In this episode I talk to Jack Austin, founder of surf forecasting company Duune.If you are only interested in hearing from cyber founders, this episode is not for you.However, Jack works in cybersecurity full-time at F5 Networks, and this is very much a passion project in an industry he cares deeply about.We discuss his decision to start a company outside of cybersecurity, his tactics for taking on a large incumbent such as hyperlocalization, his marketing strategy reliant on community building with a social-first footprint, and more. We had fun with it, so I hope that comes through for the audience!If you live in LA and want access to the best local surf forecasts available, check out the website or download the mobile app.https://duunecrew.com/