzekaufer #15, #159, #256, #389 Amber De La Garza #385 Sandra Funk #02, #145, #520 Madeleine MacRae #283, #315 Amanda Berlin #420 Jenny Madden #332 Jamie Lieberman #454 Dane Austin #457
Welcome to A Well-Designed Business! Just wait until you meet today’s guest, Nicole McGuire. Every word of her bio is expressed in every word of her conversation, and in LuAnn’s eyes, that makes Nicole one #smartlady. If you don’t epitomize your written bio, this conversation will make you rethink yours! Listen in, as Nicole has some great tips and lessons for us all. You’ll notice right away that she is clearly a business woman running a design firm. Passion and drive define Nicole. These traits have been foundational to her success in the highly intense and competitive building market. She is a visionary leader and disrupter of the status quo. Nicole is a gifted conceptual thinker with strengths in strategic planning, team leadership, mentoring, and community outreach. She has actively worked to create space for women to be empowered and given leadership opportunities within the design and construction industry. Nicole was raised in a home building family, but she has never been one to rest on legacy. After graduating from the University of Illinois Urbana-Champaign, Nicole partnered with her father, the late Jeff McGuire, to begin a new venture, building spec homes, and eventually creating unmatched custom homes and personally curated design pieces, all available within the McGuire Homes Collection. Nicole has continued to dive deeper into best practices for the industry, even studying Sustainable Business Strategy at Harvard University- expanding her business through social and environmental sustainability standards. Show Highlights: A custom home-building company, McGuire Homes, is the foundation of all of their businesses. Nicole’s passions are in design and bringing women into construction leadership roles. She started Nicole McGuire Design Studio as another revenue stream, giving her the opportunity to sell all of the products, the finished materials, that go into a new construction home or a remodel, back to themselves. This includes cabinetry, flooring, lighting, and furniture. McGuire Development Group is a company that holds homes that are hire-in leases to professionals. The homes come furnished, unfurnished, or a full executive rental, as well. Nicole shares a mistake they made in 2019 and how they have been correcting it. Stay focused on your core business, she suggests. Nicole details her marketing philosophy. All about Around the House with Nicole McGuire. Nicole provides advice about how to get your own show! Communication between her clients, her design team, her build team and herself is extremely important, and Nicole does it all within project management software. Nicole describes the three different mood boards that clients get, and why. Getting clients on board with “important” vs. “urgent”. One of the biggest challenges is managing client expectations. If you have a question that you’d like LuAnn to answer- go to wwld and she’ll answer yours on air in the coming weeks. There’s a new episode of WTF this week with Vita! Also on Friday at 12:00 noon, EST Vita and Kim will be going live on LuAnn’s Window Works FB, talking tips, and design for custom window treatments. Please follow Window Works too, both on FB and IG, and be sure to join WTF Live every Friday on FB. Links : LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! LuAnn’sBlog Power Talk Friday Luann Live LuAnn Nigara WWLD Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB Are you a #babydesigner, #risingdesigner, or a #seasoneddesigner? Take the “What Level is Your Design Firm” Quiz and Find Out! Get a list of things to do that day, by the end of the week and by the end of the month, in addition to the best podcast episodes to listen to appropriate to where you are in your business journey! Connect with Nicole! Nicole’s Website Nicole’s Instagram #mymcguire Nicole’s Facebook Nicole’s Pinterest See Nicole’s tips here! Around the House with Nicole McGuire Nicole has also given talks at University of Illinois and women’s groups on the subjects of construction, design, and business. A Big THANK YOU to These Podcast Sponsors: FREE Trial! A One-Stop Shop to Keep Everything Organized! Check Out Their Client Portal and Time Tracking Features! My Doma Studio: A Well Designed Business Open Your Trade Account & Get 10% Off Any One Purchase of Kravet Fabric, Wallpaper, or Trim! Use Code at Checkout: awdb10 Kravet
Welcome to A Well-Designed Business! Are you in for a treat today! LuAnn welcomes Stephanie Castillo, the principal of Rumble Interiors, back to the show. Stephanie was a guest on Episode #391, as well, and is joined by Renee Fyall of D. Marie Interiors and Sam Mikel of Nest Design Studio. These ladies are all interior designers, doing business in the city of Ellensburg, Washington. Ellensburg is a rather small city of just 20,000 people and sort of between Portland and Seattle. Wait until you learn what these 3 #smartladies have created! Listen in to hear how these three interior designers chose to be open-minded, innovative entrepreneurs rather than wary competitors. Together, they form what’s known as Collective Interiors. You’re going to find their story fascinating! Stephanie Castillo: Rumble Interiors Communicator, observer, entrepreneur and creative...... Stephanie has been in a creative field her whole working career. Stephanie started Rumble Interiors as an extension of her success as a hair designer. Design, balance and harmony are built into everything Rumble Interiors embodies. Stephanie's ability to design a space comes naturally and her passion lives in her strength to envision a space for the people who live in it. Rumble Interiors specializes in taking your home or room from uninspired to a unique, inviting warm space that speaks to the people who live in it. Whether it's a Re-Style which is taking what you already have and Re-thinking, Re-imagining and Re-vamping your space; or a complete home decoration with results that reflect your world refined. Stephanie's special talent comes in the form of helping people define their design style, the consultation technique is one of her favorite parts of the process. Renee Fyall: D. Marie Interiors When it comes to Interior Design Renee joins function with aesthetics seamlessly on projects both big and small. With over 10 years’ experience, much of her career has been focused on project management. With an eye for quality, superior sense of style, Renee assures the space functionality is forefront, including the project running smoothly and on budget while still creating a beautiful and inviting space. Kitchen design and kitchen remodeling have become a large part of Renee’s focus and priority throughout her time as a Designer. She possesses an innate desire to create and design Interiors that exceed clients’ expectations. As many of us spend a large amount of our time in the kitchen, it’s important to Renee? that she delivers? a return on the investment as the kitchen is the best place in the house to add value, both in design and function. Sam Mikel: Nest Design Studio Design is a bastion of individuality and creativity. However, as with other creative endeavors, the gap between one’s inner vision and its ultimate expression can be vast. The function of the professional designer is to help you bridge that chasm. By asking questions and listening attentively, a good designer can help you explore your needs and wishes and define and create the possibilities in your heart and mind. As a wise man once noted, “limitations live only in our minds. But if we use our imaginations, our possibilities become limitless." Sam’s goal as a designer is simply to help you make the best use of your imagination. Open communication throughout the design process helps develop trust and a comfortable, working relationship. Building on your input, Sam’s job is to guide your consideration of such elements as your home’s existing features, the sources of light, and the function required of each space to best define and create your individual style. Working collaboratively with her clients, she strives to create warm and inspired rooms—unique spaces that tell your own personal story in a timeless way. Managing every detail from conception to completion, Sam’s aim is always to create an ambiance that reflects your taste and unique lifestyle. In every project she undertakes, she strives to be budget-conscious. Also, whenever possible, she tries to incorporate eco-friendly green products and materials. Show Highlights: Stephanie shares how she met Renee and Sam, how the three of them worked over the idea of sharing a collective space, and their result. “Glorified space sharing” is their business model: Collective Interiors is a building, and inside of this are their three businesses. Stephanie and Renee share an office, and Sam has her own office. Sam is also the main leaseholder and she has retail space there. Collective Interiors is a interior design / decor / full-scale store. Renee relates the reaction she had to Stephanie’s request for coffee and mentorship, and how she appreciates directness. Sam describes her passion for her retail store and her love for people. Ways they make their collaboration successful. Mutual trust helps to make this business model work. Re-evaluation, as they grow and learn, is necessary. How their lives have been enriched since the inception of Collective Interiors. Guidance for others that might be interested in the same kind of business model. Resources: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! LuAnn’sBlog Power Talk Friday Is Chairman of the Board Right for YOUR Business? LuAnn Nigara COB Connect with Stephanie Castillo! Rumble Interiors Website Connect with Renee Fyall! Marie Interiors Website Connect with Sam! Nest Design Studio Website A Big THANK YOU to These Podcast Sponsors: Take Advantage of Kravet Inc.’s Extensive Digital Tools & 24/7 Customer Service! Set Up a Virtual Appointment with Your Local Sales Representative: Kravet Jaipur Living - Easy to Browse, Custom Calculator, Products Ready to Ship! Open Your Trade Account to Begin Your Relationship with This Admirable Company. Other Shows Mentioned: Stephanie Castillo / Rumble Interiors #391 Lori Paranjape # 344
Welcome to a Well-Designed Business, it’s Power Talk Friday! And today LuAnn will be doing a ‘Where Are They Now’ episode with Wendy Woloshchuk, who last made her appearance on A Well-Designed Business about two years ago. What a difference those two years have made! Wendy is here to share the invaluable information she has learned from LuAnn Live and The Power Talk Friday Tour, the implementations to her business that resulted from that, and the profound impact it has had on her life. You don’t want to miss this conversation! Get ready for some takeaways from this! Wendy Woloshchuk believes that great interior design can change your everyday life. It’s about more than just beauty and function. It’s about creating a home that feels like a warm hug when you walk in after a long day. The details of your home create that feeling of comfort. She believes that interior design should be approachable, not intimidating! Her goal is not to make your house a showpiece, but to create a beautiful, comforting space and to see you enjoying it with friends and family. Wendy has been an interior designer and decorating enthusiast for as long as she can remember, and has been getting paid to do it since 2007, when she received her Interior Design Certification from Bay Path University. She is a frequent speaker and panelist at design events. She’s spoken for Facebook, been on multiple panels at High Point Market, was an invited guest at The Designer Experience, and was on the designhounds Influencer tour of the Kitchen and Bath Industry Show (KBIS). Wendy is a Houzz influencer, has won multiple Houzz Service Awards, and is a Maria Killam Certified True Colour Expert. She was also a Las Vegas Market Red Carpet Tour attendee. She has done multiple projects with the Make a Wish Foundation, and she’s a certified member of The Interior Design Society (IDS). Wendy loves sharing interior design advice and ideas. She coaches interior designers from around the world and teaches both local and online workshops to interior designers, decorators and home stagers on the business of interior design, and offer free tips on design on her Facebook live show, The Daily Details! She’s been quoted and/or seen in: Designers Today Magazine The Sunday Republican The Palmer Journal Mydoma.com Window Fashion Vision magazine …and heard on: A Well-Designed Business podcast with LuAnn Nigara Home Stagers and Designers on Fire podcast with Marianne Cherico When she’s not working on other people’s houses – or on the beach in Aruba – she’s in her own home in the woods, listening to podcasts or country music; cheering for the New England Patriots; or spending time with her husband, Mike (Wally), and their schnug, Ozzy. Show Highlights: As Wendy explains, she had a process, but it was inconsistent. Once she hired an assistant, she knew she had to have a better process in place. Wendy took the time to document her processes in a “Standards of Excellence Manual”, an idea she got from Ashley Uhl. Wendy asked her assistant to write down her own documented processes as she experienced them after a month of being hired, then they compared notes. This allowed them to fine-tune the manual. Another idea she got from Ashley Uhl was sending a simple hand-written thank you note after a consult. LuAnn loved the idea Wendy shared of sending “Happy Birthday to Your Room” cards to her clients after their first anniversary of doing business together. After year 5 and year 10, Wendy sends a card offering to refresh their room design. Wendy hired Nancy Ganzekaufer as a coach and worked with her for most of last year. One of the big areas in which Nancy helped was with Wendy’s numbers, so she increased both her hourly rates and her consults rates, and started charging her clients retail for product, which substantially increased her profits. All clients get a weekly update email very Friday updating them on their project and exactly what was accomplished over the past week. Nicole Heymer’s branding course helped Wendy to websites, social media. what she wanted from her website, so last year, Wendy worked with a copywriter to redesign her website, making it more relaxed and fun. Based on conversations over lunch with Debbe Daley and Marianne Cherico last year, Wendy, Debbe, and Marianne started the Design for Today Collaborative. They do in-person workshops at the Boston Design Center and other venues around New England. It’s a way to keep designers up to date on technology, websites, and social media but has grown to include staging coaching. LuAnn points out that Wendy’s success story is a great example of never being afraid of seeking help and knowledge from others, and taking that information you learn and putting it into practice. Links / Resources: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Sara’s Blog post on LuAnn’s Blog Power Talk Friday Luannlive.com LIVE CLASS with Sara Lynn Brennan, Starting April 22! If you need help with your processes, in getting your business systemized so you can scale, you can hire, you can finally be confident in your projects, Process Leads to Profits is back! To find out all about this live class, taught over 6 consecutive weeks starting April 22, go to www.processleadstoprofits.com. Connect with Wendy! Wendy’s YouTube Wendy’s Pinterest Wendy’s Facebook Wendy’s Instagram Wendy’s LinkedIn Wendy’s Website Design For Today Collaborative Facebook Page Thank You to These Podcast Sponsors: FREE Trial! A One-Stop Shop to Keep Everything Organized! Mydomastudio.com/awelldesignedbusiness Open Your Trade Account with ARTICLE.com Here! https://www.article.com Previous Show Mentioned: Ashley Uhl #412 Nancy Ganzekaufer: #15, #159, #256, #389 Eileen Hahn #363 Kae Whitaker #26, #66, #114, #259, #274 Sarah Daniele #91, #177 Nicole Heymer #125, #317, #466 Debbe Daley #431 Marianne Cherico #123 Kimberly Merlitti #361, #442 Sally Williams #496 Claire Jefford #237, #325,
Welcome to a Well-Designed Business! LuAnn is so excited to finally be able to introduce this new sponsor to the show by chatting with none other than the CEO of Jaipur Living, Asha Chaudhary! In this episode, you’ll be learning about Jaipur’s beauty, value, and social responsibility, as well as their customer-centric trade partner program and their easier-than-ever to browse website with stunning images. Listen in to the conversation and please welcome Jaipur Living to the family! As president and CEO of Jaipur Living, Inc., Asha Chaudhary brings a personal perspective to the rug industry: “I grew up around rugs all my life; it’s a part of me.” From a childhood spent observing weavers and designers, Chaudhary has grown into a powerful design force within the industry. As the rare female CEO, Chaudhary has built a thriving business across rug constructions and textile accessories. Chaudhary’s father NK founded Jaipur Rugs, India’s largest manufacturer of hand-knotted rugs. She watched as he took the company from nine weavers in the family home to a global presence that employs more than 40,000 artisans. Chaudhary came to the U.S. in 1997 to attend Emory University in Atlanta, Georgia, graduating in 2001 as a Dean’s List scholar with a Bachelor of Business Administration, and a concentration in Finance. Chaudhary just graduated with a certificate from the Owner/ President Management program at Harvard Business School. She is also an active member of the Entrepreneurs Organization, Young Presidents Organization, Nest and ASID. After taking over leadership of the company’s U.S. operations in 2005, Chaudhary set out to expand on her father’s original vision to create beautiful lives through great design and respect for artisans. Today, she has broadened the company’s range of products and its customer base. Chaudhary has overseen new product launches of pillows, poufs, and throws, and a major restructuring and re-branding of the company to Jaipur Living, Inc. Jaipur Living’s customer base has expanded to include a broad mix of retailers, e-commerce dealers, and a sizable, loyal interior design following. Looking towards the future, Chaudhary wants to help bridge the world of handmade artistry with the end consumer. “I’d like them to understand and appreciate the harmony of the design process and their part in it - with the first spark of an idea, through the hands of an artisan, and ultimately into their home. And always with the intent to create beautiful lives.”. Show Highlights: Asha shares the compelling story of her childhood and her incredibly visionary parents. Jaipur Living is a family enterprise and Asha’s Father is known as “the Ghandi of the rug business”. Jaipur Living has a handmade, custom line of rugs and has award-winning designs and team: they were the winner of the last 2 Dallas ARTS Awards and 3 design awards in 2020 at Domotex in Germany. 95% of interior designers rate Jaipur Living as better than other rug companies when it comes to products and customer service. Asha praises the 40,000 artisans in more than 600 villages in India for the beautiful work that they do. These artisans earn a sustainable wage that far surpasses the industry average, and also receive access to healthcare, education, and social development opportunities, in partnership with the Jaipur Rugs Foundation. Asha’s personal favorite features on their newly-designed WEBSITE includes real-time inventory, Pantone color matching, instant quotes, and the ability to customize the size and shape of more than 600 rugs. Jaipur Living has a comprehensive swatch program: free swatches are available on every single product that they offer. Touch and feel, and share with your customers! They have THOUSANDS of products in stock and ready to ship, and orders ship within 4-6 hours of receipt of order. Jaipur Living works hard to design beautiful things across all price points, and they are proud of their dedicated customer service! Creating beautiful lives is the mission of Jaipur Living, and they strive to keep the art of weaving alive. The art of weaving is passed down from generation to generation. Asha shares how each and every rug has a story behind it. LuAnn addresses the designers listening to the show regarding the value and practical reasons that it makes sense to work with Jaipur Living. In future episodes, LuAnn will be sharing more about the value, features, and benefits of working with Jaipur Living, so stay tuned! Thank you, Asha and Jaipur Living, for sponsoring this podcast! Resources: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Sara’s Blog post onLuAnn’sBlog Power Talk Friday Luann Live LIVE CLASS with Sara Lynn Brennan, Starting April 22! If you need help with your processes, in getting your business systemized so you can scale, you can hire, you can finally be confident in your projects, Process Leads to Profits is back! To find out all about this live class, taught over 6 consecutive weeks starting April 22, go to Process Leads To Profits. Please Extend A Warm Welcome to Our New Sponsor By Visiting Their Links! Jaipur’s Purpose Is To Create Beautiful Lives! Get Started Creating Yours, Now! Jaipur Living’s Website - Easy to Browse, Custom Calculator, Products Ready to Ship! Jaipur Living’s Instagram: #jaipurliving Jaipur Living’s Facebook Jaipur Living’s Pinterest Book Mentioned: The Healing Organization: Awakening the Conscience of Business to Help Save the World by Raj Sisodia and Michael J. Gelb
Welcome to a Well-Designed Business! Today is a special episode because it features a #smartlady that LuAnn has come to know over the last several months and has been impressed by how thoughtfully and purposefully she runs her interior design firm. Traci Connell joins LuAnn and weaves in info not only about how she designs, but how she delivers the design process to her clients. You’re going to learn how Traci reflected, analyzed, and documented what she did, how she did it, and what worked and what didn’t, all in the face of tremendous anguish and hardship. Traci is the combination of a sweet, southern lady with the grit and fortitude it takes to not only survive but to thrive and to provide for herself, her family and her staff. Traci Connell is an award-winning creative entrepreneur whose business sense and design skills are combined with a passion for delivering interiors that are at the heart of livable style. Her well-edited spaces feature functionality for a distinctive aesthetic she calls Ease of Glamour. She gives you luxury you can live in along with an innovative customer service experience that saves you time and money. High-end design, business savvy and a simplicity-driven approach — that’s what makes Traci one of leading interior designers in Dallas and the surrounding areas. Traci’s projects have been featured on the cover of Luxe Interiors and Design as well as projects showcased in Traditional Home, among numerous other publications. She has been named D Home Best Designer of 2018, 2019, and 2020 and was included in the 2018 Gold List by Luxe Interiors and Design. Her latest endeavor is her consulting business to teach other designers how to get unstuck and scale their business just like she did using her proven system that she tested and developed over the past 8 years. She is really excited to share this system with others. Check out her website Traci Connell for more details. Show Highlights: Traci shares her story and describes how she was trying to up-level her business during a trying time but couldn’t get any straight answers to the questions she had. This experience gave her the desire to help other designers who are experiencing setbacks to get unstuck. Remember that you have a choice! Get vulnerable and accept help from coaches, mentors, or whoever it takes. There’s no reason to go it alone. Put your business under a magnifying glass and take a hard look at your finances, margins, and revenue streams. Evaluate your pipeline and run your projections for the year. Create processes and systems for your business. As Traci explains, this is KEY in being able to confidently deliver an excellent client experience, to be able to scale, and to be able to take time off from your business when you need it to take care of yourself, especially if you may be in crisis like she was as she built her business. It is critical to build the right team. You must surround yourself with a team that can execute and help grow and run your firm profitably. Traci shares her concept of “Ease of Glamour”, which is livable luxury, and tips on how she streamlined her own personal life. The confidence behind finding your niche is super-important. Always deliver more than what is expected. This communicates value to the client. Traci is coaching and teaching other designers like you to go from setbacks to success using her proven system that she has tested and developed over the past 8 years. For more info go to Traci Connell. Links : LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Sara’s Blog post onLuAnn’sBlog Power Talk Friday LIVE CLASS with Sara Lynn Brennan, Starting April 22! If you need help with your processes, in getting your business systemized so you can scale, you can hire, you can finally be confident in your projects, Process Leads to Profits is back! To find out all about this live class, taught over 6 consecutive weeks starting April 22, go to Process Leads To Profits. Is Chairman of the Board Right for Your Business? LuAnn Nigara Connect with Traci! Traci’sEmail Traci’s Coaching Website Traci’s Interiors Website Traci’s Instagram Traci’s Facebook Traci’s Pinterest SPECIAL ANNOUNCEMENT: If you are listening in real-time, we are on the 2nd day of our epic online summit hosted by Mydoma Studio. It is called 19Hours. A huge thanks to Mydoma Studio as well as our other sponsors: Kravet, Article, Kirsch, Jaipur Living, Monogram, IDS, Revelwoods, Summer Classics, and Gaby Home. Traci will be on LuAnn’s panel Thursday, April 9th, along with Sandra Funk, Monica Wilcox, and Tobi Fairley. Don’t miss it!! Event: 19hours Hosted by: Mydoma Studio Monday, April 6th - Thursday, April 9th This is a FREE VIRTUAL EVENT! Presentations Each Day at 11am, 1pm, and 3pm EST. It will be recorded for later viewing. This Is The Industry’s Answer to Covid-19 and Contains Much of the Content That Was Planned for HP Market. DON’T MISS the Solo Presentations by Some of the Industry’s Top Business Leaders and Panel Discussions with Some of the Industry’s Top Designers! To Sign Up, Go to 19hours Thank You to This Podcast Sponsor: Connect with Your Local Kirsch Distributor Now! Kirsch Other Shows Mentioned: LuAnn #491 Chairman of the Board Opportunity Nancy Ganzekaufer #15, #159, #256, #389 Nicole Cole #509 Kim Merlitti #361, #442 Michele Williams #137, #180, #395, #424 Denise Wenacur #513 For conversation about the importance of reciprocal mentoring and paid coaching, go to Rasheeda Gray #267,
Welcome to A Well-Designed Business, it’s Power Talk Friday! Sara Lynn Brennan joins LuAnn to chat about faith or fear. Earlier this year, Sara wrote a blogpost titled, “Are You Operating Your Design Business Out of Faith or Fear?” and in the midst of the current pandemic, it seems like a great time to re-visit her reflections. Although her original intent had nothing to do with the Corona Virus, there are lessons in the article that are certainly timely and applicable to our current situation. Sara is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish. Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market and as a host and speaker at local design events and shows. Show Highlights: LuAnn’s interview with Candy Scott in Episode 279 was the inspiration behind Sara’s blogpost, “Are You Operating Your Design Business Out of Faith or Fear?”. A lot of drama stems from fear, and this was Sara’s epiphany that even the design experts have the same doubts as everybody. Be prepared for problems, but having the right processes in place will give you confidence that you’ve covered all of your bases. Problems that might occur will not be because you weren’t following through. Drama in projects can stem from lack of communication, expectations, mistakes, personalities, etc. How you handle it is what makes all of the difference. Look for common ground where your clients feel heard and happy. If you’re working from home during this outbreak, explain upfront to your client that your kids are home and there may be some interruptions during a phone call. Conversely, if you’re talking with a client and their kids are home and interrupting, don’t roll your eyes or express frustration. Let them know it’s ok because you’re both in the situation together. Offer to reschedule if that is better for them. This quarantine is slowing us all down and giving us common ground, and opening up opportunities to have hard conversations. LuAnn addresses fear and the ways it can impact our business relationships. Sara offers ideas to make things happen during this downtime. Know your worth! Doing your best isn’t just what you showed up that day, doing. Doing your best is being prepared to do your best and doing extra. Gather your best resources, and spend your time sourcing so that you have the opportunity to provide your finest services. Showing up with a plan, some knowledge, and a background will separate you from the others who are just showing up. This is what Sara means when she says, “Showing up is not enough.” Are you going to be the person who deflects and doesn’t want to look bad? Or are you going to be the person that owns it because you can see where it went wrong and you’re going to make it better? Take this time to re-organize and streamline your business. The more informed the client is, the further along you can get with them, faster. Clarity is key and comes from preparation. Links: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Sara’s Blog post onLuAnn’sBlog Power Talk Friday SPECIAL ANNOUNCEMENT: Event: 19hours Hosted by: Mydoma Studio Monday, April 6th - Thursday, April 9th This is a FREE VIRTUAL EVENT! Presentations Each Day at 11am, 1pm, and 3pm EST. It will be recorded for later viewing. This Is The Industry’s Answer to Covid-19 and Contains Much of the Content That Was Planned for HP Market. DON’T MISS the Solo Presentations by Some of the Industry’s Top Business Leaders and Panel Discussions with Some of the Industry’s Top Designers! To Sign Up, Go to 19hours Interior Design Standard IWCE 2020 Connect with Sara! Sara’s Website Sara’sInstagram Process Leads to Profits- Starts April 22nd! Get Your Early Bird Pricing Now! Sara’s Blog post onLuAnn’sBlog Thank You to These Podcast Sponsors: FREE Trial! A One-Stop Shop to Keep Everything Organized! My Doma Studio: A Well Designed Business Monogram - Work with Us Open Your Trade Account with ARTICLE.comHere! Article Previous Shows Mentioned: Nancy Ganzekaufer: 15, 159, 256, 389 Nicole Heymer: 125, 317, 466 Candy Scott: 227 Sandra Funk: 02, 145 Sara Lynn Brennan: 463, 514
Welcome to this episode of A Well-Designed Business! Gabriela Gargano joins LuAnn in this episode to caution us as entrepreneurs about being careful not to apply reasons and rationale to decisions that we are facing because we are reluctant to take the risk. Gaby also shares some very specific strategies that she is employing as the CEO of her design firm in light of the Corona Virus, which you will likely find very smart and useful! You are going to love these ideas! After graduating from college with degrees in Art History, Hispanic Studies, and Business Economics, Gaby spent more than a decade at Goldman Sachs, as a sales trader and relationship manager. She simultaneously grew her passion for interior design through real estate investing, renovation, and staging of her properties in Manhattan. In 2016, she decided to leave finance and establish Grisoro Designs, a full-service interior design firm located in New York City. Gaby’s style blends clean lines with rich textures and eclectic pieces, referencing art, and vintage design. The team's process is anchored in a deep understanding of each client's design goals, functional needs, and lifestyle. By implementing a transparent process, clear communication, and active project and budget management, they can provide a seamless experience, resulting in a beautiful and functional space that truly feels like home. Grisoro Designs has been featured in Architectural Digest, House Beautiful, Domino, and several other publications. Services offered include interior design, full-scale renovations, project management, budget management, art curation, and real estate advisory. SPECIAL ANNOUNCEMENT: Event: 19hours Hosted by: Mydoma Studio Monday, April 6th - Thursday, April 9th This is a FREE VIRTUAL EVENT! Presentations Each Day at 11am, 1pm, and 3pm EST. It will be recorded for later viewing. This Is The Industry’s Answer to Covid-19 and Contains Much of the Content That Was Planned for HP Market. DON’T MISS the Solo Presentations by Some of the Industry’s Top Business Leaders and Panel Discussions with Some of the Industry’s Top Designers! To Sign Up, Go to 19 Hours Show Highlights: Gaby was at Goldman Sachs during the 2008 recession. Decide what you want your business to look like. The indicators that Gaby used to evaluate when it was time to grow: Assessing her past, current, and projected pipeline. She made sure that she was attracting the type of clients that will take her into the future. She recognized that she was so fatigued that she was jeopardizing her ability to deliver her creative best to her clients. She realized that she and the employees she had on board were consistently being pushed to their limits, and this was leaving a lot of room for errors. Working from home is fine, but getting space brings an elevated sense in having your own studio. You’re able to have your full-time employees there, bring on an intern, and have your vendors and clients meet you there. Remember that this Covid-19 crisis isn’t forever. Take this time to learn to work better remotely. Find more ways to be collaborative and keep the lines of communication open. As entrepreneurs, we have to figure out a way to work through this. Focus on business planning in greater detail, such as business expenses, hurdles, goals, targets, etc. Most importantly, do not delay in responding and looking at what changes you need to make in order to protect your cash flow. Make rational, unemotional decisions when you are calm. Make decisions based on thoughtful evaluation with your CFO or whoever helps you with your finances in your business. Commit to taking the actions that you make a decision on. This planning and effort will help to provide you with a peace of mind, which is very important subconsciously for your team. When you’re calm and positive, your team will feel that. Don’t overreact. But don’t NOT act! LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Connect with Gaby! Design Firm: Grisoro Designs Principal: Gabriela Gargano Gaby’s Instagram Gaby’s Website Do YOU Need Help with Your Past, Current, or Projected Pipeline? Michele Williams: Scarlet Thread Consulting Kim Merlitti: KMM Consulting Thank You to These Podcast Sponsors: Kravet For 10% off any Kravet Wallpaper, Fabric, or Trim Enter at Checkout This Promo Code: awdb10 Kirsch Connect with Your Local Kirsch Distributor Now! Mentioned Episodes #519
Welcome to A Well-Designed Business! LuAnn’s guest today is Melissa Lindsay, Co-Owner of Pimlico Interiors, located in Westport, CT. She will be sharing some of the methods and tactics that she and her partner, Jill Kakaletris, use when dealing with difficult conversations and difficult clients. As #seasoned designers, Melissa and Jill have had their share of difficult conversations with clients and together they have developed a personal philosophy for handling these as well as some actual tips to help you navigate them, too. Whether you are crafting an email or having a hard person-to-person discussion, there are some strategies here that you can most certainly find useful! Melissa brings 20 years of luxury residential design experience and award-winning interiors to the firm. Named at home Magazine’s A-list award winner multiple years over, she has been lauded by industry professionals from Celerie Kemble to Bunny Williams. Show Highlights: Be truthful with kindness and grace! Listen more than talk. This is the only way to truly know what the obstacle is for the client. And if you are reading an email from a client--- read it closely and consider only what it says; don’t make up stuff in your head. Keep to your talking points and be clear and focused. Keep the conversation respectful and unemotional. Know your value and be confident in it. Have a value statement prepared that you are ready to say when you are in a situation that is getting tricky. Keep re-stating your points, rephrasing if necessary, and don’t get dragged into details that are irrelevant. This distracts from the solution. Keep a cache of pre-written emails that you can go to in the tough moments. You can tweak as needed for the present client. This helps in both diffusing your emotion of the current situation as well as saving not having to start from scratch over and over. Stop talking once you have made your points. By continuing to talk it opens the conversation to points that are not core to the current conflict. Resources: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! The Power Talk Friday Tour LuAnn Live Connect with Melissa! Pimlico Interiors Interior Design Standard East End Interiors Trade Mydoma Studio: Well Designed Business Kirsch Stamford Waterside Design District March 19this the 4th birthday party for this podcast! Thanks to Kravet Inc for hosting this. Please join us 5:30- 7:30 pm at the Kravet Work Space Showroom at 200 Lexington Ave NYC. You can find the RSVP on EventBrite as well as on the website under the Events Tab. March 21stto 24th Exciting Windows and IWCE / March 25th to the 27th Teaching the Professional Window Coverings 7 Step Process, which is open to the public. Go to Exciting Windows. At the IWCE, Luann will be doing Closing the Sale Begins with Hello, as well as moderating some panels on Profitability with the Vin Man and Michele Williams. Next, LuAnn has a panel with Sara Brennan on Packaging your Process and Working with Window Treatment Professionals with Sara Brennan and Vita. Please visit IWCE-Vision. April 2nd, Thursday, East End Interiors is celebrating 30 years in business this year and they have invited LuAnn to speak at their showroom in Long Island NY. If you were at LuAnn Live last year, then you know Sal and Enza and you already know what a fantastic family business they run. If you are in the NY Metro area, especially LI, you must make the time to join us so you can see everything they have to help you complete all of your design projects. They are a strictly to the trade showroom featuring furniture, lighting, accessory and more. LuAnn is also delighted to share that they are the Exclusive VIP Experience Sponsor for LuAnn Nigara Live 2020. High Point Market in April. It all starts with LuAnn’s PTF Tour on Friday, April 24th, 8am to 11:00 pm. Yup, all day, this event is jam-packed, loaded-to-the-gills, with eye-opening A-ha’s and advice specific to your business. LuAnn brings you 3 of her PTF Experts and one of them is Sandra Funk, the CEO of HOF. Sandra will be on an upcoming PTF where you will learn how she truly runs the back end of her business. And then, get to spend the whole day picking her brain? Uhmmm, the price of admission is worth it right there, no question. During the next few days at HP, LuAnn will have several presentations and panels. Saturday, April 25th, she’ll moderate a panel at the showroom of the newest sponsor to join the show, Jaipur, which will be co-hosted by Revelwoods and the Interior Design Society. They will be talking about the Design-Build Process and how to navigate the big-ticket projects. On Sunday, April 26th, LuAnn will be in the HP Theater at 12:00 noon for a very special one-on-one conversation with a very special friend, designer, and all around outstanding human being…not sure if ASID wants the proverbial beans spilled yet…so just put LuAnn on your dance card! Here’s a hint: If you were at LuAnn Live, you could probably make a good guess as to his name… Sunday at 4:00 pm you can always find LuAnn at the Kravet showroom. This is a wonderful opportunity to see and meet the incredible leadership team atKravet Inc. Later at 6:00 pm Sunday, there will be a special VIP party with Mydoma Studio. YOU are the special VIP :) This is a kickoff event to celebrate this new collaboration, so please join us. I THINK THIS IS THE PART IN QUESTION Monday morning, LuAnn will moderate a panel all about Process Leads to Profits. LuAnn’s friend and Process Leads to Profits course teacher, Sara Lynn Brennan will be there along with a few others yet to be announced. This is also hosted by Mydoma Studio. Check LuAnn’s Website later this month for all of the locations and details.
Welcome to this episode of Power Talk Friday! Join LuAnn and her guest, Victoria Sanchez, in this thought-provoking conversation about changing things up in the way we educate interior designers. Her concern is if we don’t start to make changes in the design curriculum, then we, as an industry, are at risk. At one time, Victoria served as in interior design professor at Marymount University and this is where the conversation begins today. As LuAnn will tell you, this is a totally new idea to her and many of us, and sometimes you don’t know what you don’t know! Just wait until you hear what Victoria proposes! Victoria Sanchez, one of America’s premier design professionals, has been creating one-of-a-kind interiors for hundreds of prominent clients over the past three decades. Dubbed a home décor “style maker” by Luxe magazine, Victoria is an award-winning designer who offers services ranging from project management and space planning to kitchen and bath design and furniture selection. She and her team are backed by the region’s leading contractors, painters, architects, kitchen and bath pros, flooring specialists, audio-visual experts, and other professionals. Victoria, whose work has appeared in publications nationwide, is known for her extraordinary customer service, fee integrity and ability to help clients get the highest return on their design investment. She has designed multiple homes for the same clients and has worked with companies to design the interiors of apartment buildings, boutique hotels, and law offices. Victoria spent the majority of her career in Alexandria, Virginia, providing design services to Fortune 500 executives, lobbyists, military generals, doctors, lawyers, investment specialists and other professionals throughout the Washington, D.C., metropolitan area and along the east coast. While there, she also ran her ‘Victoria at Home’ shop, the area’s leading source of elegant home furnishings and accessories. Her collection of the finest upholstery, furniture, art, lighting, and pillows was carefully and proudly curated from an international network of vendors and suppliers. Now based in Santa Fe, New Mexico, Victoria is keeping busy in ways she had never imagined. From charitable design work to the restoration of heritage buildings, the depth and breadth of her work have expanded while her style becomes more and more influenced by the new colors and nature that surround her. She continues to travel back to the East Coast on a regular basis, taking on projects across the country. Victoria also speaks at design industry events across the United States. She is currently active in the American Society of Interior Designers and holds Bachelor of Arts and Masters degrees in Interior Design from Marymount University. She also previously served as an interior design professor and was a board member of the Washington, D.C. chapter of the International Furnishings and Design Association. Show Highlights: The internet and all the design centers being opened to retail now both present concern to interior designers, because consumers now have the same access as designers. A bigger cause for concern is that we are not producing business-minded interior designers when they graduate from their programs. The top ten schools in the country have the same curriculum due to certification requirements. Victoria explains that colleges are trying to pack far too much information into a 4-year program. Students must learn residential design, commercial design, sustainability, and technical presentation skills, in addition to the general education classes. The solution offered by Victoria is to take the programs, pull them apart, and offer three separate interior design programs: residential, commercial, and technical presentation. This would allow schools to offer more courses, such as business law, accounting, marketing, and professional practices. We are moving forward in our profession when we can offer a student the opportunity to be a designer with a business brain. Interior design is very tactile; therefore, a designer misses the basics when rushing through courses and doing work digitally. It’s not that industry leaders are apathetic to change, but they are tasked with the traditional models of teaching the student all of the aspects of interior design. Changing the curriculum to product business-minded interior designers represents a challenge to CIDA (Council for Interior Design Accreditation). LuAnn and Victoria discuss ideas for implementation. LuAnn points out that those running the most successful interior design firms come with experience or training in running a business. It’s a business first, and a design firm second. The younger generation of designers understand that they need business skills, and are currently turning to podcasts to learn what schools aren’t teaching them. Resources: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Connect with Victoria! Victoria’s Website Victoria’s Pinterest Victoria’s Facebook Victoria’s Instagram Podcast Sponsor: Article Open Your Trade Account with ARTICLE.com Here! Mentioned Episodes: Dr. Ellen Fisher Ep #71 Ashlina Kaposta Ep #109
Welcome to this episode of Power Talk Friday! Today, LuAnn shares her findings on coaching a diverse group of entrepreneurs. As it turns out, they have several tangible things in common that she was so impressed by that she decided to dedicate a podcast to complimenting these special people and laying out for you what she has discovered in their time together. As she relates, this has been an ‘A-ha!’ moment for her, and she hopes it will be for her listeners, as well. If you don’t already see yourself in these descriptions, perhaps it’s time that you do something to work toward them. Additionally, LuAnn brings you exciting news of her upcoming LIVE events that she will be attending spring and summer, and invites you to join her because she LOVES meeting you in person! Show Highlights: The 3 Traits of Smart Business Owners: They come to every session with a truly open mind. They listen, ask great questions, and take action on ideas that are new to them and that sometimes even make them a bit nervous. They understand the importance of having a coach because it is an investment in their business. A coach can help you grow beyond what you imagine for yourself and shorten the learning curves. They have hope. Hope for themselves, hope for their business, and hope for the industry. They seek out new ideas and new ways to make a profit, to succeed and service a client where the client needs it the most. Companion questions to ask yourself: Are you open to taking advice? Even advice that you think might not work for you? If you are the sum of the 5 people you spend the most time what, how does that make you look? What does your crew look like? Do you create opportunities through mentoring, coaching, and eduction that increase your value and your business acumen? Do you believe in yourself? Do you know your value and how you enrich other peoples’ lives? Do you take your talent and your abilities serious enough to invest in them? March 19this the 4th birthday party for this podcast! Thanks to Kravet Inc. and 200 Lex for hosting this. Please join us 5:30- 7:30 pm at the Kravet Work Space Showroom at 200 Lexington Ave NYC. You can find the RSVP on EventBrite as well as on the website under the events tab. March 21stto 24th Exciting Windows and IWCE / March 25th to the 27th Teaching the Professional Window Coverings 7 Step Process, which is open to the public. Go to Exciting Windows. At the IWCE, Luann will be doing Closing the Sale Begins with Hello, as well as moderating some panels on Profitability with the Vin Man and Michele Williams. Next, LuAnn has a panel with Sara Brennan on Packaging your Process and Working with Window Treatment Professionals with Sara Brennan and Vita. Please visit IWCE-Vision. April 2nd, Thursday, East End Interiors is celebrating 30 years in business this year and they have invited LuAnn to speak at their showroom in Long Island NY. If you were at LuAnn Live last year, then you know Sal and Enza and you already know what a fantastic family business they run. If you are in the NY Metro area, especially LI, you must make the time to join us so you can see everything they have to help you complete all of your design projects. They are a strictly to the trade showroom featuring furniture, lighting, accessory and more. LuAnn is also delighted to share that they are the Exclusive VIP Experience Sponsor for LuAnn Nigara Live 2020. High Point Market in April. It all starts with LuAnn’s PTF Tour on Friday, April 24th, 8 am to 11:00 pm. Yup, all day, this event is jam-packed, loaded-to-the-gills, with eye-opening A-ha’s and advice specific to your business. LuAnn brings you 3 of her PTF Experts and one of them is Sandra Funk, the CEO of HOF. Sandra will be on an upcoming PTF where you will learn how she truly runs the back end of her business. And then, get to spend the whole day picking her brain? Uhmmm, the price of admission is worth it right there, no question. During the next few days at HP, LuAnn will have several presentations and panels. Saturday April 25th,she’ll moderate a panel at the showroom of the newest sponsor to join the show, Jaipur, which will be co-hosted by Revelwoods and the Interior Design Society. They will be talking about the Design Build Process and how to navigate the big-ticket projects. On Sunday, LuAnn will be in the HP Theater at 12:00 noon for a very special one-on-one conversation with a very special friend, designer, and all around outstanding human being…not sure if ASID wants the proverbial beans spilled yet…so just put LuAnn on your dance card! Here’s a hint: If you were at LuAnn Live, you could probably make a good guess as to his name… Sunday at 4:00 pm you can always find LuAnn at the Kravet showroom. This is a wonderful opportunity to see and meet the incredible leadership team at Kravet. Later at 6:00 pm Sunday, there will be a special VIP party with Mydoma Studio. YOU are the special VIP :) This is a kickoff event to celebrate this new collaboration, so please join us. Monday morning, LuAnn will moderate a panel all about Process Leads to Profits. LuAnn’s friend and Process Leads to Profits course teacher, Sara Lynn Brennan will be there along with a few others yet to be announced. This is also hosted by Mydoma Studio. Check LuAnn’s Website later this month for all of the locations and details. Wednesday April 29th LuAnn will be back in NYC and NYSID has invited her to do a solo presentation and book signing. This is open to the public and is an evening event. On May 20th, the Philadelphia Chapter of IFDA has asked LuAnn to speak and her friends at the Kravet showroom are hosting. Please join us. June 4,5,6, ASID California is having their annual conference in Santa Barbara this year and they have invited LuAnn to do a solo presentation and moderate a panel. Currently, they are finalizing the designer speakers and panelists and so far, it’s looking like A-List all the way! A minute later on Jun 9th LuAnn may be confirming an event with the NKBA NJ Chapter, so stay tuned on that. June 16th, LuAnn’s friend, Vita, her co-host from their WTF episodes is having a grand opening party at her brand-new work room and she will be there for this celebration. Hope you will come too! We will get as many of these as we can on my website but if one in particular is right for you and it is not on my site, reach out to the hosting event for the details. LuAnn’s website is LuAnn Nigara. And of course, in the fall there will be LuAnn Nigara Live, It’s About the Conversation again, here in NJ. Please be on the email list for when she announces ticket sales are open—go to LuAnn Live. For now, keep early November open and plan your budget for tickets, flights, and hotels. The announcement will be later this month for sure! Want to make LuAnn’s day? She really does love to take her friendships from virtual to real, so please plan to attend at least one of these events. Resources: LuAnn’s Website LuAnn’s Podcast - Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Special Thanks to Podcast Sponsor: Kirsch
Welcome to the epic 500th episode of A Well-Designed Business! So far, it's been a wild ride, and we've fully enjoyed every minute of it! Even LuAnn, the consummate positive thinker, ever-optimistic dreamer, and earnest believer in the truth, could not foresee all the joy she has experienced, and the delightful connections she has made, because of this podcast! Join us today, for this truly memorable episode! Recently, LuAnn has been spending time reflecting on all the pleasure that this podcast has brought her. She's been thinking about all the people she's met, the invaluable relationships she's formed, the opportunities she's been given, and the ones she has helped to create through this podcast. She has also taken the time to break down the various business strategies she's used in running this platform. In today's episode, she shares the five things that she learned behind the scenes, from doing this show. Be sure to tune in today, to hear about the 5 Keys that LuAnn believes were essential for her to have in place, to allow for her calling to happen. Show Highlights: LuAnn talks about the 5 essential keys to success. Talking about passion. How LuAnn realized that she needed to do a podcast. Looking for something to light her up, back in 2013. Lessons learned from golf lessons, surfing lessons, and 46-mile bike rides. Never looking back, only ahead for what was to come. LuAnn shares her true passion. Even the hard days have been an absolute joy for LuAnn. Creating a business plan with cold, hard facts. Making clear decisions, based on facts and up-front agreements. Clarity creates calm and purpose because when you have a plan, you are more likely to get to where you want to be. Having an unrelenting, single-minded, and focused commitment to getting things done. Every business is always a work in progress. What you need, to be successful. Commitment is showing up on schedule, being prepared to do what you said you would do, and doing the work. What it takes, to run a village. LuAnn has been blessed by the most amazing village of the brands who believe in this show. It has been through the village of guests, sponsors, co-authors, and listeners that LuAnn has grown, and learned so much, in the last four years. Some valuable lessons were learned from doing LuAnn Live. Paying other people to deal with the details and fill in the gaps. Having the support of our amazingly gifted podcast village. The sad loss of a dear friend, Liza Jones. Treasuring the support of all her co-authors. Make someone's day, and decide to be excellent! Previous shows mentioned in this episode: Nicole Heymer #125, #317, and #466 Taylor Spellman #106, #390, and #467 Michele Williams #137, #180, #395, and #424 Sarah Daniele #91, #119, and #177 Jenny and Greg Madden #332 Corey Damon Jenkins #388 Eileen Hahn #363 Wendy Glaister #386 Links: LuAnn Nigara My Doma Studio Kravet Article Kirsch Revel Woods
Welcome to the last podcast for 2019! Today, we have Sally Williams, the owner of Colorful Concepts Interior Design, based in Raleigh, New York, with us on the show. Sally knows who she is, what she is capable of doing, and what sets her apart from other designers. And this comes across very distinctly in her carefully thought-out and exceptionally well-written bio. Listen in today, to hear what Sally has to share about the way she markets and grows her design firm. Sally is very clear about what she will do and what she won't do in her business. And she knows precisely what to say when she has to have difficult conversations with her clients. This is Sally's secret sauce because certain conversations can be very hard to have if you're not prepared. In today's show, Sally explains how she's equipped herself for having these hard conversations with clients, and she talks to us about two changes that she made in her firm, which have resulted in a 40% increase in her gross sales in just one year. Be sure to tune in today, to find out more! We wish you the happiest and most successful of years in 2020! Show Highlights: Sally explains how she achieved a 40% growth in her business this year, by making two changes. Changing to charging an hourly rate, rather than a flat fee. Sally explains how she estimates the cost of a design project. Sally's mechanism for billing her clients for additional work. Sally explains how she and her team track their hours. Sally walks us through her strategy wall for new projects. Setting things up for a new project. Sally explains how she persuades new clients to hang in there, and bear with her until she's ready to start with their project. How Sally and her team coped with a 40% growth this year. Creating touchpoints for keeping the communication with the client open throughout a project. The wrapping-up process. Susan Brunstrum (#36) has developed a great process for wrapping up a design project. Charging the same mark-up percentage on products across the board. Sally explains how she builds her pipeline and markets her business. Bio: Sally Williams, the Owner and Principal Designer of Colorful Concepts Interior Design has a design aesthetic that is timeless and free of stylistic premises working in contemporary and traditional spaces alike. Sally is a CQRID-certified Interior Designer who has also earned an Accounting degree from the College of William and Mary. She worked in Corporate Accounting Management prior to following her life-long passion for Fine Art and Craft by opening a Gallery in downtown Raleigh, North Carolina. During her seven years of Gallery ownership, Sally’s eyes were opened to the world of Interior Design. With the encouragement of Gallery clients, friends, and family, she pursued vigorous self-study of the field. In 2002, Sally closed the Gallery and Colorful Concepts was born. The gallery and artists Sally worked with continue to inspire her design approach today. She begins her designs with the color palette, which sets the tone for the entire project. Sally transforms a space artistically, providing balanced composition and soulful color schemes set in crisp optimistic environments. She has a strong philosophy that environments impact peoples’ daily lives, and she works with the client to deeply understand what they want and need in their space. As the daughter of a United States Foreign Service Officer, Sally spent much of her childhood overseas. A multi-cultural heritage of French-Canadian on her Father’s side, and Peruvian on her Mother’s, has also inspired Sally’s creativity, which is delivered beyond her client’s expectations. Sally is a Past President of the Triangle Chapter of the Interior Design Society; a member of numerous Professional Associations including the Home Builders Association and the Remodeler’s Council; and is a volunteer with the Leukemia and Lymphoma Society and the Carolina Designer Craftsmen Guild. Sally has lived in Raleigh for thirty years, where she and her husband, Richard, raised their two daughters - Angela and Nancy. Colorful Concepts Interior Design is a full-service Interior Design studio providing professional services in residential renovation design, space planning, new home materials selections, custom window treatments, and furnishings, fine art and craft consulting, and more. At Colorful Concepts Interior Design, long-term client relationships are valued, and we look forward to working with you on future projects as well. We are fortunate to serve clients in a way that truly enhances their lives. Previous shows mentioned in this episode: Cheryl Clendenon # 482 Susan Brunstrum # 36 Nicole Heymer # 125, #317, and #466 Fred Berns #22, #48, #96, #174, #226, #289, #337, #393, and #460 Links: Colorful Concepts Interior Design Instagram Facebook Dering Hall Luann Nigara Well Designed Article My Doma Studio: A Well Designed Business
Welcome! Today, Laura Umansky, the principal of Laura U, (episode # 64) joins us once again on the show. Laura very clear about her vision for her firm and she is currently guiding her company to work towards growing from a five-million-dollar firm to a ten-million-dollar firm. In today's episode, Laura explains that, for her, this kind of growth requires a team of outside expert consultants, including an outside CFO, an EOS (Entrepreneur's Operating System) consultant, and her business advisor, in addition to her internal team. Laura is a true #smartlady, so be sure to listen in today, to hear this outstanding conversation. Laura is the Founder and Creative Director of Laura U Interior Design, which is based in Houston, Texas. Her work has been featured by esteemed media outlets, which include Elle Decor, House Beautiful, Modern Luxury Houston, Veranda, and Luxe Interiors. Laura is also in Carl Dellator's brand new book, On Style: Inspiration and Advice from the New Generation of Interior Design, which was released in the fall of 2019. Tune in now, for more! Show Highlights: Laura is ultra-focused and she is a major planner. Nothing happens by accident so you have to be prepared to be lucky. Laura talks about the intentional way that she and her plan for her business to be run. Work begets work. You need to put yourself out there, plan, and get involved with your community, for things to come back to you. Laura is ready to take her firm to the next level. She explains what this means for her. Structuring a business to scale it. Laura describes the kinds of decisions she has to make in her firm. For her first seven years in business, Laura worked without the assistance of any advisors. Laura started working with a business coach four or five years ago. Working with a virtual CFO. Laura has chosen to run her business on the EOS (Entrepreneur's Operating System) system. The EOS system can even be used for a family! Always doing what's best for the business is vital. How Laura manages to be both the visionary and the integrator for her firm. Laura talks about the processes that are involved in growing her firm from a five-million-dollar company to a ten-million-dollar company. Being a life-long-learners with a growth mindset is important for scaling a business. Laura talks about Carl Dellator's book, On Style, which has just come out. Bio: Laura Umansky is the Founder and Creative Director of Laura U Interior Design, a firm based in Houston, TX. Design has always been a part of her life. From a young age, Laura was deeply influenced by her environment, constantly finding ways to arrange her possessions with meaning and purpose. Seeing her father build her childhood home in Seguin, TX was the starting point of her career. “To see that he could do that, create our home with his own two hands…that lit something inside of me,” says Laura, who went on to study art at the University of Texas and subsequently obtain her Masters in Architecture from the University of Houston. In 2006, she founded Laura U Interior Design, bringing her unique vision for Classically Current interiors to life. “Interior design, the way we practice it, is a true luxury,” Laura says. “Every part is crafted by human hands. We take great care to find out what matters to our clients most, and then to articulate that through great design.” Every interior is an authentic reflection of our clients’ passions and values so that just like Laura, they are never without something they enjoy. Laura’s work has been featured by esteemed media outlets, including Elle Decor, House Beautiful, Modern Luxury Houston, Veranda, and Luxe Interiors. Previous episodes mentioned in this show: Laura Umansky #64 Kimberly Merlitti #361, #432 LuAnn PTF #491 Books mentioned: Traction by Gino Wickman Rocket Fuel by Gino Wickman and Mark C. Winters Links: Website: Laura U Interior Design Instagram: Laura U Interior Design Pinterest: Laura U Interior Design Facebook: Laura U Interior Design Article Trade Program Mydoma Studio Process Leads to Profits with Sara Lynn Brennan Profit with Window Treatments with Vita Vygovska What Would Lu Do Design Build for Profit with Jenny Slingerland
Welcome to the show! Today, Britany Simons joins us. Britany founded her full-service design firm, Britany Simon Design House, in 2010. Her work caught the attention of national media and this helped to launch Britany into the world of television and media. In today's episode, she talks to us about her experience of being in the seventh season of the hit HGTV design challenge series, Design Star. She shares the lessons she's learned from doing the show, and how she applies them today, to her design firm. Be sure to listen in today, to hear about Britany's extensive experience of doing television shows. For the last fifteen years, Britany's design career has covered everything from large-scale commercial renovations to budget-friendly builds, including entire home makeovers. With a degree in Business and Interior Design, Britany's professional career started with working for some of the top design firms in Arizona, where she specialized in kitchen and bath design, as well as the whole construction process, from conception to completion. In addition to being a regular design contributor to television, digital, and print media outlets, Britany has also been the host for the Holiday House series on HGTC.com, a designer on Travel Channel'***** series, Hotel Impossible, co-host of We're Moving In, on the FYI Network, and a featured designer on Bravo Network's new design show, Best Room Wins. Tune in now, to find out more! Show Highlights: Britany enjoys supporting and having the support of other designers. Britany discusses how she stumbled into doing TV design shows. Being on TV isn't as glamorous as it looks. Why you don't make good money on TV unless you get into the fifth season of a show. Some of the lessons Britany learned from being on a TV show. TV challenges are very stressful and you have to be self-sufficient and savvy with your resources because you're left to your own devices. You have to be highly organized to pull off a TV challenge. It's a very testing experience. It's very rewarding to complete a TV challenge. Being on TV is not what you would imagine because it's more exciting for the producers if the designer breaks down and falls apart. What Britany learned about herself, as a designer, from being on TV. Being on TV taught Britany to be more efficient and trust her gut. Learning to understand the process of how things are made, and what's involved with the different aspects of a renovation process. Britany gained a lot of confidence from being on TV. Being on TV certainly opened doors for Britany. You need to know what you want from being on TV before you start because it's a huge time commitment. You need to be mindful of where you're putting your energy. Television has been the marketing that Britany has used in her business. Bio: To Britany Simon, the foundation of good design is about the experience that it gives you. She believes in spaces that blend fashion with function and luxury with livability. With a focus on creating a space that is a reflection of who you are, and an emphasis on how it makes you feel. Her artistic nature, a penchant for the details, and eye for the unexpected have helped her create incredibly distinguished living spaces and striking commercial projects for her clients. Over the last fifteen years, Britany’s experience has spanned across a vast array of projects – from large-scale commercial renovations to whole home makeovers to budget-friendly builds. Although she has had a lifelong love affair with interior design and architecture, Britany received formal training through her bachelor’s degree in Business & Interior Design. She began her professional career working for some of the top design firms in Arizona where she worked on new residential homes, specializing in both kitchen and bath design, from conception to completion throughout the entire construction process. In 2010, she founded Britany Simon Design House – a full-service design firm. The signature style and unmatched execution of BSDH have garnered a notable client roster with projects all over the country. Additionally, her work has caught the attention of national media and helped launch Britany’s foray into the television and media world. Upon being selected on the seventh season of the hit HGTV design challenge series, Design Star, Britany discovered a new passion for television and video production. Her natural talent for design and on-camera presence earned her the accolade of “Fan Favorite” from her season. In addition to being a regular design contributor to television, digital and print media outlets, she has also been the host for the Holiday House series on HGTV.com, a designer on Travel Channel’***** series, Hotel Impossible, co-host of We’re Moving In on the FYI Network, and a featured designer on Bravo Network's new design show, Best Room Wins airing May 2019. Previous episodes mentioned in this show: #420 Amanda Berlin #478 Amber Roy #297 Mikel Welch #338 Orlando Soria #127 Corey Damen Jenkins #255 Anne Rue #220 Darci Hether #258 Lisa Escobar #182 Christie Leu #296 Ruthie Staalsen #291, #397 Cheryl Luckett #267 Rasheeda Gray #486 Christina Bruce #376 Cat French #463 Sara Brennan Links: Website: Britany Simon Pinterest: Britany Simon Instagram: BRITANY SIMON Facebook: Britany Simon Design
Welcome! Today, we have Christina Bruce, the principal of Christina Bruce Interiors in Vero Beach, Florida, with us on the show. Christina was one of the VIP attendees at the LuAnn Live, It's About the Conversation event, earlier this year. LuAnn asked each VIP to let her know, in the months following the event, what they have done and achieved based on what they learned, and the people they met there. So, Christina messaged LuAnn recently, with a long list of the positive things she identified in herself and her business, from the event. In today's episode, she shares the serious questions she had been asking herself about her business, before attending LuAnn Live. She then goes on to describe the things she put into action and the remarkable 180 degrees turn around that she created in her business, as a result of attending the event. Listen in, to hear about the incredible way that Christine transformed her business. Christina started her company in Savannah, in 2009. She then completed several residential and commercial projects in Florida, Georgia, South Carolina, and North Carolina. Christina received an award for excellence for the work she did on a medical center from the Indian River County Chamber of Commerce during this time, and she was also invited to be a guest designer on ABC's Extreme Makeover: Home Edition. The love of her hometown, Vero Beach, drew her back there in 2012. Christina has had the opportunity to further her experience and influence by working with some of the most established communities in Vero Beach, and by helping to complete residential and commercial projects in Texas, New York, and internationally. Tune in today, to learn about the lessons that Christina has learned and the actions she's taken to transform her business. Show highlights: Christina explains why she decided to go to the LuAnn Live event. Attending LuAnn live pulled Christina out of the negative head-space that she had been in before attending the event. LuAnn Live was like a designer's support group for Christine. Christina talks about the significant conversation she had with Taylor Spellman. Learning to look at her motivation, rather than her goals. Parenting always takes priority. Cat and Christine keep on learning together. Some of the actions that Christine has taken. Christine's experience is in high-end residential design. Becoming successful within the demographics of where you live. What Christine learned from Dala al Fuwaires. There will always be times when the things we do don't work. You have to risk failure to succeed. There are some things you should never fake. Christina describes the Christina Bruce Collection, for David Francis Furniture. Talking about partnerships. Podcast green is a wonderful color! Bio: Christina Bruce graduated Magna *** Laude from the Savannah College of Art and Design (SCAD). The Interior Design program at SCAD has been consistently ranked as the number one program in the nation. It is here that Christina not only formed a strong foundation of design principles, but also a true passion for interior design. She formed her own company in Savannah in 2009 and completed several residential and commercial projects in Florida, Georgia, South Carolina, and North Carolina. During this time, she received an award for excellence for her work on a medical center from the Indian River County Chamber of Commerce. She was also invited to be a guest designer on ABC’s Extreme Make-Over: Home Edition where she helped complete the design of the dining room and master bedroom of the home being featured. Savannah’s charm enriched her experience, but the love of her hometown of Vero Beach drew her family home in 2012. In her time in Vero Beach, she has worked with some of the finest architects and builders which has helped to shape her corporate philosophy and relationship with clients. She has had the opportunity to further her experience and influence by not only working with some of the most established communities in Vero Beach but also helping to complete residential and commercial projects in Texas and New York, as well as internationally. She looks forward to many years of successful relationships and projects with the clients and communities with which she is fortunate to work. Previous shows mentioned in this episode: Vanessa DeLeon # 18 Dala al Fuwaires # 392 Taylor Spellman #467, 106 Shauna Lynn Simon #76, 84, 102 Cat French #376 Nancy Ganzekaufer- Niche is Rich #15 Nicole Heymer #125, 317, 466 Kae Whitaker #114, 259, 274 Michele Williams #180, 395 Carolyn Flannery #453 Links: LuAnn Live LuAnn Nigara Book Power Talk Friday Link to IG post announcing color collection PodGreen named for me David Francis Furniture Clem Schaub Architect Vero Beach Florida Christina Bruce Interiors
Welcome! Today, we have Laurence Carr, the CEO of Laurence Carr Design, with us on the show. Although Laurence opened her design firm just a short eighteen months ago, she is already running it with the clarity of a seasoned CEO. She has a very well-structured business plan and her goals are right in front of her. In today's episode, she explains how she managed to get her business up and running so quickly and she also shares with us her well-thought-out business plan. Laurence is truly an impressive businesswoman so be sure to listen in today, to learn about the clear and intentional way she runs her business. Laurence is helping to shape our cultural dialogue through her work, her speaking engagements, and her blog, "Beyond Aesthetics". Her focus is on combining sustainability with quality, and she is a GREEN Leaders Accredited Professional, and a Member of the Sustainable Furnishing Council. She is is a leading voice in the field of Holistic Interior Design and she's been featured in Forbes, The Wall Street Journal, Business of Home, Domino, Apartment Therapy, Sotheby’s Home, House Tipster and Style Matters. Laurence won the BUILD awards from Homes and Gardens UK in 2019, and she was nominated for the ASID National Awards 2019 for “Design for Humanity”. In March of this year, she was invited to be one of the 30 speakers of the Circular City Week in New York. And this summer, Laurence Carr Design successfully unveiled "The Restorative Room", in Southampton New York, for the Hampton Designers Showhouse 2019. Tune in now, for more! Show Highlights: Laurence talks about the advisory board that she recruited to help with business strategy. It helps to get advice from people outside of your industry. Everything that Laurence does is done with clear intention. Laurence wanted to build a business with multiple revenue streams. Thinking about the impact of stress on people's lives. Considering not only how things look, but also how they feel, when making choices. Working with Leslie and Sam, of Savour Partnership. About the immense value that Laurence found in creating her e-boutique. How Laurence grew her email list. Working with freelance designers. Laurence talks about her interview process. The systems and processes she uses in making selections for her e-boutique. Earning money on the side, from affiliate marketing. It all comes down to the systems you use. It's very important to keep your goals in front of you. Bio: Born in France and now living in NYC, Laurence Carr has an inherent appreciation for art and design—she is a natural aesthete. Before launching her interior design practice, Laurence was a professional ballet dancer, singer, stage director, and fashion event manager. Today, she is recognized for her application of wellbeing principles and ancient techniques in high-end residential interior design. Laurence believes luxury interiors don’t have to be sterile and soulless. Instead, her projects encourage mindful living and create harmony, whilst attaining a level of sophistication that develops from layering modern art, furniture, antiques, and accents. Having lived, worked and traveled in Europe, Asia, Australia, and the US, Laurence’s design aesthetic is influenced by her love of different cultures and deep appreciation of art. She brings an international approach to each project—whether its sifting through antique galleries in Paris or sourcing hand-woven rugs from the villages in Nepal, Laurence’s knowledge and network allows her to find and assemble unique items for you. Previous shows mentioned in this episode: Nicole Heymer #466, #317, #125 Andrew Joseph #39 Dennis Scully #459 Savour Partnership #209 and #458 Links: Website: Laurence Carr Facebook: Laurence Carr Design Instagram: Laurence Carr Design YouTube: Laurence Carr
Welcome to Power Talk Friday! We are delighted to introduce you to Wendy Cohen today. Wendy is the founder and CEO of a suite of Powerhouse Companies comprising of PowerHouse Advisors, a consulting firm, PowerHouse SMART, a luxury industry education and networking leadership community, and PowerHouse Recruiting, which is a division of the consultancy, PowerHouse Advisors. This expert group of companies is committed to serving the best people in the luxury industry by teaching and speaking to them about luxury, and educating them about new luxury technologies. Wendy herself is a powerhouse lady, and in today's episode, she talks to us about building a company culture, creating a complete customer experience, and what it takes to get ahead in business. She also discusses the Luxury Home Conference that is coming up in Chicago, in February, where she has invited LuAnn to be the keynote speaker. Listen in today, to find out what this dynamic and special lady has to share! The family of PowerHouse Companies was formed in 2006. It is recognized most for successfully guiding hundreds of luxury industry brands and firms in the fields of design, build, and development, across the US and in Canada. PowerHouse SMART was also formed in 2006. It was intended to power-up the very best leaders in the luxury market by creating a platform for elite relationship building, to lead to business collaborations, new business development, referrals, knowledge sharing, and cutting-edge education. Then, in 2015, PowerHouse Recruiting was created as a division of PowerHouse Advisors, to continue with the exceptional recruiting and placement guidance that was established under the consultancy umbrella. Tune in today, to learn what it takes to win in the arena of luxury design, build. Show Highlights: Wendy started her career as a realtor. Wendy was part of a four-person team in a building company that grew the company from having ten employees to eventually having 120 people working there. Creating a culture in her company. Great success for builders doesn't come overnight but it is possible. Growing the design, build concept. Teaching her sales team about the complete experience was the thing differentiated from any other builder that a consumer might be going to, in 1989. You don't brand yourself. Your audience brands you. Treating sub-contractors, tradespeople, and suppliers with respect, as if they are part of your company. In 1995-1996, Professional Builder Magazine named Wendy's company one of the best eight companies to work for in the nation. Being selected by Custom Builder Magazine as Custom Builder of the Year. The satisfying way that Wendy's vision for the company became contagious. Consulting with other companies to teach and advise them about systems, processes, and how to replicate Wendy's success. For ten or eleven years, Wendy's main focus was on business development. Consulting about recruiting, and helping everybody grow, is where Wendy finds herself today. Wendy views the placements that she makes within other companies as a reflection of her reputation. Wendy talks about PowerHouse Smart. This is how she gives back to her community. Wendy is all about sharing and giving. Every month, PowerHouse Smarts had one big event, called the Builder Architect Hard-Hat Tour. PowerHouse Smart is always looking to grow like-minded individuals. This is why they host a Luxury Conference every year. The next PowerHouse Smart Luxury Home Conference is being held on February 5th, 2020, in Chicago. LuAnn has been invited to be the keynote speaker. Wendy explains what will be happening at the upcoming Luxury Home conference. Bio: Wendy Cohen CEO PowerHouse Companies PowerHouse Advisors, LLC PowerHouse SMART® PowerHouse Recruiting, LLC Wendy Cohen is the CEO and Founder of the PowerHouse Group of Companies comprised of PowerHouse Advisors™, a consulting firm, PowerHouse SMART®, a luxury industry education & networking leadership community and PowerHouse Recruiting, a division of the consultancy PowerHouse Advisors™ LLC. The family of PowerHouse Companies was formed in 2006 where it is most notably recognized for successfully guiding hundreds of luxury industry brands and firms in the design, build and development arena across the nation and in Canada. PowerHouse Advisors’ profound impact is working with owners and senior managers in refining business development efforts, implementing process improvement platforms, developing operating systems and procedures, properly managing and executing manpower and creating strategic growth plans. PowerHouse SMART® also formed in 2006 was intended to power-up the best of the best leaders in the luxury market by creating a platform for elite relationship building leading to business collaborations, new business development, referrals (give and get), knowledge sharing and cutting-edge education. From the onset, the goal was to bring all the talents needed to create an ultimate luxury project and educate on the value of collaboration at the highest level. Today PowerHouse SMART® supports leaders in the industry in growing their businesses with over 30 events a year, an Annual Luxury Conference and a robust online connection website. While PHS operates in the United States Midwest Market, there has been discussion for future plans for expansion via franchise opportunities tying other local luxury market chapters to the headquarters in Chicago. PowerHouse Recruiting™ was created as a division of PowerHouse Advisors in 2015, to continue the exceptional recruiting and placement guidance established under the consultancy umbrella. PHR as a dedicated division can help more employers and career-minded candidates find the perfect fit for continued success and growth. PowerHouse Recruiting is unique in that recruiting services are performed as if the employer owner was personally conducting the screening and recruitment process. PowerHouse Recruiting has proven results in supporting trusted colleagues in the luxury design, build, develop and real estate industry in hiring top talent from CFO to Design Assistant. Wendy Cohen has over 30 years of luxury industry experience and is often referred to as the ultimate power connector, with an exceptional network among top-tier professionals. PHR connects the right people (top talent candidates) to the right career opportunities (employer client’s job openings). PHR believes there is such a thing as a perfect fit. The PowerHouse Group of Companies is dedicated to being experts in the luxury industry by teaching luxury, speaking about luxury, educating on new luxury technologies, building new relationships every day, and proudly serving the best people in the industry. Previous episodes mentioned in this show: Claire Staszak #166 Nicole Heymer #125, #317, and #466 Links: Conference Registration: Power House Smart Instagram: Power House Smart Facebook: Power House Smart LinkedIn: Power House Smart PowerHouse Smart
Welcome to the show! Today, Amber Roy, the principal of the recently launched design firm, Amber Dawn Interiors joins us. Amber's approach to design is to find a balance between old and new, and between trends and timelessness. Her goal is to get to know her clients and understand what makes their hearts sing so that she can turn their homes into a reflection of who they truly are. In today's episode, Amber shares an 'aha' moment she experienced while listening to LuAnn being interviewed on Amber de la Garza's podcast, The Productivity Specialist. She talks to us about her first design project and the ingenious way she launched herself as an interior designer at the end of it. She also shares the intentional things she did just before, and in the weeks immediately after opening her business, to make herself known to potential clients, build relationships both within and outside of the design industry, and get her new business off the ground. Listen in today, to find out about Amber and how she got her successful new business up and running. Amber, who is also a realtor, has been passionate about interior design since she was a very young girl. As she grew, her interest in interior design also continued to grow and she eventually realized that she needed to put her passion to work. And so Amber Dawn Interiors was born. Amber has always been drawn to all things old, including houses and architecture. She feels that bringing in old pieces gives a place soul, and that warmth and balance are created by mixing old with new, so she loves to use heirloom pieces and incorporate antique and salvaged building materials. It is very important to Amber to create carefully and thoughtfully curated spaces, and she will go the extra mile to find the finishes and pieces that will give her clients the unique look that they really want. Be sure to tune in today, to find out more! Show Highlights: Amber explains what it was that moved her to email LuAnn. Amber talks about her first project, to showcase her abilities as a designer. Reaching out to potential collaborators, including Ethan Allen and Coastal Furniture. Staging an open house in collaboration with a realtor. The great benefits of collaboration. Realtor's are good to partner with because they are an influential group of people. Networking is Amber's current strategy for building relationships. What it takes to create a successful relationship-building event. Discovering her mission and values. An awesome opportunity that has come Amber's way. You need to put yourself out there to become known. Bio: My passion for interior design began when I was a very young girl. I remember drawing floorplans for my "dream house" on the lined pages of my spiral-bound notebook. I remember staring out the window of the school bus, scoping out the houses that were down and out, imagining how beautiful they'd be if I could just fix them up. My interest grew as I did, and through the years I began to realize that I needed to put my passion to work. So, it is with immense pleasure and gratitude that I present Amber Dawn Interiors. My approach to design is to find a balance between old and new, between trends and timelessness. It is so important to me to create a space that is carefully and thoughtfully curated- going the extra mile to find the finishes and pieces that will give you the look you want, but that won't be the same as your neighbor. My goal is to really get to know my clients: their lifestyle, their likes, and dislikes, the way they use their space, the things that make them happy, what makes their souls sing! I want your home to be a reflection of you. I want you to turn every corner and see something that makes you smile. I love to use heirloom pieces and incorporate antique and salvaged building materials. Having always been drawn to all things old, including houses and architecture, I feel that bringing in old pieces gives a space soul, and mixing old with new creates balance and warmth. When I'm not designing spaces, you will find me with my two boys, Turner and Pierson, their Dad, my husband Tim, and my other family and friends. I may be singing some karaoke. I may be gardening. I may be traveling. I may be enjoying the sunshine or a glass of wine. Probably both. I may very well be admiring an old truck or a historic building. If you see me, say hello :) Previous episodes mentioned in this show: Amber De La Garza #385 and #436 Stephen Karlisch #369 Dala Al-Fuwaires #392 Nancy Ganzekaupher #15, #159, #256, #377, and #389 Carolyn Flannery #453 Jana Platina Phipps (The Trim Queen) #293 Darla Powell (Wingnut Social Media) #203 Rebecca Richardson #330 Links: Website: Amber Dawn Interior Instagram: @amber.dawn.interiors Facebook: Amber Dawn Interiors
Welcome to Power Talk Friday! Today's episode is sponsored by The FabricShield, a company that cleans, protects, and performs emergency spot-cleaning for the times when accidents happen. The FabricShield is owned and operated by Rene and Scott Schleicher. Rene and Scott are passionate about their business and they know how much money your clients are spending on investing in furniture, carpets, area rugs, window treatments, and wall coverings. They truly understand the advantage you have, as a designer, when you're able to offer your clients a service to help them protect their investment for many years to come. Listen in today, to find out what Rene and Scott have to share about their unique product and the way that it adds value to any design business. Rene and Scott are a remarkably well-matched couple, both in life and in business. Rene has a background in retail furniture sales and Scott's background is in growing national business networks. This places them in a unique position to excel at both sides of their business. Their first-hand understanding of the value and pride that designers place in their clients and their homes, coupled with the astute way they run their business, makes everything happen very smoothly. This means that you can rely on them completely, and refer or hire them without any reservation. Tune in today to learn all about The FabricShield and what it does for fabrics. Show Highlights: The FabricShield makes regular fabrics perform like performance fabrics. Dealing with accidents and offering protection for any soft surface. About their complimentary spot cleaning service. You can first test a sample of your fabric, just to put your mind at ease. The water test will immediately show how well this product performs. This product never changes the feel of a fabric. The FabricShield is completely non-toxic and it dries extremely quickly, leaving no smell at all. Applying the product is a straightforward process and the technicians are very conscientious about cleaning up before they leave. Anything natural almost always comes out. Protecting your fabrics for your peace of mind. They schedule their day to leave themselves windows of opportunity to react to your stains. How interior designers can work with The FabricShield. The way that designers are rewarded for their referrals. Talking about pricing. They provide complimentary spot cleaning for 18 months. The business is now a franchise. Scott explains what makes their franchise unique. The quality of the product is the key to their business. Why Rene and Scott are uniquely positioned to lead their company. Starting a start-up business within a Fortune 500 company. About The FabricShield: The FabricShield is an in-home application to be applied to upholstery, area rugs, carpets, to any other soft surface you'd like to protect. It dries within an hour and there is no aerosol mist or haze. The FabricShield won't alter the texture or the look, feel, or color of the furnishings and its protection will keep your furnishings looking like new for longer. The FabricShield company provides complimentary spot cleaning care for 18 months once a client's furnishings have been protected with The FabricShield. Bios: Scott Schleicher Co-Founder Scott Schleicher is a co-owner of The FabricShield. He is a graduate of the United States Naval Academy, Annapolis, MD with a B.S. degree in Mathematics. Upon graduation, he served for 5 years as an officer in the United States Marine Corps. He has spent the majority of his professional career in the industrial gas industry working for Air Products, Inc. in Allentown, PA. While at Air Products, he had the opportunity to start-up their MicroBulk business serving as the National Business Manager. The MicroBulk business served over 30 locations in the United States and grew rapidly under Scott’s leadership with revenues of $200K in Year 1 and growing to revenues of over $20MM in Year 10 when Scott departed the company. He then joined Airgas, Inc. and served as the President of Airgas National Carbonation (ANC). Under Scott’s leadership, ANC grew from $48MM in revenue and a 17% profit margin to $75MM in revenue and a 24% profit margin in 3 years. Scott departed Airgas in 2018 to join Rene Schleicher in establishing FabricSeal, LLC. the predecessor to The FabricShield. Rene Schleicher Co-Founder Rene Schleicher is a co-owner of FabricSeal, LLC. She is a graduate of the University of Maryland, College Park, MD with a B.A. degree in Government and Politics. She received her Paralegal degree from the University of San Diego, CA. Rene has been an entrepreneur since graduating from college and has spent the last 20 years serving the legal and design trade industries. Rene has worked as a paralegal in California, North Carolina, South Carolina, Georgia, and Pennsylvania. Rene formed her first start-up company as an interior decorator while living in Allentown PA. Her business grew and she eventually opened a boutique furniture store serving the design trade called Haven Home Furnishings, LLC. Haven Home Furnishings was eventually sold and continues to flourish in the Lehigh Valley under a new name, Beautiful Home by Quentin Eshleman. In 2012, Rene joined an upholstery protection company as a sales professional. She departed in 2017 to begin developing the business model for FabricSeal, LLC the predecessor to The FabricShield with her husband and now business partner Scott Schleicher. Links: Website: The Fabric Shield Facebook: The Fabric Shield Twitter: The Fabric Shield Instagram: The Fabric Shield
Welcome to today's show, sponsored by Kravet Inc. We have the privilege today of having the Dallas-based interior designer, Jan Showers, join us on the show. As a successful entrepreneur, Jan understands the value of collaboration, which is a very important element of her business. In today's episode, she discusses her multi-faceted career, and she talks to us about the full lifestyle collection that she's created for Kravet, what it includes, and how her collaboration with Kravet came to be. Tune in now, to find out more! Jan's career spans three decades, and during this time, she has received many of the highest honors awarded to design professionals. Her magazine credits include Architectural Digest, Elle Décor, Veranda, House Beautiful, InStyle, Traditional Home, British Home and Garden, Harper’s Bazaar, and Luxe. For the last five years, Architectural Digest has added Jan Showers and Associates to the AD100, their preeminent directory to the world of design. Jan has also written two books, Glamorous Rooms and the follow-up to that, called Glamorous Retreats. She's currently working on her third book, which is due to be released in the fall of 2020. Jan is truly one amazing lady! Listen in today, to hear about her insights and her reflections on her career. Show Highlights: Working hard, getting published, and having great photographs are all key to being noticed for the Architectural Digest's AD100. Where the inspiration for her book came from. The most challenging part of her business. Twenty years ago, Jan couldn't find what she wanted in the trade showrooms so she began creating a collection of her own, the Jan Showers Collection. Being prepared to get lucky! To do what Jan has done, you'd need to have strong systems in place, and an amazing team behind you. Jan talks about her collaboration with Kravet. Jan's impressive portfolio supplied most of the photographs for her book. Jan's third book, Glamorous Living, is coming out in September of next year. How Jan's mother influenced her life and career. High-level clients expect and deserve perfection. Jan discusses her history with Kravet. It's a good idea to start out working for someone else or to have a mentor. Jan shares her key to success. Bio: Jan Showers is a Dallas based interior designer and has been designing for clients for over 25 years. Her magazine credits alone place her in the highest echelon of designers. Aside from Jan’s interior design business, her career spans three different businesses. Jan has a to-the-trade custom furniture line, Jan Showers Collection, which is sold in eight showrooms across the U.S. Showers also has an antique showroom in the Dallas Design District, where she sells vintage items, as well as her new collection, 1308 Collection. Showers’ partnerships include a full lifestyle collection with Kravet Couture, a furniture collection with Kravet Furniture, which debuted at High Point 2019, a hand-knotted rug series for Moattar, Inc., a lighting series with L.A. based designer Joe Cariati and a cowhide rug collection for Kyle Bunting. Jan has written two books: Glamorous Rooms and her follow-up, Glamorous Retreats, both published by Abrams. She is working on writing a third book with Abrams to be released in fall 2020. Links: Website: Jan Showers Jan Showers & Kravet Inc Instagram: Jan Showers Facebook: Jan Showers Associates Twitter: Jan Showers Glamorous Rooms Glamorous Retreats Previous shows mentioned in this episode: Joe Cariati #197 Nate Berkus #433 Candice Olson #74 LuAnn and Jan will be at the Kravet showroom in the Boston Design Center on Wednesday, Oct 2nd, 2019. Please join them there!
Welcome! Today, Sara Lynn Brennan joins us on the show. Sara is an entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors. Eighteen months ago, Sara contacted LuAnn, telling her that she wanted to go to High Point Market, but she wasn't sure what to do or where to go. So LuAnn arranged to meet her there, and Sara spent two days with LuAnn and Sara Daniele, the CEO of Mydoma Studio, going from event to event, hanging out, talking, and allowing Sara to get to know some significant and influential people in the design industry. Since then, Sara has become the first and only full-service interior design firm in Waxhaw, North Carolina, who specializes in Transitional Designs, where she and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable, and stress-free design process, transforming and renovating homes from start to finish. Listen in today, to find out what Sara has to share. Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market and as a host and speaker at local design events and shows. In today's episode, Sara talks to us about the extra layer that she's added to her design business, and she explains how she's put the lessons that she's learned from the guests on the podcast into action. Tune in now, for more! Show Highlights: How MyDoma Studio inspired Sara to create packages. Sara shares a mind-blowing story about selling packages. Why you really need to go and look at Sara's website. Sara describes her really smooth process. Getting clear about the steps that are involved in any process. Coming up with a flat-rate fee. The great reward of instant gratification. Sara describes her consultation process. The way that Sara personalizes her packages. The discovery call is a very important part of the process. Creating an approachable package to reach more people. Coming up with a detailed DIY package. A package called 'DIY with an option to buy'. Sara talks about how she presents her e-design package. Creating these packages been a labor of love for Sara. Bio: Sara Lynn Brennan is an award-winning Entrepreneur, CEO, and Principal Interior Designer at Sara Lynn Brennan Interiors, the first and only full-service interior design firm in Waxhaw, North Carolina who specializes in Transitional Design. She and her design-build team take spaces from Bare Bones to Beautiful by utilizing her exclusive, approachable and stress-free design process, transforming and renovating homes from start to finish. Sara’s design work has been nationally published six times in the last year including publications such as Romantic Homes, Traditional Home, Window Fashion Vision, and Cottages and Bungalows, who recently offered her a role as a monthly columnist. She’s also been noticed as a rising star among colleagues in the design industry being invited as a guest on podcasts, as a panelist at High Point Market and as a host and speaker at local design events and shows. Sara’s confident, unique and fearless approach to business and design make her an inspiration to those who work with and around her. Sara is known for her recognizable “Romantic Transitional” design aesthetic, but her award-winning design team is not just about creating pretty spaces. It is Sara’s mission to educate and expose clients to the beauty and functionality of transitional design. She and her team pride themselves on creating practical, beautiful, and timeless homes that families can really LIVE in for years to come. Links: Website: Sara Lynn Brennan Design Packages and Free E-Book: Sara Brennan Blog Post: Luann Nigara Baby Designer IG: @saralynnbrennan FB: Sara Brennan Soft Design Lab HPMKT Experience Previous shows mentioned in this episode: Wendy Woloshchuk #316 Mr. Inkredible #417 Kimberly Kay #234 Kelsey Grose #167 Megan Molten #455 Darla Powell #203 and #330 Deb Barrett #53 Tobi Fairley (1st one) Lori Paranjape #34 Tori Alexander #445
Welcome to Power Talk Friday! Fred Berns is back on the show with us, and if you're a regular listener, you will know that he's one of our most repeated guests. Fred is a really powerful copywriter and he is also one of the co-authors of LuAnn's most recent book, A Well-Designed Business, The Power Talk Friday Experts. The topic for today's episode is Get Ready To Go Steady, so today, Fred will be explaining how to turn single sales into long-term sales. He really has a passion for helping designers to avoid leaving money on the table, so listen in, to find out what he has to share! Fred Berns is a coach and a copywriter, and he brings more than twenty-five years of experience to the table, helping designers from Dallas to Dubai create their online profiles, their websites, and social media copy for their blogs, their marketing forms, and whatever else they may require. Fred offers a wide selection of coaching services, ranging from his High-Performance Coaching Program to his Bio-Briefing, and his Website Onceover. Tune in now, to find out more! Show Highlights: Fred talks about his passion for helping designers to avoid leaving money on the table. It costs five times more to attract a new customer than it does to retain an existing one. It's your fault if your client does not know all that you can do. It's so much nicer to work with people you've worked with before. Learning to develop partnerships with your clients. Fred shares a great marketing strategy. Expanding your marketing network. Sending out a "Guess what" email to your clients. Planting the seeds of long-term relationships with your clients. Dealing with conflict in the best possible way. It's not about the quantity of your client relationships. It's about the quality of your relationships. Fred's Bio: Fred Berns is the only interior design industry business coach and speaker who creates personal bios and other promotional materials for design professionals worldwide. Fred has more than 25 years experience training design professionals from Dallas to Dubai and creating their online profiles, website, and social media copy, blogs, and marketing forms. In addition, he offers a wide range of business coaching services, ranging from his High-Performance Coaching Program to his Bio Briefing and Website Onceover. As one of the biggest names in the business of interior design, he speaks at design conferences and other events throughout the U.S. and around the world. He also develops sales and marketing programs for international franchise organizations and companies within the interior design industry, and trains manufacturers, retailers, and others on how to increase sales to design professionals. Fred focuses on his keynote speeches and seminars on how designers, kitchen and bath specialists, window fashion experts and other professionals can dramatically increase sales, and market themselves more effectively. He has appeared at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, IDS, and IFDA. Fred’s blog is read by design professionals the world over, and he regularly writes guest blog posts and articles for online and print media. He also is a frequent guest on design industry podcasts. His Interior Design Business Library includes a vast collection of books, audio and video programs and other business-building resources that he has developed for the design industry. His learning tools cover topics ranging from setting and getting higher fees and overcoming price objections to branding and million-dollar marketing on a shoestring budget. Fred’s clients today benefit from the communication and copywriting skills that he acquired during his highly-successful earlier career as a broadcast and print journalist. In that career, he founded one of Washington, D.C.’s largest and longest-established independent news bureaus. Links: Fred's Website: Interior Design Business If you'd like help with your personal promotion profile, go to Bio Briefing A Well-Designed Business®️: The Power Talk Friday Experts Sales for Creatives Article Trade Program: Well Designed Article Previous episodes mentioned in the show: Fred's Previous Episodes on A Well-Designed Business ®: #22, #48, #96, #174, #226, #289, #337, #393 Lee Cockerell #222
Welcome! Today, we're delighted to introduce you to Dennis Scully, the host of the Business of Home Podcast where each week, he interviews interior design industry thought leaders, entrepreneurs, and creatives, to explore the changes and the challenges faced by the design community. In today's episode, Dennis and LuAnn talk tech. They discuss the way that technology is changing how business is done, and the adaptions that we have to consider making in our businesses. We all need to grow, innovate, and figure out new ways to make money and be profitable, so listen in today, to find out what Dennis has to share about the shifts that are happening within our industry. The Business of Home Podcast is a production of Business of Home which, for the past ten years, has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals, including residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs. With a career in marketing, advertising, and business development in the home furnishings space that spans more than 20 years, Dennis has helped some of the finest companies in the industry to manage their teams and grow their brands. Tune in now, to find out how to lean into the changes that are coming. Show Highlights: Technology is changing everything! The design industry is adjusting to what today's customer is looking for. Dennis shares one of his core beliefs. People are more excited about design right now than ever before. You need to think about what you're bringing to your clients that they cannot get online. Designers today have to work even harder at educating their would-be clients about their talents and value. The undeniable issue around technology is the impact that it's going to have on all our lives and all of our businesses. So we need to figure out how we are going to deal with it. The incredible new workspace that Kravet has created to support the way that designers are now doing their business. Learning to run with the way that technology is going. It's worth experimenting with new and improved ways of doing things. It's challenging today to know where and how to put your message forward. Material Bank is a great example of a company that has taken the initiative to change with the times. Designers have not yet made the complete shift into the world of e-commerce. Designers need to understand that although there are pros and cons to technology, it is here, and it's going to keep coming our way with more innovations, at an ever-increasing pace. You, as a designer, need to know who you are, and you need to be confident with your skills and keep on honing them. Learning to lean into the changes that are coming. Things are shifting so quickly that if you don't keep up with the change you will end up going backward. Bio: Dennis Scully is the host of the weekly BOH podcast, where he explores the changes and challenges facing the interior design community through interviews with industry thought leaders, entrepreneurs, and creatives. He is also the vice president of sales and marketing at luxury textiles company Castel. With a marketing, advertising, and business development career in the home furnishings space that spans more than 20 years, Scully has helped some of the finest companies in the industry to manage their teams and grow their brands. After wrapping up his tenure as the President of the luxury custom upholstery company Avery Boardman, Dennis returned to Business of Home, where he had previously served as the V.P. of Business Development. This time it was to launch a new column for the site, Market Report, based on Scully’s financial insights, as well as a business-focused podcast, Business of Home. Dennis began his career in the homeworld running a small retail advertising agency that created branding and marketing campaigns for many of New York’s great furniture retailers of the day. As the grandson of the founders of Scully & Scully on Park Avenue, New York retail was a world he knew well. He later joined the luxury kitchen and bath company Waterworks, ultimately serving as the New York Director of Sales and Marketing. From there he landed a job at Condé Nast, joining the launch team of Domino Magazine as its Home Furnishing Director. Dennis worked with the luxury textile brand Twill as Sales and Marketing Director, and he later worked with the Chicago-based interior designer who founded Twill, Suzanne Lovell. He joined Castel in May of 2018 to help them launch their first-ever flagship showroom in New York City’s famed D&D Building. Business of Home: For 10 years, Business of Home has been the leading publication covering the home industry, delivering essential business news, analysis and insights to a dedicated readership of interior design professionals—residential, contract and hospitality designers, retailers, makers and manufacturers, executives and entrepreneurs. BOH has built a loyal national and international subscriber base of more than 100,000 professionals, for whom it is the go-to source for top-notch industry reporting, trade show guides, job openings, event listings, expert sourcing, educational seminars. Our tagline “Home is Everywhere” emphasizes that home, the fastest-growing category in the economy, encompasses all of the spaces—private and public—that surround us.-- Links: Event: Future Of Home Website: Business Of Home Instagram: @dennisscully Previous shows mentioned in this episode: Jesse Lazarus #446 Jean Brownhill # 422 Anna Brockway #79, #186 Nicole Gibbons # 411
Welcome to today's episode! We have a very special show for you, sponsored by Savour Partnership, which is owned by principals Leslie Carothers and Sam Henderson. Leslie and Sam both appeared previously in episode #209 when they first launched their company and they spoke to us about the importance of email marketing. Today, Leslie joins us. She is a visionary who has had a significant impact on our industry and she really knows how to help designers pivot and then come out of the change far stronger than ever before. Currently, Leslie and Sam have a new mission- to create awareness around the changes that are happening within the design industry and to help designers thrive in this new environment. Whether you are an interior designer, a retailer, or a brand, Leslie and Sam have the answers to successfully navigating the changes that are coming. Tune in today, to find out what Leslie has to share. Leslie's strengths are in strategic planning, online copyrighting, social media campaign execution, content marketing, and advertising. Sam's strengths lie in graphic design, video production, and e-commerce photography. Listen in today, to find out about this dynamic partnership, which is fully committed to helping you understand that you need to build and design wealth right into your interior design business. Show Highlights: Taking e-commerce matters into your own hands by designing wealth into your website. There are ways to continue making money selling products one-on-one to clients. Leslie invites you to join her Design Wealth Facebook group. Design Wealth Leslie explains how to design wealth into your website. Leslie talks about how you can thrive with the changes. Building your business from the foundation. Why you need to have digital products available on your website. Creating your own online magazine is a great way to make money. Leslie talks about her business partner, Sam, who is a master graphic designer. The products that Leslie and Sam provide for their clients. To see the fabulous mini-magazine that Leslie and Sam created for Window Works, go to Window Works. Leslie explains how her Email Opt-in Mini Magazine will help you make money. Making a little extra with affiliate marketing. About Leslie's special offer for her very comprehensive online course called Design Wealth- How To Design And Market Your Own Online Courses For 24/7 Passive Income. Info on Savour: Leslie Carothers and Sam Henderson, Savour Partnership's principals, came together to form their business collaboration based on their complementary strengths: Sam's in graphic design, video production and e-commerce photography and Leslie's in strategic planning, online copywriting, and social media campaign execution, content marketing, and advertising. They are convinced that beautiful design in online visual communications is a key competitive advantage and helps businesses build a valuable business asset with long term financial value. Savour Partnership produces magazine quality, custom-designed, downloadable e-publications, each of which can include ( but doesn't have to include) affiliate marketing links to help businesses generate revenue 24/7. Our publications help our clients: 1. Elevate the visual experience of their brand, online, to help them gain a competitive advantage. 2. Build their email lists. 3. Build a sellable business asset. As income is generated 24/7 via our beautifully presented affiliate product links, a recurring revenue stream is created. As this revenue stream increases over time, it leads to a financially valuable, sellable business asset. Our service packages include options for: Affiliate marketing set up and training. Uniquely branded 3-5 page magazines, (scroll to Package 2 and click to see our brochure) to use as free email opt-ins to help build your company's email list. Completely custom branded downloadable catalogs, e-books, online magazines, look books, portfolios, of any size. These can include video, custom animations, etc. ( see an example of a custom magazine Sam designed, here. ) Custom e-newsletters. Custom media kits. Previous episodes mentioned in this show: Megan Molten #455 Brea Hammil Carla Aston #242 Leslie Price #413 Links: Website: Savour Partnership Instagram: Savour Partnership Facebook: Savour Partnership Groups: Design Wealth Price Style and Design Leslie's email - email@example.com Leslie's very comprehensive online course, called Design Wealth- How To Design And Market Your Own Online Courses For 24/7 Passive Income, is available to you for only $297 if you go to Design Wealth and use the code LUANN. (The normal price is $497)
Welcome to A Well-Designed Business! Today, we have Elissa Grayer joining us on the show. Elissa is here today, just like so many of our guests over the years, to share her lessons in business. Today's show is a little different, however. Because, often, our colleagues have shared with us the lessons they've learned in hindsight or the past difficulties that they experienced in their careers, that they weren't sure they would ever manage to overcome. Yet today, Elissa, who is going through an unusual season in her business, bravely shares something with us that she is knee-deep in, right now. In today's episode, she talks to LuAnn about what she's been going through over the last six months, some of the lessons she's learned, and the action steps she is taking to remedy the situation. Listen in, to hear her story. After graduating from Amherst College with a B.A. in Psychology, Elissa spent 10 years in the fields of education and business, earning three masters degrees along the way. It took the joining of two individual apartments into one family-friendly space to convince her to turn her passion for interior design into a business. She was then asked to oversee another major renovation project on the Upper West Side, and thus her career began. To further her education, Elissa also studied at both the New York School of Interior Design and Parsons School of Interior Design. Launched in 2001, Elissa Grayer created her namesake design firm and quickly become the go-to talent for young families transitioning from New York City to the idyllic suburbs of Westchester County. Since then, the firm has also become known for its mastery in the planning, design, and project management of grand estates, luxury apartments, and vacation retreats across New York, Connecticut, Massachusetts, and Florida. Tune in now, to find out more. Show Highlights: Elissa's business has changed significantly because, since January, her turnover has taken a drastic downturn. Elissa describes what she's been going through over the last six months. Elissa recommends outsourcing your business management to Studio Webware. The value of working with an excellent business coach and having the support of like-minded business owners. It's really important to keep checking your numbers consistently. And to act timeously, if necessary. It's all about setting goals and being accountable. Elissa has never worked for anyone else, so she hasn't had the opportunity to learn business fundamentals from a seasoned business owner. Today, you have to actively market your business. The great incentive gifts that Elissa has been giving to realtors. Waiting for the right time to approach realtors to introduce your services to them. Building the skill of rainmaking. Elissa has been building time-blocking into her schedule. If you ever have downtime in your business, you can make good use of it to get started with some new processes. Learning to trust and use your intuition. Looking for the lessons in the hard times. Bio: After graduating from Amherst College with a B.A. in Psychology, Elissa spent 10 years in the fields of education and business, earning three masters degrees along the way. It took the joining of two individual apartments into one family-friendly space to convince her to turn her passion for interior design into a business. She was then asked to oversee another major renovation project on the Upper West Side, and thus her career began. To further her education she has also studied at the prestigious New York School of Interior Design and Parsons School of Interior Design. Launched in 2001, Elissa Grayer created her namesake design firm and quickly become the go-to talent for young families transitioning from New York City to the idyllic suburbs of Westchester County. Since then, the firm has also become known for its mastery in the planning, design, and project management of grand estates, luxury apartments, and vacation retreats across New York, Connecticut, Massachusetts, and Florida. She strives to create beautiful and functional spaces that reflect each client’s personality in an elegant and comfortable way; Classic luxury design for modern living. Elissa subscribes to the belief that creating a home should be a partnership between the designer and homeowner. Educating her clients and exposing them to the exclusive access that only an expert can bring, Elissa Grayer Interior Design creates smart solutions that fit within the homeowners’ budget and lifestyle. Links: Website: Elissa Grayer Design Instagram: Elissa Grayer Interior Design Facebook: Elissa Grayer Interior Design Pinterest: Elissa Grayer Exciting Windows
Welcome to Power Talk Friday! Have you ever wished that you could outsource your procurement process to a proven professional? If so, you will gain a lot from today's show because we have Bethany Mabee with us, and Bethany is your lady if you ever want to outsource the procurement process of any interior design project! She makes it possible for you to work with her whether you're a small interior design firm looking for some help with the procurement process of a one-off project, or you're a larger firm with several projects going on at the same time, consistently. In today's episode, Bethany explains the way that she assists designers, and she discusses the kind of accountability that she has built into her process. Listen in today, to find out how Bethany could mean real magic for you and your design business. Before opening her firm, Interior Procurement Group, Bethany worked behind the scenes in the Interior Design industry for nearly 20 years. Her career began in 2001, at Eastern Accents, a Chicago-based textile manufacturer where she oversaw custom trade orders by communicating their specifications through to production. This was a perfect learning experience and stepping stone for transitioning to Gary Lee Partners, where she worked as the Architecture Firm’s Procurement Director from 2005 - 2009. Since opening her Procurement Group, Bethany has worked with dozens of designers, on a project-by-project basis, acting as an agent on their behalf. Her goal is to eliminate all non-design-related items for the designer during the furniture purchasing process so that they are free to focus on the other areas of the project that demand their attention. Tune in now, to find out more. Show Highlights: Bethany loves swimming in details and finding organization in chaos. Bethany works with different size firms and projects. Bethany works with designers only during the procurement phase of their projects. It's great for designers not to have to train someone up in the area of procurement. The vast range of procurement services that Bethany supplies. The kind of admin that Bethany covers. Why Peter Lang, the Designer CPA, specializes in the design industry. About Kimberly Merlitty's specialty. Bethany discusses the monthly check-in that she does with designers. Bethany supports interior designers at an expert level. Sending regular status reports to her clients. Confidentiality is really important to Bethany. Bethany's files are available to the designers at all times. Keeping the designers up to date with the status of their purchases. Working on the finer details. Bethany offers her support, on-site, on installation day. Bethany really respects designers. She sees them, she hears them, and she understands their value. Bio: Bethany has been working behind-the-scenes within the Interior Design industry for nearly 20 years. In 2001, her career began at Eastern Accents, a Chicago-based textile manufacturer where she oversaw custom trade orders by communicating their specifications through production. This was a perfect learning experience and stepping stone for transitioning to Gary Lee Partners, where she worked as the Architecture Firm’s Procurement Director from 2005 - 2009. In 2009 after having her first child, Bethany wanted a chance to continue doing the work she loves, while also being more available to her son. Noticing that many designers in the industry were juggling the purchasing process on their own and that most dreaded this time-consuming, archaic process. Bethany decided to branch out on her own as a consultant and provide residential furniture procurement solutions to design clients. Bethany has been able to work with a variety of clients across the country, from small boutique firms to independent designers. Bethany works with designers on a project-by-project basis and acts as an agent on their behalf. Her goal is to eliminate all non-design related items for the designer during the furniture purchasing process so that they are freed up to focus on other areas of the project that demand their attention. Bethany remotely manages all aspects of the procurement process including purchasing, billing, and warehousing. Once a designer’s specifications are finalized, Bethany takes over by generating client proposals, processing purchase orders, and communicating custom specifications and sample approvals to manufacturers/vendors as needed. Throughout the purchasing process, Bethany tracks all costs and markups for designer profitability and maintains communication and records with the designer’s accountant. Bethany also manages the installation process for her clients by facilitating vendor correspondence throughout production, communicating material timeframes to workrooms, maintaining project production status sheets, submitting regular updates to the design team, coordinating local and long-distance shipments with carriers, recording warehouse receiving reports, tracking freight and warehousing costs, coordinating damage claims, repairs and replacements, coordinating building installation arrangements and insurance requirements, attending and supervising project installations and handling any post-installation follow up and coordination. Bethany has a unique understanding of the creative process. Her office doubles as an art studio for her other work as an abstract artist. As a painter, she understands that projects are the designers’ own works of art and that they deserve to be handled with the utmost attention to detail. For years, Bethany would not even share with her procurement clients that she was also a painter. She worried that it would discredit her abilities to manage the logistical tasks of their projects. Over the years, Bethany has learned that these two roles ebb and flow together perfectly and some procurement clients have even become painting commission clients. She is grateful to interior designers for allowing her to fulfill her own calling to express both her logistical and creative sides. Previous episodes mentioned in this show: Peter Lang, The Designer CPA #349 Kimberly Merlitti # 361 and #442 Links: LuAnn's email: firstname.lastname@example.org Interior PG Bethany Mabee Art For your MyDoma Studios trial, go to A Well Designed Business LuAnn is running her Power Talk Friday One-Day Coaching Event on July 27th, 2019 in Las Vegas. If you'd like to get in, email LuAnn. LuAnn will be at the Las Vegas Market on Monday, at 3 pm, at Uttermost. Nancy Ganzekaufer will be in the seminar space at 11 am, with IDS, doing a presentation about body language. The event is sponsored by MyDoma Studio and Interior Design Society (IDS).
Welcome to the show! We have Tori Alexander with us today. Tori is a Nashville native and she's a Harpeth Hall alumna with a B.S. in Furnishings and Interiors from the University of Georgia. After graduating, Tori set herself apart as a designer with her uniquely broad understanding of architecture, while honing her skills at a boutique architecture firm in Nashville. In 2012, Tori launched her own company, Alexander Interiors, in Sacramento California, when her husband's career took their family there. Then they returned to Nashville in 2016 and Tori started her business all over again. In today's episode, she talks to us about the systems she uses to keep her projects extremely well organized. And she mentions how moving and starting over twice, and experiencing a different culture and aesthetic, really broadened her design skills and helped her become a better businesswoman. Listen in today, to find out more! Spaces you can live in. That’s Tori Alexander’s design philosophy – a vision that is top of mind as she dreams up new creations for her clients. “I design every space with the assumption that adults will spill red wine and children will spill their juice,” Tori explains. “That being said, it can still be beautiful! It is about knowing when and where to use each material.” When it comes to understanding those critical details, Tori’s credentials are truly impressive. Alexander Interiors has been featured by Southern Living, Today, Style Blueprint and more. Tune in today, to hear what Tori has to share about how to run a design-build project. Show Highlights: Tori explains where to start with a design-build project. Implementing the production list was a turning point in Tori's business. It has led to more opportunities, such as management and construction management of larger projects. Running a business in California was a constant uphill battle for Tori and this really helped her to develop an edge. Tori talks about the production list and what it entails. The management tool that has really improved the profitability of Tori's business. Tori has four categories of projects: Renovation, full design, e-design, and consulting. Projects have to make sense for Tori, first financially and then creatively. If they don't fit any of these categories, she turns them down. Tori explains the kind of project that is not a good fit for her. The way that Tori packages her consultation times. Laying the seeds in the right places. A production list documents every single task that needs to be done, no matter how large or small. How trackable goals tie into the production list. Implementing separate cross-checks for completion and accuracy. Coming up with systems to prevent unforeseen installation problems from arising. Tori shares some of the checklists that she uses. Using checklists helps to bring calmness to a potentially chaotic industry. Rewarding the team at the end of a project for a job well done. Tori Alexander- Bio Spaces you can live in. That’s Tori Alexander’s design philosophy – a vision that is top of mind as she dreams up new creations for her clients. “I design every space with the assumption that adults will spill red wine and children will spill their juice,” Alexander explains. “That being said, it can still be beautiful! It is about knowing when and where to use each material.” When it comes to understanding those critical details, Alexander’s credentials are impressive. The Nashville native and Harpeth Hall alumna earned her B.S. in Furnishings and Interiors from The University of Georgia’s esteemed program in 2008. Upon graduating, she continued to hone her skills at a boutique architecture firm in Nashville, setting herself apart as a designer with a uniquely extensive understanding of architecture. In 2012, her husband’s career took Alexander to Sacramento, Ca., where she launched her own design company, Alexander Interiors. “I think being in a new and unfamiliar city encouraged me to finally take the leap and begin working for myself,” Alexander shares. Since the launch, clients have eagerly sought out Alexander’s impeccable expertise for their own homes. Describing her style as fresh and classic all at once, Alexander creates timeless interiors with layers of color, texture, and pattern. “I love a good pattern,” Alexander says. “That’s what I feel truly sets me apart — my ability to pair pattern on pattern within the same space.” In 2016, Alexander brought her thriving business back home to Nashville – a trending city with an ever-growing design scene. But with years of experience in California and clients across the country, Alexander offers a unique perspective for clients. “I’ve been able to draw inspiration from the quirks and trends in various regions and cities,” Alexander explains. Or sometimes, the inspiration is close to home – like an antique bracelet from her grandmother serving as the muse for a hand-painted ceiling in a charming nursery. Alexander’s creativity and heart help give clients unforgettable, one-of-a-kind spaces they can live in. Alexander Interiors has been featured by Southern Living, Today, Style Blueprint and more. To learn more, visit Alexander Interiors. Links: Alexander Interiors Instagram: Alexander Interiors Nashville Will you be joining LuAnn in Las Vegas for her one-day Power Talk Friday Tour? LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn's PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually. Go to Power Talk Friday to reserve your seat. if you are not sure if it’s right or you—email LuAnn at email@example.com, put powertalkfriday LV in the subject line, and give LuAnn your phone number. She will call you and together you'll see if this one-day event will benefit you and your business. This event is sponsored by Revel Woods and MyDoma Studio. To get onto LuAnn's email list to get the info, text the word DESIGNBIZ to the number 444999.
Welcome to Power Talk Friday! We have Sarah Winchester with us today! Sarah is a Boston based photographer specializing in interiors and fine art photography. Social media has really raised the bar for photographers over the last few years, and as a result, the world of interiors photography has been getting a lot of recognition. So investing in an excellent professional photographer has become a valuable way for new interior designers to become known. In today's episode, Sarah talks to us about styling, copyright, what it takes to be a great interiors photographer, and she also explains what you, as an interior designer, need to look for when hiring a photographer. Listen in today, to get Sarah's practical tips and advice for showing yourself in the way that you want to be seen. Raised in Atlanta, GA Sarah brings her southern sensibility and style to her work. After years in the corporate world as a creative director, brand manager, and in-house photographer, Sarah opened her own studio in 2009. Sarah’s strengths lie in blending the needs of the client with her own unique and artistic approach, to create beautiful and effective images. Sarah graduated from Villanova University with a Bachelor’s in Art and Art History and received her Masters in Art from the School of the Art Institute of Chicago. She was also able to spend time studying art in Florence, Italy. Tune in now for more! Show Highlights: Sarah believes that you have to have a script, or a shot list to know where you're going, where to start and to keep things organized. Amazing photographs are essential for interior designers. Social media has raised the bar for photographers. Finding the right photographer. Photographic shoots are creative and fun, and also exhausting! What to look out for when choosing a photographer who will be the right fit. Getting as much out of a photo shoot as you possibly can. Copyright versus usage right... it can all be very confusing. Paying for usage rights for the images you've shared. Having the conversation about who owns the rights to the images on social media. There's safety in integrity so it's important to be clear right from the beginning. Partnering with local brands in order to style a project. Developing relationships with local businesses and highlighting their products in your photo shoots. Using images to sell a feeling. Bio: Sarah is a Boston based photographer specializing in interiors and fine art photography. Raised in Atlanta, GA she brings her southern sensibility and style to her work. After years in the corporate world as a creative director, brand manager, and in-house photographer, Sarah opened her own studio in 2009. Sarah’s strengths lie in blending the needs of the client with her own unique and artistic approach, to create beautiful and effective images. Sarah graduated from Villanova University with a Bachelor’s in Art and Art History and received her Masters in Art from the School of the Art Institute of Chicago. She was also able to spend time studying art in Florence, Italy–one of her favorite cities in the world. Sarah has worked with clients, which span the creative and professional world, from magazines and fashion houses to advertising campaigns and construction companies. Sarah feels photography is about creating, not just capturing and brings that emotion to her work. Links: Website: Sarah Winchester Studios Instagram: Sarah_W_Studios Austin Mill PR Previous episodes mentioned in the show: Stephen Karlisch # 369 David Livingstone # 51 Raquel Langworthy # 343 Sarah Winchester Studios - Pitch for LuAnne Nigara Podcast About Sarah Winchester Sarah is a Boston based photographer who shoots all over the country, specializing in interiors and fine art photography. Raised in Atlanta, GA she brings her southern sensibility and style to her work. After years in the corporate world as a creative director, brand manager, and in-house photographer, Sarah opened her own studio in 2009. Sarah’s strengths lie in blending the needs of the client with her own unique and artistic approach, to create beautiful and effective images. Sarah graduated from Villanova University with a Bachelor’s in Art and Art History and received her Masters in Art from the School of the Art Institute of Chicago. She was also able to spend time studying art in Florence, Italy–one of her favorite cities in the world. Sarah has worked with clients, which span the creative and professional world, from magazines and fashion houses to advertising campaigns and construction companies. She also creates a series of fine art photography stemming from a passion for art and travel; creating beautiful images to live with and love. Sarah feels photography is about creating, not just capturing and brings that emotion to her work. OVERVIEW: PHOTOGRAPHERS - How to choose one? What sets me apart? In an increasingly growing field, how should a designer choose? In turn, how can a photographer set him or herself apart? (I know lots of interiors photographers who listen to the podcast) SOCIAL MEDIA - Still photography, moving images, videos Social Media v. Website/Portfolio Instagram shooting tips. IPhone v. Professional Engagement, Stories, connecting with followers. CONTENT - Still photography, moving images, videos Should you be doing “more?” What does that “more” look like? Online and social media are perfect for playing with this. Places where traditional print media can’t go COPYRIGHT - Who “owns” the images Copy Right v. Usage Rights 2 - 3 party usage - reduced rate “Other Parties” wishing to use the photos. Publications, vendors, etc. STYLING - The discussion continued… Such an important aspect of interiors photography. Could parent more discussion. Photographer as stylist…is this the new norm? Perhaps, but only if it fits the project and photographer. Partnering with a local business. Helps the shoot, the homeowner often buys the pieces and helps the designer finish out the project. I often buy or borrow, books, accessories, home goods, etc. for a shoot and let the homeowner buy the products from a shoot…unless they are from my personal collection. - The homeowner gets free shopping and styling ART + ART SOURCING Not all spaces and projects have amazing art budgets, but art is a crucial part of a finished project and creating beautiful, finished photographs. Relationship with art consultants. Finding new a artist who will lend work. A personal passion: I love finding new artists and helping them. GETTING PUBLISHED Writers - In addition to getting to know editors (which can be very challenging because they are such busy people) Develop a relationship with writers. They get paid by the story to so we all want to find amazing projects. Local/Regional press and print is still amazing. Online features - .com arm of publications, blogs. Great in that things can go viral. Also, the reason why it is important to credit everyone when you post things. SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833 IN DEPTH BREAK DOWN Photographers - How to choose one? - I come from a fine art/art history background that is where I start, but I also have some commercial experience so that always creeps in, but first and foremost I LOVE creating a great editorial type shot. One that will draw the viewer into the space. I love the challenge of creating beautiful images but also the effectiveness of conveying the “information” the designer needs/wants to parlay. - Photographers - Just like designers, there is the right fit for you. What is their photographic style, their personality, do they assist in styling, and do they fit your budget and meet or talk to them in person. Crowded field of photographers - photography is becoming more and more accessible which makes the field larger. I say great. A rising tide lifts all boats. - Look closely at the photographer's portfolio. The feel, the lighting, the angles. How do you want your work to look? Just like when people choose a designer that best suits their needs and style. - Photo shoots are long hard days…sometimes overnight trips. You better like who you are working with and shouldn’t it be fun? They should be creatively fulfilling days that give you the final images that perfectly show your work and you. - Trust the photographer but also speak up. If the leather straps on a chair really speak to your work and your design choices, make sure the photographer gets those leather straps! Or tile or built-in design. - This is the time to get the project the way you want it because when you walk out the door and close it behind you that is it. What do you have left of the SARAH WINCHESTER STUDIOS. | SARAH@SARAHWINCHESTERSTUDIOS.COM | 404.542.2833 project? A photo shoot is a chance to get the proje
Welcome to today's show! We're excited to be interviewing Laura and Cliff Muller today. Laura and Cliff are the husband and wife team behind Four Point Design Build, an award-winning full-service multi-disciplinary residential and commercial high-level interior and architectural design, project management, and construction firm, based in Los Angeles. The landscape of interior design is changing, so design-build has become an incredible opportunity for interior designers to have control over their projects and to enjoy the fruits of a multi-dimensional process. In today's episode, Cliff and Laura share some of their winning design-build processes, and Laura gives some great advice about mentorship and collaborating with build professionals. Tune in now, to find out more. Four Point Design Build is owned and led by interior designer and general contractor, Laura and Cliff Muller, and with over sixty years of combined experience, FOUR POINT’s boutique hands-on style of design and project management from concept to turnkey, specializes in highly customized client-centered projects with an experienced and immaculate focus on whole home remodels, kitchens, baths, and office spaces. Cliff and Laura’s work has been seen Architectural Digest, Elle Décor, Better Homes & Gardens, House Beautiful, Metropolis, Hospitality Design, and CA Home & Design to name a few. Listen in today, to find out about what it takes to run a successful design-build business. Show Highlights: There's a fine line between professionalism and personal expression in the world of business today. Why Laura and Cliff make such an excellent husband and wife team. Celebrating all the different people involved in a project at the end. How they developed the name of their business. Cliff and Laura's four-step business-process. Understanding what goes into a design-build project. The best way for a new designer to start out in the design-build world. Laura suggests that new designers find a design-build mentor to oversee their first small design-build project. The best way for a young designer to approach someone they would like to become their mentor. Laura explains how to make the right kind of connections. What has to happen at the beginning of a successful design-build project. The investigation and analysis that is necessary before the start of a design-build project. Knowing your self-worth and value, and the essence of the truth of your business is really empowering. Some websites that provide good information for designers and consumers to understand what to expect from a design-build project. Laura discusses the really well-received presentation that they did at the Las Vegas market, around the changing landscape of interior design. Short Company Bio: FOUR POINT DESIGN BUILD INC LAURA MULLER – CEO, OWNER + PRINCIPAL CLIFF MULLER – SENIOR CONSTRUCTION CONSULTANT June 20, 2019 For Immediate Release FOUR POINT DESIGN BUILD INC is an award-winning full service multi-disciplinary residential and commercial high-level interior and architectural design, project management, and construction firm based in Los Angeles, serving clients nationwide. Owned and led by Interior Designer and General Contractor, Laura and Cliff Muller, and with over sixty years of combined experience, FOUR POINT’s boutique hands-on style of design and project management from concept to turnkey specializes in highly customized client-centered projects with an experienced and immaculate focus on whole home remodels, kitchens, baths, and office spaces. From high-rise and mixed-use design-build to executive offices and luxury custom homes, Cliff and Laura guide and oversee every detail and project process with systems and teams in place that allow their Clients to relax and enjoy the blessings of designing and building a custom luxury #CleanFreshModernTM space.  Cliff and Laura’s work has been seen Architectural Digest, Elle Décor, Better Homes & Gardens, House Beautiful, Metropolis, Hospitality Design, and CA Home & Design to name a few. Laura is the former President of the Los Angeles Chapter of the American Society of Interior Designers (ASID/2016) and has the distinct honor of being selected to the prestigious 2018 DXV Design Panel and the elite 2019 Designer Council for Monogram Appliances. Cliff has collaborated on award-winning and highly celebrated projects with such renown architects as Patrick Tighe and Morphosis.  Link to HIGH RES IMAGES: A WELL DESIGNED BUSINESS_PODCAST ASSETS SERVICES INCLUDE > Full Service Interior Design > Architecture and Detailing > Custom Furniture Design and Fabrication > Construction Documents and Permit Acquisition > Full Service Project and Construction Management and Administration PROJECT TYPES > Residential > Commercial > Tenant Improvement > Retail > Restaurant > Multi-Family and Mixed Use TO LEARN MORE about us, our team, and our work, visit Four Point Design Build and SUBSCRIBE to our newsletter #The4ptReport for tips and trends, means and methods, things we love, inspiration, resources and tools, and more. FOLLOW US @4ptDesignBuild on Instagram Facebook Pinterest and Twitter. C O N T A C T U S Project Inquiries - Info@4ptdb.com Media and Speaking Inquiries - Andrew@andrewjosephpr S T U D I O 22048 Sherman Way, Suite 205 Canoga Park, CA 91303 | T 818.914.8826 LIC. B #982460 Links: Website: 4 Point Design Build Inc Instagram: 4 Point Design Build Inc Twitter: 4 Point Design Build Inc Facebook: 4 Point Design Build Inc Pinterest: 4 Point Design Build Inc The Design-Build Institute of America: DBIA LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn's PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually. To get onto LuAnn's email list to get the info, text the word DESIGNBIZ to the number 444999.
Welcome to Power Talk Friday! Today's show is sponsored by our guest, Tobi Fairley, who previously appeared in episode #419. Tobi has been one of our industry leaders for many years, mentoring interior designers and helping them become better business persons. She is an accomplished luxury interior designer with her business based in Arkansas. She's a fabric designer, a business coach, a life coach, and she has her own podcast called Design You. Tobi has also created a unique and really effective coaching course called Tobi Fairley's DesignYou Coaching Program and in today's episode, she explains how her coaching program differs from all the rest. Tobi loves nothing more than helping people really thrive and love their business so listen in today, to learn from Tobi how to cast a wider net and start making money while you sleep. Tobi Fairley is known for her bold use of color in interior design, but she’s also one of the nation’s most progressive-thinking entrepreneurs. She is passionate about her full-service interior design company and her consulting firm which are focused on helping clients design their homes, their businesses, and their lives, with a special interest in promoting wellness and balance for entrepreneurs, CEOs, and creatives. Tune in now, to find out more! Show Highlights: Tobi explains what's different about her coaching. Getting out of your own head and out of your own way. Unlocking your old mindsets. Why the course is a yearly program. Tobi explains what the coaching course covers. Finances can be scary for creatives. The kind of real-time support that you will get from Tobi. The benefits of abundant thinking. The three different courses that Tobi will be re-doing, live, that are also included in her yearly course. Tobi is very straightforward with her coaching clients. Tobi explains why it's in her best interest to pour all her support into you. Why you need to be doing business differently now to how you did it in the past. Digital marketing for interior designers. Understanding the value ladder in a digital marketing system. Opening your mind to working differently. Creating a system from your design process. Becoming niche-specific. Meeting your clients right where they are. How coaching, content, and community can help you reach your goals. Bio: Traditional Home predicts “Tobi will be like Cher or Oprah, one of those women for whom one name says it all.” Tobi Fairley is known for her bold use of color in interior design, but she’s also one of the nation’s most progressive-thinking entrepreneurs. Tobi is passionate about her full-service interior design company and her consulting firm which are focused on helping clients design their homes, their businesses, and their lives, with a special interest in promoting wellness and balance for entrepreneurs, CEOs, and creatives. Tobi established her firm more than 19 years ago and her projects have spanned the nation and beyond. Her award-winning interior design, product design and ideas have been featured on television and in publications worldwide including House Beautiful, Veranda, Traditional Home, Huffington Post, HGTV, The Wall Street Journal, Southern Living, Better Homes & Gardens, Real Simple, Coastal Living, Southern Cottages, Creative Live, the Chicago Tribune, and MSNBC. In 2017, Tobi was a columnist for Traditional Home magazine with a feature in each issue chronicling her own home renovation and reveal. Tobi’s design goal is to create interiors that will assist her clients in reaching their big, personal, and entrepreneurial dreams, while supporting their health and wellness. She designs functional homes and beautiful environments that will foster personal growth, balance, and connection for all who use them. Tobi was at the forefront of the design blog movement when she launched her blog over 10 years ago, and it’s currently read in more than 125 countries worldwide. She has been a trusted coach for over 10 years for interior designers and creatives through her live events, design and business courses, and online programs. Among Tobi’s latest ventures is Design You, a monthly coaching program, where interior designers and creatives can get all of Tobi’s best course content, along with live coaching from Tobi in the areas of business, health and wellness, and mindset for a monthly or yearly subscription. In April 2018 Tobi launched her new podcast, The Design You Podcast, where she helps Interior Designers and Creatives say no to busy and say yes to more health, wealth and joy. In her podcast episodes, Tobi shares best business practices, her personal journey as a working mom and her beliefs about personal development for creating your best life, business, and home. For the last 3 years, Tobi has had great success in product design with her licensed collections from Soicher Marin (art), Duralee (fabrics), CR Laine (upholstered furniture), Woodbridge Furniture (case goods and outdoor furniture), New River Artisans (rugs), and recently signed a license with C2 Paint which will debut late 2018. Previous episodes mentioned in the show: Tobi's first appearance on the show was in episode #419 Links and resources: Tobi's details: Tobi Fairley, ASID 17200 Chenal Parkway Suite 300 #330 Little Rock, AR 72223 tobifairley.com firstname.lastname@example.org 501-868-9882 Tobi's website: Tobi Fairley Tobi's podcast, Design You Mighty Networks Tobi’s Freebie for LuAnn’s Audience: The Digital Marketing Primer e-Course--this 12-part email course teaches you the basics of what a digital marketing strategy is and why you MUST have one in your business. Get it at Digital Primer Tobi Fairley’s DesignYou Coaching Program: DesignYou is a monthly coaching program for Interior Designers and Creative Entrepreneurs that costs $279 per month or $2799 per year. Features: 2 live monthly coaching calls with Tobi (2 hours each) Tobi’s Book Club bi-monthly book selections and group calls for discussion Access to Tobi’s 3 signature courses included in your membership. These courses (listed below) have transformed thousands of creatives and the way they run their businesses. Designer MBA Course Digital Marketing For Creatives Course Financials for Creatives Course (Tobi is teaching this live July 16-17) You also get a very active peer community in DesignYou built on the Mighty Networks platform. Thanks to the features of Mighty Networks, DesignYou is organized by topics and is easily searchable. There are groups on specific topics in DesignYou including: Interior Design Group Tobi’s Book Club 3 Accountability Groups for the Digital Marketing for Creatives Course depending on your level of implementation. Digital Marketing Assets Group where you can post your digital marketing deliverables for review by Tobi and Team Tobi. If you buy at the Insiders Level of DesignYou (pay for a full year when joining), you also get: A live call with one of Tobi’s top team members or experts with a Q and A--these are on topics like marketing, podcasting, writing email campaigns, creating a course or program, website design and more. A monthly flash mastermind where you and your peers do a live collaborative mastermind session on a specific topic lead by Team Tobi. A behind the scenes look at what Tobi is working on in her business and what programs courses she is currently creating. Benefits: In DesignYou we teach Designers and Creatives how to: Transform your mindset to bring about real change in your business and personal life and understand what’s holding you back/keeping you stuck so you can find a solution. Transform your business model to be profitable, scalable and future ready. Implement consulting-only offerings like Strategy Sessions into your service offerings to start making more money for your time and intellectual property TODAY! Transform your schedule from flying by the seat of your pants to organized structure. This means finally accomplishing goals but on the timeline you create. End the feast or famine nature of business by teaching members how to create a digital marketing strategy. Have more health, wealth, and joy while running your creative business. Identify burnout and all of the action steps to overcome it or prevent it. Build systems and processes to get your business running smoothly and consistently with less stress - and then we dive into how to automate these systems to create more time in your day. Target your Ideal Client and Niche so that you are working with the
Welcome! Today, Beth Smith, the owner and principal designer of Beth Diana Smith Interior Design, based in New Jersey, joins me on the show. For Beth, the interior design came years after pursuing her degrees in business and accounting to fulfill her love of processes and business strategy. In today's episode, Beth talks to us about budgets, managing situations, and expectations, and also about sexual harassment and she explains to us why she now has a clause in her contract to cover it. They also discuss the power and benefits, to both your business and your self-development, of attending industry events. Tune in now, for more! After completing her M.B.A., Beth spent more than ten years in corporate finance, with companies such as Johnson & Johnson and Viacom, honing her skills in understanding clients, analytics, and budgeting, and sharpening her attention to detail. Beth's work and her design advice have been featured on television and also in various print and online publications including NBC, HGTV, Vogue, EBONY, Design*Sponge, and the New York Times. Listen in today, to hear Beth's story. Show Highlights: Leaning into your skills and expressing them to your potential clients. The skills that Beth moved over from her corporate life to her design business. Working strategically around budget issues with clients. Keeping the client's expectations realistic. What 'don't save your client's money' really means. Dealing with clients who have unreasonably low budgets. Listening to your gut and having your client trust that you know what is best for them. Coping with situations where a client does not go along with your advice. Beth takes her contracts very seriously. After signing, she sends the client a letter highlighting the important points. What Beth outlines in her welcome letter. Being responsive while still sticking to business hours. Beth explains why she does not feel the need to present her contract to her clients in person. How Beth protects herself and the team she works with. Dealing with sexual harassment. Beth talks about the great press that she has had in her design career. Beth shares some suggestions for running a design firm in a way to prepare yourself to get lucky and be noticed by Open House NYC. Most of Beth's press has come from relationships and networking. Networking from a place of giving. About Kavet's past Blogfests and how they have really helped Beth to grow her business. Bio: Beth Diana Smith is the Owner and Principal Designer of Beth Diana Smith Interior Design, a New Jersey-based interior design company. Beth, her work, and her design advice have been featured on television and in various print and online publications including NBC, HGTV, Vogue.com, EBONY, Design*Sponge, and The New York Times. But know that interior design came years after pursuing degrees in business and accounting to satiate her love of processes and business strategy. After completing her M.B.A., she spent more than a decade in corporate finance in companies such as Johnson & Johnson and Viacom honing her skills in understanding clients, analytics, budgeting, and keen attention to detail. Links and resources: Beth's Website: Beth Diana Smith Beth's Instagram: Beth Diana Smith Beth's Facebook: Beth Diana Smith Beth's Pinterest: Beth Diana Smith Beth's LinkedIn: Beth Diana Smith Luann Nigara Luann Nigara Book2 Well Designed Article Window Fashion Vision Previous episodes mentioned in the show: Nate Berkus #433 Erika Ward #6 and #278 LuAnn is repeating her Power Talk Friday Tour this year in Las Vegas. It is a one-day coaching event and it will be held on Saturday, July 27th, and it will run from 8.00am to 11.00pm. It will include breakfast, lunch, and dinner, discussions with LuAnn's PTF experts, and four hours of round table discussions, in groups of three or less, with each expert individually. To get onto LuAnn's email list to get the info, text the word DESIGNBIZ to the number 444999.
Welcome to today's episode! It's time to start thinking about the High Point Market again. If you're wondering why you need to be thinking about it now, you may be surprised to find out that the hotels are already filling up. Also, now is the right time to start mapping out your trip and go to the website at High Point Market to see who the brands are, make your appointments, and get onto the email list so you can be notified of the new product launches, the panels, and the keynote series in the theater, because you really won't want to miss a thing! Listen in today, to find out more. On the show today, we have Ashley Grigg, the Director of Marketing and Communications for the High Point Market Authority, Lisa Mende, the founder and principal of Lisa Mende Design, based in Charlotte, North Carolina, and Jeanne Chung, a luxury interior designer and retailer based in Southern California. These three ladies will explain why you need to attend the High Point Market and they will give some great tips for making the most of the experience. They will also discuss the logistics of going to High Point, explain how to make your trip really productive, and share some really useful information about the various tours that are available. You really have to know what to do before you get to High Point, so tune in now, to get all the details. Show Highlights: Why it's really important for interior designers to invest the time and money in going to High Point Market. How half the business is conducted after the market is over. The brand cocktail parties are awesome opportunities to meet and connect with important people. The way that High Point has really impacted on Jeanne's business. Making great connections at High Point Market. How High Point Market stands out from all the rest. Having the opportunity to talk to the showroom owners. Ways for new designers to establish themselves with the various showrooms. Some things to think about when pre-planning your trip to High Point Market. Why it's a good idea to do a tour for your first trip to High Point. High Point Market covers 11 500 000 square feet! Jeanne talks about her Insider's Tour, which is geared towards designers seeking to offer customization and one-of-a-kind. Ashley talks about all the other tours that are also available for buyers at High Point. The relevant information about all the tours is available on the High Point Market authority website. High Point Market Some tips for making sure that you are able to connect with the right people at High Point. There is an incredible Market Advisor Team available for you to call to answer any questions you may have prior to arriving at HP. They will also be available during the market. Lisa's great tips and suggestions for getting ready for market. Bios: Ashley Grigg is the Director of Marketing and Communications for the High Point Market Authority. High Point Market is the largest home furnishings trade show in the world and Ashley manages many of their projects, including media relations, educational programming, social media, and digital promotions. Ashley has over 13 years of experience in marketing and event management Lisa Mende is the founder and principal of Lisa Mende Design based in Charlotte, NC which opened in 1998. She has built a reputation as one of the South’s Leading Luxury Designers and her work has been featured in many well-known national shelter and lifestyle magazines. As a designer and tastemaker, Lisa works with Brands and has served as a #Authlux Design Guild Member for House of Rohl for 2018, The Thermador Design Council and the Design Council for DSV Luxury in 2016. Lisa is an Allied Member of ASID and NKBA. She also pens the popular blog “The Design Connector” where she is currently kicking off a new series which will chronicle the renovation of her own home sharing all her favorite kitchen and bath products and as well as the renovation process with her readers. Jeanne Chung is a luxury interior designer and retailer based in Southern California. In addition to heading up her own interior design firm, Jeanne owns a retail and to the trade showroom in Pasadena, CA which has become a favorite go-to destination for both designers and design enthusiasts who seek a unique and artfully edited selection of new and vintage home furnishings and accessories. Through her design blog Cozy Stylish Chic, Jeanne has become recognized as an influencer in the industry and frequently collaborates with brands and manufacturers. She is a regular speaker on trade show designer panels and has served as a High Point Market Style Spotter. Jeanne participated in the Pasadena Showcase House of Design in 2017 and in 2018, served on the Board of the ASID Pasadena Chapter. About the High Point Market: In October and April each year, the High Point Market attracts more than 75 000 retailers, interior designers, and service providers from more than 100 countries. There are nearly 2000 exhibitor showrooms across 180 buildings, covering twelve million square feet of space. High Point Market was founded in 1909, in the Piedmont region of North Carolina. It is the world's longest running home furnishings event and it is the driving force in the home furnishings industry. It is unrivaled in both its size and scope. High Point Market features more Made in the USA furnishings than any other trade show, as well as a wide variety of imported goods, spanning every style, category, and price point. Links and resources: High Point Market Digital Press Kit Website: High Point Market Ashley's email: email@example.com To download the app CamCard: CamCard Registration opens mid-July, 2019 for the fall market Fall Market: October 19th-23rd, 2019 When you do go to High Point, please be sure to stop by Kravet’s showroom, located at Market Square, #217 on the 2nd floor. This show was previously aired as #406.
Welcome! Today, we have Juan Carlos Rodriguez-Artigas on the show with us. Juan Carlos is an accomplished architect and interior designer with extensive experience in high-end hospitality, restaurant, commercial, and residential design. He is currently the design director of the London Studio of the global interior architecture firm, Wilson Associates. Juan Carlos's position is multi-faceted, and in today's episode, he discusses his role and responsibilities, as the firm's design director, where he oversees the day-to-day operations and projects of the London studio. In addition to creating beautiful projects, he has been in charge of the hiring and building of a cohesive and talented team, which he has then had to lead and guide. Also, a large part of his job involves finding, meeting, and creating opportunities for new business for the firm, and he explains that this all starts with relationships and with connecting to people. Tune in now to find out more. Wilson Associates is a collection of 10 design firms around the world whose work encompasses interior architectural design, architecture, art consultancy, concept development, branding, and food and beverage design. Their portfolio includes some of the most prestigious hospitality projects in the world. Listen in today, to hear what Juan Carlos has to share. Show Highlights: Juan Carlos shares some of his experiences from the past year while building the London studio. The pros and cons of first working for a small firm, and then jumping to a big firm. Juan Carlos shares what he was looking for when hiring his team members. Starting out with a small team and growing organically. When building his team, he was looking for flexibility and team players. That's his secret to creating a small, winning team. Running a small office has involved wearing a number of different hats. Juan describes the difference between his last position and his current one, with Wilson Associates. Creating a strong foundation with the team he built. The kind of skill set that Juan Carlos required his team members to have. Why Juan Carlos prefers working in hospitality, rather than in residential. Having to take into account what the operations team is telling you when designing for hospitality. Juan Carlos describes his superpower and the superpower of Wilson Associates. The way that all the offices of Wilson Associates collaborate and support each other. Even though Wilson Associates is a global team, each studio has its own identity. How Juan Carlos, personally, cultivates a pipeline of hospitality projects. The event that Juan Carlos would recommend for everyone to go to. The biggest challenge that Juan Carlos has faced, that has also been a great lesson for him. Some advice for keeping a pressured team happy and moving. Bio: Role & Responsibility: Juan is an architect and interior designer with an extensive and holistic international experience in high-end hospitality, restaurant, commercial and residential design. Combining strengths in architecture and interior design, Juan worked eight years as an independent designer and creative consultant on different high end commercial and residential projects in Spain and abroad. He was Designer Director at Rockwell Group Europe, managing a variety of projects in Asia and the Middle East for some of the most prestigious hospitality brands. He currently leads the recently open Wilson associates London office. In charge of this edition sleep & eat theater. Juan Carlos says: “People ignore design that ignores people” Education: College Degree in Architecture at Universidad Anahuac Mexico City, Mexico Interior design degree/ Instituto Europeo di Design Madrid, Spain Master degree in project management & design Universidad San Pablo Ceu Madrid, Spain Links and resources: Wilson Associates website: Wilson Associates’ Designer Questionnaire Basics Title: Design Director London Office Languages spoken: English / Spanish and a bit of Italian Education: College Degree in Architecture/ Universidad Anahuac Mexico City Professional accreditations and/or memberships:- Interior design degree/ Istituto Europeo di Design Madrid, Spain –Master degree in project management & design Universidad San Pablo Ceu Madrid, Spain. Tenure at Wilson: March 2018 Quote you live by or your design mantra: “People ignore design that ignores people” Beyond the Basics: What attracted you to Wilson Associates? What do you enjoy most about working here? I’ve always loved a challenge; opening an office for such as important and reputable firm like Wilson Associates in a city like London has been one of the most exciting and rewarding challenges in my career to date. When did you know you wanted to be a designer? I don’t think we ever really know what we want to be, but we do begin doing things we love, and by finding our passion you realize it is something you want to do and be forever. Where do you find your design inspiration? Everything is inspiring if you look and pay attention. Do you have any advice for young designers? Is there any piece of advice you were given early in your career that sticks with you? Don’t be afraid to fail; defend your ideas, but never fall in love with them and always listen to different points-of-views. What are some of your career accomplishments? What projects are you most proud of? Some of my career accomplishments within design come from participating in projects like the recently opened W Suzhou and Hotel Ingles in Madrid, which opened Spring 2018. I have a special affection for high-end residential design, especially a recent penthouse project in Madrid before I entered the hospitality field. What is the most rewarding part of the job? The most challenging? Any project that ends with a shake of hands and smile from a client is an accomplishment. In hospitality, I find the most challenging part of the job is not only working as a designer but as a mediator between a hotel operator and ownership when they have very opposite visions for a project. It is our job to find that common ground and present an end result that pleases all parties. What are your hobbies outside of your work? Any guilty pleasures? I think the best thing you can spend your money on is travel; experiences stay with you forever. I like yoga, meditation and to hit the gym as much as I can. My guilty pleasures include tacos with tons of salsa verde. You can also put poison into strawberries with chocolate and I would never notice! What is your favorite restaurant, hotel and overall destination to visit? My favorite restaurant is a classic Spanish restaurant in Madrid called El Paraguas. From a designer perspective, The Jane in Antwerp, Belgium is always worth visiting and I most recently visited a small boutique hotel in Paris called Maison Breguet that was just lovely. My favorite hotel and destination are a hidden place off the coast of Oaxaca, Mexico called Zipolite, but please don’t spread the word! Mallorca in Spain is also always a good idea. Which designers and/or artists inspire you? Luis Barragan, Piet Boon, Carlo Scarpa, Lázaro Rosa Violán If you weren’t an interior designer, what would you be? Definitely an interior designer. Topics or aspects of design you’re comfortable discussing with the media or on a panel? F&B, Changing trends in the hospitality area, hotel room experiences. What are some panels, events/conferences, colleges/professional groups and events, blogs/media you would like to participate in? Anything related to interior and hospitality design. List three lessons, systems or business techniques you learned at previous positions in and out of the industry. You need to get the right players on your team. Great ideas come from various minds, so it’s important to recruit the best team members and invest in the growth and empowerment of your team. Don’t fall in love with your ideas and always be ready to alter them, especially in hospitality design where revenue plays an important role. Remain optimistic while maintaining realistic expectations as to what you are capable of delivering by a specific deadline with the resources you have. Sometimes it’s better to have quality results than quantity. Finally, I would also make sure that what you are able to deliver what is written in the contract. Name 2-3 challenges in running a design firm? One of the main challenges of running a design firm today with all the constant stream of communication and information from the media is creating a space that not only makes a difference but offers so
Welcome to a very special episode of A Well-Designed Business! Today Nate Berkus joins us on the show! We really have lots to talk to him about, and at the top of the list is his first collection with Kravet Inc. This collection, called Well-Traveled, launching in June 2019 is a luxurious mix of chenille’s, statement cotton and linen prints as well as intricate embroideries, and velvet. In today's show, Nate describes how his love of organic, rich, earth-tones is incorporated in the color palette he designed for this collection. Nate's travels have been the inspiration for this collection. Each of his exclusive fabrics possesses a global point of view and the fabric collection, as a whole, represents his distinctly individual perspective, which blends history, architecture, and artwork from all around the world. Listen in to find out about Nate's approach to his business, his perspective on color and design, and how he came to work with Oprah. Show Highlights: Nate talks about his new venture, in collaboration with Kravet Inc, which launches in June 2019. Nate has really enjoyed working with the passionate, creative team at Kravet Inc! LuAnn is looking forward to featuring some of Nate's collection in her newly-renovated showroom at Window Works. Nate explains what inspired him to start his own interior design firm at the age of twenty-four. Nate talks about what he set out to do when he first started out on his own. The impact that social media has had on the interior design industry. Running his business like a Fortune 500 company with systems, procedures and cross checks. Nate explains why creating an exceptional client experience has always been as important to him as the creativity their team produces. Why you can't separate who you are professionally from who you are personally. The importance of being honest and transparent- and owning your mistakes. Always remember that you can't change your reputation. It follows you wherever you go. Nate talks about his creative director, Lauren Buxbaum Gordon, the team she leads, the way that they support one another and their process for managing interior design projects. Nate explains why he decided not to close his design firm in 2006. The magical way that Nate got to meet and work with Oprah. Even when faced with a one of a kind opportunity, Nate made decisions based on sound business principles, exemplifying true professional leadership as an interior design firm owner. The moment when Oprah told America to remember Nate's name. Nate personal work ethic is to work as hard or harder than anyone he collaborates with. He feels it shows respect and creates an environment for more collaboration. His dear friend, former Co-President of Oprah Winfrey Network and President of Harp Productions, Sheri Salata, married Nick and Jeremiah Brent. Nancy Hala, Sheri’s business partner, and co-host on their podcast, Sheri and Nancy, is a previous guest on A Well-Designed Business, episode #377 Sheri Salata, Nancy Hala, Nate and Jeremiah partner in a media company called Story. Nate discusses how he and Jeremiah work together on interior design projects and how important it is when you are in business with your spouse to respect each other's opinions. Nate gives his best advice for growing a profitable design firm. Bio: Since designer Nate Berkus established his award-winning interior design firm at the age of 24, his approachable and elevated philosophy has transformed countless homes around the world through his design work, home collections, books, television shows, and media appearances. Ever since Berkus’ first appearance on The Oprah Winfrey Show in 2002, he has become one of the world’s most recognizable interior designers. His work has been featured in publications including Architectural Digest, House Beautiful, VOGUE, InStyle, O Magazine and People. He is included on the ELLE DÉCOR “A-List” of the world’s top designers and was named to the AD100 list in 2018. Links: Website: Nate Berkus Instagram: Nate Berkus Facebook: Nate Berkus Pinterest: Nate Berkus Nate And Jeremiah By Design is on TLC on Saturday nights. Nate’s fabric collection with Kravet Inc. is called Well-Traveled. In spring 2019 Nate and Jeremiah launched a new line of furniture, with over 300 pieces, for Living Spaces, a retailer on the west coast of the US. Recommended book: The Gift of Fear by Gavin De Becker
Welcome to today's show! We have Debbe Daley, an interior designer in the New England area, on the show with us. Debbe is also an installed designer in the Boston Design Center’s Designer On Call program, now called Design Services program. In today's episode, Debbe talks to us about the way she handles her initial consult, about the items that she puts in a folder for her clients, and how she provides suggestions for her clients. She also talks about the book she is writing, Monetizing Your Passion- Turning Your Hobby into A Business, which is due to be launched in the fall of 2019 and she discusses the two-day seminar that she will be running in Portsmouth, in June, for interior designers. Listen in, to find out what Debbe has to share on the show today. After obtaining a business degree, Debbe took a slight detour and taught herself how to sew custom window treatments. She also spent some time doing hands-on work in the paint, wallpaper, and furniture industry. In doing this, she gained valuable knowledge and she also expanded her industry network of friends and colleagues. Now, some thirty years later, Debbe is well-respected in the industry and she is often invited to speak at industry conferences. She also writes a weekly lifestyle column for the Lowell Sun, where she covers topics about design, travel, DIY, and cooking, for the Merrimack Valley audience. Tune in now for more. Show Highlights: The five-day course in decoration and interior design that Debbe teaches to the non-design professional who is hoping to become a design professional. Debbe gives an overview of the two-day course she teaches, called Design For Today, that is geared towards professionals in the design industry. The next course will be in Portsmouth, New Hampshire, on June the 27th and 28th. Debbe's two-day workshop was developed at the request of some of Debbe's seasoned colleagues from the Association of Design Education. Debbe's clients are looking for software platforms that they can use to enhance their businesses, to make their lives a bit easier. Debbe uses Design Files, a platform that is designed to do e-design. The thing that really got Debbe going in the right direction and gave her the motivation for the book she's writing. Why sharing her knowledge is so important to Debbe right now. Some of the lessons that Debbe learned from Fred Berns. Debbe's take on whether or not to put your packages on your website. How Debbe handles her initial client consultation. The mechanism that Debbe uses to stay on time. What the folder that Debbe gives her clients initially contains. Why Debbe always has her clients sign a photo release form. Debbe talks about her initial consultation rate and her hourly rate. About Debbe's Pick Your Brain segment. How Fred Berns helped Debbe to increase her rates. Debbe has set things up so that there's a package for everyone. Attracting the client that is right for you. The importance of putting yourself out there, introducing yourself to your local reps, and setting up your vendor accounts. Debbe talks about her new book, Monetizing Your Passion- Turning Your Hobby into A Business, and she explains who it is geared towards. It takes a lot of hard work to be an interior designer. As a new designer, any kind of store experience is valuable. People notice it if you're driven and you really know what you're doing, as a designer. Bio: Debbe Daley, an award-winning interior designer with more than 30 years’ experience, is known for the extraordinary service she provides prominent homeowners in New England and around the country. She supplies a complete range of design services for new and existing homes nationwide, but she focuses on working with clients in the Boston Back Bay, the North Shore of Massachusetts, Cape Cod, coastal Maine, and the New Hampshire seacoast as well as the Merrimack Valley. In addition, she is a gifted professional speaker who delivers programs to both interior design and general audiences nationwide. She presents keynotes, seminars, and workshops on topics ranging from design business success practices to the Power of Positive Energy. Debbe is the winner of numerous Houzz customer service awards and gets 80% of her business from referrals. She designs multiple homes for the same clients and works with different generations of the same family. Clients use words like “fantastic,” fabulous,” “exceptional,” “impeccable,” “outstanding,” and “a pleasure to work with” to describe her. Debbe has designed new homes and remodeled existing residences for more than 700 clients, including Fortune 500 executives, CEOs, high tech leaders, medical specialists, business owners, and other successful professionals. Her commercial design projects include funeral homes and professional offices. Debbe Daley Designs is based in an elegant design studio in the historic Abraham Shaw House in Portsmouth, NH. The firm is backed by a team of some of the region’s premier contractors, carpenters, painters, flooring specialists, cabinet experts, electricians, and other professionals, as well as a nationwide network of vendors and suppliers. Debbe, who earned interior design degrees at three leading institutions, shares her extensive design expertise in her weekly lifestyle column in the Lowell Sun, the Huffington Post and her own blog. She keeps current on the design industry through her involvement with the American Society of Interior Designers and the International Furnishings and Design Assn. and the National Speakers Association. Her clients today benefit from the customer service, problem-solving and administrative skills, and the product knowledge she gained during her highly successful earlier career working in the industry through retail establishments, an interior design firm and four leading New England companies. Debbe has an office in the Boston Design Center, where she is involved in the Design Services, Designer on Call program as well as the new office location in Portsmouth, New Hampshire, serving regions of the Merrimack Valley, Boston, and the Portsmouth seacoast. Previous episodes mentioned in this show: Fred Berns: #289, #226, #174, #96, #48, #22 Darla Powell #330, #203 Wendy Glaister #386 Kristan McLaughlin #319 Barbara Sallick owner of Waterworks #131 Wendy Woloshchuk #316 Links and resources: Debbe Daley Designs LLC 379 State Street - #1 Portsmouth NH 03801 Daley Designs Instagram: Debbe Daley Facebook: Debbe Daley Designs
Welcome! Stacey Brown Randall joins us on the show today. Stacey, a three-times repeat guest on the podcast, is one of the co-authors of LuAnn's new book, A Well-Designed Business, the Power Talk Friday Experts. Stacey really has a lot to share, to teach, and to give that is of genuine value, and she does some wonderful work with entrepreneurs. In her first and second episodes, she talked to us about Employee Management (#69), and the Client Experience (#93). In today's episode, she will explain How To Get Referrals Without Asking. Tune in now, to find out more. Stacey, who has a Master’s in Organizational Communication, provides a roadmap for small business owners and solopreneurs to generate referrals without asking through her Growth By Referrals program. She is the author of the book, Generating Business Referral- Without Asking, and she also hosts her own podcast, Roadmap to Grow your Business. Stacey lives in Charlotte NC with her husband and three kids. Listen in today, to find out what Stacey has to share about building relationships and planting the seeds of referral. Show highlights: Janelle Photopoulos changed certain things in her business, to up the client experience, based on her working with Stacey. Stacey talks about her work with Janelle. Stacey explains how she got to understand interior designers so well. Why Stacey hated asking for referrals. Stacey is debunking the advice that we've all been given, that we have to ask everyone for referrals at the end of a project. Asking for referrals generally makes people feel really uncomfortable. Changing the way we think about referrals. Looking for ways to fill a funnel after failing in her business. Stacey started unpacking the psychology and the human dynamic behind why referrals happen. Referrals actually happen because they are triggered. Why manufactured triggers are not successful. Making yourself look like a hero by offering a solution to a problem is the best way to get referrals. Stacey shares the trigger for making a referral happen. How to trigger always being top of mind in a referral source. What constitutes a great referral. Taking great care of the relationships with your referral sub-set. Identifying your referral sources. These are gold! How baby designers can start building relationships with referral sources. Using the right language. Taking care of your referral sources year after year. It all comes down to authentic relationships. Stacey's bio: Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Through her programs, she provides a roadmap to take control of your business. Stacey’s quest to crack the code on how to generate referrals without asking began after her first business failed. When she started her second business – a business and productivity coaching practice – she knew keeping her pipeline full of new clients would be one of the biggest differentiators from her business failure. She honed-in on referrals as the main source of prospects for her second business but wasn’t satisfied with the conventional advice which is to receive referrals you must ask. Stacey has taught her “no asking” referral generation strategy to hundreds of companies including Bank of America, Carroll Financial, International Minute Press, Dogtopia, O’Connor Insurance Associates, ACC Associates (Mortgage Advisor), Slater Interiors, Real Living Real Estate, Milazzo Webb Law Firm, Wells Fargo Advisors, Success Institute, HM Properties, Ameriprise, Farris Cooke CPA, Keller Williams, LearningRX and more small businesses and solopreneurs. She is a three-time entrepreneur, author of Generating Business Referrals...Without Asking, and host of the Roadmap to Grow your Business podcast. Stacey received her Master’s in Organizational Communication and is married with three kids, a 10-year- old son, 8-year-old daughter and she and her husband are raising their 11-year-old nephew. Links: Stacey Brown Randall Facebook LinkedIn Youtube Twitter Instagram Previous episodes Stacey has been on: #69 Employee Management #93 The Client Experience Other episode mentioned in today's show: Janelle Photopoulos, Blakely Interior Design #364 Stacey is a co-author in LuAnn's new book: LuAnn Nigara