Top Takeaways:-      Creating a good customer experience requires doing research. Learn about your customers and their expectations, then build your CX to meet those expectations.-      To find out what your customers want, ask them! Incorporate conversations with customers into your business and CX model. Ask people who may not usually get asked. There are many untapped sources of valuable information that will help you succeed.-      Know who your customers are, and once you do, you will be able to better market to them personally. Personalization will help your product sell.-      Don’t confine yourself to your industry alone. Mine information from other industries. This will help you come up with more creative solutions to problems.-      When you support your community, they will support you. The more you give, the more you get. This is the law of reciprocity.-      Everybody is in customer service whether they realize it or not. Even if an employee doesn’t have direct contact with a customer, they support someone who does. Customer service must be part of the company’s culture.-      Employees who do come into direct contact with customers are best positioned to collect customer feedback. This feedback must be communicated throughout the rest of the organization.-      A great product or service alone is not enough to get and keep customers. You must support your great product/service with amazing customer service.-      Don’t just be a vendor; be a partner. This means helping your clients and customers succeed with the product or service you offer. This goes beyond customer service and into customer support and customer success.Quote:“Make friends in low places. Ask questions and gather information from everyone. It’s amazing what you’ll learn about your customers and their expectations.”About:Michael Houlihan and Bonnie Harvey are the founders of Barefoot Wine and Business Audio Theatre. They are the New York Times bestselling authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. Learn more about your ad choices. Visit megaphone.fm/adchoices