The genius of Apple’s “privacy focused” brand strategy

Episode Summary

Sinan Aral, a professor of management, IT, marketing, and data science at MIT joins Scott to discuss his new book, “The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health—and How We Must Adapt.” We also find out why Sinan does not think antitrust is the right way to go after Facebook and his thoughts on data portability. Follow Sinan on Twitter, @sinanaral, and check out his book here.  Scott opens with his thoughts on Apple releasing 5G phones and Disney’s decision to double down on streaming.  This week’s Office Hours: why retailers engage in unfair partnerships, why Scott is bullish on coworking space, and what to consider when funding a startup.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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