J2 Global CEO Vivek Shah talks with Recode's Peter Kafka about running the company that owns a portfolio of digital brands, including Mashable, PCMag and Speedtest.In this episode: What J2 Global is; the importance of having multiple revenue streams in media; how Shah turned Ziff Davis around; why much of J2's business is built around performance marketing and affiliate commerce; buying Mashable and returning it to profitability; bidding for Gawker Media and what J2 would have done with it; making the cultures of acquired media companies fit within the larger company; the silver lining of the media industry's troubles; what J2 wants to buy; why Speedtest is so valuable; is increasing awareness of and regulation around privacy a problem for that business?; Humble Bundle and the most important equation for building a subscription business; and why "we are the largest internet company that many people have never heard of."Thanks to Microsoft Azure for sponsoring this episode. Get started with a free account and 12 months of popular free services at Azure.com/trial today. Learn more about your ad choices. Visit podcastchoices.com/adchoices