How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process. 01:16 Civility01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22 02:22 Revisit Mission and Value Statements 02:58 Public (foul) language 04:30 Honesty (do we have to actually say this?!?) 05:26 Volume and tone 08:20 Do the right thing 09:02 The Golden Rule 09:30 Tossing candy wrappers on other people's lawn 10:27 Gary V. says "don't tear down other people's buildings" 11:53 Zero cost to a Code of Conduct 12:46 Start with the basics 13:31 Corporate culture On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast:iTunes https://bit.ly/TheGoldingGroupVideos on YouTube https://bit.ly/GoldingGroupYouTubeSpotify https://bit.ly/NeoPodcast (Login First)iHeartRadio https://bit.ly/NeoMarketingPodSpreaker https://www.spreaker.com/user/thegoldinggroupGoogle Podcast https://bit.ly/NeoMarketingGPPodchaser https://bit.ly/NeoPodchaserPod Link https://pod.link/1275659816Deezer https://bit.ly/NeoPodDeezer Podcast Addict https://bit.ly/NeoPodAddict To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/Let’s engage! Follow us:Twitter https://twitter.com/GoldingGroup @GoldingGroupFacebook https://www.facebook.com/StrategicBusinessGrowthLinkedIn https://www.linkedin.com/company/the-golding-groupInstagram https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup