The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Kieran Flanagan and Scott Tousley • Business, Entrepreneurship, Marketing
Kieran Flanagan and Scott Tousley • Business, Entrepreneurship, Marketing
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Kieran Flanagan and Scott Tousley • Business, Entrepreneurship, Marketing
Kieran Flanagan and Scott Tousley • Business, Entrepreneurship, Marketing

About

The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.

Episodes

  • Marketing Against the Grain
    Marketing should be a disruptive force. Today, data has turned a lot of marketing into a rigid force. In this episode, we talk about how you can market against the grain.
  • How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179
    In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics. Postalytics is making direct mail part of the marketing automation playbook. We talk to Dennis about why his previous company Boingnet pivoted to become Postalytics...
  • How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178
    In this episode of the GrowthTLDR, we talk about how the unbundling of platforms like Craigslist, Reddit, and LinkedIn presents opportunities for digital communities to serve the needs of their audience better. We go through the famous example of...
  • Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177
    In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers. Examples of fast-growing products with horizontal markets...
  • How do the best companies pick winning markets #EP176
    In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets. We use Strava, the social network for athletes, and ask how they would pick who to build their go-to-market around. We cover how they might...
  • Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175
    It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners. Each week we scour all of the information we've consumed...
  • Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174
    In this episode of the GrowthTLDR, we talk to , the CMO of Freshbooks. By listening to this show, you'll learn: - How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company. - Understand how to test brand messaging by...
  • EP173: How Docket is Revolutionizing Meetings Through a Product-Led Model
    In this episode of the GrowthTLDR, we talk to Darin Brown, the CEO, and Co-Founder of Docket, a company looking to revolutionize meetings through a product-led model. Docket is currently at 15,000 users growing through SEO and product-led virality. We...
  • EP172: How to be a Successful Marketing & Growth Leader
    In this episode of the GrowthTLDR, we discuss five critical skills you need to be a successful marketing and growth leader. We talk about the importance of forecasting, why great leaders prioritize, how great leaders have great teams, how every...
  • EP171: Six of the Best Lessons from GrowthTLDR 2020
    In this episode of the GrowthTLDR, we run down our top six lessons from 2020. We talk about the evolution of content marketing, recap some great lessons on creating a growth OS for your company, and discuss some of the interviews we had with companies...
  • EP170: How Companies use M&A for Growth
    In this episode of the GrowthTLDR, we're going to cover four examples of how companies use M&A deals to find both growth and leverage. We get into some of the latest M&A deals in SaaS and go through four examples of how companies have acquired...
  • EP169: How Freemium Helped Planable Grow to 700 Customers
    In this episode of the GrowthTLDR, we talk to Xenia Muntean, the CEO, and co-founder of Planable. Planable is a four-year-old company based in London with 20 employees and 700 customers. They provide a tool that helps social media managers better...
  • EP168: How Growth Helped Companies Like Uber and Lambda School to be Successful
    In this episode, we talk to who has done growth at companies like Hotel Tonight, Uber, and Lambda School. We get into Adam's wild ride at Uber, where during his four years the company went from 300 employees to 20,000. We ask what did growth do at...
  • EP167: The Four Things Marketers Can Learn from Growth
    In this episode of the GrowthTLDR, we talk about the four things marketers can learn from growth. We talk about the importance of understanding the problem your product solves, and how that should translate to goals. We talk about the value of...
  • EP166: The Marketing Leadership Playbook for Scale-Ups
    In this episode of the GrowthTLDR, we talk to , who has lead teams at Ancestry and CreditKarma. We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company. We get into how you should prioritize and...
  • EP165: How to Build a Customer Acquisition Model
    In this episode of the GrowthTLDR, we talk about some of the latest tech stories, including Loom updating their pricing and Notion launching jobs to be done guides. We then get into how you can build a customer acquisition model for 2021 to ensure...
  • EP164: The Growth OS Used by Companies Like Pinterest and Lyft
    In this episode of the GrowthTLDR, we talk to , who founded the growth team at Pinterest and is now running growth engineering at Lyft. We get into how companies like Pinterest and Lyft excel at growth. We discuss the three most common goals growth...
  • A Quick Update on the GrowthTLDR - Nov 3rd
    A quick update on the GrowthTLDR about upcoming shows, and our soon to be launched community.
  • EP163: How do you avoid hitting growth ceilings?
    In this episode of the GrowthTLDR, we discuss one of the most common problems that most scale-ups encounter - hitting growth ceilings. Most companies who transition from start-up to scale-up do so because they manage to find a marketing channel that...
  • EP162: How Course Hero Makes Every Users First Experience Memorable
    In this episode of the GrowthTLDR, we talk to , the VP of Growth at Course Hero, a platform that helps students answer their study questions. Tomas is managing the entire product and growth department that consists of 150 people. We talk to Tomas...